Development of the customer to have died in Madang alive Hospital of courage

Every business in implementing their business strategies, considering their own customer resource protection and use of it, in a long time, the competition for customers is the core of all marketing efforts, enterprises in use and perfect customer resources, protection of the old customers are more attention, but for some potential consumer customers did not raise sufficient attention, even a hands-off, also is not carried out a series of track and services, leading to a customer's value added power is missing, the market opportunity is also comparable to many.

Generally speaking, the vast majority of dormant accounts is a lot of advertising and consumer, the reason many of the consumer in the consumer and not wandering between consumption and need to further explore and develop so that we can grow and develop client resources, improve sales performance growth. There is a set of data, the potential customers of "hibernation" consumption is ready-to-consumer power 3-5 times, and even higher, and the mining of new consumer takes inputs are spent "dormant account" 8 times, so wake up your "dormant account" is a very important business behavior.

How to be recognized as their own "dormant account" wake up, you need to have sufficient skills and prepare for work, the work to be careful and be able to have considerable control provides the following tools.

Active links to enable potential customers to the foreground

Active links are consumer services work in general means for potential customers also need to establish effective mechanisms and methods of contact, we know, relatives and friends will need long-term move and liaison, relatives of the relationship is more pro, the customer is just like your own home, there needs to be long-lasting ways and methods of contact, contact's customer resource guarantees the necessary tools. /How to proactively contact, General Enterprise by letter by post, telephone communication, door-to-door services approach utilized in this, the establishment of an effective consumer files and service approach, using regular periodic contact system, encourage consumers to become a member the higher customer loyalty. Apart from some general approaches, you can use some of the more subtle ways, such as contact with consumers interoperability, organized into a collective, in an effective, capable of ensuring the organization under certain conditions, to keep in touch with the enterprise, to produce results.

Active links with proactive is the consumer a stimulus to customer care on the customer need to consciously think of, to make the client feel at your side so that the customer consumption habits evolve with your business-to-customer requirements for transfer, the purpose is to put the customer in the foreground, meet the needs of the effect, the effect of both sales, or promotional or participation, will be effective for the customer. Special needs reminding that in active contact ways to pay attention on, must not blind links, so as not to disturb the customer, the unnecessary trouble to focus on the customer's attitude and service quality, in touch, be sure to think customers are thinking, advance details of the anticipated customers, and constantly improve, only well-prepared before action.

Special reminder, concessions and bribery---

Remind the customer is an effective method of comparison utility that makes the customer feel have the emotion of a caring, thanking mentality will arise, in particular, to focus on the reminder on customer care, to feel is to customers own tailor-made, on very rare opportunity, and give full play to the special role of the general practice is to offer news clients, enables customers to measure consumption value, at the same time through the comparison of practices to touch up and down, not a customer, while doing a bribe, it is common for promotional work, but here are the main features of bribery against an individual, not collective, want to remind, through preferential and bribery of interest-driven, generate sales behavior.

In the preferences and bribery, the need to pay attention to the customers individual analysis and research, customer preferences and needs, the conditions of the bribery in appropriate benefits, the rare opportunity to get out to the customer, the most promising news for clients, put the interests of the need to drive to the customer, to achieve overall customer's gathering energy, resulting in a cascading effect. In order to make the effect more inspired, you can get the old customer information, play the best interactive effects.