Transnational corporations "operation": set global standards in China

China is an emerging market into a mature market. In emerging markets, regulators are doing most of the strategic and operational decision-making depends on local circumstances; whereas in the mature market, excellence in execution is the cornerstone of success. Successful operation in China, you need to carefully assess how multinational companies in the global standards and successful localization customization required.

We found to be in China to achieve good implementation, is a set of common principles can be followed.

Principle 1: establish an extremely ambitious vision

In China, regardless of income or procurement goals, or net profit margin or factory utilization targets, or sales forecasting or delivery cycle, should all be set much lower than in other parts of the world goal of more daring.

Principle 2: regular and rapid relocation

China this country and its business environment is rapidly evolving. Vagueness and uncertainty and variability is this environment; learning capacity and flexibility is this environment essential life skills.

Principle 3: strict management, control

In China, a successful multinational companies have learned than in developed markets more rigorous management and control of relaxation to the more liberal than abroad.

Principle 4: like the attention to performance results as to learning

In China, guidance or training is not easy, this is out of the performance is poor and resource, and then configure the vicious circle of unique ways. Multinational companies operating in China began restructuring in China and headquarters of executives to get started in the change in planning change? schedule should order, first to develop the global objectives of the enterprise in China, and then clear the global strategy for enterprise in China.

Step 1: establish schedule

Executives must assess their own market position. If they want to become a winner in China, the first step is to embrace the determination to win and to develop transition schedule.

Step 2: establish the vision

Once the executives reformulated and cling to compete to win in China's determination, next to succeed equally important step is to establish the correct vision.

Step 3: make decisions based on realistic

You are making decisions should be based on the realities of actually seeing, not the popular false statement.

Step 4: adjust the application of the global process

Global system after some adjustments will be able to work well in China, and new custom system actually doesn't work.

Step 5: develop a global standard of excellence

Successful multinational also need excellent operational and financial global standards.

Step 6: will China operations into the global success of the enterprise will gradually move their business model in China, globalization in order to take full advantage of its own success. They'll rethink China in its global strategy, organization and operation of the role, and its integration into the world as possible.

The next few years, "application of global standards in China" this sentence may become "in China to develop global standards". We believe that with China's gradual integration into the global economy, China's best practices will become the global best practices, and vice versa. Must win in China, the world is lost.