Centennial giant Lomb crisis fall

World marketing comments (http://mkt.) When Global CEO Ronald Lomb L.Zarrella hands and United States Pincus Group Managing Director Hao's hand when they have all kinds of taste of the heart may have only themselves to perception. This is the 2007 17 may, the company officially announced Lomb announced the sale of WP.

Almost become synonymous with the global lens of Lomb, annual report 2006, 2005, Yun-ming care solution recall events, the company spent $ 25 million recall costs and $ 19 million discount fee, so that the company's 2006 fiscal year profit decrease 22%. In addition, recall events also seriously affect the Lomb stock price and market share. 17 may, since last year has been a product "quality door" events in the United States Lomb company was acquired by news: global private investment firm United States Pincus group will be US $ 65 per share, cash purchase price of all the market circulation of Lomb stock turnover approximately 45 million, including for Lomb company of 8.3 billion debt.

·Multi-who is VC is us the other day big sell-off of the famous "GOME stock of venture capital funds", enter the Chinese private equity company in the United States Pincus group is one of the most successful, domestic investors should not be strange, Datang Telecom, equity participation in Harbin pharmaceutical group, sunlight 100 estates Group International Newcastle project?? Why Lomb to marry us?

Founded in 1853 by Lomb ultimately did not survive the severe crisis: the beginning of 2006, Asia and the United States portion of the company's contact lens care solution for consumers suffering from a rare eye infection. After the crisis PR mistakes made by Lomb, loss of confidence on the Lomb consumers ultimately choose to abandon this Centenary company, which eventually led to the acquisition of serious consequences.

Lomb tragedy, whether it be a public relations crisis, or the recall of reverse logistics cost management, both to the domestic enterprises to good inspiration. Lack of empathy for crisis management, certainly it is difficult to achieve "self-help" sailing and Lomb in contact lens market dominance, and it is precisely the success of Dr. Karen crisis sword.

In acquisitions, has a good experience for us, make an enchanting Lomb? although Lomb China company in the message to the media made it clear that this merger and change of ownership will not be the normal course of business in China. But maybe this is unilateral Lomb, future performance, or market to say.