Decoding Gu chujun rise and fall of the "green cool Empire"

World marketing comments (http://mkt.) trial over 5 months later, the attention of Gu chujun case still not announced the trial results, Gu end is still difficult to predict. However, 18 may, a symbolic significance of green cool came from Hong Kong delisting. This means that green cool Empire crumbled.

From green cool, founder, Chairman of the Board of the four companies, now behind bars, notorious, Gu chujun is in fact a private entrepreneur groups and a tragic character, were "Fandango" 2004 case and a typical "multi-split" case. In his most brilliant moment, he used a $ 300 million fund Florida 40 billion investment under the dishes, its assets worth over $ 13 billion.

What gives his deflected opportunities?, how can the family Empire by Sheng and failure?

The birth of green cool, horse

Gu chujun thrive, green cool and kelon two figure continuously overlap. Acquisition of kelon electric (hereinafter referred to as the "top") is the Green cool, but in fact, green cool Max sources is kelon. This horse is kelon, stimulating future Green cool this huge Empire.

In September 2005, when it came to sell kelon tears. He had to say, he lives most proud of is the acquisition of kelon. Kelon is the star of green cool series, lost the Green cool, silent kelon.

Kelon and Gu chujun of leading edge started in 2000, kelon Ltd.

Kelon has created before, Township and village enterprises in China, glorious moment of miracles. In 2000 and 2001 kelon into sales plummeted and losses in the mud, a two-year losses at 8.3 billion and 15.6 billion, and with ST's hat. How to save kelon became a very difficult yet unavoidable problem. Introduction of kelon new investor is necessary, the next question is how to sell kelon.

In the indictment came after case has revealed the secret of kelon reform that year. In 2001, Gu chujun-acquisition of kelon has established the Shunde green cool enterprise development co., Ltd., registered capital of 12 billion. Then came only raise $ 300 million in cash and the remaining 9 billion to its two patent right as an intangible asset. In accordance with the provisions of the companies Act, the intangible assets in the company's registered capital ratio should not exceed 25% in SHUNDE was suing them came the "."

In April 2002, due to Shunde green cool registered capital intangibles accounted for 75%, much higher than the ratio provided by law, Shunde city business sector are not annual. Back with Shunde Ronggui district offices provide assistance to you for the Chamber of Commerce annual inspection.

But Gu chujun cannot raise foot 6.6 billion to replacement of the registered capital of 55% of intangible assets, in order to defraud the company registration of changes, Gu chujun ordered to bring the relevant company's seal in SHUNDE Ronggui credit unions fall back and forth through the forms, the manufacturing plant in Tianjin to Shunde green cool illusion investment 6.6 billion and related false information to the CPA examination, in December of defrauding the Shunde city administration for industry and Commerce for registration of changes of Shunde green cool.

SHUNDE local Government why willing to sell Gu chujun kelon? directly involved in the acquisition process was the first Chief Liu from the dream of kelon, recalls that in 2001 only after the Spring Festival to Shunde negotiations, signed his intention in August, decided to enter into the month of October, share transfer contract, kelon "11" on terms, Gu chujun is personally involved in the negotiations.

Liu from the dream that, at that time, Ronggui town government chose green cool, mainly to take into account is the industry Gu chujun, Gu chujun refrigerant and kelon air conditioning can form and downstream industry chain, and there is an "international background Gu chujun" (referring to sea turtles). And with the assistance of local government, Shunde green cool, on 22 October to get the licence, on 29 October and best rongsheng group signed an agreement to transfer ownership of kelon.

According to the memories of Gu chujun, kelon original parent company best rongsheng Group owes the Bank loan 18 billion, kelon and mismanagement deficit to Shunde cannot afford anymore. At that time, Ronggui town government basic agreement with green cool, put the best rongsheng group owned 20.64% stake to 5.6 billion sold green cool price. When the Bank learned of the news that the money is certainly not the best rongsheng Group owes the Bank loan of $ 818 million, plan to seize kelong shareholding.

At this point, Ronggui town called green cool, Shunde is completed as soon as possible before the registration of "Office" in the special matter. In 2002, before the publication of the annual report 2001, Gu chujun acquisitions from 7 million to a 3.48 billion. As for what came after promised, Liu from dream said that "I do not know, because I did not participate in".

Gu chujun digested the Government's attention to the "handling the special matter", and henceforth pursue kelon has established norms can be "not" acquisition of logic. And local government a series of investment cooperation programs, which came in after the acquisition of tour, deflected to eat one State-owned enterprises.

Kelon go private, Gu's Gordian knot, the intricacies of kelon purchasing and sales system of nepotism cut, bidding, dramatically reducing the cost of kelon. In 2001, he served as General Manager of the air, often discuss the work into one or two in the morning, even including the recommender's commentary, team building; he defined the product development of "energy saving" direction, launched the double King Air-conditioning, separate multi-cycle refrigerator and other products.