Marketing people need accurate grasp of the four business objectives

Editor's Note: in modern marketing campaigns, marketing as the subject of marketing, play an important responsibilities and tasks, not only so, but marketers need to know how to do it? how do better? in modern marketing campaigns, marketing as the subject of marketing, play an important responsibilities and tasks, not only so, but marketers need to know how to do it? how do better? I and a lot of enterprise's marketing staff contacts found that marketers in the marketing process wide blindness, I do not know where to start? how? own marketing objectives, without a proper planning.

In fact, the marketing staff in our marketing activities, as long as correctly grasp the "four goals", marketing work done on the comfort, the "four goals" is the target task, target market, target audience, target consumers. This is very important in marketing, direct relationship with the success of enterprise marketing, is also the success of marketing member of the marketing. So, how can marketers properly grasp these four "goal"? I will talk about their point of view, the reference for marketing staff.

1. objectives and tasks

Objectives and tasks are assigned to the sales staff to a certain time period to complete the task of marketing is the marketing personnel in their efforts to achieve the goal of marketing with a certain incentive effect, this is the corporate strategy of an important indicator. Target task completion or failure has a direct impact on the survival and development of enterprises, as marketers must correctly understand their goals and tasks, and determine their own marketing programs, how to do it? how? as marketers must have strategic and tactical arrangements. Marketers should, according to their own market factors to develop a marketing plan, and according to the marketing scheme to carry out, on the basis of the adjustment, without delay, to ensure that the target fixed task completion.

2. target market

In marketing activities, any company should select and determine their own marketing target market, the marketing staff in the marketing process must also be the case. Should the responsible area, select and determine their own marketing target market, this is a marketing strategy. We all know that selecting the target market, first to market segmentation. Marketing staff in establishing your target market, you must break down the market, to understand their product where sales? buyer who? buyer distribution, needs, tastes, cultures, customs and buying behavior and other features, must have a correct understanding and awareness. Marketers only properly market segmentation, to properly establish your target market, coupled with the right marketing strategy in order to ensure the success of marketing activities in order to make the marketing of marketing performance and stable growth, enterprise was able to get a stable development.

3. target customers

Correctly return optional target customer is a complete marketing objectives and tasks of the guarantee. Marketing the marketing process, often not correctly find your target customer, always eyebrow beard to try. This development in blind and looking for customers not only a waste of energy and financial resources, but also difficult to ensure that the objectives of the task completed. But how to determine the target customers? marketers should the characteristics of your product and market needs, to find customers, but also to properly understand your products agents of conditions and factors, such as: strength, credit, network, people, quality and other factors to develop and to find the target customer, not to be a customer regardless of the condition, go to development, willy-nilly have to visit, to a focused, targeted to development. This not only saves time but also to improve marketing efficiency and performance.

IV. target consumers

Target consumers of judgment and select the commodity circulation of critical factors can, in the marketing process is an important component, it is important to develop marketing strategy. Established the target consumer, in the marketing process to target consumers ' buying behavior, psychology, needs and other factors, take the appropriate measures and strategies that enable consumers to select your product, thus forming a stable consumer group, and ensure the circulation of the product. Therefore, the marketing staff in the marketing process, you must correctly set and select the target consumer, to ensure that the product of normal circulation and sales.

All in all, the marketing staff in the marketing process correctly grasp these "four goal", this "four goals", and relationship marketing, and business development, and individual performance, avoid their marketing activities of blindness, which aim to improve marketing, strategic and planned to achieve the best level of effort.