Keywords: insurance marketing and personal branding services nowadays, people on certain matters of concern to cycle is very short, for marketing and sales information of the patient is very limited, this means that the brand wants to enable people in information fleeting instant impression formation. In any professional service personnel or business people succeeded in selling their services, you must build a brand.
As an insurance salesman, in the fierce market competition, become an Unfading star, become million high star, should have a unique brand.
Moderator: Please two guests to talk about the importance of creating a personal brand?
Li Bing: so-called personal brand, reflecting a person in the eyes of others, ability and role of affect others on you. It is like a corporate brand, product, brand visibility, as has the credibility and loyalty, it is your public signs, but also your credibility. And build a personal brand, is your ability, personality and unique blend of quality, and maximize their impact, and others on your views into opportunities. Because personal brand is a kind of differentiation, so that you can stand out from the multitude of rapidly; personal brand also represents a personal capacity, reliability, competence, can bring more for personal development opportunities.
Remember that a foreign expert analysis, statistics, insurance marketing member of the social position of the first only in nanny, this is not a joke. Insurance marketing ' social status does not currently have an indisputable fact, marketing partners in the exhibition industry is almost always had mistaken, look down, despise. So you want to change the status quo, increase capacity, improve the social status, should own up, change the past blindly aimless visit, pay attention to the cultivation of the brand.
Wang Yongjun: personal brand, is a reflection of the image and quality, both within the team, or in the community, are extremely important. From a personal point of view, what is the staff, I reflected the basic quality. And what is their level and a direct reflection of the image. Employees in internal often deal with leadership and colleagues, only with a good brand image, to win leading and colleagues convinced and respect to a higher authority. Otherwise, it will give you produce bad impression to their work.
The angle from the team, said that each employee says and as the overall quality of the entire team. Regardless of the company, or in the community, especially in the Customer Center, personal branding, is essential. Direct impact on the entire team, and the whole company and industry.
Therefore, everyone should always be aware of personal brand image, maintaining good brand image. Our insurance marketing team should take shape and enhance the personal brand as a strengthening of team building of an ongoing important task, adopt various methods of shaping the employee's personal brand, enhance team within the company and the good image of the community.
Moderator: how to build a personal brand?
Li Bing: one is to establish a correct development goals. And enterprises, the creation of a personal brand is the most important is that individual's strategic orientation: to become what and how to reach the target. A person you want to build your personal brand, first you must know the most advantage of the resources that the resource is to establish a successful personal brand core foundation. For marketers, the ability to accurately locate ourselves, and to evaluate their strengths and advantages of continuous play, thus building up unique personal brand.
Second, it is necessary to pay attention to the quality of training. A brand image of the industry depends on practitioners together to set up. Each marketing staff are not only on behalf of individuals, is he belonged image representative of the company, therefore requires every Member of staff's quality is comprehensive, including professionalism, moral and cultural level and professional skills. Currently, the insurance provisions obscure, claims processing conditions harsh, and many other reasons that make us this young industry suffered criticism. Therefore strengthen the expertise of learning, is to bear the brunt of one thing. On new marketing staff, strengthening the systems and professional training, strict entry gateway to personal brand-driven company brand, thereby driving the entire industry brand, in China, creating a relaxed environment, can play a multiplier effect.
China is a large agricultural country, there is a large market in rural areas, in communications, information, open city, insurance marketing sells the company's brands, while in rural markets, people buy insurance reference is a personal brand, personal reputation is high, the business will do much better. Insurance marketing practice has undergone such a process, from simple marketing to customer business, financial advisor, now carries the brand. These four phases, the first three phases were we to find customers, call it "run insurance", to a fourth phase, customers come to us, on-site consultation, called the "same sitting insurance" three words, meaning very different. Therefore, even if it is called, is not a pure premium, you want to see it as a brand building process, carefully crafted. At present, the insurance industry's elite goal is no longer blindly, but to start in the direction towards the brand.
Wang Yongjun: establishing a personal brand, it is first necessary to strengthen their own learning, enhance their professional knowledge, and the customer communicate with ease. Each marketing members only usually increase their learning in order to constantly improve their own political business quality and skills to enhance their brand image. Learning by doing the enhanced initiative, to targeted, according to their actual, theory and practice, not just to learn the books of knowledge, but also humbly learn from experts and colleagues, scholars of complement own short, constantly enrich their knowledge, to higher quality win the leadership, colleagues and customers ' trust and high praise, tree up good personal brand.
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