Sunday, December 12, 2010

Rational marketing is our marketing people forever treasure

Keywords: rational marketing marketing person professional business in the past, the marketing people gave the impression that is carrying a large bag, walking the streets, been satirizing the GLib tongue, to this end, a marketing person as wail.

A few years ago, the University has opened a marketing professional, some institutions also offers EMBA, well-known marketing planners and company CEO frequently invited to give lectures in school, there's also became a visiting professor in many universities. Marketing has become one of the universities and social disciplines, in the information explosion resulted in competitive high homogeneity of the marketing industry today, there are millions of people, beyond the continuous influx of troops, huge job market makes the marketing status of blooming. Ugly duckling turned white, this 20 years ago did not dare to imagine things.

An era of marketing people!

Economic priority of slogans high over all, the industry is widely rumored that some marketing enterprise consulting company, trader one is master of the "magic", launched marketing case twists and turns, making many products.

As the saying goes, "Challengers" underdog, sales methods and practices in an increasingly mature market competition, business-to-market planning of growing reliance on is worse, some enterprises large row offset door, put aside their product value itself, in the planning, carrying out this trick, you fancy wrappings called "new marketing" to an improper marketing methods in the market "pinch" to "pinch", not only cheated consumers also makes the entire marketing profession into disrepute.

World of Warcraft marketing

Today is "the situation is excellent", but made the world of Warcraft style popular in the business, many "can" put marketing into unit Palm, some planning experts as the marketing of "plasticine", feel free to come in hand pinch pinch, as long as they can achieve profitable purposes, it is consistent with public morals or laws and regulations, the "too close".

In some the planning, the marketing people to make business in the opening ceremony, from an aircraft over RMB, caused a stir in the city; the sales of product, let the actor playing state leaders go to promo, walk through the red guards line-up; training courses, just starting marketing staff to do beggars, also throw throwing a word that is able to stimulate the human potential; in performance evaluation, performance is the worst by slapping each other, that is to enhance team work force, and so on ...

Figure, it is incredible.

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