World marketing comments (http://mkt.) And a lot of unfairness, drug production and marketing chain in the vested interests in maintaining self, practices often wacky over-protected, also be sealed packages in their own care spit-cocoon. But because this cocoon needs at any time to accept the Sun, so sometimes a translucent status, the status of the translucent, ready to cast out of the darkness within.
The high price of medicine not only increased financial and psychological burden is an extremely easy to breed these behind the scenes "deals", a hotbed of cultivating upstarts. Yesterday news reports on drug prices shady provoked strong reactions, one has long been engaged in the work of the pharmaceutical sales director Wang Li, who contacted express press, has revealed the internal promotion of drugs in the pharmaceutical industry in some "open secret" views of shocking. Send rebate training, expert costs thousands a day
Wang Li from the early ' 90s is involved in the pharmaceutical industry, he claims to be from the pharmaceutical industry is due to the conscience of the "sorry." In his description, the pharmaceutical industry is a very lucrative industry: "a medium-sized pharmaceutical companies of pharmaceutical representatives a month of sales commissions can reach 4 million a year and nearly 50 million in revenue. ”
Wang Li told reporters that pharmaceutical companies are not regular training for medical representative, he has participated on many occasions: "manufacturers in the training cost is considerable, and training specialists and general training staff are mostly from some professional pharmaceutical PR training institutions to many experts, the cost of training per day up to 1 million. "Enterprises own expert organization of training in General three-day to one week. At the same time, there is often an Organization seminar, topics are how to sell drugs: "one day training costs reach 5000 Yuan, but this training course will only be allowed to take notes, you can copy information site does not, nor can take pictures. ”
"Strictly speaking, the pharmaceutical enterprises of lifeline is the sales force, pharmaceutical sales representative the need to have the communication skills and flexibility is very high, so the training stage or have just started sales of the phase-out rate is very high, up to 90%. Recruitment of thirty people, can stay but few individuals only, and is not simple. "Therefore, training at the same time, enterprises are also on whether a person has become a successful medical representative's potential. But careful understanding of such training, a drug into the hospital's path is clear, its behind-the-scenes transactions no longer seem so mysterious.
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