Keyword: enterprise focused product positioning country garden today, a lot of the boss is still unclear enterprises or products need accurate positioning. In the capital market, such as fortune, Soho China, nine dragons paper, country garden ... This series of pushing hands behind the common IPO is UBS. It broke the Wall Street investment banks in China of dogma, let China emerging enterprises maximize the value received. In the enter the capital market, how to give the exact location of these enterprises is a key issue. For example, UBS on country garden of pricing was the industry that is Subversion global investment market to China real estate valuation. HK $ 5.38 to price/unit, 21.5 PE release, its energy will come from it to country garden creating a "new town developers" story. There are SOHO China, UBS to it's location is "best, brand real estate operators", selling point with country garden is absolutely not the same, the assessment of the price is $ 65. As for the flag foshion is steel, real estate, securities, gold, medicine, tourism, where to find the location of the? UBS China President Choi Hung flat to find each other: "Guo total I ask you a question, this six-block assets make-ups, why do you have to do?" so answer, Guo guangchang is simple, what potential money-making opportunity I'll do whatever. In view of this, finally, for the position you are such a fortune, "China's potential growth sectors of the discoverer". Afterwards, Choi Hung flat out, as a business, you have to go talk to the international capital markets: moving story, enterprise development and core competitiveness, you mean, what is your unique and exclusive; the first is the boss to go in person to speak, to speak to humor. This shows that the business owners will not give their own location simply cannot in capital market on sleeves. Now, the Chinese enterprises generally lack of customer understanding of the mind, this is their implementation based on the mind "positioning" and "focused" strategy offers a broad space and infinite opportunities. In this context, the location, the father of Ahmed · Rhys had many brilliant insights, such as: "Chery engineers are developing 40 to 50 new models, at least 10 ready to go into production this year, in addition, the company is also developing three new engine. This is a tragic mistake. Do brand not by filling production lines, on the contrary, it is focused. "" If you have a competitor named ThinkStation and launch Ideapad product, Lenovo will prosecute them, why because the name would cause confusion for ThinkPad. "" Association, "unless one is found in the consumer mind representing words will have to become a big brand. Lenovo's slogan "the new world, new ideas," is a meaningless concept. May meeting room sounds good, but it never enters the mind of consumers. "As long as the price is low enough that any product can be sold to the market. Haier is the ' selling ' the name of Haier, Haier is not the brand. "" Qingdao Beer is a very good product, but the lack of good marketing strategy, especially the lack of a good English brand names, English speakers almost difficult to read its name ... " See the location of the parent's perspective, occur all around us the rise and fall of regular deduction of enterprises, really a bit of a story that thing, you don't pay attention to is not enough, reason is actually very simple, you felt bewildered, others have run through focused means to you before. Yufei, famous brand marketing experts, lange zhiyang international marketing consultancy agency CEO and Chief Consultant, China's top ten outstanding marketing people, people's daily market news, and other eight authoritative media and agencies identified in the "China brand building outstanding contribution Award" winner, contributing the zhengquan brand consultant, China the Chief expert of the brand "magazine, the sales and marketing, training Alliance expert lecturers, China health profession ten big outstanding managers, China's most influential marketing planning at 100, China International Vice President of Health Sciences, work-product market zhongguobaojianxiehui Committee, China Yicuhui medical aesthetic and plastic Professional Committee, Deputy Secretary-General of the China medical care marketing Vice Chairman of the Committee of experts. Ten years of marketing career, successful services across multiple brands, its ' lange zhiyang international marketing consultant is "China management consulting industry top ten most influential brand", is specialized in brand planning, public relations, news, marketing, business agent, marketing, real life training, marketing services, excellent business planning ability, strength, force high reputation in the industry.
Yufei, according to their own in foreign companies, State enterprises and private enterprises rich working experience and senior experience, long-term commitment to make low-cost practice marketing theory to practice and methods of the height, in the industry to take the lead in advocating for a more in depth influential marketing strategies and models, creating a huge huge material and social benefits. It marketing case United States Kotler Marketing Group wins the "China marketing innovation base, and the author of professional publications the win in the end" (Zhejiang University Press).
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