The father of modern marketing, Philip Kotler come to China! accompanying his 74-year-old brother, lovely real marketing guru Milton · Kottler. This is not the first time, nor will it be the last time, China was like a huge magnetic field, deeply attracted by two old men's minds and feet.
On the evening of June 7, should be a good friend — Kottler Advisory Group China President Mr. Cao Tiger's invitation to attend a private dinner Kotler brothers. There, apart from Kotler system, are some intelligence circles, press circle, education and corporate circle celebrities, many of them are old friends.
Dinner at a Chinese cultural characteristics of ritan Guild. The magnificent roof, gorgeous and dazzling remounted, flanked by embroidery of tableware, quite has the Royal style. This is the cultural and historical differences of charm, Kotler brothers beloved atmosphere. Culture is actually profound siege.
Moves a brother is real Gold partner. A focus on research, an emphasis on theory and practice together to lead the development of world sales. In particular, Dr. Philip Kotler, witnessed the United States economic ups and downs of the past 40 years, the decline of the ups and downs and prosperous history to accomplish complete marketing theory, the first time the system is made of modern marketing, the theoretical framework
And to the marketing principle "and the" Introduction "marketing lays in modern marketing on the historical position, known as the" father of modern marketing. " In particular, the ups and downs in the United States, leading the world in the history of the enterprise, Kotler, Ph.d., has trained a generation after generation of entrepreneurs in the United States large companies, and affect the whole world, can be said that he is also the cradle of entrepreneurial spirit.
Subsequently, Kotler, Ph.d., also thinking of the sword into the public domain, and publication of the nonprofit sector marketing, educational institutions, strategic marketing, social marketing, national marketing, hotel and tourism marketing, the Museum strategy and marketing "and other works, throughout the United States and Western society's public career, also played a great role.
Now, two elderly people already close to a ripe old age, with time, passion, hobby and grasping, Molders to Asia as the core of the emerging economies of China, is of concern to them.
Kotler brothers in Ste, also does not hide his love and affection in China to help Chinese enterprises and foster City (regional) strategic competitiveness and strong brands. To this end, Kotler brothers continue to increase on great research on China, and emphasized that does an in-depth understanding of a country, it is impossible to truly help companies. Mr Kotler also noted with interest the mentioned the Chinese noodles and Italy noodles.
Introduction to the study of Chinese history and culture, Mr. Milton, claims from a plethora of old stone age, the old democratic revolution, the new democratic revolution and the war of liberation, the cultural revolution, reform and opening up, all the way down, there is research. Especially like Mao Zedong, and give high marks to, "from the imperial powers in victory win free reign, the contribution to the world is." Notwithstanding to please the Chinese, but also a sincere. Jump out of view, this is also the case of marketing research of the highest level.
Guests really understood, have sent the gift with Chinese characteristics: porcelain, coloured glaze, wishful, calligraphy, etc. The most creative and most profound is a large portrait of Mao Zedong, allegedly and Tiananmen portrait of Chairman Mao on with one hand. Milton was overjoyed, and even commendable.
I am touched, known as the "father of modern marketing," Kotler, Ph.d., in the scene on the history of modern marketing, referred to the management of the parent Drucker, and proactively identify parent "," said Peter Drucker as the "grandfather of modern marketing." Kotler said that, in his own, only two lines of Drucker's mentioned on the marketing of ideas, a sentence is "business purpose is to create customers," and another is "Enterprise functions only two: innovation and marketing. The other ones are costs. "Compared to domestic academic plagiarism occurs repeatedly, the" father of marketing recognized parent ", it is not just a beauty on or joke.
The next question is, after the old man, who is going to be the "marketing" Sun "? Sun salutation surface although "indecent, but there is more ideological tradition, is the symbol of hard soft strength. Moreover, if you trace the history of our distinguished military thinkers grandchildren should be real world marketing guru.
Therefore, in this sense, the symbol's name is not important. Importantly, in the world of Chinese historical trend,
And is peacefully rising Chinese Dragon, every Chinese, especially entrepreneurs, marketing, and how responsibility, faith, wisdom and passion to grasp opportunities, create the future, as the creation of a great nation, great brand as well as the harmony of the world's great strength.
In other words, in the history of the world marketing theory and practice of history, if you do not have a strong voice in China, like the United Nations is not China, and China as the Olympic Games is incomplete and incredible. This is what I got the ambition, grasp the historical strategic opportunities in China, using Chinese wisdom and global resources, building a world-class brand in China, and promote the great rejuvenation of the Chinese economy. And during this process, the establishment of a world class marketing theory, renewed with modern version of "the art of war" to the world and particularly emerging economies, output marketing values and ideological this is our common mission.
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