In Beijing the high places, Wang Dong has its own a villa. He has always been proud of himself and Samsung, and although he only Samsung Electronics in North China, a small agent. But he caught up with Samsung's force of good.
2008 Beijing Olympic year, Samsung beat out the "second" slogan, and IBM, HP, Lenovo, Dell divides into the potential of more great enterprise business market. In the field of consumer electronics has already achieved a number of the world share the first of three star, one of the pioneering force already have "weather, geography, people and". In the Chinese market, Samsung's thousands of agent it is for this cause in order of first pioneer.
Agent life change
In three weeks, and Wang Dong-like agents have thousands, not including nationwide agents and third-tier cities. In the past these agents task is a single, is the promotion of Samsung's consumer electronic products.
But from 2007, Samsung to a single consumer products are sold mainly to the consumer and business class with two legs. Samsung's sales channel reorganized, many agents are classified in the "commercial" channels, more agents continue to be "consumer" product agent. With constant and Samsung products, sold to enterprise product and market the product is not much difference, the difference now is increasing, printers, laptops, mobile phones and other products of the most obvious, business class products are more focused on the needs of enterprise customers, and trendy products are considered public needs.
In Wang Dong, Samsung Electronics in China's consumption, business policy changes is only starting from 2007. At that time, Samsung Electronics was dug to Associate Vice President of qujingdong, as Samsung Electronics partner marketing Vice President. Qujingdong in Lenovo for the key client Department of marketing has helped make, Samsung will China market business marketing to qujingdong, is determined with a win.
Qujingdong Samsung change
And past Samsung Electronics in the field of low-key style business, to develop the qujingdong is referred to as the "second" Samsung-business market, this market is still unknown, he must be business market in China go every step and tell consumers without reservation. In his view, Samsung Electronics in mobile phones, monitors, printers, notebook and other products have an excellent reputation, the key issue is to let businesses more enterprises know that Samsung have tailored industry solutions and products: 7-inch integrated all fashion feature of notebook, the world's smallest color laser printer, print speed the fastest A4 digital duplicator, cruising a month not charging Notebook battery technology and more.
Although there is already a big Samsung Electronics brand influence, a significant number of core technologies, 2007 more 90 billion investment to Samsung Electronics products, which can be obtained from industry promotion Samsung products and industry solutions for the road is still uneven, the market has been carved up walk 2007 54 billion IT service market by IBM, supply chain management of Dell and HP Waterloo Road, Lenovo and other Giants have occupies a considerable market, in order to enter the commercial market, Samsung's resistance remained.
Qujingdong on this market confidence in the firm. He assumed office beginning from the start with recombinant channels, the establishment of a fully independent channel architecture, "because business customers and end consumers, Samsung business market must have independent channel partners. In 2008, the partners will develop to 2000. ”
Create business channel means that Samsung from product development, production, manufacturing to marketing and pricing strategies, marketing, circulation, the entire chain each link you want to change. In 2007, qujingdong have Samsung Electronics completes the whole industry chain changes. In the product line has been divided and combinations, in the value chain of each link is built for two types of client mode.
The Olympic Games of luck
25 March, qujingdong and more than 300 agents from North China region together to discuss plans, he encouraged him to agents to agents of agent conditions make Wang Dong, who encouraged. They look after three weeks, the agent is the success of Samsung products for their career stakes maximum bet.
In 2008, led by qujingdong Samsung product marketing team is faced with a golden opportunity: Samsung Electronics Olympics TOP sponsor will become Samsung Electronics commercial market precision farming, to break new ground in boosters.
With the Olympics, Samsung Electronics has as its capital airport T3 terminal building offers 1200 big screen LCD display system and other related equipment, and with partners provides airport public information publishing system; there are 10 line Metro procurement project, five-star hotel procurement project, some Olympic events reported in the media equipment purchase agreements, these projects are open for Samsung commercial market for a good start.
As Samsung global headquarters are expected, "to business strategy, product realization to the world's top IT companies leap." In the commercial market representation Samsung consumer electronics business in the past, this ideal has become qujingdong and thousands like Wang Dong as in selling a line of agents are real action.
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