Monday, January 3, 2011

Sales: Please do not always meet the customer to and

Keyword: sales customers meet visiting my salesman descent, now often run their own business. Recently, often received some sales calls, talk back and forth a few round, they had no exception always find a variety of reasons to ask for an interview. If I say there's no time for their first information see, President of vast on say some things on the phone to speak clearly and without exception will only need to delay my 10 minutes. A few times, I was no choice but to let them come (who I also run the business, does not have the heart to do). Then came later, most of them have not prepared, you can only highlight. I once before on a commitment to only about fifteen minutes I was also good salesman said: "you see, you have no need for specialized today, not only waste your time for two, I have to accompany you, and we talk about these things, send information to me completely, and now, I make a decision, would also like to know about ** ** area of authoritative statistics, you go back and ready for me, I decided, will actively looking for your". He listened, far from home, but also to call their Manager, and then let the Manager and I said, as a result, although I interrupted several times, repeated instructions I also need to know related authoritative data, but their Manager or very tenacious and put their product on a will. Word by the way, actually I before their products are very interested, but privately already and friends said to purchase this product. Ironically, despite my repeated instructions, I also want to get more information, I hope they help me to find, the salesman or once dialed the phone in their sales and Marketing Director, the situation can be imagined, their Director------the so-called hand pipe with hundreds of Director, salesperson, equally tenacious product features speakers, call for half an hour, give me the feeling that I was if you don't spend money, they will provide Chinese people like to win the fight * bombing I, Khan! later, about 2 hours later, I had to politely ask them to go back, you have to be very enthusiastic sent sent them, really, this offensive, so I think I'm sorry they don't buy. But I didn't buy, but a bit less willing to purchase. I remember wrote a "sales such as pick up hot chicks" Bo-Wen, so when I know the Director only 26 years old, I asked him, what do you think if you're chasing a well disposed to you girl, you need to use this kind of way too hard, maybe sometimes it puts people scare you? he Gong laugh ... I do not deny this way whether it is business or pick up hot chicks, certainly with some success, however, I think, the master will not do so. The so-called "sales such as pick up hot chicks, pick up hot chicks like fishing," master Fishin' found fish he hooked? Yes, he would quietly waiting for fish to swallow hook stuck, then want to run all run away, isn't it? sales is the same, for the great interest of the customer, he now that you have accepted the product, just like the fish on the hook, if he have not made the decision, must be also need some conditions to convince yourself, then that seller's task is to provide him with these conditions, helping him to convince myself that this is enough. Modern people are very independent, we do sales, not may dwell on their long tongues to convince customers, in fact, customers are convinced by your own, we just help he convince myself. Of course, there's an observation, you could detect a keen customers decide what conditions? there is also a problem of asymmetric information, which is the customer decide to sources, generally, any person to make decisions that are based on their actual situation and external information, and then choose a according to the logical inference that he or she thinks the best decision, pay particular attention to this point. That is, first of all understand customer sales, and customer is considered problem? he our own products and offerings know? then under these conditions, combined with our product features to provide product details or the authoritative statistics, let him go by your own logical reasoning, and then make a decision. I admire those telephone marketing whiz and foreign experts, because they only need a telephone, a computer can do business, low cost and high efficiency. In fact, why don't we learn to study more, learn their strengths. I say do not object to see customers, after all, and customer interviews will catch a lot of phone does not have access to information, especially in China. I mean see customer front must have adequate preparation, often made with milk of rigid requirements to meet, as long as one can get to meet. Therefore, in order to make you a more efficient, in order to make you pay for time and cost to produce better results, do not always meet the requirements and the customer.

No comments:

Post a Comment