Seismic event marketing: corporate vigilance don't leave the impression of a show

Earthquake marketing must adhere to the principle that action first, public relations secondly, don't leave the impression of the show. As the ceramic enterprises must also be vigilant, in a timely manner we did not show, motivation, real hope for this big earthquake do our corporate responsibility, and also to prevent considered show impression. Wenchuan 12 may earthquake occurred. Critical moment, donated, the first time pass, demonstrate corporate social responsibility, many companies on their own PR partner release such a directive. However, the old drunk want to remind that the earthquake marketing must adhere to the principle that action first, public relations secondly, don't leave the impression of the show. As the ceramic enterprises must also be vigilant, in a timely manner we did not show, motivation, real hope for this big earthquake do our corporate responsibility, and also to prevent considered show impression. As long ago by the Chinese people the focus of Carrefour's first donated 2 million. On 12 may in the afternoon, when the Wenchuan disaster, Carrefour immediately indicates the Chengdu five stores to disaster emergency donation tents, quilts, and other relief items. At the same time informed France headquarters. Carrefour International Foundation was decided, to disaster-stricken areas to donate RMB 2 million. Carrefour's took the first opportunity, and just after PR baptism, is still in the intense preparedness,. There is a mengniu, earthquake, donated 2 million packages (value of 520 million) of milk to the people in the disaster areas, the first time the milk into the hands of the people in the disaster areas. Fluke that recently in various foods have prices of pinned to the son, mengniu, milk beverage compete to lower milk prices, and this, in turn, are catching up with the earthquake, Fluke price policy to the public image of love mengniu extra points. The most humane is Unicom. Remember a few years ago there was a mess of Warcraft short film "cdma, today you throw?" counting the Unicom signal is not good and evil. This time, however, limelight cdma will, Chengdu earthquake relief headquarters for 15 days to Wenchuan County drops mobile equipment, including military mobile and China Unicom cdma cell phones, and in the local building small base station. By then, Wenchuan County to cell phone contact with the outside world will become possible. Critical moment, throw the phone contact sky family relationships, friendships, what could be more moving! life memorable. Is this enough to China Unicom, since the earthquake first for marketing, operations, public relations secondly. Earthquake at this point, the enterprise should not wait to see is for consumers to show. If a domestic appliance brand cattle (do not say), a non-whole, BBS sentence it donated a dollar. Delicate, niunie contrived, qq, msn, most of its nose. In a word: Enterprise seismic event marketing alert: action first, public relations secondly, don't leave the impression of the show. Foshan ceramics [fstaoci.com] network told things have two sides, it is important to the overall planning, serious consideration. Foshan ceramics network believes that for the disaster relief charity, we really want to make ceramic enterprises choose news publishing point. Here as the ceramic industry, specially jinyitao Jingdezhen really do not do so, it seems specially jinyitao Jingdezhen high people highlights. Specially jinyitao Jingdezhen selected the Foshan television and other regions mainly for authoritative news and media releases, and linking portal Sina as network coverage, reaching the sea, all the first time to publish a corporate charity. 10 tons of relief materials and practical solutions to local needs, the entire actual exact movements and component-level disaster relief is the industry's first one, a lot of substance to the fleet put in over the province, its propaganda effect. It can be said that the disaster relief specially jinyitao Jingdezhen, can be said to be a truly spent money, a heart, and no white flowers. Enterprise seismic event marketing alert: action first, public relations secondly, don't leave the impression that the last show, event marketing, particularly the earthquake disaster in marketing is not just what enterprises are finished.