Virtual World Cyber Games growing young user groups the hidden commercial value is any one brand will not be able to turn a blind eye.
Virtual world (Virtual-world), sounds like science fiction concepts, but it is quickly becoming the favorite 3D online game young people forget to return. From games to animation, virtual world Cyber Games, for example: there.com, second life (Second Life) and Cyworld, etc, are emerging.
Such a specially crafted network game site is normally available for free to join. However, and the real world, virtual world may also require the use of "money" to buy clothes to dress up your avatar, or the purchase of land for the construction of the House or buy jewelry for decoration, or purchase traffic tools to avoid virtual world traffic.
In this virtual world, not just to create and show the individual virtual incarnation, but also in the virtual world is similar to traditional commercial activities. Besides the real world there are so many brand noise, the market has become increasingly saturated, making consumption is very difficult to form a brand recognition, so why not go to the virtual world to seek new ways to brand building?
Touch me! Close to me!
There.com, second life, Cyworld has their respective official "currency" (are There $, Linden and Acorn), and are based on the real world of real money as support. In "second life" in the virtual world, to avoid you think that this is not a complete economy, even the "Linden currency exchange", as the trade and fluctuate. In addition, there is the real deal, you can purchase the nightclubs, or popular fashion boutique.
Although the initial expectations of the target user is 30 or so of technical user groups, but ultimately attract there.com is 13-26 years old young users group, and they understand the phenomenon of social networking. But from another angle, "second life" to attract people that it can help to create a totally different from the real life of the new role.
Many brands are beginning to this new interactive world, to a non-traditional marketing methods, to get these technologies aPriori user attention, this is not something fresh. Virtual world is increasingly becoming a set of computers, entertainment and brand as one of another space.
"Through 3D and interactive show, the brand can show themselves through other media paradigm, into the ' near me ' (touch me) really interactive world, brand communication and brand attributes of delivery channels and more spacious. "Jenny Buddha · Mackay Lam, called a Double Fusion game implantable advertising company's Marketing Director said such comments.
Adidas's "second life"
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