Tuesday, February 22, 2011

Jianlibao road map conjecture

A life of an enterprise who decide the fate of those who decided to enterprises? people trying to get from enterprise? this is an important factor for the growth of enterprises. In the fall of jianlibao equity dispute behind interests, different backgrounds, different location in mind, they are bound to the jianlibao road map. In the event of truth is not yet jianlibao white of today, to do their roadmap for the guess may be very far from the truth, perhaps it is the truth, perhaps the truth can never be known. As a concern about the growth of the firm's Web site, we tried to pass some conjecture to determine the fate of the enterprise, jianlibao to observe their struggle on the harm to the end of an enterprise.

Lee knit roadmap

Lee knit, once in a long time, he is jianlibao, jianlibao is Lee knit, jianlibao grow before the year 2000 on the road, jianlibao road map is Lee knit personal career road map. Despite the fact that for some people disagree, but the sound is a disturbance of the faint, Lee knit jianlibao made step by step, China's most influential brands and enterprises on Sanshui jianlibao contributions, those with personal desires, stereotypes, unbalanced and jealous of interference cannot confidently become Lee knit the dictatorial, prevent the loss of national assets at all times. Since that time, Lee knit Roadmap Roadmap with Sanshui Government yet serious differences, and they were just jianlibao company, stronger as more goals of Sanshui tax under continuous friction.

Enterprises is essentially? property dispute not adjustable and will inevitably lead to Lee knit and Sanshui are redesigning their jianlibao road map. Lee knit like a permanent workers, at home, she gave birth to her baby, naturally rich adoptive families, and for the course of doing their own child's nurse. He always put the jianlibao when their children, disregarded Sanshui Government are the parents of jianlibao, despite his excellent because children get many privileges and tolerance. For this reason, over a long period of time, Lee knit is not too concerned about property rights issues. When the children grow up, issues surfaced that Lee knit found himself however is to serve the long-term jianlibao! so he began to design their own roadmaps.

Lee knit the roadmap: promote jianlibao "stock reform", in accordance with his will reduce operating jianlibao company financial image à à destruction Sanshui Government of equity transfer plan à realize MBO or employee stock unit à become real boss jianlibao.

Later we know Lee knit did not complete your own road map, turned out to be a victim of Sanshui roadmap, recently uploaded will be back at the invitation of Sanshui Government, do not know whether he is still looking forward to finish their roadmap?, is he still a chance? he will once again become the Sanshui Government road map of the checker — just gloss pawn? well, Sanshui Government roadmap will be like?

Sanshui Government roadmap

Sanshui need jianlibao, Sanshui needs a strong and sustainable for many local government tax, of course, Lee jianlibao Jingwei period, Sanshui Government were turned over to the profit and labor placement, even may also have some people's interests. Therefore, Sanshui Government's ultimate goal is to keep the jianlibao eternity. To achieve this goal, Lee knit is probably the best choice, but not enough to tame, Lee knit not tame person who will not be available. However, if the enterprise became Lee knit etc private enterprise, and government relations main taxpayers and local relationship no tame no tame; however, Lee knit the purchase of enterprises, such as internal than outsiders is much more difficult, even if the parties have no quarrel, MBO is also full of variables and constraints, need for compromise, compromise MBO of results are often the loss of State assets, (not necessarily all loss to Lee knit,) this is a crime, if not because of the acquisition of height dispute transparency or more sounds or even interest advocates involved, this crime can be covered up. Jianlibao this if it does not exist, so the jianlibao MBO is impossible.

Sanshui Government need to map, but the Government does not have a road map, the Government's experience is the touched stone River. This experience in some government hands will terrible process, like a man carrying a bag with sides of the River, he may have touched the stones over the River, ashore and he finds himself back from an empty pocket.

Sanshui government abandoned after Lee knit the first action is to be sold to Zhang Li Bao. The successful acquisition of maybe Zhang and his Lee knit and Sanshui Government commitment on both sides, this is way down the line. The Government has betrayed the equity, why was also the whole down Lee knit? this is a puzzle of the track. With rumours of Zhang commitment to Lee knit 10% stake in the or and Lee knit retains the Chairman of the Board of Directors? Li knit is subjected to a liquidation or administration of Zhang's end or Lee knit is a new shareholder of seesaw eject?, Zhang ' quickly master jianlibao perhaps in Government and Lee knit played seesaw between? ripe, gently lift the projectile flew a, a radiantly arms. In short, Lee knit on suspicion of Lok Ma in District 3 million double puzzling.

Sanshui Government's second action is to play with Zhang. Sanshui Government may think not that the culprit was Lee knit, the reality is that new partners more disagreeable. Anti-Lee knit to jianlibao money purchase jianlibao without protection against Zhang who used the money he acquired jianlibao, found that Lee knit to industrial investment in the funds transfer, but no preparedness Zhang are capital operation of capital transfers. Sanshui government relations with Zhang are baffling, first is Zhang's purchase price that suspicions, if prices are low and Lee knit, so why not only stressed MIA audina Sanshui pay part of the acquisition, but wish to go back to Zhang made little mention of? Secondly, Sanshui Government after the acquisition in Zhang why tolerate jianlibao authority does not have its own strength but later strongly interfering? in puzzling relationship between surface is some phenomenon, first Sanshui Government and wish jovisa consistent makes Zhang lost control of the jianlibao, then let Zhang class, you can imagine the Government of Nunavut

Force is to be able to return to the main business of jianlibao management road.

However, I wish the jovisa took the baton and not own up production, less than two months out of the consolidated purchasing jianlibao rumor rumors, but this has not been Sanshui Government's reply. Can safely be unified in the jianlibao and, Sanshui Government on this matter also knew or even participate in it, but why did he deny it? I want to, first, Sanshui Government not ownership can be sold, followed by the Sanshui Government concerns of not who do shareholders, but rather how to let the jianlibao normal operation. The Sanshui Government and Zhang's position, and even with the best position of Slavisa is also different, jovisa also hope to escape from the jianlibao victory, otherwise no and Li zhida lightning-Agency.

So, why suddenly take over the Government Sanshui jianlibao? jianlibao really need master is not really the main investment money? meeting vote money in the Tin Heng? medicine Sanshui Government has recently established a new company in an attempt to achieve jianlibao cardiopulmonary bypass, it appears that in and compete for flowed North in the spring selling season, huge losses at the same time throw jianlibao. But why take administrative government intervention of interferring? debt owned shareholder resolution, whether new or old shareholders shareholders.

It seems that the Government or Governments of certain people on jianlibao otherwise arranged, it is said that this arrangement and Lee knit the back may be related to: first, the newly established company shareholders in addition to the local government, there are mysterious figures; the second is the resumption of the Group has two former colleagues who is Li knit; third, the local government requires the jianlibao back to Mia audina old looks (implies Lee knit period).

The Government's actions from the outset so confused, maybe it is not clear, the real clear people are those that capital player.

Zhang road map

Zhang roadmap the clearest, though he tried to get people not see everything.

Zhang roadmap: to negotiate the acquisition of founder background (founder in Sanshui located production plants do bait) à let wish jovisa money à to Zhejiang people's birthright jianlibao à bright name obtained identity à personnel adjustments, control jianlibao à try industrial (of sorts) à capital operation, transfer of funds (including investment back to I wish jovisa) à anti-inflammatory out power core, mystically à sell co., complete jianlibao trip.

He's basically completed this roadmap, trouble at first but then, Zhang's last step seems to be some obstacles. What barriers still can not see. For such a guess, Zhang may disagree, he always claimed to have feelings, jianlibao jianlibao is a good business, so he's willing to back Florida jianlibao? or, he was willing to accept audit and audit after Florida jianlibao? can be sure that neither the parties now to tell the truth, or at least didn't finish. However, it is clear that in person, so they are eager to sell the business, or given away. Good luck and give a very quick, so it does not say anything, also fully supports zhida. And Zhang gymnasts have not made, and that is he on ping an insurance and Industrial Bank of two huge investment to smooth from just days to go to his hands. Obviously, Zhang wished to adopt and the meeting of share transfers in the horizon, but at the check-out of stock on the second day, Sanshui Government has applied for a freeze on the equity of about Li Bao Zhang, resulting in meeting the new shareholders in Tin Heng could not be implemented on the proceedings, Zhang calculations also need back to puzzle. However, it is puzzling, wish, leaves two old shareholders and sinks in the horizon in Sanshui Government issued a statement at the same time, also began to accuse Zhang and Zhang pushed to the wind and waves, and tip Zhang began accusing zhida and force quite Sanshui Government, at the same time highly Lee knit. Let the person see Zhang and old good wish, ye what or who have been playing more closely, to see what is Zhang Li zhida collusive play escape by, or in collusion with the Sanshui Government set zhida.

Zhang with zhida contention were the jianlibao Football Club, if this fight is not a smoke bombs that this scruffy in outsiders Club there is also buried their secret hidden treasure?

Certainly, when financial truth gradually jianlibao informs, Zhang in capital markets, the benefits it is difficult.

Their road map

Zhida half complete equity acquisition was really surprising that no matter what interpretation is difficult to justify. If we say that some officials as Sanshui said is to help to escape, Zhang he, why doesn't he want investment by hot spring festival of profit to? and do not say this move of dangerous, he and Zhang's saliva lawsuits are difficult to explain; if, as he himself said, is to do business, why on this road water most jianlibao haze of time trip in? he really has a securities broker will give the true financial situation jianlibao familiar?

I wish jovisa with Zhang common store founder fail, perhaps two people with outstanding look forward to working together to go into the jianlibao, and in the common interest of the inevitable differences behind it, or that there is no consistent benefit, in short, I wish jovisa has his jianlibao road map, while his road map must not be industrial enterprises. Red Chinese too.

Eastern bloc in a field acquisition and takeover battle

World marketing comments (http://mkt.) the so-called "world xixi, all triumph; world rangrang, all profits to", recently, China Eastern Group should this strife is saying. China Eastern Group Holdings Co., Ltd. 1999 incorporated in Bermuda, jinxi steel is China's largest steel production and supplier.

Not long ago, orient group shareholder Wellbeing of representative figures, Group President and CEO of hanjingyuan claimed to the outside world, the second shareholder jiaxin holdings Chen ningning (map) forged signature of the agreement and the purchase of imported iron ore, proxies and get huge profit US $ 66 million, was arrested for embezzlement of shareholders. The so-called "iron and steel Queen" Chen ningning I is the first time through the stakeholders and the media that 16 may issue a notice to that be within 60 days, seeking financing to the other shareholders to purchase shares of China Eastern Group desires to work in the Eastern bloc,.

"The King of Kong stock steel" to play the "Queen" of iron and steel

For the in-fighting, two major shareholders group of Wellbeing and jiaxin holdings present while still competing, but their is conflicts seem to have more and more clear.

Forged signature a thing is true, there has been no conclusion, but a field acquisition and takeover of the battle is already listed on Mr. Doris Chen ningning and the new wealth of the rich list Regal Hanjingyuan staged between the real, the purchasing party Chen ningning existing 28.14% stake, and anti-takeover party hanjingyuan hands you control more than 44% of the shares. Allegedly, the two sides of Danny as early as the beginning of the Eastern bloc listing is closed down.

Informed sources said the Eastern bloc in 2004 was listed in Hong Kong, Chen ningning hope to gain access to its holdings, however, at that time due to various reasons, only got 29.2% share, become the Group's second largest shareholder. This was the start of the conflict. Hanjingyuan total said Chen ningning had set up a Council, is to become the largest shareholder.

10 December 2005 and 25 January 2006, qianxi County PSB group forensic Squadron and the Central received a signed "Wu" the misappropriation of hanjingyuan crazy problems reported to the State-owned assets, "the letter, two letter content generally consistent reporting, are known as" hanjingyuan in tenure, took advantage of State-owned enterprises, the use of a legal loophole, empty gloves White Wolf, blatant misappropriation of assets, in just 5 years by ordinary wage-earners into personal property tycoons Super billions. "

"If I had an accident, the business layer basically fight, jinxi co. becomes Chen ningning. "Hanjingyuan (map) has said. Jinxi steel is the lay of the land hanjingyuan-hand, from a loss of small plants into today's China top 500, really difficult. Of course, he is not so easy in an accident, not to mention the fact he has the backing of qianxi County Government.

In February, jiaxin aspect had directly on the stock exchange announcements, tips for acquisition of equity hanjingyuan and others. And 18 March, the Government of the qianxi County and jinxi co. employee shares shareholders publish the offer letter of China Eastern co., said that at present there are a variety of China Eastern Group, acquisitions are extremely necessary. But the report in May this year, there is no closed display report letter alleged jinxi co. loss of State assets.

Chen ningning obsession

Things have not concluded before the closing, Chen ningning still other issues bite tight hanjingyuan. Sea turtles, Chen ningning in capital market early on is a well-known figure in the Eastern bloc a bondage, her dedication and once in the Hong Kong women's richest man she has a spell.

11 April 2007, orient group bulletin, the company holds 97.6% jinxi iron and steel, in April 2006 to Foshan jinxi jinlan associated company of cold-rolled sheet co., Ltd (China Eastern Holdings jinxi jinlan 60% equity), provides maximum 1.5 billion credit guarantees. The guarantee is not a Board of Directors agreed that, with the approval of the shareholders, nor the Hong Kong stock exchange. Jinxi jinlan from February 2007 to bank acceptance form, to the relevant Bank 7100 million. To this end, the company's Board of Directors believes that hanjingyuan should have the primary responsibility.

Thus, Chen ningning seize this "credit guarantee undisclosed", the largest shareholder of the right to transfer shares hanjingyuan. However Luo Wen HKEx spokesman said, if you do have a Director to be responsible for, and may be publicly condemned, but under current regulations, compliance directors have no criminal liability. Therefore, it finally had to sleep on.

Accompanied by a series of events, both sides share battle also came into the white-hot.

Dongsheng battle guojiaxue eight months to survive in mind

World marketing comments (http://mkt.) From 31 October 2006, 242 days just past, dongsheng founder guojiaxue (below) is the turbulence of eight months. After eight months after the battle, dongsheng guojiaxue said, dongsheng the setbacks than who gave him the investment 10 million, 20 million funding more strategic significance. Slowly in from the predicament of come out, decided to guojiaxue go on a road with once upon a time different.

Pharmaceutical industry movers and shakers of the merger "chariot"

Familiar with the history of people roughly dongsheng have such an understanding that success to skilled dongsheng marketing strategy, fame to frequent capital operation. Guojiaxue, a graduate of normal school Ankang, Shaanxi normal university students, in China's medical industry movers and shakers. When Guojiaxue borrowing Associates aluminum industry, acquired Hubei qianjiang pharmacy, drug use road into the cloud, he acts like a skilled magician, feel dongsheng of merger chariot is invincible.

Dongsheng 1999 $ 60 million acquisition of listed companies in Qinghai and Tongren aluminum renamed "dongsheng technology", after five years, dongsheng Basic has maintained a once a year and the frequency of large mergers and acquisitions. In November 2000, the acquisition of Jiangsu Qidong dongsheng gaitian force pharmaceutical co., Ltd. 80% of the shares; in August 2001, dongsheng acquisition of Qinghai pharmaceutical group co., Ltd. 52.90% stake; in April 2002, dongsheng acquisition of Zhuhai lizhu group 12.72% stake, after and occupant South Zhu Baoguo launched lizhu battle; in June 2003, dongsheng acquired Hubei qianjiang pharmaceutical co., Ltd. 29.51% stake, has become the de facto control; in September 2004, guojiaxue stationed in Yunnan baiyao.

Through years of development, dongsheng in the pharmaceutical industry to build out a considerable amount of products: band-aid, gaitian force, Rubio yan, white, letter, four seasons and three yellow and red beads and Jing, guilingji, etc.

Beyond that, in the macro-control of the first year, dongsheng was Bank compression by nearly five million of borrowings, which is a going concern, especially as this expanding dongsheng, combat is fatal. In financial straits, dongsheng large amounts of debt.

It is understood that the structure of the corporate debt, dongsheng, mainly short-term liabilities accounted for 98% of the total, while long-term debt and long-term debt ratio of only 2%, the crisis comes, the debt structure increases cash flow more difficult.

Life in the darkest of two days

Guojiaxue to 31 October 2006 and November 1, its called "life in the darkest of two days," today, guojiaxue can clearly remember during these two days of agony and despair. Company in charge of the Office of the Board of Directors, said: "the two-day company all phone was capped by a Shanghai's shareholders to the company on the phone that must see the Chairman of the Board, but to us that the President must call him back, and I will have to call him back, if I don't call him back, he was naked in front of our company. ”

Notice the query dongsheng technology, 31 October 2006, a total of 4 major announcements, of which two are "Dong Sheng technology co., Ltd. guaranty supplementary notice" and "Dong Sheng technology co., Ltd. shareholders ' funds and its solutions bulletin"; on 2 November, the "Dong Sheng technology co., Ltd. on the stock exchange notice" release abnormal fluctuation; 20 November, the SSE Announces "on dongsheng technology co., Ltd. and Chairman of the Board, the public reprimand guojiaxue decision." Since then, step on listed companies and shareholder accounts, and security of landmines guojiaxue and he single-handedly created dongsheng into danger. Eight months is too long, every day guojiaxue are reckoned to let dongsheng (right to dongsheng Xi'an high new headquarters) out of the dilemma. Eight months is too short, at the time of voids, guojiaxue to give yourself the remedies for each error. In this 200 nights, guojiaxue daily face is how to pack dongsheng crisis. 10-year-old dongsheng a misfortune from capital markets climb up in almost, almost 20 years of pioneering guojiaxue faces unprecedented credibility crisis.

Junk SMS: public annoyance enterprise's profit

● How can rely on junk junk complacency? SMS sale sell service and earn a profit, but willing to sacrifice what corporate social responsibility • can turn a deaf ear to focus wireless SP was? stop is warning • junk SMS everyone cries, Guangdong Mobile, Unicom Qi out hard strokes a tumor removed SMS, 1998 blockbuster Hollywood high-tech "the national public enemy depicts an scene — United States Security Council leader on the world of the State apparatus, abuse and crazy tracking Weir · Smith played the hero. Pervasive electronic monitoring, high-tech tricks abound with UNMOVIC struggled with anti prison for eye-opener. The film raises the awareness of the "monitored". 10 years later in 2008, a new term spam SMS so that each of us fall into a similar situation. "Now receive junk SMS, I more feeling helpless, on the one hand, in addition to remove I no way; on the other hand, I feel your personal data is not guaranteed. "White collar Miss Chen told reporters, from many junk SMS content can clearly feel the sender is informed of their income levels and occupations. However, in some way with SMS advertising business merchants, this was transformed into a "precise positioning" propaganda.

People and the law firm Chief lawyer Li Jun, the Red call junk SMS sell House selling cars to earn a profit, but the decline of social responsibility of enterprises, corporate brand value will undoubtedly form the strong impact. Recently, focus media subsidiary of subsidiaries focus wireless, seven junk junk SMS enterprise was exposed, sparking a universal condemnation of the spam message. "Annoying, helpless, but nowhere to run. "In the face of junk SMS you if there are, let's listen to use mass SMS promotion of businesses is how to think of the hosting cell phone business?" operators will then do you how to protect their own interests. Send a text message object for the "focus group" customers? 18 evening in response to the statement to the media that CCTV exposure that focus wireless rifa millions of records, accounting for 80% of the market share of junk SMS is not the case, focus Board Chairman Jiangnan Spring means that even if extreme and will focus both on wireless for all classified as unsolicited junk SMS to each cents calculations are 70 billion, the daily about sending 2000 million, will not exceed 2% of the market and our country every day. such spam messages total up to 10 billion, a year is 365 billion. Real estate, automobile dealers, financial institutions and educational institutions are recent readers told us reflect most "junk SMS maker". In this astronomical, their amount should not be underestimated is sent. Unlike traditional invoices, processing, sale and other undesirable information differ, these SMS are mostly advertising, but the majority indicated that the receiver is not to receive such information on a voluntary basis. Mr. Tao told reporters that his own cell phones can only save 100 text messages, daily light accept these spam will occupy more than half. This charming "content, although some of their useful, but most are disturbing the garbage. "Mr. Tao said that over the past three or four days to clear a SMS, now every day, for this type of advertising information can be called. However businesses are a different story. Aoyuan Group Marketing Department Mr. Wong said the company's SMS send object is ever their company seen real estate or call consultation with relevant products, the information is also sent to the customer to provide some promotional offers. China Everbright Bank Customer Service Department, Mr. Fu, believes that the company does not exist, send the "junk SMS" phenomenon. He explained that the company published information is a valuable financial information and send object is already in line for a financial services account for the audience, this information is for customers with a valuable service. There is no value who judged? there is no reason to love should be the message recipients themselves. Ms. Chen said, they have in the Tianhe city behind a cake shop provides a cake, a mobile phone number, but should be automatically recognized as a "Member", sancha five receive the cake store business information, very helpless. But her most headache is leaving any contact had to be cautious. "Make a cake has been eyeing up, so that each person usually will disclose personal information to place too much, let me very disappointed. "" Businesses such that words are not persuasive. "The telecommunications industry observers have pointed out, usually in Zheng Qiang Internet registration information, people often see" willing to receive by email our publicity information, "such option, users can select the" accept ". But SMS is not on the monitor so strict, feel free to leave a message, and no endorsement of any agreement, may also be automatically classified as a "Business Club", then to send advertising messages. "Such a regulatory loophole to be solved. "Zheng Qiang also pointed out that business, especially well-known enterprises in using SMS as communication tools should think twice before, in this spam message everyone cries, junk information will have a negative impact on the brand.

When customers have to pay money cheat?

For outstanding for a long time, occasionally pay some situations?

You must increase its efforts to let him have a little more, because the longer the time of, the more you ample funds on every business is a blood, blood there is no injection, or injected into it so little — and you'll always headed for a company as a whole is not any good, come across such a situation, very long time, there is a problem first of all, certainly is out on you.

Shouldn't let the money owed for too long, because the other company has a staff of swap, do not delay too long, I came across this thing I would do a time of relaxation by foot skeleton, because I believe you're going to be familiar with the company must first be familiar with his staff, from where you can get them a lot of valuable things, and they will treat you as a friend,

This intangible which tell you sweep away obstacles of debt, or even sometimes my customers they'll strike told me that some of the methods and ideas, but they see you have no heart, no heart, he will be treated as a phrase has nothing to do with him, but a heart he must listen to come with him has an associated key.

I would like to ask my samples by guests confirm OK, mass production in full compliance with the production of samples, but due to the customer the goods issue to the end customer shop there is a problem, they do not pay the purchase price was dragging us, will this case what should we do?

I did not understand what you said the power is in your mistakes or second processing? but it certainly is your problem, you must first put on a very frank with others representations to say the problem is how, in what remediation? because out of the question I want to solve it,

Because, after all, I do come out very hard, if you all don't give me that indeed reprehensible, you communicate with customer Frank, you must hold a mentality that problem out to you, you're wrong, you want to make him feel that you are sorry, the only way to find a good way, otherwise it is difficult to do.

Debt should be straight or beating about the Bush?

You can have many species, both of which I have used, depending on each other's way, you will notice that some guests, you're beating about the Bush equals is a superfluous. He will feel that you are designing or how, so sometimes you have to come to the point,

But straight after you use beating about the Bush, ultimately you reach a goal, debt collection purposes, in fact, I think it is a condition of your own in the face of their own to analyze the application yourself. There is no absolute only relative.

The other files for bankruptcy after liquidation, in which case we are going to recoup their losses?

This I think that there is almost no way to recover is to follow the proceedings, because the application for bankruptcy liquidation after is legal under the debt situation of urgency in accordance with priorities, this is determined by the law enforcement sector constant, so it's your bounces.

Development of the customer to have died in Madang alive Hospital of courage

Every business in implementing their business strategies, considering their own customer resource protection and use of it, in a long time, the competition for customers is the core of all marketing efforts, enterprises in use and perfect customer resources, protection of the old customers are more attention, but for some potential consumer customers did not raise sufficient attention, even a hands-off, also is not carried out a series of track and services, leading to a customer's value added power is missing, the market opportunity is also comparable to many.

Generally speaking, the vast majority of dormant accounts is a lot of advertising and consumer, the reason many of the consumer in the consumer and not wandering between consumption and need to further explore and develop so that we can grow and develop client resources, improve sales performance growth. There is a set of data, the potential customers of "hibernation" consumption is ready-to-consumer power 3-5 times, and even higher, and the mining of new consumer takes inputs are spent "dormant account" 8 times, so wake up your "dormant account" is a very important business behavior.

How to be recognized as their own "dormant account" wake up, you need to have sufficient skills and prepare for work, the work to be careful and be able to have considerable control provides the following tools.

Active links to enable potential customers to the foreground

Active links are consumer services work in general means for potential customers also need to establish effective mechanisms and methods of contact, we know, relatives and friends will need long-term move and liaison, relatives of the relationship is more pro, the customer is just like your own home, there needs to be long-lasting ways and methods of contact, contact's customer resource guarantees the necessary tools. /How to proactively contact, General Enterprise by letter by post, telephone communication, door-to-door services approach utilized in this, the establishment of an effective consumer files and service approach, using regular periodic contact system, encourage consumers to become a member the higher customer loyalty. Apart from some general approaches, you can use some of the more subtle ways, such as contact with consumers interoperability, organized into a collective, in an effective, capable of ensuring the organization under certain conditions, to keep in touch with the enterprise, to produce results.

Active links with proactive is the consumer a stimulus to customer care on the customer need to consciously think of, to make the client feel at your side so that the customer consumption habits evolve with your business-to-customer requirements for transfer, the purpose is to put the customer in the foreground, meet the needs of the effect, the effect of both sales, or promotional or participation, will be effective for the customer. Special needs reminding that in active contact ways to pay attention on, must not blind links, so as not to disturb the customer, the unnecessary trouble to focus on the customer's attitude and service quality, in touch, be sure to think customers are thinking, advance details of the anticipated customers, and constantly improve, only well-prepared before action.

Special reminder, concessions and bribery---

Remind the customer is an effective method of comparison utility that makes the customer feel have the emotion of a caring, thanking mentality will arise, in particular, to focus on the reminder on customer care, to feel is to customers own tailor-made, on very rare opportunity, and give full play to the special role of the general practice is to offer news clients, enables customers to measure consumption value, at the same time through the comparison of practices to touch up and down, not a customer, while doing a bribe, it is common for promotional work, but here are the main features of bribery against an individual, not collective, want to remind, through preferential and bribery of interest-driven, generate sales behavior.

In the preferences and bribery, the need to pay attention to the customers individual analysis and research, customer preferences and needs, the conditions of the bribery in appropriate benefits, the rare opportunity to get out to the customer, the most promising news for clients, put the interests of the need to drive to the customer, to achieve overall customer's gathering energy, resulting in a cascading effect. In order to make the effect more inspired, you can get the old customer information, play the best interactive effects.

Common marketing tools are always at the crucial moment of failure?

Keywords: marketing key failure to Editor's Note: open for thinking and very good accounts of enterprises, no matter how high the barriers, we are not blocking the road. We do not need to move mountains, underground or heaven or side or left road or caught, it might be our best selling products in the channel. "Marketing means universal failure", this statement although inadequate, but tighter and more importantly, it is the reality of many enterprise voice! in speech, in the salon and Symposium, in answering the phone when I often encounter. Which are mostly SMEs in particular, the dramatically in 2008 in particular.

Notable "pity" is: we hear a lot of master classes, including real school, theory were; we learn a lot of good stories, the industry, the industry, this situation is, that kind of situation; we have tried many methods, has done a lot of effort including marketing investment. However, the effect is not ideal, as the "General failure" marketing tools?

I basically believe that this effort is genuine, also believe many result is not satisfactory.

So, why are there so many good theory, methodology, case and efforts, why not have the desired results? essence?

Thanks to the enterprises ' trust, we have the opportunity to further a number of "cases"--excuse me I use the word.

After extensive and thorough, I want to report the conclusions of one of the most simple, easy-to-you may laugh at me, even me throwing bricks. Nonetheless, I also want to report. See too many companies lost in a thicket of advanced theories, methodologies, case and creativity, really want to call: marketing not playing the "flower", marketing only the pursuit of a thing — that is, the "effectiveness"! this is even to be laughed at, is bricks and mortar hit is worth it.

The simplest and most basic missing? why it has become the universal nature of the "failure"?

Sorry, in order to get your consent, I need around a bend.

I would like to ask you: Li Hongzhang, Kang You-wei, Liang Qichao, Sun Yat-Sen, Chiang Kai-shek, why not let Chinese people really stand up?, led by Chairman Mao, why did the Communist Party of China? one of the most essential?

Please further reflection: Westernization movement, constitutional monarchy, the new democratic revolution of method or relied upon by itself was not enough theory? corresponds case not enough to succeed?

You do not agree?--Li Hongzhang, Kang You-wei, Liang Qichao, Sun Yat-Sen, Chiang Kai-shek, highly competent, very difficult, very hard learning at their most advanced case, and applied the most advanced methods and theory? and Chairman Mao led the Communist Party of China, it drew a lot of Marxist theory, such as the essence of innovation, but a lot of things, absolute is the "Chinese characteristics"! Although can see numerous ancient wisdom, including Marxism, but essentially creating a world without the ways and roads.

The result so different, the most essential?

To Chairman Mao led the Communist Party of China more than the other person know how realistic, flexible use!

For example, wool, etc. know better how China's biggest strength is the workers and peasants, not those intellectuals and people in authority; revolution most inseparable from their own armed forces (Sun avoid detours, Jiang worked understand) instead of warlords and even reverse the Emperor conscience; revolution needs to get the most out of the United Front, not the minority, wool, etc. better at judging, mechanical strain, more emphasis on research and flexible, and so on.

Fundamentally, to Chairman Mao led China's Communist Party to be successful, one of the most simple reasons: practical, flexible use! — which is exactly why I have a big bend it to say that the simplest conclusion — "marketing means universal essence of failure".

However, the "practical, flexible use," essentially any entrepreneur's maxims, why become a widespread deficiency?