Talk to everyone, but some words in some occasions not to say that we often see in sales due to a Word and break up a business, a salesman if you can avoid blundering, business is sure to raise the bar. To this end, the authors concluded that "the mouth" not that kind of 9, in the hope that business professionals must be avoided.
1, not that critical discourse
This is common of many business people, especially business people, sometimes speech does not pass through the brain, blurt out hurt others, you still don't feel. Common examples see the first sentence of the customer and said, "your House is really difficult to climb the building!" and "the dress does not look good, is not suitable for you. "" This is really difficult to drink tea. "No longer is" you this card really corny! "and" alive than dead worthless! "these involuntary utterance contains criticism, although we are not going to criticism, just want to play a round taste has an opening, and in customer sounds, feeling not too comfortable.
People often say, "good word sentence for cattle and horses are willing", that is, everyone is looking for each other, everyone likes to hear good words. Otherwise, how will the "praise and encouragement for idiots get genius, criticism and complaints let genius became an idiot", this sentence, in this world, and who are willing to be criticized? business personnel engaged in marketing, every day is dealing with people, admire discourse should be said that it should be noted that the right amount, or let people have a kind of hypocritical; yea, the lack of good faith. As I live in the Kings courtyard, aunt and her one day in sales, she said goodbye to ran on we said: "don't listen to him that a set of mouth sweet terror, is false, the insurance company training out of what is a model of oil cavity euphonious, play mouth Pete!" you see, this aunt Wang, virtually reminds us, talk with the customer in praise of the terms, going to come from your heart, not far away to blind praise, you know, dignified natural expression, better access to people, so convincing.
2. eliminate subjective topic
Business is business, and you sell nothing, you'd better not go to the discussion, such as participation in political, religious, etc. involved subjective awareness, whatever you say is right or wrong, this is your marketing is no real meaning.
We have some new people, involved in this industry long, inexperienced, and customer engagement process, it does not have the ability to master customer topic, often follow the customer go talk to some subjective topic last views results in differences, although some problems on win red neck rough surface, and have the advantage of "prevail", but after the dispute, a business just fizzles out, think about this kind of subjective topic controversy, what is the significance? however, experienced old salesman, in dealing with such subjectivity of subjects, at first as the customer's point of view, with some argument, but argue in timely topics to dive for the marketing of products. In short, I think, and sales-related things that should be all set down, in particular the subjectivity of the topic, as sales people should try to eliminate, preferably be shunned, will your sales.
3. the use of specialized terminology
Mr. Lee is engaged in the life time of less than two months, a play, a brain and to show off their experts in the insurance industry, the phone a lot of terminology plug to customer, customer listening to all feel a lot of pressure. When you meet with customers, Mr. Lee is repeatedly played his own specialty, "waiver of premiums" and "rates" and "claims" and "claims beneficiaries" a bunch of jargon, so that customers such as fall fog, seems to be groping in the dark, the other offensive attitude resulting, denial is logical, Mr. Lee will unknowingly, missed contributed to sales opportunities. We carefully analyze, you will find that salesman putting as associates in the training of their mouth are all professional, how can allowing people accept it? now that do not understand, but also on how to purchase product? if you can put these terms, in simple words, let man plain, is only valid to communicate the purpose, product sales also will meet no obstacles.
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