Also at the University in this life aspired to be a most excellent professional marketing people. It had the privilege to be a recent graduate recruitment to a Japanese home appliances enterprise engaged in temporary promotional work. In this way, I am with good marketing dreams one step from the ivory tower of the campus into a ruthless, competitive society.
Doing household electrical appliance enterprises marketing staff to know: most of the students in rural areas are extremely hardworking and loyal dedication and enthusiasm of all work and passion, pursuing temporary promotions will be willing to look like at school or university students just out of school. So I entered the company was sent to a small town, the task is launched Community products and services, promotional activities, enhance the company's products and brand impact and visibility.
Just beginning to work, every day with urban map was home to one of the various major residential property management or coordination of communication, trying to guard access to carry out activities in the community. There are a few hundred dollars to a few dozen million to the community, of the costs, as the company did not have the funding and consultations not down, gave up; also some administrators to buy him a packet of cigarettes or send small gifts can make it; even once I went to a relatives House was security as a thief ... Come across numerous misunderstood and mistreated until today or only yourself, knowing that the tears were also only to their own belly pharynx. Who let me determined to engage in marketing, and it's all too easy on the marketing of no return, or even want to point something!
Consultations on Nice community, I took two temporary promotion, the company sent samples, counters, banner, placing a hanging layout up and wait for the community's residents come back from work. Whenever the peak flow from work, I would like the Pro for busy to dissemination of leaflets, information on product features, promotional company brand image. So I went over a lot of tier cities community, gradually unfold this community promotional activities.
In General, the community only in the afternoon and evening the two work time will be a large number of clustered; in order to strengthen the activities of the results, we often eat a good meal; daily activities, but also for lessons and activities for second day. So a few months off, I was skinny people finally tired into "refugees in Africa."
Activities after the end of the 1-3 month period, from stores and retail sales data terminal feedback to see very well, even a lot of customers to the shopping centre called to find our products counter. From this point of view, do not play half a point of sale, as long as the enterprise marketing staff at ease, treats each marketing details and perform it firmly in place eventually change to customer and market to your huge value in return.
In this unforgettable promotion period, each point every drop of tasted the marketing people can encounter the vast majority of difficulties and setbacks. Remember that the original and I together were called into the company's other three alumni, time of less than a month are all run away. And I was born in the countryside, there is no relationship between interpersonal background, for a while and it's difficult to find work, it is in this context, they let themselves down hard to bite stick. But the truth is I was only a month to $ 400 of wages, even the most basic living costs are not enough help. Was also me stupid empty implying that his experience "this guy so people, nothing is on its body, the body of abdominal hunger ...", intended to hone your own. Most importantly, I am particularly looking forward to be able to pursue his own heart and great marketing career goals, and for this I also spend a period of use for school vacation earned several thousand dollars of money.
A few months after the end of community activities, I do not have a value, then the Manager I recommend to another electric company to do shopping. The company's sales manager, to see my long is short and thin, weak without wind, and are not familiar with to understand my situation; see him some doubts, I would automatically go.
Exactly at this point the original Japanese companies exchanged Manager, has just been sent to the Manager to know my situation, I immediately found me he made the formal microwave oven promoters, I have no hesitation of promised to him. Perhaps want to fight bad breath, let the look on my brand appliances Sales Manager for losing me to regret it.
Thus, "God give me open a door," and I turned from the Pro-promoting formal promoters. Although the community activity period suffered quite a lot as soon as and encounter many difficulties, but I'm more deeply realize the "opportunity is to be prepared for" the true meaning. I believe that as long as they clearly identify the target that you want to do well in a career that will have the opportunity to go for you.
When the official sales staff, I went to a shopping mall selling microwave ovens. At that time, the company's poor sales of the microwave oven (or good), a month down to 3, 5, most does not exceed 10. Promoters is changing every day, even a long time and not to the people. In such circumstances, I do in this arcade for two months. I very much appreciate the work, so every day at noon, others back to lunch to work again, I hastily went out to spend ten minutes just looking for somewhere to eat, night other promoters would come home from work, I have been sticking to the malls close date will go back to eat and rest.
I still clearly remember when sales are the first January 27 desk, para. 36 of February. Second, are catching up with the new year, I didn't go home, the first year I still go to work. This is the first time in my life in a new year. Somehow, I do so silly, even abandon spring home with their families. In order to give so much after being pushed, the feeling of being exploited, want to know the real reason or spiteful Act to make the score, the look on my manager's ability to prove that I ... Now think about it, in fact, is their bones that firm belief in the pursuit of marketing career has inspired me in, and let my adherence to today.
On the Terminal in the retail marketplace is very low levels of promotional work, competition is very fierce merciless, because many people want to live to eat! as promoters,
The first thing to do is to try to survive it, otherwise you are hard to continue to work on.
I and H brand promoters competition particularly badly, once he had to beat me, because I sold him didn't sell, he had to hurry to beat me up I go. When he grabbed my clothes when I said to him: "you can call me, but you can not get my shopping heart, only motivation I tried more than you, do not believe you try ..." he threw up loose their hands. Perhaps it is my kind of fearlessness intimidated by the spirit, perhaps ... I have no idea, since then, he not only don't bully me, on the contrary also had some of my respect. Since then, I'm on my Mall is also very good, and sales remain naturally. But then, I have been working on the business as a Manager, there are times I went to the city on a business trip by the way, once again to the stores, also see H-branded him in when the promoters.
The first 3 months I was Manager of transferred to another city is responsible for sales of the washing machine.
The city has only one sales outlets, the washing machine whole month down also sells 3, 5, promoters is nobody stay, I followed the Manager to go to that city, the arcades of the appliance Manager is preparing to withdraw. Coincidentally his and our Manager is Cooper, a very good relationship. They go through communication, our products not only new prototype category and adjust the location, it can be said in the marketplace in terms of imposing on from category on or have a certain advantage.
I will stay down and became the city's leading shopping centre was a manufacturer promotions. Remember that there is no place to live, the Manager found him familiar with another brand manufacturers of business managers, I arranged to him. So, I went to bed in this business manager is responsible for the manufacturers of brand name products in the warehouse. I put several washing machine on with the day when the bed sleep on it. The warehouse is not very clean but also the tide for nearly a month, my back on a lot of little red lumps.
So, I went to the Mall station every day, from morning till night stand 12 for three hours, in the same way, every day at noon, others back to lunch to work again, I hastily went out to spend ten minutes just looking for somewhere to eat five or six point other night brand promoters would come home from work, I always follow the shopping centre, second class salesperson, has always insisted that night until the 1989 point shopping centre, close to home.
Soon, my evening back to the warehouse, lying in bed "," find out a lot of jiaoxin little red bubble, lie down and sleep feel special.
It is in this context, I put the shopping centre, the first month of sales sold to twenty more computers, the more February rise to 30 more, until the first in shopping malls. In my later was transferred to walk, shopping centre sales rankings is also maintained eldest status continued for nearly a year. During my manager based on my personal wish to reward me to the headquarters of the company's factory visit, also saw a few chiefs, and communicate with them one by one.
My product sales in stores is the best, the entire company history in stores since no best, so far no one breakthrough. My monthly income or other relative internal company promoters are relatively high, but compared with other competing products, manufacturers is poor too much.
I clearly remember, at that time because of my best selling sales, H brand fuss, H brand manufacturers in the business and marketing personnel, of everyday go around my desk; weekend also specialized in shopping centres outside what Roadshow, a gang is singing and dancing, or even two points away from the beauty of Trident, last sale did not go out any increase, their promoters becoming lack of confidence, just leave. I was secretly taunted, they spend some money of the drakes, also can make whatever effect of things to come. But my heart is very clear, their hearts have only one idea always inspires me, that's just done the work to the best, at the cost of non-pursuit of marketing objectives until successful.
Experienced with two H brands too, now I look back and think, H brand is always so cattle, however, a paper tiger, and not as we imagine so terrible, so long as you carefully study carefully sculpted to identify product and it Terminal and staff of it, you can break it or beat it.
