Success is not just a dream "ten," specified direction

World marketing comments (http://mkt.) Everyone dreams of success, success is not fall from the sky, is through the efforts of business application life wisdom. Where should we fight? what literacy required? ", in fact, ten operators" give us the direction.　 　　As long as they strive to improve the "ten," wisdom and ability to pursue a comprehensive and balanced development, must be able to build a successful and happy building. 1. de ' (MQ)

In early 1997, the United States the era weekly and Newsweek magazine describes the Harvard University Professor, psychiatric expert Robert · Nicholls of the children's book of moral intelligence quotient. Thus, de ' access to experts and scholars in the field of vision. German (Moral Intelligence Quotient, ... write MQ), refers to a person's moral level or moral quality. In Taiwan, the psychology profession believes that Germany's content includes thoughtful, respect, tolerance, forgiveness, honesty, responsibility, peace, loyal, polite, humorous and other virtues. We often say "well," is the German first; Nicholls said that the character is better than knowledge. Visible, Germany is the most important. A guide to the people, must be trusted and respected will have more chance of success. Taiwan White Xiao Yan Foundation in March 1998, the "Taiwan made 1000 enterprises employing survey" show: business owners employing the first consideration is to belong to the "moral" MQ (54.9%) before belonged to the "capabilities" IQ (only 2%), belong to the "along with" EQ (13.2%). Visible, de in the career development of its importance is also the first place.

The ancients said: "the road to German, de-bid also" is telling us to ethics to regulate their own behavior, only moral man, in order to get success in life. At all times, all the real winners, ethically are reached a very high level. Step by step to the Veterans Duanyongping, scholars from cheap to websit to entrepreneurs, duanyongping legendary experience so many white-collar workers homage. But while many occasions duanyongping stressed: "success is to keep this! part reflects the entrepreneur's morality has its own principles. Some of the most profitable business even if contrary to the principle of doing business (e.g., faith), it should not be able to do it, otherwise the heart be moral torture objectively destroys his own image, to the development of enterprises have a negative effect. ”

Real facts indicate that many people fail, not the ability to fail, but a man's failure, moral failings. Is China's first brand "trousers joeone", the annual sales reached seven billion. Joeone founder Lin intelligent, 1984 to quit "rice bowl", with their own savings plus to relatives and friends borrowed $ money, and two were he regarded as "buddies," brother, together with the food business operator. Electronics made a successful business year, Lin intelligent mind music opened flowers. However, at the end of a settlement, not a penny of profit, investment into $ compensates cleaners, Lin was also down owe a debt of 2 million Yuan. When Lin intelligent sternly rebuke two "friends", the two of them Squeak Oh well half day didn't say a zichouyinmao, Lin intelligent suddenly understand everything — money is two undercutting "buddies". Later, intelligent way behind debts forest hard struggle, finally build a career, and the original two "brothers" has disappeared.

2. the intelligence quotient (IQ)

In 1912, Germany psychologists Stern in France psychologist than Nye and Simon cooperation "than Nye — Simon intelligence scale" on the basis of the concept of the IQ. IQ (Intelligence Quotient, abbreviations written as IQ) is a representation of the intelligence level of quantitative indicators, but can also be expressed as a mastery of the knowledge, reflect human observation, memory, thinking, imagination, creativity and analytical and problem solving skills. United States the use your brain, "a book by author Larry · Buzan professor said:" the brain is like a sleeping giant ". Indeed, the IQ is not fixed, unchanging, through learning and training is to develop growth. We want to succeed, we must constantly learning, accumulation of IQ. Wanxiang group chairman Lu guanqiu generally do not accompany a meal, not in for the night, out of time to learn, he every day from 7 p.m. to 12 when reading the newspaper, watch television news is out of the meeting was also to Basic. Therefore, the read-only before junior secondary LU guanqiu, already has more than 60 papers in qiushi, Renmin Ribao, Guangming daily, the economic times, "was published, a way with words and writing arguments, can write will say" farmers theoretician ". They are among the best in the country, hundreds of millions of Regal also like this hard. Then I ask: are we going to learn?

We not only from books, from social learning, but also from our boss there to study. Because your boss today can qualify when your boss, there are certainly a lot better than you, there are lots of places worth learning. Many people want to go beyond his boss, this is very valuable, but to surpass your boss, you don't learn he is successful, what about the transcendence? constantly learning, improve IQ, this is the basic condition for success.

3. emotional intelligence (EQ)

In 1990, Yale University psychology Professor Peter · Sabah Lovea "emotional intelligence (Emotional Intelligence) the term". In 1995, the United States to the New York Times columnist, Harvard University Professor Daniel · Gorman the Emotional Intelligence, "a book publication, the book the first time you use the" IQ "relative form named terms —" emotional intelligence ". EQ (Emotional Intelligence Quotient, abbreviated as EQ) is to manage their own emotions and deal with interpersonal

Relationship skills. Nowadays, people are faced with a fast-paced life, high-load work and complex relationships, not high EQ is difficult to be successful. EQ high, people like communication with him, always get the support of many people and support. At the same time, human relationships are also important resources, good interpersonal relationships are often able to get more chance of success. Contingency theory representative figures of Fred · slussens (Fred Luthans) on successful managers (promotion speed) and effective managers (management performance high) did a survey and found that both significant difference is that the maintenance of interpersonal network relationship to successful managers contribute most, accounting for 48 per cent, while on a valid administrator account for only 11 per cent. Visible in the workplace, to get a faster growth, good interpersonal relationship is-first.

4. adversity quotient (AQ)

In 1997, the United States well-known scholars, the White House famous business consultant Paul · history of Dr. Todd's written published the AQ-adversity quotient, "a book, AQ began to be understood and accepted. AQ (Adversity Intelligence Quotient, shorthand into AQ) refers to the face of adversity to work under pressure, or suffer failures and setbacks. Today's peace, the resilience of more will make you invincible. Balzac said: "suffering for genius is a stepping stone for an able man is a fortune, and for the weak is an abyss. "Carnegie says:" misery is the best education in life. "Gorky talked about his own life experience, said:" life is difficult, I feel stronger, even more intelligent. " Celebrities talk tell us: great personality only through melting and tribulations, potential will only be fired, it will broaden the vision, the soul will sublimate to success. A person having ordinary people cannot eat, must do ordinary people cannot do.

Any country or region of the Regal, about 80% was born poor or lower academic qualifications, their self-made ¡¿strict, won the enviable wealth and fame. They have no one is smooth, without failures and setbacks on success. United States automobile industry superstar Lee Iacocca to its outstanding qualities and achievements as a United States person hero. However, there's no entrepreneur like Lee Iacocca, as fate has been full of ups and downs, after several ups and downs. He is from an anonymous salesman boarded United States Ford Motor Company, General Manager of the throne, by Ford, kicked out of the gate of the Ford Motor Company, the top from the power into the hands of the bottom of the Valley. But his ambition never dies, rose from adversity, became President of Chrysler, the collapse of the Brink's company save from crunch, miraculously comeback as America's third largest auto company. His perseverance, turn defeat into victory. And stress resistance struggle spirit make people. Love in the time of maximum test, Lee Iacocca that encouraged ourselves: "I want to take heart and continue to struggle, I am not resigned, I want to go with doom, I want to put the pain into force to try to make a difference. ”

Adversity does not last long, strong inevitable victory. Because people with amazing potential, as long as determined to play it, we will be able to tide over the life of a brilliant achievement.

5. bile ' (DQ)

In 2001, China Europe international business school's Executive Vice-Director Professor introduced the concept of bile. Bile (Daring Intelligence Quotient, abbreviations written as DQ) is one of courage, courage, the courage of metrics, embodies the spirit of adventure. Gall's high one can grasp the opportunity to release the ball when the hand. No matter what age, did not dare to take risks of courage, ever become a climate. But generally, successful businessman and entrepreneur, both with courage and perseverance. Billionaire Li Xiaohua boasts Ferrari's first Chinese famous. Li Xiaohua skilled in manipulating the opportunity in the risk, in the business of courage is incredible. 1989 "6.4 turmoil", Hong Kong prices, many people are confused about their future, but a large number of low-cost acquisition Li Xiaohua, that many people for him to pinch a Khan. But half a year later, the Hong Kong prices climbed, Li Xiaohua aiming at time, turns out, the sale, top billionaires. At that time, all funds Li Xiaohua voted on in the real estate, this requires what courage! soon, Li Xiaohua was unexpected to own all of the assets of US $ 38 million, which was given out to bid again into Malaysia's article on the freeway. The reason is that understanding to Malaysia in the nearby Expressway found an oilfield, once announced its Endowment, the highway will greatly appreciate. But if the expiration is not announced its Endowment, the mortgage of all assets and investment of cash will be Bank, Li Xiaohua from billionaire turned into a man. However, Li Xiaohua with extraordinary courage and perseverance, won the "gamble". Even more breathtaking is, if the message released 14 days later, he also will acreage.

Some evaluation can again and again win Li Xiaohua, except he has the unusual business insight and rational analysis, that he even dared to take risks than others. And the greater the danger that, Li Xiaohua, greater business opportunities.

6. financial intelligence quotient (FQ)

In April 1999, the United States real estate and small company investor Robert · T · Qing Qi and CPA, senior managers and advisory expert Sharon · L · lecht two co-authors of the rich dad poor Dad · "a book, first introduced the concept of financial intelligence quotient, reverberated throughout the United States and the world. In this day and age, it's made in full compliance with the people to seek money and fortune. Choi's (Financial Intelligence Quotient, abbreviated to FQ), refers to the financial management capacity, particularly in investment income. No money management skills, how much money you will spend slowly, the so-called "rich however third-generation" refers to a wealth of Lao worked hard to bring down most of the money,

More last also defeated by the sons of non-financial companies. Choi's is one of the most needed skills, is also the most overlooked.

For us, parents are "poor Dad", only teach us a good reading, find good jobs, more money, spend less. Earn less doesn't matter, the key is stable. They've never taught me to have the money, to consider how financial management. So, who is for us the urgent need to develop a capability. Will finance people richer and richer, a key reason is the difference between the financial intelligence quotient. Particularly rich, why can't life accumulating such enormous wealth? the answer is: finance and investment. Taiwan Straits Exchange Foundation Chairman of the Board, and letter Group President Koo Chen-Fu and Taiwan China Trust Bank Koo (Koo's nephew) is a good example. Outside total would like to know it comparisons shuzhi two who have money. The eldest son of Koo Koo Yun knows them, he said: "the money into the pockets of Koo Chen-fu to get out, but on Koo Pocket will be gone. "Since all money earned Koo deposit to the Bank, and Koo earn money out investment. The result: Although two age 17 years old, but his nephew Koo's assets could lead to its tert-Koo Chen-fu.

7. the heart ' (MQ)

In December 1997, our famous psychologists Wang Professor to write out their domestic first "heart," psychology book heart's latest MQ a student success formula ", more systematically illustrates the success of student success and talent of the heart's theory. Heart (Mental Intelligence Quotient, abbreviated as MQ), is the maintenance of mental health, debugging, maintaining good psychological pressure on mental health and vitality. Some experts noted that the 21st century is the era of "depression," the human face greater psychological pressure. According to the World Health Organization published material, the world's 20%-30% of people suffer from depression, and this proportion is on the rise. Thus, raising the heart ', maintaining mental health has become the urgent needs of the times. Modern people hope for success, success is increasingly dependent on a person's psychological state, depends on a person's mental health. In a sense, the heart's directly determines the life processes of bitter, dominate the fate of the success or failure in life.

There are many people in the world, and achieved great success, can withstand the pressures of life, unhappy, because no weight or not life of a setback of suffering from mental disorder, or even on a showgirl, demonstrate human tragedy. April Fool's day this year, the famous Leslie as serious emotional disturbance at the Mandarin Hotel jumping. In August of this year, Korea modern eshan company chairman Chung Mong constitutional suspicion of involvement in Korea, Kim Dae-Jung Government to accept the Korean bribery case, judicial investigation was extremely depressed and remorse, and too eager to obtain such as father Zheng Zhou that constantly achieved self-management finally made extreme behavior — committed suicide by jumping off. If they have a very high heart ', should not make such irresponsible behavior.

8. Chi quotient (WQ)

In 1997, Beijing Normal University psychology Professor Xu yan in the 21st century "the magazine" 21st century family education industry: Chi, EQ and IQ ", this is the document that appears in the earliest" Chi-traders "and expositions. Professor Xu yan, "Chi-supplier" is the will of IQ (Intelligence Quotient, shorthand Will become WQ), refers to a person's will quality level, including the firmness, purpose, determination, discipline, etc. As for learning and work without fear of suffering and tired of indomitable spirit, that is high in Chi '.

"Chi-Chi is not strong, not as words or not rows are not fruit". This is the Mozi unsolved a word of wisdom. Our famous mathematician Hua luogeng also said: "the awkwardness is benign, a hard one to". They illustrate a truth: Chi ' on a person's wisdom has important implications. IQ is available through acquired training to improve, but not tough quality, no persistent perseverance, intelligence is hard to really improve. Moreover, even if IQ high, business is not high, life achievement are limited. United States psychologists gitelman from 1921 began 1528 children called extraordinary intelligence for large-scale longitudinal study, as long as 50 years. These exceptional children's IQ in more than 140 minutes, these children to adult students? gitelman on 800 men in the achievements of the greatest achievements of 20 per cent and 20 per cent of the smallest, found that the difference between two groups of people who mainly lies in the quality of their personality, especially the willpower of differences. Achievement of a group of people in care, motivation, self-confidence, perseverance, persistence, volition clearly higher than the achievement of a group of people.

Ambition is an important aspect of the will. The so-called "don't want to be a general soldiers not good soldiers" is emphasized the need to have motivation. Life is a small-small, ambition. Many life dull, not because of the lack of competence, but rather the lack of ambition and a clear development target. Especially in the business sector, to outstanding career achievements, you have to have a great ambition.

9. sense quotient (SQ)

In the late 1990s, the United Kingdom were Dana · Jordan · Kazakhstan, Ian Marshall and his wife made sense quotient concepts. In August 2001, the couple coauthored the sense quotient: the ultimate intellectual, "a book published in China, began to sense quotient recognized. Sense quotient (Spiritual Intelligence Quotient, abbreviated as SQ), is the essence of things, insight and inspiration of intuitive thinking ability. The father of quantum mechanics, Planck think creative scientists must have a strong intuition imagination. Whether Archimedes was inspired from a bath in the ultimately found the law of buoyancy, Newton from falling Apple inspiration found gravitation or Kai Gallery Le on snake end-to-dream and benzene

Ring structure of discovery, is the history of immortality on sense quotient leap.

Sense quotient in business is equally important. Li Ka-Shing in successes, also highlighted the sense quotient, said sense quotient of is "beyond question." Zhang ruimin said: "life's most important is savvy and resilience". Professional Manager Yao Kat summary themselves grow faster reasons, said: "my understanding is quite high." Juneyao Group founder Wang juneyao is referred to as "China's first private Air Charter", he was a savvy businessman is high. On one occasion, Wang juneyao from newspaper a message: China is the world's only white wine of the year consumption more than milk, drink less milk per person 7 kg. In the face of this strange phenomenon, Wang juneyao feeling, along with the Chinese people, the improvement of living standards, health food requirements will continue to improve milk as an excellent natural nutrition, will be more and more people's attention and affection, although milk products of the competition is very fierce, but if done well, is still a very promising industry, Wang juneyao decided to enter the dairy industry. Now juneyao dairy throughout the country, with an annual production capacity of 30 000 tons, market share and brand awareness in the country has been ranked in the forefront.

Management does not have fixed type, written theory is not solve the actual problem, but also requires understanding of Flash needed sense quotient. Practicing sense quotient, key is to think, to have the courage to make bold assumptions, dare to break through the traditional thinking.

10. health quotient (HQ)

In 2000, at the Beijing International Symposium on traditional medicine, a fellow of the Royal College of Canada, Chinese medical Professor Chung was first proposed the concept of the HQ. In February 2002, Professor Chung's new book the HQ HQ "published in Beijing, HQ start aroused great interest. HQ (Health Intelligence Quotient, shorthand into HQ), refers to individuals with a health awareness and the capacity of health knowledge and health. Health awareness refers to the value of health and on the availability health confidence; health knowledge is the knowledge of human health; health capacity is people in health and health knowledge on the basis of the integrated action, demonstrating the health behavior.

Health is the greatest wealth. In a market increasingly competitive today, people blind pursuit of money, forget on health maintenance and investment, which in fact is not cost-effective. There's also undergo even karoshi phenomenon today are not uncommon. There have been media reports, the Shenzhen a 34-year-old man in a hotel Banquet Hall and sudden death. Reportedly, he was a sales manager, work very hard to achieve their own goals in life: 100 million of deposits, a garden Villa, a Honda car. However, the "three ones" of the target has not yet reached, but advance a karoshi death certificates.

In this peaceful era, no matter how successful, how much wealth, if the cost at the expense of health are not worth it. As the Bible says: "people earned worldwide j., they lose their lives, what benefits?" Chairman Mao said, the body is revolutionary. A person who wants to succeed in their career, the most basic condition is to have a healthy body, but many people forget this basic truth.

Association of Chinese rice output: a piece of rope 23 grasshopper

World marketing comments (http://mkt.), the meal so long. 26 February 2007, from 12: 30 until 20: 45, the Secretary-General of the China Association of straw output and XING snow Association members sitting at the table, they want to share not only food, but also after the straw again lifted the export of huge profits.

Snow in XING's Enterprise xuelong industry group straw production base, out of a 21-month production line is debugging, the air was full of straw.

Dalian xuelong straw processing plant workers are hoisting has just completed the fumigation of straw

When you leave the table, XING does not seem tired of snow Sen, just some thirsty. Straw export Association has a total of 23 companies, "we do is straw-businesses, the business itself as the haulm fragile," XING said, "just like in a rope 23 grasshopper, who broke the rope we all will die off, this rope is self discipline. ”

Mainly used in Dalian local fire and fertile field straw, in Japan there are "grass gold", Japan famous "and" to have the feed, and the export prices of Japan straw per tonne up to 250 dollars, exceeding the price of rice. "Grass gold" Dalian many straw enterprises brought huge profits, but 1 June 2005, in the export of rice straw in the "borer insect," for the entire industry has brought the total destruction of the Government of Japan straw being turned away.

After 9 months, lifting light gradually revealed, but XING snow's most worried about is "ban" will not appear again.

-Won a straw opportunities

A winter of 1997, XING snow Sen driving away from Dalian airport, a bus is removed from the aircraft caused a straw trucks also do straw business his attention. He tracked trucks around Dalian go for 45 minutes, last stop in the port, see the straw loaded on a ship bound for North Korean vessels, 4 black Audi suddenly surrounded him.

"Just like film footage of a first down five wearing a black guy, and then one door opens slowly stretching out a slender legs. "From the car down the mysterious woman on the Tracker's cross-examine the identity of the thin," Please, "he forgot to see today.

Fear the threat of straw outside Japan agricultural safety of pest, Japan has banned from Taiwan, China and the Korean peninsula and other parts of the outside, and imported rice straw from these two regional import price per ton of rice straw in more than 200 u.s. dollars. Affected by high profits, some Chinese businessmen will be transported to the Korean rice straw, and then to legitimate forms of sold to Japan, this operation is strictly confidential, so as to avoid as Japan was informed or cause more peer involvement. XING has joined the ranks of his own is agricultural expert, has many years of study in Japan, people rich, soon half underground State did the country's largest and leading surrounding area form a cluster.

Wrong strategy: the 21st century "marketing"

Keyword: marketing fast marketing marketing strategy wrong policy

"Fast company" and "fast brand" is the only occurs in the 21st century, but the concept is not only appeared in the 21st century. On the "wrong" with the company's rapid growth, I am reminded of a story. Marketing "advertising · Pope" David Ogilvy on once to Rolls Royce worked as an advertising: "at a speed of 60 miles, new Rolls Royce car maximum noise from the car's electronic clock". This sentence handed down from generations of classical advertisement make countless heroes homage. Of course, I'm sure there are a lot of people still have not seen the truth of this advertisement. In fact, this is not all of the facts. See the ads, we naturally feel Rolls Royce car it's very quiet. Because we have always believed that only in very quiet surroundings you can hear the heart of the clock's voice, naturally put this "quiet" was attached to the Rolls Royce, coupled with the Rolls Royce of Acura car, which we feel are stamped with a seal. In fact, this advertisement to do in the first half of the 20th century: at that time, how can the Royces technology has as now stands alone? why 60 miles per hour is also worth mentioning? a bit at Rolls Royce senior engineer saw the ad, saying what the "secret" after: "is this a good fix the damn electronic clock, the noise is too big, it's tougher. "This is the Rolls Royce car advertising behind the truth — not the car is good, but the" wrong ". The "wrong" is to quickly gain a foothold in the market. Will not be in competition with the "wrong", determines the company's development prospects — because real "fast" is not to speed, but in the direction.

"Consumers satisfied with" dislocation that consumers have the wrong impression as the fact that advertising game "moonlightchest" Hopkins "prior occupancy rights", Rother ·-Reeves "USP", is established in the consumer on the basis of illusion, the famous "Heineken nourishing" beer ads: "our bottles are genuine steam cleaned" gives a false impression: other beer are not steam cleaned. Robust pure water "purification" 27 floors, giving the impression that the level of pure water maybe two or three layers only purification. The mystery of the "tricks" is to absolutely true to the audience the illusion of absolute. But this is only propagated "dislocation" surface phenomena, in this context keyword is "consumer satisfaction". "Consumer satisfaction" is the center of modern marketing, many companies are pursuing "consumer satisfaction," but how can you be satisfied with "consumers"? I believe that many companies don't really know, this is why many companies often flaunted their product or service meets or complies with certain "standard" or "Star". In fact, the "consumer satisfaction" is a dynamic concept, not a rigid standards. Marketing consumer satisfaction is the real mystery, "reality" of products higher than expected "customer", the more the more consumers will think "cost-effective" buying behavior for him, the more "enjoyable", the more his nature. "Consumers satisfied with" refers to the consumer a product of "psychological preset" and the product of the "actual situation" and the degree of mismatch between the "." For example, in the United States, tap water from the water has reached drinking water standards, many United States people are drinking directly, but in the United States by Chinese people seldom directly drinking tap water, but rather to the boil and then drink it. This is because in our hearts, tap water is not directly drink, our drinking water standard of the "expectations" to much higher than tap water, therefore, regardless of the actual United States standards for tap water, as long as it is from the faucet flow out, we think that this is not directly drinking "water". In China, consumers generally lack the brand loyalty, not willing to unconditional loyalty to a brand, we are more flexible, more realistic, therefore, a brand is the consumer's mind, positioning is not enough because, on the Chinese market and consumers, the enterprise efforts to establish a "branded" can only become customer expectations "of", on this basis will also need to provide the "wrong" to go beyond this kind of "psychological" products expected "reality" can greatly increase the chance of sales. Therefore, real insight into the "wrong policy" businesses will first try to create a lower expectations of customers "and" to provide a higher reality "products" in order to meet consumers get more "customer value". In this sense, the "wrong" is the enterprise quickly and effectively in occupies a position in the minds of consumers of important tools.

Senior marketing whiz to sell 50 more advice for newlyweds

— Personal to old age, and poor and suffering, it is not a man who previously did something wrong, but he didn't do anything.

1. on the sales representative, sales of knowledge is a must, not learned as a foundation for sales, can only be regarded as speculation, unable to truly experience the charm of sales.

2. a successful marketing is not an occasional stories, it is learning, planning, and a sales representative's knowledge and skill.

3. sell the full application of the common sense, but these must be confirmed by the practice and concepts used in the "active users" who, it can produce results.

4. the sensational results only after doing a dull preparations.

5. sell before, plan, and must not neglect despise, come prepared to beat them. Ready to sell tools, opening remarks, the questions asked, it said, and the possible answers.

6. the fully prepared in advance and onsite inspiration integrated out of power, often very easy to break down a strong competitor to succeed.

7. best sales representative is the attitude of the best, most knowledgeable, service sales representative the most considerate.

8. For product information, brochures, advertisements, etc., must strive to discuss, learn, and to collect a competitor's advertising, promotional materials, brochures, etc., research, analysis, in order to achieve the "mutual understanding", so we can really take corresponding measures of our rivals..

9 £ ® sales representative must read information about the economy, sales of books, magazines, and in particular must read a newspaper every day, learn about countries, social news, news, events, visit Customer date, this is often the best topic and not ignorance, see shallow.

10. get order is started from looking for customers, build customer than immediate sales and more importantly, if you stop to add new customers and sales representatives you no longer have the source of our success.

11. on the customer transaction necessarily useless on the sales representative is harmful, it is one of the most important business ethics.

12. In visiting customers, sales representatives should be the criteria of a believer is "even falls to grab a handful of sand." Mean, sales representatives can not empty-handed, even if the marketing is not a deal, but also to allow customers to be able to introduce a new customer.

13. Select customers. Measure the customer's willingness and ability to buy, don't waste time hesitant.

14. A strong first impression of the important rule is to help people feel important.

15. on time for appointments — late means: "I have no respect for your time." There is no excuse for being late, if unable to avoid the occurrence of late, you must open up the phone before the appointed time in the past, to continue the work of marketing.

16. to make purchase decisions of Mr. marketing power. If your object does not have any power of sale said "buy", you cannot sell something.

17. each sales representative should be aware that only narrowly watched your customer sales to be successful.

18. plan and naturally reach out to customers and enable customers feel the benefits, which can smoothly discussing, is sales representatives must advance efforts to prepare the work and policy.

19 £ ® sales representatives are not possible and he calls every customer in the deal, he should try to visit more customers to increase the percentage of turnover.

An electric car brand may detonate market planning case

First, the cafe in the true "deals"

Johnson's desk Lawton, in Taizhou top-level hotel — "Oko" Cafe in pre-colonial lie in light yellow on the sofa in front of me, a cup of tea, and enjoy the beautiful music, relax and pleasure.

"Are you a big strategic marketing expert Mr. high is the Dragon?" Near Cafe a figure of the artist talk Weng Weng, sound big and I greeted my places from the sofa "jump" up, hurry with this "shaking" artist "(this is our planners see customer 's" the bear's best "):" Xu total you good！ "Xu A electric car electric cars always Shanghai company CEOs. These days have been "Raiders" I plan to do their business, today do not know him who said my whereabouts, Chase entered the cafe, he's very sincere really let me very impressed, so we were back on the sofa. Xu always said to me, out of their enterprise's intentions and finalize a proposed "versus". Tone firm said to me: "may I have red see my how to detonate A car, sell wind market explosion. "While hanging clock in Cafe is 04 April 18, 10: 40, from May 1 only 12 days.

Second, the tentacles "Terminal"

19 April 4 in the morning, I called up the hands of a bunch of "saints" held its first electric vehicle electric vehicles for A market research, market development, initiation of projects such as may day planning meeting on the market a line of research personnel, brand designers were reasonable Division I first assumed "detonate five • a" planning documents. The meeting is over, the Division's staff to Taizhou-centric to where to stand Ray made its way to the country.

Sent away a Sagittarius, I went into the cigarette around, Board Chair computer planning, conduct a waste of brain cells.

Just 5 days away ...

Market research personnel back to the primary market research.

Brand planning personnel took out A electric car "and" brand design and brand demand copy, marketing programmes.

Market researchers through A electric car electric cars terminal market: Shandong, Henan, Zhejiang, Anhui, survey, to obtain first-hand information. We are a bunch of people on each data as if picking from the mountains to the study of minerals as well, through in-depth analysis:

Products: electric products tend to be A popular, no show personality, mainly manifested as product Visual impact is not strong, the product is missing a selling point, the majority of consumers on A vehicle's awareness, confidence is not high.

Channels: A electric products do not have their own main channel, at the mercy of dots, mesh market is too large.

Price: price profit distribution is not reasonable, common style and luxury style, price, margin is too small.

Promotions: promotions are limited to the headquarters, the lack of Terminal market, the market rally, Terminal marketing team, has a direct impact on the sales of the product, thus promoting the formation of the Terminal.

Find A car products, networks, marketing, and other aspects of the lesions, began to spray with, starting on the product repositioning, A electric product positioning in 25 ~ 35-year-old young women, women of this age are at a youth active phase, the pursuit of fashion, product design requirements are higher, grasp the crowd psychology, effectively promoting the product timely updates. 　　Secondly, from the consumer's quality, after-sales service, pricing, purchase of reason, rapid launch of affordable, quality excellent miniaturization, the lightweight, foldable yinlan, Pearl White, silver, bold red, fruit Green's new A-bike-bike. Brand promotion group to cars, people, nature, science, technology, life, social harmony as a starting point for A bike brand positioning--enjoy life, riding A bike ". And this sentence as a core advertisements, quickly through the industry media, newspaper, radio and television stations in the market, market feedback indicates that the main target audience of destruction is very large. Target audiences most are in fact stage, they pursue the life of stability and A electric car, but for various reasons often backfires, therefore a bustle of psychology, in A vehicle under the brand's aspirations are a comfort.

At the same time, according to A vehicle's existing resources, we determine a district, county-level market channels, monopoly and ran the combined marketing strategies through star Terminal, specific areas of policy, on A major market for electric vehicles and seize lands in occupies. And in A vehicle's original channel, according to the manufacturer's resources, market situation and existing sales and prospects, we will be in Henan, Zhejiang, Shandong triple blade market as a key investment strategy market, a certain percentage of people, wealth, precision farming, do deep do through this model market, also on the Distributor for a decisive filter, willing to work with A common development of electric vehicles, long-term cooperation dealers unite together to cast A electric car brand.

Handsome men and insurance agents to home and let the husband is not assured

Keywords: handsome insurance ' peace husband jealous he came back, he wants to hug me, I'm cooking, didn't let! he said some jokingly said: "today is a handsome guy and you chat, you left me?" yesterday had a ping an insurance salesman to home, send some insurance information (husband called the insurance company for the operator to call my). Send some information should soon, but I was worried and scared, now the society cheat too much, so called a little sisters, talked for three hours. Intermediate husband phoned back: is a man of salesman? and the two of you at home? in order to let him nervous, I wilful deception he: Yes. It quickly let him go. I was secretly happy husband haven't so nervous I recently because he was an old friend, he also praised me ... ... He came back, he wants to hug me, I'm cooking, didn't let! he said some jokingly said: "today is a handsome guy and you chat, you left me?" and "Yes!" and "then where you sit on the side of the computer for? ... It is very close by. "" Do not want to and you say, that your company the foreground what other people doing what you want others to quit. The front desk? to resign you won't let you make me think back to the end of her prize money?, other engineers get bonus also and she almost! you let me have the last say? your coat a long hair, and her are the same length, the same color, you explain to me! "and" wife, we don't like this? "and" who wants to be, Ah, I love you, love this House. Whether you are going to do, I don't care if you think the value. "" You may rest assured that I would just like to our simple-to-old and her son, the two of us together on every day! ", do not want to and he did not exist for today's quarrel, now he is getting nervous about me, I also want to stop, you can't turn around! treasure have right now!: yesterday was a ping an insurance salesman to home, send some insurance information (husband called the insurance company for the operator to call my) sent some information should soon (I think) I'm still worried and afraid (now the society cheat too much), so called a little sisters, talked for three hours (all about insurance) intermediate husband phoned back: is a man of salesman? and the two of you at home? (in order to let him nervous, I wilful deception he: Yes) then hastened to let him go. (I was secretly happy husband haven't so nervous I recently because he was an old friend, he also praised me ... ... He came back,) he wants to hug me, I'm cooking, didn't let! he said some joke: "today is a handsome guy and you chat, you left me?" "!", "so where do you stand on the side of the computer at that rely on close Oh." "does not want to and you say, that your company the foreground what other people doing what you want others to quit, the front desk? to resign you won't let you make me think back to the end of her prize money?, other engineers get bonus also and she almost! you made me think there????? clothes last you a long hair, and her are the same length, the same color, you explain to me!", "wife, let us not so good for you", "who wants to be, Ah, I love you, love this family. whatever you want to do, I don't care if you think the value on the line.", "you may rest assured that I would just like to our simple-to-old and her son, the two of us together on every day!", do not want to and he did not exist for today's quarrel (I think) and now he is getting nervous about me, I also want to stop, you can't turn around!! treasure have right now!

Belle salesman: Please use your personality and beauty

Keywords: beauty salesman with caution and charm of personality woman born beauty, more female personnel is exquisite to the toes strive to perfect personality charm.

Women are born envious, on beautiful sex is always somewhat to the grape's harshness.

Have been a customer of public relations, the company's most effective beauty business repeatedly stepped back repeatedly, tournament

The company therefore follow a business swaps did not expect a few times on OK.

Take a look at these two business strength competition!

A number of beauty business, like the pretty sound sweet, affinity and eloquence, Huajun will also commonly known as to what the gang's successive public relations marketing can play to their strengths finalized the zch432134 repeatedly. Also in customer care is spent little effect is good, a few phone calls you can make the customer feel good.

Second, business, nothing to boast about, wearing old-fashioned black framed glasses, as the number of women are rare, and build a more womanly is rare and concave plate, is fine, Tots.

A number of business, habitual to exquisitely body with a charming smile, knocked on the door, head of the woman is not high, tall and obesity, skin appearance is very good. Meet future Chief of staring at a number of businesses face, a number of utter business thinking that their Foundation is not uniform or eye shadow spent, a tense, this meeting was a failure. The second step, a number is absorbed in the decoration, the door before taking on the mirror myself to determine and correct the woman only glanced at the countersunk do their own thing, her turns, engage in a number of beautiful women confidence. In this way a few times and again, a number of beautiful women is a little support.

Listen to an interview, the beautiful experience, second play, she changed the past simple make-up-wrapped, luozhuang play dress elegant. We meet himself later, II began to discuss female Chief of the skin, a hot chat, glad the woman of folk remedies is recorded in the exquisite small books, qianenwan Xie. Business matter only about a few words. The second meeting, the second a little of a simple make-up, prepared a little gift, never meet the Chief of the remedies for improved her skin condition. Chief of the section is also very fun, active and she spoke about the product, so yilaierqu, no. 2, easily get the customer.

By marketing to improve life: life's needs?

Keywords: marketing the desire to improve the daily needs of humanistic and social, everyone has his own identity and longing for the way of life.

The so-called lifestyle means living ideas, attitudes, habits, consumer culture, and other elements of the integrated action consumers ' life of individual requirements, the need for a variety of products and services is the sum of the required material and spiritual life of the sum, but to reflect their individual or group life characteristics.

Marketing, such as "Exchange" as the core concepts of the theory and practice, is accompanied by the commercial activities of human society development came into being. After all, he is with consumer-related, is concerned about the consumer in the event of a change and change what, marketing is based on the consumer of these changes and take corresponding measures, according to the rhythm of this change so that the products or services by consumers.

The author believes "by marketing our way of life" is the consumer's pursuit of lifestyle aspirations, such as the cosmetics industry, you can request the "beauty is a life style"; in weight loss and health products, you can request the "weight loss is a life attitude"; while in the shopping mall promotions, you can request the "consumer is a way of life"; in the real estate industry can claim "simplicity is a life principle," and so on. Businesses by effectively marketing the company's product or brand evolved into a way of life symbol even is an identity, position marks, but to attract consumers, establishing stable consumer groups.

We live in an era of innovation, environmental impact, marketing to our world more and more changes. As marketing in China's rapid development, marketing is not limited to the demands of the material aspects of life, while a more spiritual level to mining touch things, which make our many live by ideas and thoughts also consciously not consciously wheneverthe update. At the same time, the marketing is also involved in marketing and marketing people themselves have beyond the envisaged changes. This change has gradually changed the relationship between people and the survival of feeling.

From consumer behavior, marketing environmental perspective, the current market environment is a consumer-centric age, homogeneity of competition at present, many companies selling point too much, too. Despite the many selling points relative to the competitor's products or services, there are some differences and new ideas, because the people in the cognitive and ideals differ, and for their choice of opportunities for many, this makes it possible to have a wider choice of their way of life. Select more naturally more difficult to touch consumers "nerve", to the expected market reactions; selling points was not fixed, the selling point of many said no, and it is not easy to speak clearly, consumers will now also do not have the patience to watch or listen to it, it is very difficult to produce a valid memory, single selling points has been difficult to hit with consumers.

Now, more and more people on their living conditions is not satisfied with the result that the use of marketing to new and unique or is able to meet the public's lifestyle to hit with consumers, this scarcity in the spiritual life of today is very persuasive, consumers ' lifestyle choices more and more media and consumer goods producer organizations in a large number of marketing activities. This is demonstrated in the current marketing goals tend to be aimed at those in pursuit of a lifestyle of people (such as: health, family, fashion, family, etc.), not only from the age and gender. So how to efficiently innovation marketing is the embodiment of the product or service value selling point in order to allow us to improve our way of life is constantly to follow, follow.

Marketing enterprise product is no longer just as the product itself, or even no longer only represents the company's image, but rather represents a life taste and interest groups representing consumers unique life attitude and way of life.

It can be said that the company sold more than just their specific products and services, but also through the products and services deliver a life philosophy. When a product can represent a way of life, there will be a huge attraction, all and this kind of lifestyle-related things will become part of the enterprise brand culture. But as this way of life in the forerunner and advocate, enterprises in the fierce market competition, leading to occupy the position of consumer psychology.

Enterprise product marketing to brand marketing, or development to tailor-made lifestyle to shape the customer circle marketing, consumer consumption and brand quest are met, the more spiritual sustenance of unique lifestyle to become the most important requirements. Let the consumer in the consumer products and brands at the same time, the more you can get our identity and cultural values. Future marketing level of continuous improvement will continue to drive our way of life at deeper levels.

Only real really do brand marketing to meticulous

Recently, neijiang big Chin door industry co., Ltd. fortunes: initiative at her door requires proxy product sales network of customers and orders coming in, busy as "big Chin door industry CEOs".

Big Chin door industry company was founded in 2000, specialized in the production of non-painting Suite door, solid wood doors. Because the enterprise positioning is accurate, honest business, always adhere to the "meticulous tree brand, measurable marketing" business philosophy, enterprises continue to scroll through the development, product quality and yield continuous upgrading and increasing the competitiveness of enterprises, in the industry to create a good image of the strong momentum of development.

The current big Chin doors throughout the nearly 200 sales agents, more than 80% of the business through network marketing. Due to product requirements, plus the advantages of Internet marketing, integrated, large doors of network merchants business is a rapidly developing situation.

According to industry analysis, "the greater the success of a thousand doors", thanks to adhere to the implementation of the "meticulous tree brand, measurable marketing" business philosophy, to build a competitive product, and creating a good corporate image. From the operational point of view, hold the key points in three areas:

One is to do a good job in production planning and scheduling management. Custom orders, manufacturing process management, project cohesion to the shipment, are closely linked with, strictly control every process time, ensure that the specifications for production, the plant the product backlog is small, space-saving, maximize production efficiency, guarantee the delivery deadline.

Second, paying careful attention to the corporate team building. "Big Chin doors" attaches great importance to the core team, merit, and assisting with reasonable incentives, and create a positive work atmosphere of corporate culture. In the fierce market competition, the "big Chin doors" to perfect quality win market, win the customers.

The third is carefully set up the integrity of corporate image. Walk by faith and soul development, "big Chin doors" and the majority of agents and customers in establishing lasting relationships for the long-term development of enterprises laid a solid foundation. Whether it's the same marketing customers, or with the collaboration of enterprises, "big Chin doors" insist on all partner and all aspects of production and operation are scrupulously honest and trustworthy in perfect style, shape and keeping promise, honest and trustworthy enterprise image, so that the virtuous circle of enterprise development.

Open to send bride you dare to real estate sales "buy marriage housing sent bride"

Discussion: the developers "rushed" bride, you dare to?

Xinhua News according to legal evening news, the developers then surprising strokes, such as during the marriage with sales, gift of Miss 6 million of the limit as a dowry

"Buy," marriage housing sent, following jintai property to 8 percent of ultra high Commission recruitment beauty sales staff, a jintaicheng liwan project makes a man full of endless dream real estate promotions, and again many netizens Lei down.

Buying a House with beautiful sales miss affair, if married to the developers to purchase section "dowry".

Active page is like a introductions

"Buy marriage housing sent bride, she sent 6 million dowry", "who do you want to take home the ' point ' I", "wedding night", dowries reporters in jintaicheng liwan project activities promotion page to see the words stand out not only the propaganda, even campaign Web pages into a festive pink.

Ten beautiful photos of sales miss, with big red's double happiness words, at first glance seems a bit like introductions. And to the lower-left corner of the page, a project of the real figure as well as the introduction of the project.

6 million limit dowry to conditional

Introduction to the activities, this $ dowry if really want to get it is not an easy task.

First of all, buyers must be active during a short period of a month, and sales leads from love to miss a marriage certificate, I am afraid that most people are very difficult to achieve; and secondly, until 2010, which is basically a divorce eliminates the buyers and sales miss sham marriages, the possibility of obtaining a dowry; third, the present paragraph 6 million purchase is limited to purchase the item directly offset No.3 subsections of purchase and is only limited to the purchase of my real name.

See squatters ' mostly calm treatment

"Buy," while the marriage housing sent sounds very nice, but for the customer group jintaicheng liwan but no Fu xiaoshou.

Around 3 p.m. yesterday, reporter at the West of jintaicheng liwan project sales offices see, although constantly sees sales miss beautiful shadows, but came to see room for buyers in general are "pairs", and the age of 40 years or so.

Getting started with Office, sales office was settling a "buy" marriage housing send advertisements of activities, but journalists observe nearly half an hour, and out of the buyer and no one to stop watching. While the sales staff does not deliberately introduce the activity. "Don't know why, is there such a thing?" To hear the "buy" marriage housing delivery activities, buyers Li Xu shook his head with a laugh.

This reporter has learned that the item price 17000 Yuan/square meters, current promotions straight drop 6000 Yuan.

Marketing wisdom: billowing eight Raiders

World marketing comments (http://mkt.), to collect information in 1953, the white party, the person sending the Tai Chi Chen-Fu Wu Yee challenges head, to beat beat contest, although the contest but three minutes see victory, and not as people expect wonderful fun, but also became a hot topic of gossip, talking about the people. The new evening newspaper editor-in-Chief Rover collected this information, use the merchant perspective projection to, if you engage in the newspaper "fiction series" rubric that somebody loved watching, newspaper sales will increase. Then he found the men usually likes to talk about poetry of big talent liangyusheng, let him write novels. Liangyusheng is not responsible for the high hopes, its to Chen, Wu two martial beat beat as background first half of the Tiger "in the new Metropolitan evening newspaper published, on once were warmly welcomed by the vast number of readers. Rover move not only opens up a new era of martial arts, and makes the new evening newspaper circulation soar, won an unprecedented economic benefits. Today's society is an information society, a slow on information and self-contentment and double earplugs bean fool no different. On new things, new changes at all times maintain a high degree of sensitivity and good at applying careful thinking and accurate judgment be screening and finishing, select one value and is particularly suited to its own programme, bold, wealth is not far away from you. Bagatelle origin merchant family of Bo-went overseas, is an ambitious, determined to start a big cause of aspiring young. However his pioneering work has caused all the people around him, including the understanding of the most trusted his father. He chose the most humble little product that many people have passed the baby diaper business. At that time, Japan every year there are 250 million babies born per child per year just 2 minimum standards for the calculation of the diaper, only Japan domestic year need 500 million diapers. A few years later, more Bo-"nisic" company is a manufacturer of baby diapers not only occupied the entire Japan market, and products sold overseas, worldwide, sales of the world market for more than one third of the diaper. Small product formed a large market, ugly duckling into Phoenix, Bo-chuan eventually become there his global "diaper King".

The village farmers operate cross-border fraud

World marketing comments (http://mkt.), a group does not know the "ABC" farmers do up at millions of foreign trade and international business. Foreign flowing through the flying Agency. This is a strange business profitability models, profit from toasted, from wine himself bitterly, Haikou police network quietly tightened, "transnational red envelope company" seven managers with toilet odor room coupled with full

"¡Ôhenan enterprises co., Ltd." 300 square meters of Office, often burst into a violent quarrel. Company of "Manager", occasionally with a Director of the "King" was on a plane. They argue that the corridor from the Office, sometimes even noisy to the toilet. Confrontation between the two sides often neck veins violently, spittle flying stars.

They quarrel with is dialect, in the company as a freelancer, Wu Lin couldn't understand, "is a little like singing?". Although it wasn't long before she is accustomed to the company this unique "corporate culture", but inevitably puzzled: Wu Lin their noisy? — nobody told her.

Until the company's head head brain were arrested Haikou, Wu Lin only understand the real reason they quarrel. Police investigation shows that Trust Enterprises Ltd is a company cheats company, is a "dedicated fraud foreign companies" company.

Wu Lin, think, feel, normal trading house of the people is certainly not so quarrelsome. But on second thought, this company has always been the millions to the foreign company orders should be paid to the outside. These people cheated a little harder?

This is the "¡ôhenan enterprises co., Ltd." strange, which lie to the foreign merchants "red packets". More Wu Lin unexpectedly, he also fell into the "transnational red envelope company" trap.

Embarrassing translation work

Wu Lin is a fairly quiet big four girls, rightwingers deep, has a kind heart. 30 April this year, she went to the "letter enterprises industrial" interview freelancers. This is her first company, freelance, job interviews before the heart also bang the drums. Company a self-styled King of Shaanxi people Office Director to receive her: "no interview. Month 1 block, you can go to work today. ”

Subsequently, Wu Lin was brought to another Office. Her work desk, with a Palm-size flag flag, placing a small globe. Company too simple to have her surprise, their use of a pretended Windows98 systems broken computer slow, also bad for several times. Here, she will work as a manager Li, dedicated to online to find foreign production t-shirt manufacturer's contact information.

Work on the first day, through some of the Web site, she has found a home in Seoul, Korea. Manager Li let her call to the Korea company, ask if someone can produce t-shirts. Get a definite answer, the two sides started more remote business.

Frequency to do event marketing earn eye actually outweigh the

Foreign foreign brand advertising in China have trouble, only in recent years, there is a Toyota overbearing advertising, Nike Gladiator image of the cell, the Lipan paint slipped Chinese Dragon, McDonald's advertisement and so on. kneel These ads are aroused people's strong antipathy. However, foreign people seem not to accept the lesson, which hurt the feelings of the Chinese nation it is constantly occurring. This is why it is worth savor, some experts pointed out that cannot exclude these foreign brands use dispute advertising to do event marketing possibilities, the expert points out: foreign enterprise challenge Chinese self-esteem, challenge Chinese culture Chinese advertising, after a wave of strong offensive use gill nets, these enterprises of insults my dignity advertising would have disappeared in the media. After it is a pair of moaning like apologize to the Chinese people — this way out. In fact, they did not get much loss and punishment, we the people "in celebration of our victory!", do not know what we are seeing these enterprises in the face of painful behind the ear and snickered at? author believes, even if these foreign brands are casually do event marketing, their results are not worth the candle, the low-level similar speculation of event marketing to the famous brand of destruction is great, its impact is profound. Related event playback Toyota overbearing event 5 November 2003, Faw Toyota to its three new cars---land cruiser, hegemony and up to a record of the sharp held a Grand listing ceremony.　　But after half a month, two Toyota advertisements but will Toyota companies, advertising companies and advertising magazine onto the air waves, Internet forums, the voice of an obnoxious. Advertisements for new products is ordinary thing, just set up near Faw Toyota Motor Corporation in order to promote the three new models, and in national public tender advertisement company, finally, American background of prosperous great wall advertising companies in the 5 companies in the Toyota three car agent plane and TV advertising.　　Two hegemony and land cruiser ad, raises the issue of the "Toyota" advertising. See the ads, immediately someone online message, expressed doubt and anger. Think there is a stone in our extremely important symbolic significance, representing the rights and dignity, Toyota advertisements with salute to the hegemonic car Shishi, extremely serious zuoyi.　　More users will associate the Marco Polo Bridge of stone lions, and think, "hegemonic, you have to respect the" advertisements too ambitious, commercial conquest, injury of the Chinese people's feelings.　　As for "land cruiser" ads, users that used Toyota cars pulled seemingly "East wind" big truck ran, have decried the Chinese backwardness. Media coverage was quick to follow up this matter, on 3 December, the most influential media-advertising on "problem (Xinhua)--" in the report, then, the domestic many media have different degrees of the track.　　While in Japan the influential newspaper---Asahi Shimbun also used the "two cigarettes-size sections," reported the matter and has led the other Japan media attention.　　Bureau of industry and also on both the advertisement concerned, and calls for release of magazine advertising submitted written material. The strong response of the parties, so that the whole event from "issue ads," have to "Japanese companies in China operates turbulence" direction conversion trends.　　Toyota companies, advertising companies and advertising magazine also recognized the severity, use various means to start an apology. In December 2003 on the publication period of dominance and land cruiser advertising magazine friends of the car was among the first to apologize for. To happen, is the country most affected by veteran car magazine unexpected.　　It is understood that, in their published before, ever seen other media published this two advertisements, there would be no more. 2 December 2003, friends of the car, in your own website to apologize to the readers. "Because our political level is not high, failed to identify the advertising screens appear some easy lead Lenovo's hurts national emotion pictures, advertising published, many readers have letters to phone questions, we have recognized the seriousness of the problem, here, we sincerely provide years of care and support for the motor vehicles of the friends of readers sincerely apologize for the inconvenience.　　"At the same time, friends of the car also said it would stop from both of the ads, because the reasons will be issued in January 2004 in the next issue of the magazine published an apology letter on official.　　3 December 2003 9 p.m., Toyota after consultation in emergency, crisis PR program was launched, the next morning, Japan Toyota Faw Toyota, Sina, and other major Web sites, published by apology letter, 6: 30 pm, summoned reporters to Jingguang Centre, read a letter of apology. 4 December, both the advertising production company---the prosperous great wall international advertising company also publicly apologized, said, "some readers on Land Cruiser and hegemonic understanding of advertising and advertising in the first place, we differ on the two ads in readers uneasiness caused, and regret. Our advertising intended only to automobile publicity and marketing, with no other intention. "At the same time, also said that" the problem of two ads stopped running. As a result of the December magazine have been printing completed and published, the advertisements will be replaced in January. "Toyota's media apology will be held from 4 evening suddenly. Representative of Toyota Motor Corporation of Japan attended, Toyota China Office Chief Representative Hattori Yuet-hung and PR media leaders Suginohara, etc.; While represented Faw Toyota is General Manager of gugu Toshio, Chinese Executive Vice President and Deputy General Manager of China Wangfachang Dong, oceans, etc. Gugu boyfriends: first read out a letter of apology, said: "Toyota Motor Corporation on recent domestic land cruiser and the hegemony of the two ads give readers of unpleasant emotions expressed sincere apologies. These advertisements are globrand.com purely commercial advertisements, without him. "In addition, from 5 December 2003, Toyota 30 in national media published a letter of apology, and has submitted to the Chamber of Commerce and industry sectors written explanations.　　But have not received a reply from the business sector. Let Toyota such large companies looking to apologize, not an easy task. It is said that, in its formal apology has been proposed before,

The first explanation to the outside world, excuse is that the lion is not unique to China is coming from the West, with the lion, King of the beasts to symbolize the hegemonic car and there is no problem; the other advertisement, land cruiser, not the Dongfeng truck, but rather a fictitious through fake car.　　In consultation with the outside world views, Toyota or take the correct method---apology, but not to make frivolous excuse. Faw Toyota General Manager at the gugu Toshio repeatedly expressed its apologies to consider. He said that the mind is the dominance of advertising for a hegemonic cars both off-road performance and urban functions of luxury off-road vehicle characteristics. To this end, including the great wall, the prosperous times 5 advertisers call for creative, every advertising company has 1 and a half hours. The final choice made by the spirit of the great wall of specific advertising planning.　　Advertising content is through the Faw Toyota high-rise. Faw Toyota Vice President Dong Marine to blame yourself, expressed as the Chinese side did not note the national feelings, not good advertising clearance is responsible.

1 + promotions in addition to the discount is no other tricks?

Promotions can be defined, many businesses understand that simple product "addition" and "subtraction", enhance consumers ' interests that have to promote sales. Such as a discount, the price is completely a subtraction, buy gifts, prize draws, fanquan is addition to the product, the total number of sectors, the promotion has become the opium, both love and hate, many enterprises have been purely for marketing and sales, causing every day have promotions, Mo has various activities, commonplace, often in the form of sales promotion a field activities complemented by seven or eight sales forms, shopping centre, propagation, tired of customers. Many businesses complain "no way, we all do, but more and more physicians, if you do not engage, meant that sales decline, but for consumers, sales become taken for granted. "But in many sales analysis, often such words: this week's sales division, because under serious competitors promotional efforts, and suggestions for next week's promotional activities to intensify. Promotional ultimately lead to competitive upgrade price war intensified, the businesses are suffering from. Promotions from head became firmly, one chain was opened a month three times in succession (trial of business, Grand opening, officially opened), do not focus on brand promotion, promotional efforts alone to pull the short-term sales and promotions in the form of simple, making it difficult to attract consumers. Promotion may be a double-edged sword, you must combine the enterprise image promotion, giving reasonable by the head, and through the news event Express, not very simple to do addition and subtraction, more should use multiply, add promotion activities or press *, to avoid injury and itself. As early as 1981, the United States express company to a national marketing campaign and public welfare — statues of the goddess of liberty "repair", as long as the purchase Express products, express companies corresponding to donate a sum of money to repair the statue of liberty, this kind of similar activities in many enterprises are applying, such as the farmer every spring sale a bottle of water, you donate money to the people in the disaster areas, and so on. In fact, promotion is a single number, the number to which then several forms, but how to make promotional offers are promotional news value. Case: 05 Apr 2000 a household appliance chain in Chengdu market, Chengdu household appliance market relatively mature before suning, GOME, Yongle has 28 chain, so in time has been relatively late. In order to halt the electric appliance chain-like, suning, GOME in March they open new shop, early release to the market. Due to the opening time in golden week before, on the eve of the opening, GOME, suning has been combined with other format may 1st market ahead of speculation with a view to dilute the chain opened date on the eve of labor day, and desalination, the chain of market opening, the situation is not optimistic. If you rely on regular promotion tools is very difficult to push the market, so the Planning Department to consider some of the original marketing repackaged, GOME has been speculation never fanquan and cash gifts coupons for exposure of the trap, so consider the opposite, will form news package songquan and activities in advance, 18 April, Chengdu business daily posted an article "selling appliances also organizing advance?" press release, the subtitle for the five-star Chengdu new shop for the first time, drawing on real estate "drop", immediately caused a sensation, phone from 6 am to midnight is not stopped, many consumers as phone call does not go directly to the on-site registration, forced a temporary increase in the second day. Only the first day of the effective telephone for incoming calls to the nearest thousand, and most of the packages to customers, according to the household appliance industry General guest price $ left, only the sales reached US $ dollars. Opening-day sales to tens of millions, refresh the Chengdu appliances one-day sales record.

A senior professional white collar work to realize

Job market for many years, feeling quite a lot, such as acute and popular boat, are tired, but it didn't go ashore to rest, in this summary to the passage, for your reference.

(A) and boss

Who's the boss? my understanding, first pay people to help you solve the problems of life; and to help you realize your dreams. This is also the aim of my work. So as a Senior Manager (only means the Middle above) and the boss, its importance is obvious. Being a good wage earners, take note of the following.

First, don't do "obedient" Manager

In work, many managers are promoted from the grassroots, the boss has a lot of strangeness (of work habits), boss of subservient from, I've seen many deputies subservient to the boss, the boss from the eyes he is not important. Indeed the boss needs is a help their management of the wise, and not a Weiwei well well followers. Hard struggle for a long time, must not let your boss think that you are such a person.

When the boss decided to have the error, be sure to remind him, otherwise, there is a problem in the implementation, you could not escape the blame. Of course that the boss, the boss to emphasize method is the rich, of course, to take account of the face (which is an excellent Manager also will not let people straight to their errors), not in public occasions, not to a third party present, second to emphasize words, we want to achieve is the final destination, but the expression is very important, for example, you can choose some tactful Word, or the side tip, "this is better", "do you need to consider this factor," and "I remember you said to · · · ·". To attract the attention of the boss, the boss asked again, you need to clearly articulate your point of view, noting that the crux of the problem, show the corresponding recommendation, must not leave immature mind express thoughtlessly, so the boss asked you not below. The boss will think you're just a housekeeperis, without a boss like subordinate to the question of his sight.

Second, do not claim to high

Many senior managers are from technical positions, have one common trait is felt by the technology, it does not fit in the shelf. Remember that a recently embarked on management positions, because I'm in dozens of large number of contenders to climb out of that always felt business excellent, rely on business names, coupled with the nature of light, the company's many bo activities I do not participate in, to let people think you are a company of the outsider. Now that I think this is a great mistake. This is an excellent channel of communication. In the workplace, may somewhat lost ourselves, and not by his own temperament.

Technology is important, it is undeniable that a supervisor if the technology does not cross the border is a competent and promises, but the supervisor is a management, it is important to communicate with people, we are living in human society, technology is a service, we cannot put the technology showcase to, we need to in order to show it to someone else and let others know about you, you know. Otherwise, you may always be a skilled workers, not as a Manager.

3. respect for the boss, but not too much

And the boss is very important to them, respect is a prerequisite, but there is a very important point is not the boss too close, be sure not on an equal footing with the boss, it's simple, but in reality around a lot. For example, do not randomly cut boss, not busy and express their own ideas; someone right now, don't get in front of the boss; travelling together, was not to get ahead of the boss; not the boss gets mad that you think, even if he has the obvious errors should not rush to correct, but you can secretly doing some preparation. Remember that a guest to the company, Entourage, send gift recommendations, referrals to the boss, the boss has just drank wine, said: "what kind of gifts?" I explained to people the importance of, the boss insisted that delivery 500 suit. OK, the boss of the command must be followed. I prepared a few sets of 500 suit. Can fail to see the past, it is conceivable that such a price can be of any good thing, this is not sent. I estimate that the boss is in the air, it's now what to say, the second day, the guests to go, we'll prepare you late. So I secretly prepared several high-end point suit and put it in the car. The second day we meet guest hotel, his first words he asked me: "gift ready?". "According to your means is ready, 500 suit. "" That which get out of hand? go for it! "a night to switch teams. I pull out around a circle that is ready, it is saved. If at that time, more can be said that the boss always says: "your money when the company is white? said to give it away?" but cannot solve the problem.

So don't argue with his boss, who's observation, treatment, work. Both inside and outside the company, we feel you are the boss. Not to mention the social equality in personality is equal, but the status is not equal. Boss an artifact, once the boss think you and he did not have a rating, your professional life is over.

Of course this premise is the first work better.

Manufacturing contributions list equal to create unhealthy charitable environment

Keywords: environmental health charitable donations list in the face of catastrophic earthquake disaster, sons and daughters at home and abroad, many countries and people have donated to express love. Today, the donation amount is skyrocketing, love of the ocean also in rivers run to gather. This human world to pure goodness big love loving people in the disaster areas to bring warm and cozy comforts the heart.

When this occasion, some individuals will begin to rank the various donation, even desperate users engage in "stingy person" list of foreign company. It should be said that the most extreme, such contributions is also suffering for the people in the disaster areas of concern, for looking for people committed to loving kindness. However, we may not have thought that this ranking of the actual effect of contributions not only deviated from the people's mind, but also contrary to the intention of charity.

Disaster currently, people through a variety of forms and ways of expression of love, contributions are only one of them. "I have no money, but my blood!" that most of the words that express a lot of blood donors for the disaster area. Many people at the time of the adoption of voluntary service, for all people in the disaster areas. There are many people in silence donated and not done, there are also some very large enterprises have donated huge refuses to serve others. These are a good indication that, in the face of mankind's common disaster, few are cold-hearted, people are rich, powerful output out of money, hands, palms together, heart to heart-phase system. Thus, a simple list of contributions, it is difficult to fully and faithfully reflect the caring setting.

Charity is priceless, the friendship is priceless, love not measured the amount of contributions. "Disaster areas are more difficult than I, whose life is threatened, not easy!" a man begging donations, said these words, for a long time in people's hearts. It is this spirit of love, beyond the amount of the donation numbers, call the people to do unto others as you would be loving. Thus, the common people of the same valuable contributions of $ 10. But even in the Celebrity Star, millionaire and millionaire, how much of the donation is not representative of the thickness of love. It is important that they are injected in to love. Because of the simple contribution ranking might make love turned sour, so that the charity missing to shallow.

Charitable nature is the unbreakable human truth and love, charity of the principle is based on this truth of love and the Crown. In the face of a disaster, people love great dedication to voluntarily, not only for the world to witness the ordinary Chinese people like waves of love, also the Chinese celebrities, stars, rich people, entrepreneurs, social responsibility. This is the blood of the power of love, charity charm. If you simply want to give love and a price to pay, to donate a ranking that will only be formed very humbly, rich of malpractices, to all contributions to public pressure. This may in the short term to bring about a rise in the amount of the donation, but ultimately it would be detrimental to the charitable foundation and the soil.

The face of disaster, we gather up the power of love. From the whole emergency relief, to international forces relieving areas, then to the daughters of the dedicated selfless devotion, sing a song of the day, the sense of love hymn, sowing the seeds of millions of stars love. The world of all disaster and hardship, would become a hyacinth, go to the seeds of love rush, and let it spread, blooming in every need care and help.

Do sales of attention: overweight at some small rules to know

Key words: doing sales dinner drinking rules work, colleagues; there is a boss; shortly after, a subordinate; do sell a customer; Do purchases have manufacturers; A bunch a bunch of interpersonal relationships, a lot of time, in overweight at about 10%. But some small overweight at the truth, you know? You can refer to the following yo. First, if they cannot drink, Ah don't start first, rice bowls with their end clamp the dish eating. Second, if you are sure that you drink, don't hold ink, then there is the rule. Rule a, overweight at although "feelings deep, dull; emotional discussion, lick a lick" but drinking time can never put it in the mouth. Rule II, low profile, openings must not be a big filling of overweight is on. Rules 3, leading mutual drink before they turn to their King. Rules 4, you can propose a number of people who must not be more than one person, King, unless you are leading. Rules 5, own someone, if not how many toasts its own drink may be depending on the circumstances, such as other drink, drink, and must not less than the other drink, you want to know is the own person. Rule 6, the own people, toasts, I drink, you pick, is running out. The rules, their own posts humble, remember to give leadership, Tim wine to the blind leading the generation of wine to generation, to lead the are you sure you want to find a person, but also want to pretend they are because drinking instead in order to lead generation wine and drink. Such as leading a be wine, you can prepare by insinuating the leading person of the King stopped. Rule 8, end up wine glass (beer mug), the right hand, left hand pad choke Cup glass bottom, remember your own Cup always lower than the others. Your own if you are leading, if hes point, do not put too low, or how to ask the following life?, if there are no rules of special characters are present, touch the wine the best press clockwise and not discriminatory. Rules 10, toasts toast, words, or, why I tmd drink your wine? rules 11, business, the desktop does not drink well, just about business, and we have them in my heart, otherwise they will not be opened with your drink. Rules 12, don't pretend crooked, foot, do something wrong, don't argue that consciously fine wine is the absolute principle. Rule 13, if and only if, it's not enough experienced wine, bottle is placed in the middle of the table, so that people don't fool yourself Tim does not refuse to go to a a drink, or people who didn't drink later? rules 14, the last must also have a dull glass of wine, so, don't let your own glass empty. Ran out of ~ rules 15, note drink not gaffe, not talkers don't like clowns don't spit droplets straying, confusion chopsticks, rejection, not finger out putt-putt soup, don't fart burp could not go to the toilet, hold back, nobody stopped you. Rule 16, don't put "I won't drink" hanging in your mouth (if you have one), lest others curse your hypocrisy, regardless of whether you believe it or not, people can drink really can see. Rule 17, lead with your drinking, are for your face, no matter how you want to drink your leadership, your first stem to King, remember, hands, and cups.

Andrew LAU film invited to Edison Chen would sell Beijing food

Keywords: Andrew LAU Edison Chen Yan Zhao door selling Beijing cuisine Edison Chen (Edison), is the only event before the outbreak, who should be invited to Beijing Olympics Andrew LAU photography tour Beijing cuisine of commercials, to attract foreign tourists. There is a propaganda film premiered in February, his lens have been deleted, but the recent online spread this abundance of fragments, see clearly the efforts to promote Beijing Edison fusion cuisine, but was rejected by his friends with publicity for the Olympic Games.

Andrew Beijing Olympic Committee at the end should be invited to take a "taste of Beijing", mainly used to enjoy the Olympic Games of Beijing Foreign tourists Beijing cuisine at five-minute short film, Andrew please to Jay, Kelly Chen, Tony Leung, Leon Lai, Edison Chen, Miriam and Shu Qi, red star to help, although at the beginning of this year is the only event of Edison ruckus thermal bake baking, but still retains his Andrew took part, however, means that the short film premiered in Beijing in early February, the Edison taken lens has disappeared.

However, recently circulated on the Internet with his debut release, the screen can see, with sunshine vitality of Edison in tour Beijing cuisine, said: "it's fusion food, awesome! (this new Western cuisine, excellent dinner party)"

Middle age also do marketing is not very old?

Xun new China life, Xi'an, baqiao branch

The provincial capital of Xi'an, Shaanxi, history. Here the level of economic development is not very high, the people's insurance peasants'indifference, insurance concept has not penetrated into social life, insurance agent is close to the neglected profession.

If you are a self that age for excessive insurance agent, so this issue's "grow" (Shaanxi · Xi'an) you will be interested. Our hero is a 42-year-old man in Shaanxi Province, in the exhibition industry on his own in his always age large and some concerns. At the same time, he period in finite energy balance more work, how to broader learning knowledge, how to quickly train people's trust issues with doubts and thoughts. The number of marketing in the high people in accordance with local market characteristics, and he shared Exchange. If you have a similar confusion, this month's "grow" the smell "in the vernacular", we must be able to let your mind become crystal clear.

I'm new to this blog, 42. A native of Xi'an man. In my present exhibition road bike, Toolkit, is my closest friend! my service area belongs to the town and country junction, to the mountain farmers.

In the past I in Xi'an Hongqi town government engaged in a business management, worked as a Youth League Committee, 1996, he also made a Plaza.

Come to China to marketing, I am the company's system and do not understand, what performance review, the Commission system has not cooked, so I can't do the big list, designed to make small single. But this place because Xi'an is 13 dynasties, cultural tradition, but the corresponding concepts of this city is also relatively conservative. Our province is a major agricultural province, backward regions, people didn't have the money in hand, Xi'an on policy point of view is that not much money don't pay much, but guarantee enough, so I give customers do planning, try this direction, support to exactly.

My exhibition way is stranger than worship and go on, usually in the ten-mile paved buy something to eat, the way I walk, talk to everyone-a mutual acquaintance, to chat, have themselves spoken, past experience working in Government, communication skills, so talk to anyone. Sometimes you really do not know each other, find words directly looks OK, basically just see one person said to insurance. I was not idle, willing to help, what about objects, matchmaking, transferred to the customer's child, I have classes transferred to these additional services also give me the power of business.

I love insurance, I think that the insurance is all my life, go out to see anyone talking about insurance, home to see his wife, babies are saying about saying about it or insurance. Insurance this stuff is to protect, loving. So I think it is a common need of all human beings,

I also have upset, I'll buy a bottle of beer, a man sitting at the Chan River, while drinking, side and back. Do agents down the years, I have accumulated a number of issues to explore and colleagues.

1. we, the people of Xi'an do insurance understanding of insurance is relatively brief, while some "high" and "fly Paula" bad things happen, social insurance or a bit inconsistent, I feel that although their business grows, but feel that the speed is fast enough, tired I would think that if I then young 10-year-old, and now the mice industry experience would be wonderful.

I now do agents to this copy, just find the feeling, but feel that the person is a bit old. I often think about how fast the rational marketing of insurance products out, making enables customers to get more protection.

2. it should be said, in Xian, our agent's role in society, are not respected, and people do not realize that the insurance of the social responsibility. Sometimes the mice industry, people haven't seen on the surface, directly denied, although I have been to appreciate the perspective, and relieved himself.

On this land in the Northwest, the social consciousness of the insurance, agent appropriate dilution, will be ignored. I go out and exhibition, in public places or some company encountered many people misunderstanding quite deep agents, they saw agent, it is asking for money.

I am in the mice industry trust's culture is a particularly important and particularly difficult thing. In particular, I would like to get some know-how in this area.

3. personal business usually want to go out, exhibition industry, thanks to the high customer issues to address in a timely manner, while at the same time there are a lot of renewal service. Claims processing on-site, with the team to be good at organizing and managing. In a lot of things on my stress of processing is to stress the desalination of the minor, but if things all together at once, it will be a bit too great, someone of energy limited, I want to do good things, what should I do?

4. Although I need to read newspapers, watch TV, but always think mice industry occupies a lot of time, would like to learn when not available, are free and don't know how to respond quickly and effectively open up the learning channel.

Usually companies often have the training and education, I have the opportunity to also go out, but I still feel less of learning opportunities. As with other cities of peer exchange, you feel very small amount of information. Would like to know other people how to bring your team, expanding personal business, how to add your own comprehensive ability to rationalize the system?

Buy marriage housing sent bride: a throw good soldiers event marketing?

A developer then surprising strokes, such as during the marriage with sales, gift of Miss 6 million above the limit as a dowry. Do you think this is a make eyeball without money bad hype or a successful event marketing?

According to legal evening reported that a developer then surprising strokes, such as during the marriage with sales, gift of Miss 6 million above the limit as a dowry. Introduction to the activities, this $ dowry if really want to get it is not an easy task.

First of all, buyers must be active during a short period of a month, and sales leads from love to miss a marriage certificate, I am afraid that most people are very difficult to achieve; and secondly, until 2010, which is basically a divorce eliminates the buyers and sales miss sham marriages, the possibility of obtaining a dowry; third, the present paragraph 6 million purchase is limited to purchase the item directly offset No.3 subsections of purchase and is only limited to the purchase of my real name.

To this end, the expert and public comments.

Bad hype or entertainment marketing?

"This certainly is a gimmick. "Han Bo Advisor Executive Director Wang said. "Developers have no right to decide whether to buy a House, really decide whether or not the bride and buying customers determine the relationship should be sales miss I sent the developer is actually a dowry a disguised form of promotion tools. "Wang said.

Wang believes that buyers will not send things to decide whether or not to sell, the most important thing is the price. Therefore, developers and find all kinds of promotion tools, it is better to direct buyers to purchase prices more attractive.

For this activity is manufacturing and marketing the "gimmick" doubt, Beijing jintai property company marketing manager Zhou Xiaoyan interview, said that "beauty is the eternal theme, buy a House sent the bride so a creative, entertaining, easier to understand the mentality. ”

Marketing purpose?

Some users think this was a successful event marketing to attract media and public attention and publicity of the enterprise itself and real estate, help to raise people's desire to buy. There are also online analysis is of the view that the developers "Matt plank road, stealing," surface "singles" as the target customer, really just to say forget it, or hope that wealthy investors see themselves are the real estate sales.

And other friends have commented that this is the developer of tricks to invigorate, means that housing prices are still on sale space, consumers would not have to "gifts" to buy real estate.

Do you think this is a make eyeball without money bad hype or a successful event marketing?

Event marketing case

Success stories: in 2005, one called the "eat down pizza" posts, once online thermal. This "out of the oven" for the then widely on pizza fruit salad at extremely dissatisfied, provides a variety of Dorset food "recipe". For this reason, many people see are very rare and interesting after, eager, swim, and "Sala Tower" style and architectural skills continue to be innovative. As a result you can imagine, with post hits the rapid rise, Pizza Hut's rapid growth in customer traffic. This event marketing success, the key lies on the consumer "dissatisfaction" opportunity to grasp just right.

Success story 2: 2008 may 18 in CCTV for Sichuan Wenchuan earthquake disaster relief party organized by the production of canned wanglaoji jiaduobao company on the spot to the earthquake-stricken areas to donate $ 100 million, this is wanglaoji enterprises in last year's total profit, people can not help for the generous contributions to the disaster relief wanglaoji clap. However from 19 may begin, one entitled "let wanglaoji from China shelves disappear! ban it!" posts started in many forums, blogs and other Web site, Web space thermal. Post says: "in order to harness this arrogant, buy light supermarket wanglaoji! a pot to buy a tank!" This Zhenghua anti said "ban wanglaoji" initiative, nearly all well-known communities across the country's Web site and Forum, also elevate the wanglaoji influence, popularity and reputation. [More]

Failure case study: 2008 during the "labor day", the rapid spread on the network with the "red this woman" event. The earliest by Sohu digital commune, the first episode, and length of reports. Content is a nickname for "capital one sword", claiming to be a handheld camera launched 7 days 6 nights tracking beauty operations, shoot the protagonist is a member of the open blue sports car, hand-held red Lenovo notebook Office girl. "Beauty", time + peeping attracts the eye. However it was soon discovered that the girl, holding the laptop, just in front of the lens. As users of insight, ridicule and questioned also overwhelming. The network also has an article entitled "red this woman" — the failure of the network event marketing articles criticizing the Lenovo planning deliberately and too perfect, so that the communication be failure.

Time marketing effect that "ice and fire two heavy day"?

The same is event marketing, why is there such a huge contrast?

In fact, just like event marketing a "double-edged, use good nature will rapidly expanding enterprise visibility, pulling and lifting sales; use badly it will become a failure, on the enterprise have a negative impact. One of the key lies on event marketing "three elements".

Creativity in successful event marketing case, examination of the events, analysis and find, is half done. Events like the "lever" move marketing tools. How to plan a good event, the entire event marketing is the key point in the process.

Opportunity to select a good time, but also the availability of event marketing success.

Means any event marketing activities, must go through a certain way to be transmitted, for example, in recent years is particularly prevalent in network transmission.

Linux market popularity?

In Linus Torvalds made by virtue of the interest of the Linux kernel, the GNU project in the development of the C library (glibc) and the bash shell, such as the open source system-XFree86 and Window together with the operating system's capabilities. Because its got rid of the traditional constraints and got the room for free play, as long as it is a good thing comes to the net, Linux free when the birth was very obvious. At the same time, Linux was taken as long as easy to use, to imitate Windows don't care. Many Linux operating platforms to imitate the Windows user interface. Read from the screen bottom left, the menu is placed on the desktop shortcut, Recycle Bin and more. 　　It is these borrowed and arbitrary modifications, it people have got a much wider range of free publicity. Linux is able to get such a large scale application and extension, free is one of the reasons, flexibility and adaptability are essential. Intel and IBM are like Linux these benefits, they are trying to get a free Linux into their cash cow. Such as IBM, back in 1999 when Samuel Muir · J · Tatar Misano helm Server product sector, he asked the engineers of the future trend of computer technology, the answer is Linux. A few weeks later, IBM make major decisions into Linux, 2nd year investment to $ 1 billion to consolidate existing software platforms, and to send 250 engineers and open source organizations. 　　Now, IBM and Linux have been inextricably linked to its sales of 15% of the large host running Linux operating system, in the fourth quarter of last year's sales of Linux server 1.6 million, equivalent to rivals HP and Dell sales. Flexible, adaptive and free at the same time, there is a reason for this is that more and more people on the system's security, and capacity of persons have been tempted to personally carry out some updated, and the Linux and open source can enable you to help yourself, ' am '. Select individual user Linux means that an actual ability level, although there are only a few people have the ability, but because it has a strong sense of sharing and therefore the success of others or themselves. 　　Then choose Linux, more and more people, but if you just so think that Linux will be popular too narrowly. After all, more people still used by the system, and Microsoft, Linux even though the server uses the rapid popularization of beginning, but in the personal operating systems not yet on Windows. Linux market development is very fast, but the biggest problem is lack of end user business application software, if you want to buy this kind of application software, have to go through a difficult period. At the same time it in business applications, peripheral support, printing, fonts, etc. also miss the Windows. 　　However, cannot obscure great virtues, on a permanent technical breakthrough software for Linux as long as one step at a time to develop, the difference of these problems. Linux development is a? in recent years to expand Linux application areas of strategy, IBM recently around the world have set up several new Linux Center, focusing on energy, Government, and large host applications. 　　In the new Asia, contains a Beijing-based China IBM Linux solutions cooperative Center, Korea Seoul National University of Singapore Linux integration Center and the Nanyang Polytechnic open source operations center. At the same time, Intel Corporation is seeking to improve the Itanium processor chip performance of new technology in order to better run legacy designed for Xeon or Pentium chip design software. The software technology known as IA-32ExecutionLayer, it can make the new 64-bit Itanium processors to deliver the equivalent of two old 32-bit processor performance capabilities. Intel company claims that the technology to run fast, unlike specifically for the Itanium processor in a slow circuit integrated manner, which will be launched 1.5GHz Itanium 2 chip can be used with 1.5GHz Xeon MP chip considerable speed run 32-bit software. 　　While 32-bit software support 64-bit system for RedHat is critical to the company's customers, while Intel is still committed to the technology to their support of different system, a member of the Intel Corporation representative claimed that Intel Corporation's software is the core module of the Linux system. So, Linux development is not be smooth sailing? there may be restrictions in two respects: first, a free Unix is the Linux Foundation, which owns the original Unix intellectual property organizations preparing to prosecute companies selling Linux products; second, Linux has been developed to many different versions, their compatibility is also unsatisfactory, this also causes the Linux promotion up more difficult. However, the problems faced by Linux seems to not be able to stop it. Intellectual property disputes did not affect the enterprise user's purchase of enthusiasm, Linux development firms are also trying to reduce compatibility issues. 　　According to Goldman's latest survey data show that 39% of the large enterprise companies are using a Linux technology, it is expected that the next few years will maintain its high growth. Of course, there is another important issue is that MS Office remains a barrier to using Linux users. Linux only solved and interoperability between Microsoft Office, to enable more users to accept. At present, the MS Office suite is the most widely used commercial products, while at the same time, it is the most used Linux desktop's biggest obstacles. Although the StarOffice has good file compatibility, but it does not support macros, PivotTable, or other Visual Basic application development. In this way, use theVB scripts or macros enterprise if you are from Microsoft to Linux, you need to take higher costs on the application of artificial conversion, also staff training again. Obviously, compatibility constraints is some users select one of the major obstacles to Linux. However, as the technology of progressive development, these issues does not become Linux development of insurmountable obstacle to the free culture and spirit will bring up a Linux development prospects are period.