Between the two competitors, the promotion of sales of mutual cooperation? may? recently, Motorola and TCL for mobile channel to make a lot of heated discussions.
Although, Motorola has recently clarified both sides just for Terminal promoters of cooperation, but between two rival claims of "win-win cooperation", the industry is still very surprised that a lot of controversy.
It is learned that, from 1 December onwards, Motorola and TCL mobile strategic cooperation between fully started. The co-operation of the first stage as a Terminal sales cooperation, are not involved in the channel and logistics fields, in protecting the Motorola logistics smooth sales points, at Motorola first-line sales, Motorola products in the area on TCL and TCL purchasing guide in Terminal sales Motorola products. However, the parties did not expressly sales channels do not coincide. TCL Communications CEO Liu Fei said: "this cooperation is a win-win situation on both sides. Motorola to enhance its market share in China, but TCL will have on the economic and management. ”
And last year had a similar experience in channel "wave" of Western Union (waveguide and Siemens), no real progress, and Siemens mobile phone sector after the sale to BenQ. So too the waveguide expressed optimistic this trick. Waveguide Lihua, Motorola and TCL are domestic major cell phone brands, there is a direct competition between the parties, in cooperation with the opponent, the truth is difficult to make sense.
From Motorola's perspective, it will in the near future, many low-end mobile phones market. They have recently expressed the hope that the Chinese handset market share of 15% from up to 20%, narrow and 22 per cent market share of NOKIA. Is it as some analysts said, "in cooperation with the TCL help MOTO cost savings, and can quickly open a three-level following market"?
Even so, Motorola can this leased resources placed much of hope? it's model "really" can become the key promotional models? it in "competitor", the short term improve Terminal BC? TCL current channel status to help Motorola?
From TCL, this cooperation is to their benefit? TCL Liu Fei to business secrets, on the grounds of refusal to disclose the TCL will obtain from Motorola, the proceeds of a TCL mobile sales manager said that through this collaboration can take advantage of the Motorola share some channel costs. However, in the face of such strong opponents, TCL really afraid of Homestead?
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