When the editors determine the new issue of "tobacco" topic, and contact all cigarette Group found that a lot of detail.
It is first necessary to affirm that the brand truth "from the day they established a principle: write by Brand Manager, brand manager. Therefore, we edit, you may have difficulty writing. Also, we have opportunities and so many brand managers "face-to-face" to contact.
Edit the map through a variety of ways to find company phone.
First of all find hongtas. In order to facilitate communication, and the Red Tower Times editors contact dial for two days, the editor-in-Chief is no answer to the third day, a number, and finally found the editor-in-Chief. Editor-in-Chief, foreign contributions he dared not write, "pushing" to the Planning Department. Planning Department in charge of the Ma gave written, but the first request to the supervisor. Two days later, go to the phone, said leadership agreed to, he was prepared to write Red Tower in the recent case for me, a week later, he said, the phone does not become a manuscript writing, we do not participate.
Followed by China. Tel inform planning department phone, dial the first time, no one answered, on the second day of the second call, it was received, but there was a fierce Baba's voice: "meeting!" and "pop" and hung up. At that time, while angry, but into the second week, mad, continue to dial. This encounter and gas good master, tell edit another phone that is responsible for them. Later, know, that's the Trade Centre. Fortunately, phone Mr. Yao courtesy and in two weeks after really gave the manuscript.
Play big red Eagle. The same is the switchboard to edit a phone, dial in the past, no one answered, no continuous for a week. Then find a switchboard to call and advised of the two, but few weeks no answer. Three weeks to edit almost every dial, sometimes morning afternoon dial, can never be iron General door — home.
The remaining looking Red River. It is hard to find the Red River. First, it announced on the Internet, and later the phone gaihao is dialed the phone, and according to the workplace workshop provided number dial PR, but also the telephone raucous nobody. In the first, second to the third, and finally are answered, but they miss the responsible company for the amount of tone turned me: "sorry, we do not want publicity. Our annual inner which magazine, which published in a newspaper article, have a plan and the unified arrangement------"
Finally, the white sand, the industry's most sophisticated image of white sand, is the Office has not been answered. Edit five consecutive day afternoon.
Editing the details from this "phone", can't help and discussion about these business issues:
Problem 1: tobacco companies almost always planned restructuring, management level is not a unit-level, but also at the section level, or even a bit "at the Registrar Office of the air", and no one has quite regularly, but at least have to arrange a clerk defends phone. Because now the enterprise has no specialization of competition, there is a life-and-death white-hot death.
Question two: planning, brand sector is the wisdom of the sector, is the hub, is Chairman of the Board, General Manager of the staff, is a vital key departments, should be can't let the phone ring three sound, because changing a word said: the sound of the telephone, is money — the voice of the profits.
Issue 3: restrictions on tobacco advertising everywhere, if you have the opportunity to receive publicity in the media, expand, improve and build brands that should be the universe! request, should be in the plan. If one day, foreign brands to bring you the annexation, the total can not say: "slow down, we have no plans to fight with you is you really want to play, but also, and so I ask the leadership approval. "Moreover, business competition, the best policy is to take the initiative, not to lose the chance of doorsteps.
Question 4: the devil is in the details. A no one answered the phone in the enterprise, surely that is not paying attention to the details of the enterprise; and an attention to detail, brand be strong, really questionable.
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