2006 China business strength of romance

The strength of just the blink of an eye

In 2006, the Chinese business community welcomes another strategic layout of peak.　　Vicarious and retreat from the local to the global, from the individual to groups, from dark to bright, constitute the strength of the transposition of the intricate 3D battle is continuing. Strong and weak, but the results are threefold: first, the strong victory; second, the weak defeating the weak; three, in the end.

Succession of years, the whole society is undergoing some profound changes, the entire Chinese businesses are facing a major transformation. Therefore, these years of Chinese enterprises had repressed and confused, and retreat without it.

In 2006, seems to have suddenly to two times the point of collision – various business segments as well as a variety of strong and weak forces of conflict and the running-in, to a strong and confident attitude to explode, the momentum of the content of, render rich, competitive means of change, the impact of existing patterns, a few years ago we did not see.

So, in two times the strength of interchange, just a moment.

In 2006, people say that the old forces are in recession, new strength is expansive. However, reality is not so much a single color, numerous ambitious fn yearned for a night of boxing, "the old" killed indiscriminately, who knows what the final result is "messy", "no match for boxing. The old old Faw again confirms the strength of experience, as well as fighting on a company's vitality and strength of useful training.

Therefore, the market is not the battle once and for all, or just a moment.

When we view zoom in to the global success of perspective and retreat, may find, in a regional market you surrounded the others, and in the national market has been more opponents around; in the domestic market you surrounded the others in the global market is trapped in a larger envelope.

Some say that nowadays commercial competition like the next disc super large-scale Weiqi, serial after another robbery for market become complex and difficult to grasp, even if the battle won ten does not represent total victory, and the last is not a good solution for a robbery will let you wasted.

Therefore, in this context, the strength of just the blink of an eye.

Therefore, in occupies this may be the summer, we try to observe and study a number of recent cases, try to explore these new changes and patterns in order to give is facing complex competitive environment for entrepreneurs, little bit of inspiration.

Maybe this time, the Chinese enterprise learning is most needed — in an increasingly complex market environment determine direction, for the most effective combat, as well as in the battle for the future.

Panorama:

2006, fiberhome spread of trajectory

For relatively accurate observation when the evolution of Chinese business this year, we chose from January 2006 to July of corporate events.　　From there, we can generally be seen spreading business stage. A living

For survival, no one better than the 2006 UTStarcom feel more deeply.

The previous years, the favourite of the Chinese telecom market, at the moment almost ran over life and death. In March of this year, the NASDAQ Notice that since the company had not yet submitted its due December 31, 2005 annual results, the violation of NASDAQ market rules, the provisions of the listing requirements. And the consequences of violation of listing requirements, is suspended for delisting.

It is understood that the 2005 UTStarcom loss 4.3 billion, while a quarter 2006 operational data relative to the previous year more ugly, UTStarcom face delisting of danger is gradually increased.

There is no doubt that in the jungle of telecom markets, lack of core technology of UTStarcom, apart from

No xiaolingtong better profit growth point. This makes it difficult for survival has become the leader of expression also wuying is very grim.

Starting from 3 months until the end of June, in order to avoid the delisting crisis, UTStarcom has employed Overdrive, did the legwork to got a influential order through this crisis.

However, in the business of Vanity Fair, who would be willing to on top of will lend a helping hand? also, with the crisis intensified, the personnel of the "Storm" has arisen: UTStarcom, Senior Vice President and global COO, Chairman and CEO and other executives have submitted his resignation. Real estate leakage rate it pours.

UTStarcom to PHS, and have created a little smart device market miracle. But the business model constraints on it in other areas of greater communication. Despite its business scope covers broadband, softswitch, 3G, PHS, value-added services and other areas, but business is broad but not precise, so that it is still based on the rivers and Lakes of PHS this "trick of the Sun".

So the "tactic of injury", the concern is life. Fortunately, in the most difficult time, China Unicom lend a helping hand. June 28, Unicom and UTStarcom announces that UTStarcom finalist Unicom "world wind" mobile centralized purchasing. The purchase of more than 10 million units, totaling more than $ 300 million in order to allow this in transition pains of companies feel the warmth, the crisis was averted a delisting.

From the current business situation, market dynamics, transformations are accelerating, and even sometimes in passing: a few months ago may Thunder is harder for a few months after mashiqianti. Moreover, once lost, is very difficult to catch up, in the past few years or ten years before the problem occurs in a short time on the set. This is now the leader of the enterprise, is a great management challenges.

And there are similar to the UTStarcom Chen Tianqiao Grand. 2005 Grand dash for a year, for a period of time, Chen Tianqiao almost became a representative of the newly rich, but less than half a year, Grand faces

The survival of the Pro Neiwaijiaokun. Now both the game client or the industry, as well as business circle, on a grand future holders of widespread scepticism. By the end of June, Grand had to solemnly to defragment the internal management issues.

Therefore, the more emerging markets, the more their XING also suddenly how its failure or neglect. Elegible might put an end to many years of accumulation.

In this regard happier is focus of Jiangnan spring and assembling of Yu feng. These two pieces were back from the head end at the 2006 Spring station to the same trenches, Dave market together.

As the evaluation of the industry, focus and assembling a merge is one of China's business, its maximum harvesting is to go beyond the simple past, Chinese business, start to sweat from industry's perspective on business strategies.

Perhaps this is an optimal survival.

China's wealth "gangs" under the hood

From left: Siu-Ming Li will be new sunhongbin

Some people place a Lake, is Lake — Jin Yong

Geographical characteristics has become traditional Chinese indelible imprint, similarly, the Chinese private enterprises and lakes are no exception. We saw the ubiquitous and Zhejiang help, inside deep Shanxi help, softness and tenderness of Anhui help, the Guangdong help busy. Perhaps it is precisely because of these different regional characteristics of China's "gangs", China's private enterprises and lakes are so vivid, so charming. Let us approach the private entrepreneurs in China, close to the carrying too much disgraces of rivers and lakes from the geographical perspective to feel those representative in rivers and lakes, to open a private entrepreneur with maps.

Changing the landscape: some exit every day, every day some people to join the world of today and yesterday, tomorrow's world is more difficult to anticipate.

Shanxi help (Shanxi, Shaanxi): Shaolin

Gang characteristics: owned resource-rich (72 stunt), but need to endure hardship

The Shaolin school; Shanxi merchants with a long history, dating back to ancient times. Shaolin school secluded forests, the nationalist government, regardless of the identity gang of workers toutuo little or no attention, the sweeping monks are likely to be with him master; Shanxi, Shaanxi, although natural conditions are harsh, but there was "a famous Chinese, Huitong", a seemingly ragged General merchants, payment may be hiding in the House. Shaolin kungfu entirely outdid, "winter practice sanjiu, summer practising", not half-point cut; Shanxi merchants at sunrise, the ancient Tea-Horse Road, Xia top Sun and winter drink ice and snow. That year, Shanxi merchants with simple «, faith first legacy, the world is not enough, although in recent years, mostly due to its rigid, and reputation for not acting in a low-key, so after all details of the show. Siu-Ming, new, new Thespian still look down on people.

Li Zhao is (Shanxi haixin steel group Chairman)

Hasty throne of young's richest man

On family business succession as selection for the heir to the throne in the same careful, but new Yuyang will initially in Shanxi richest throne is in the midst of sorrow in haste. That day, he was in Australia, a private school, and suddenly get a phone call, he hurried home. Sitting on an airplane, Yuyang will open side of a sheet of newspaper "the voice of China, Hong Kong, headlines suddenly wrote: the National Federation of Vice President Li Hai bin killed. "Bang," a mind like exploded enfeebled General, tears out. Done to his father's funeral, 22-year-old he became the Chairman of the Board of Directors of the Group haixin

Zhang Xin-Ming (Shanxi gold coking Group Chairman)

Low profile forming rich coal boss

Mr. 2005 finalists list of 31 energy-rich, from Shanxi coal merchants become a unique groups, accounting for a total of 8-bit; while from Shanxi gold coking Group's new Ming family as their representative, ranking the top, the family assets have exceeded $ 1 billion. Due to frequent domestic coal mine accidents, as well as the public debate and coal Regal, Zhang Xin-Ming family receives the Shanxi coal boss groups features: low profile, possession of the rich.

Robin Li (Baidu CEO)

Five years ago, he also looks for rush

At the beginning of 2000, a rush to Beijing Xingse near small business owners, "look for rush" to come to Beijing University campus has posted some recruitment ads. Shortly thereafter, in the "Flash" in the absence of lonely and alone, small business owners leads six didn't spend a dime to staff recruitment, formal "stand". But five years later, Baidu, Robin Li and its popularity is growing. Today's Shanxi, people have more still mined over the impression, for who has thought of, in a group of coal boss is born today in the IT sector a superstar, this star light or even according to the United States in the streets, he is Li.

Sunhongbin (towardly China Holdings CEO)

Quick "net" of the new rich

Sunhongbin seems born to give someone a surprise. 15 years ago, when he was being treated for, people thought his life is over, but the result is a more high profile debut: two years ago, when he led the towardly madness swept in, people also just take him for a new joke, but two years later, we began to admire his original vision; now he also attempted to his home which started over network shunchi concept of aura, the capital market in excess of the price. Jiangsu and Zhejiang help (Jiangsu and Zhejiang): beggar gang

Gang characteristics: poor is variable, then pass that disciples all over the world

If the Shaolin martial arts is the largest party, the first big bang it should first beggar gang. The beggar gang, name Although sounds are abashed, but Lake people know: "dumplings with meat is not in the fold", beggar gang in fact is the world's most affluent sects, their children all over the world, the message is the most well informed.

Jiangsu and Zhejiang entrepreneurs to cosmopolitan, Ningbo boat goes world, known as the "Jewish" Wenzhou people even in the world's major powers have established "Wenzhou Street". Jiangsu and Zhejiang people share a common philosophy: small and large market, not afraid of making money, fear not to earn. Jiangsu and Zhejiang people doing business as, inventive improvisation, informal, as long as they can make money do not care what business idea, not even to a tree and hanged, they head business no geographical boundaries, market, for the sake of money it Southeast Northwest. Chen Tianqiao was to be considered to be abandoned work game as his lifelong career and big bucks, become business legend.

Yanjie and

Chen Tianqiao (Grand network Chairman)

Year when total risking tip

As the saying goes: three-year-old look great. Junior high school age Chen Tianqiao was having strong risk tip consciousness,

The lonely, the post on the monitor display ambitious possessive. As now he has repeatedly said to be the mainstream game industry network, and the company network to become the industry Gala rule makers. When tough, smart people of Zhejiang and speculation of instinct, encounter might charge Ang line brilliant student who works in the pragmatic-minded, "surface such as the date, number," the 31-year-old Chen Tianqiao was like a game player? maybe onlooker who can also decode: he should be playing games!

Li shufu (Zhejiang Geely Group Chairman)

Mad is his normal

The automotive industry in China, Li shufu to have "the madman". Also, mad is his normal. In September, Li shufu limelight again, lucky s 5 new models unveiled in Germany's Frankfurt Motor Show, is the only one in China. Prior to this, including the Frankfurt Motor Show, the world recognized 5 cart exhibition, China Automobile enterprises had never set foot in independence. And lucky, just a 5-year career in the automotive industry but of private enterprises. This point, enough so that Li shufu proud.

Lu guanqiu (wanxiang Group Chairman)

The legend of the private sector is not man

Lu guanqiu recently quite busy. 2005 half year has passed, he still is a nonstop mission, not to subordinate company inspections is to go to a meeting. This travel frequency may even young people will feel tired, but it seems the LU guanqiu body does not see his shadow of old people. Busy accustomed to stop of Lu guanqiu, he put the statement to continue formation of China's manufacturing facility, Zhejiang industrial investment fund, finance leasing companies and other related products; the continued development of high-tech industry, 10 years, creating a true "China's Silicon Valley"; but also into the oil industry; manufacture of cars.

Yanjie and (Pacific Construction Group Chairman)

So yanjie and gouged

Yanjie and restored in 1977 when he entered college entrance examination, after graduation, became the Jiangsu Huaian a middle school teacher, teacher of languages after strict while doing teacher side arrangements family sideline knit hats, launched the whole decor, dustpan etc, which facilitates the production, income, slowly on the scale of employment of workers. To the early 1980s, yanjie and has earned tens of assets. "I dare say that time I was the richest Huaian. "Acting consistently yanjie and dare dare, or even have contacted his officials for the purpose of the assessment:" so gouged jiehe! "Zong qinghou (wahaha Group Chairman)

Ran out of market "ran" wealth

In China called entrepreneurs of the crowd, Zong qinghou may be one of the most diligent. 365 days a year, he had 200 days to go to the market a line of investigation. In August 2002, the location for the new branch factory inspection, Zong qinghou hit a 12-day traveled more than half of China's record. "If China 13 million people, each person to buy a piece of my products. "This vulnerable to ridicule somniloquy, love the" run "Zong qinghou did.

Ding Lei (NetEase CEO schema officer)

How do you see all display flat

The 2002 annual 29, NetEase way share prices soar, riding on the crest of Ding Lei sailed and travel back home to Grand Cherokee, attend secondary in Fenghua, Fenghua, 89-(2) classmates. When the teacher to teacher Jiang China's richest man to 300 dollars, Ding Lei activities of combed the whole body can not find $ 300 in cash. He said he only with credit card. The money to pay for the second day. This is what happens when this Regal Rongguiguli only reach the footage on the story. Other, how do you see looks dull. Prosaic in magic, maybe it was his real life.

Guo guangchang (Fuxing high-tech, Chairman of the Board)

Low out of the filial Regal

In September, the Forte group to 5.11 billion bid for a real estate project of Tianjin, high-spirited. May 1993, career near Guo guangchang just have the capacity to live in a rural parents live a better life, that is, Hengdian bought plots of land, built a 5-storey building. "Kwong-originally intended to add parents went to Shanghai to live, he is also engaged in real estate, House, but my parents used to live not in Shanghai. But it is very obedient guangchang, although work is very busy, but he will call every week to regards of parents, the phone is always ' old lady ', ' dad ' shouting. "Guo guangchang sister said.

Shen Wen wing (jiangsushagangjituan Chairman)

King from farmers to iron and steel

When the farmers of the elastic cotton collective small plants raised 45 million to run up the steel plant, who also did not expect to grow up to be one of the world steel industry is famous for its towering trees. In 1979, small iron and steel works is a bit of improvement, Shen Wen wing has worked hard to get rid of the "farmers", allow the Government to take the factory changed "ownership", factory farmers can also rebuild my shoes "," as national workers. But Shen wenrong ridicule: "having the Government not to you when your peasants. ”

The sale of the mystery of Wal-Mart Plaza

World marketing comments (http://mkt.) Shenzhen shangbu road, Bai ling, northeast corner, 18744 square meters of Wal-Mart Supercenter, the bustling crowd every day.

At the end of April, Wal-Mart (China) commercial company in the first quarter of the expensive rentals and property management fees, no longer to old landlord Shenzhen City building development (Group) Corporation (hereinafter referred to as "urban construction group"), but rather go to the Shenzhen golden century company account.

In December 2006, the urban construction group to 8100 Yuan/m2, price about 15182.64 million price will all issue shop whole sold to Shenzhen Jin Hai investment co., Ltd. (hereinafter referred to as the "Golden company", after the change to the "Shenzhen golden century investments limited").

This transaction is completed in the beginning of this year, caused numerous real estate intermediary company around in wonder and admiration, it was a real estate agency real estate consultant Mr. analysis, which often the price is approximately equivalent to one quarter of that market, which is equivalent to less the 4 billion, seriously underestimated the Wal-Mart Supercenter of commercial value.

Like this the ideal commercial property has quietly changed hands, who is low in the operations sold Wal-Mart Plaza?

Sale of Wal-Mart "

On the step road Wal-Mart Supercenter Shenzhen blankness, a podium shops, by Shenzhen urban construction group in 2001, development and construction, 31 March 2001 urban construction agency leased to a Wal-Mart for commercial (business name to "Wal-Mart Supercenter"), officially the lease period from 17 July 2003, to 2018, 16 July, a total of 15 years.

Wal-Mart China company a floor Manager, like the size of stores, the scale of sales for each day in order to maintain the required 40 million profit and loss balance, since 2005, where shops quickly popular, stores beginning in 2006, the community of flowers a commercial property prices have been rising straight line.

By Convention, the commercial podium at cost calculation of the rent rate of return on a yearly basis, each lease rent increase rate year is 3%. 17 July 2003 to July 2005 16 days (that is, first and second year of the lease), Wal-Mart to urban construction group total rent 2609.17 million; 2005: 17 July 2006 July 16 (the third lease), Wal-Mart to urban construction group rent 1417.04 million; and so on, a 15-year lease, rent of urban construction group can withdraw $ 24744.07 million.

In December 2006, the urban construction group is in accordance with the market-1/4 the price, i.e. the 8100 Yuan/m2, price about 15182.64 million will be a hundred shops sell jinhai company as a whole, and for the transfer of property rights.

At Wal-Mart's fourth year lease, i.e., 17 July 2006 to July 16, 2007, Wal-Mart began to new landlord to pay the rent. The annual 1459.7 million urban construction group rent, rent 547.34 million, the new owners Shenzhen golden century company should rent 912.23 Yuan; July 17 to July 16, 2008 (that is, the fifth year of the lease), Wal-Mart should new owners rent 1503.30 million.

From 1 January 2007 the company took over all a golden period calculated from the podium shops rent until 2016 and expiring on July 16, total rent 16187.54 million! the rental income over the whole podium shop price.

If dynamic calculation for reimbursement, jinhai investment companies only need 5 to 6 years the entire investment can be recovered, unecessary earn nearly twenty thousand square meters of commercial shop-ownership. Urban construction group is how to lose an enormous potential for appreciation, the assets of the worth several hundred million dollars?

Precision Marketing: 2008 industry profits or surprising outbreak

With the online advertising market size of the online advertising market has been fully demonstrated its vitality, advertisers demand for online advertising is also gradually increased. The Internet as the role of independent media is in the depth direction extended network platform hosted in functions gradually extended to customer relationship management, sales and service areas. People no longer merely regard the Internet as an advertising media, but rather treat it as a can host more business functions and marketing capabilities of carrier. From this perspective, the network marketing market range becomes wider, and market their own capacity. For Internet marketing solutions provider, the market expansion is the "face" of opportunity, the 2008 Olympics is "point" opportunities.

While the concept of precision marketing has been removed from the heat on in 2007, has been extended into the 2008 Olympic Games, winning top. Precision marketing is not a new idea, but just now you pay more attention to it. Today the most significant feature to do marketing is more concerned with the audience, we all innovation must expand around the audience. Audience access to information accessibility, participation requirements are higher. Originally proposed by precision marketing theory, has become a method, such as advertising in precision marketing iFocus network experts appear really give marketing people and advertisers bring surprises. IFocus in content matching, accuracy, flexibility, increased as the vertical channel, vertical portal sites and Internet resources of federal resources connected platform.

Before the end of the advertisers in the market, also often confused what exactly where the advertising investment, the investment and how many, how to assign a more focused, and how to accurately locate those hiding in every corner of the world's potential audience and to influence them?

And now the keyword matching technology iFocus is a solution to these challenges is to subvert the traditional network lifestyle, Subversion information dissemination channels. We all know that Internet users seeking challenges, novel psychological features of the changes so that they are accustomed to active participation, select two-way communication. Surfing the Internet to search for product-related information at the same time, actively accept and content associated with the product description, subtle advertising and information between. Making it to the audience as a guide, for each audience groups for precision marketing a reality. Advertisers can truly understand audience need products and services to meet their needs.

Olympic Games coming to China has become the world's attention to the focus. When precision marketing persuasive as we move into the Olympic year, advertisers have already felt the network this huge "virtual store" power. How to seize the opportunity of the Olympic Games and to effectively hit the bulls-eye, it is necessary to rely on the word "accurate". In the eyes of no fixed iFocus website or fixed advertising concept, which is based on the advertiser's product features, under the normal could not be utilized Web advertising resources according to Internet browsing behavior for dynamic analysis. For different target groups tailored to different keywords and phrases, through content associated with the technology that efficiently match, where the target population, iFocus where advertising appears, continue with its innate differences intrinsic, shows that increasing the "money".

Need to know about nine marketing management guru

Peter · Drucker (Peter F. Drucker)

A pioneer of modern management, known as the "master of masters". Ten of the most important point is:

1. "separation of powers and authority" to raise motivation

2. use the results to management, with a goal to manage, rather than use oversight to management

3. discontinuous era phenomenon: the coming of the era of knowledge-based industries, global economy instead of individual economic decline, charm

4. no risk of innovation, is much higher than innovation

5. the customer is a business purpose

6. the Manager's largest mission: "to reach the objectives, so that workers have a sense of achievement and social responsibility"

7. companies not fried dash

8. business opportunities of social problems as

9. Organization of purpose not in management, but is the leader of the

10. family business hinder business progress

John · Cort (John P. Kotter)

World-famous leadership experts, the world's top business leaders and change areas most authoritative spokespeople.

The most important ideas in any of the following two items:

Leadership and management are two distinct concepts, the Manager's job is to plan and budget, organize, and configure, control and resolve the problem, its purpose is to establish order; the leader's job is to determine the direction and integration-related parts, motivate and inspire employees whose purpose is to produce change.

Enterprise culture on long-term performance has tremendous positive correlation between that cultural change is time-consuming and extremely complex of eight processes, including: A. the establishment of a stronger sense of urgency; B. C. established guiding Union; form vision and strategy; changes in vision; D. spread E. authorized employee action; creating the recent results; F. G. consolidated results and implementing more of change; H. deeply rooted in the cultural revolution. These eight steps must be performed according to the order, the chances of success are very small.

Peter · San Gil (Peter M. Senge)

The father of the learning organization, the most outstanding new management guru.

The "fifth Senge core is stressed to systems thinking instead of thinking about and still thinking machines, and an understanding of dynamic complexity problem, find the solution to the problem of high" lever ". These include "self-transcendence" and "improving the mental model" and "establish a common vision," and "team learning," and "systems thinking" five management skills, attempting to practice through these specific approaches to improving humankind organizations overall operation of the "group of intelligence".

Henry · Ming Hertzberg (Henry Minzberg)

Manager role school Chief Rep.

Major contribution to the work of Analysis Manager, 1973, for the management of the real "fame. The book reveals the three main types of roles: interpersonal roles, the role of information, decision-making role, carefully inspected the Manager's job and the great role in the Organization, and how to improve management efficiency provided for managers.

And reflect the strategic thinking of the five organizations, noted that today the most effective form of organization is informal, unshaped teams, these teams have frequent turnover, and when old problem gradually recede, new problems surfaced, the team's work will also change.

Beware of Wenchuan earthquake scam SMS cheat money

Wenchuan earthquake, earthquake relief national people of glory. May in love for the disaster area, the cheats are played using disaster relief fraud money ideas. Yesterday, many readers call 968111 reflect, they receive a liar to disaster relief fund-raising message.

Fraud SMS are mostly playing family cards

Enthusiastic readers to this newspaper provides multiple cheat money SMS to remind people that love. These cheats SMS including: "the party is in trouble, eight parties support! this Wenchuan earthquake that killed 7.8 Super million, million people homeless, Red Cross donation accounts set up branch

622700293020001 × × × × Zhou hanjun "and" warm Tip: earthquake relief charities campaign, to Sichuan earthquake emergency curtain (Editors Note: placement) donated, agricultural Bank of China account 622848003036710 × × × × name: Zhong Fu ping "...

Press dial one of these cheats cell phone, the phone man claiming to be deyang city Red Cross staff. The reporter asked him: "you Red Cross provide account that is a personal?" someone said: "our Office has collapsed, donations of money to sink to a staff account. ”

Press repeatedly asked, getting up: "the disaster is too heavy, caring people too much, we're too busy, you send money to the account. "That would hang up the phone.

Another cheat an answering reporter phone says "we are very busy, contributions to the phone too much" and press the send money quickly, "disaster areas are in need of money."

This reporter has learned that fraud SMS more playing family brand. Yesterday afternoon, a bit from Chengdu to fig working reader Li said that he received a short letter, liar in the text message said: "Dad, today has the aftershocks, I escape, wallet phones are lost, you better come from meeting 2000 Yuan ..." said Mr. LEE, also good son are taken to Fuzhou, otherwise a worry, is easily deceived.

Individual's donations SMS are suspected of fraud

Yesterday, a lot of friends in the Forum post denounced the fraud. Some users also angry geological asked Cheats: use disaster hang you or not?: your home is there relatives? do you have a child, parents?

Provincial Red Cross concerned about fraud behavior with anger and love people, be sure to get from the regular channels, donor information through SMS Gets information prior to the relevant bodies for consultation seeking to distinguish the true from the false. In addition, the ICRC will not be individually opened donations account.

Police are also reminded that any donations by individuals are suspected of fraud, the public should be alert to the public in a timely manner.

It is noted that the current SMS fraud there are three main forms: first, the "help" type of injury; the second is "forged donation account" class; the third is the "go to the disaster relief funds" and class.

The modern HR how to successfully sell your own?

Keywords: HR human resources HR person successful sales sell the biggest customer is you the service of the enterprise's boss, how to let him take your ideas and concepts? we baimingdun as management consulting company contact HR in many of these complaints: boss not reconsidering the human resources, the boss ... Whether you are not, in fact, his success in selling to the boss.

Recently, HR circles of friends get together, talk about the topic up is simply someone from which unit switched to another unit. Seems to be for some time now, HR circles of the hottest topics concerning the management of human resources to do frequent change units, all engaged in human resources like Grasshopper jumped.

Indeed, the side that many short term frequently replace enterprise HR friends, today also told you in the dry store, now we got to the inauguration of another enterprise. Job-hopping frequency but more than do sales, this is really not normal. The person engaged in enterprise management should be relatively clear, human resource management is not like doing sales, benefits reflect timely obvious because human resources management itself has the nature of the enterprise's strategic management. Usually, the benefits of human resources management is often embodied a long-term strategic benefits. So with others when it comes to human resources management work, I tend to do the work better than do HR is playing chess, you might start each step to see what great results to win, but it is this step by step seemingly careless go chess, constitute a nifty layout, eventually each other in battle.

Often friends and I talked about the manpower management, always complain in the enterprise not proud: enthusiasms to company statement takes care of all human resources management ideas and programmes, but the appreciation and recognition that gradually lost when in the early years of passion, Dafa "unsuccessful people", the final step on the road in search of James Blake.

Remember that sentence made me impressive words: "life with ubiquitous marketing ..."

From birth to death, learning, life, work, what moment do not promote self? back to think about human resources management, although not sales to marketing way to think about what is wrong?

In the enterprise, our relationship with boss, from the perspective of labour relations, employment and the employment relationship; the system from the management level, is the boss and subordinate relationships; but if you break this tradition of thinking orientation and perspectives from the service perspective, it is the customer's relationship with service providers. Since we put Enterprise boss defined as our clients, so we also should establish customer service awareness and marketing concept of the self.

Engaged in human resources management should have made clear, and the enterprise's top decision makers in a direct dialogue and Exchange, is the real in the discussion on human resources development plans and strategic thinking. Many people think: entrepreneurs thoughts tend to human resources management work bring very far-reaching influence, sometimes even determine its direction. But from the other side, we ought to think about the question: given that enterprises employ our professional people engaged in human resources management work, why can't we professional knowledge and skills to promote the professional management of human resources? this is because we lack the human resources management marketing thinking.

Daily work, we often provide enterprises commit all kinds of managers human resources programme of work, but a large part of the programme eventually rejected or placed on hold. So, how do we actually from a marketing perspective to respond?

Standing in the human resources marketing point of view, we are committed to various programmes, report or programme of work, like our products, let the managers of businesses to accept, in fact, it is a "product" of the marketing process. But a marketing success, eventually will tend to have the following factors:

First, the "products" quality is reliable, safe and reliable.

"Professional cast quality", constantly improving product quality, creating consumer satisfaction with products in the fierce market competition environment in an invincible position. The quality of our HR, to reflect the human resources management professional plan.

Once some HR friends took their minutely thinking of various human resources plan and I Exchange, yet always opened after a careful reading, my overall feeling is too windy hollow, text description like writing prose, and the enterprise decision makers are concerned about data analysis, only a few words too hastily brought, there was not sufficient to support their views and ideas. Previously I used and my friends mentioned the view: "information is the basis for decision making. Correct information may not be able to make the right decision, but the error information will bring the wrong decision. "So, how our professional to provide decision makers with sufficient information, it is still important.

Before turning to the enterprise's human resources department, always think is a logistic sector, is the service sector. And now, more and more people have such a consensus: it is the human resources department as research and development, design, engineering, and other departments, is a professional and technical sectors. Therefore, we the submitted programme plan also must reflect the professional management of human resources. This requires the person who engaged in HR and constantly improve their professional level, acquire knowledge in the field of human resource management skills, and provide organizations with real valuable solutions that ultimately can be enterprise managers are recognized and accepted.

Therefore, to make your work has been recognized by the "customer" and acceptable quality, first, to enhance your own professional quality.

Second, whether the customer is the "product" of demand, or potential demand.

Many human resources practitioners to a company, the first thing that usually work desk fee

Heart to the drafting of the personnel management system, outlines the company's organization chart, the so-called work analysis, and the whole out thick a hit job descriptions. Make your day seems to be the most busy throughout the company, but in the end, the company's management was what kind or, all the rules have become worthless, nothing. The company leadership is ungrateful, various functional departments also complained that the blame human resource management is not substantive, busy troublemaker in the human resources department "meaning is not reached, by the will of the people", became the company parlous state.

In fact, human resources practitioners to a new environment, the first thing is to understand the environment, understand the business problems in, and in the shortest possible time to explore these issues really the crux of the matter, and the company's various departments and all levels of communication, build on problem deeper awareness of clear overall thinking on the issue of solutions. Of course, in the work carried out before, be sure to remember and the company's Supreme decision makers regarding the discovery of these issues in-depth communication and discussion, to understand his problems, then judge him on the knowledge and understanding of the solution. Because you are thinking of HR solutions that only got the Enterprise recognized by top decision makers and support the implementation of possible. Otherwise, all work is simply anticlimactic.

So, to let "the customer" to accept your "products", the most important thing is to understand the customer through diagnosis, real needs, only to meet customer demand for the products that we can truly be accepted by the customer.

Third, the "product" is able to solve the problems faced by customers.

Meet customer demand for products, may be accepted, but accept also just purchased the product will only, is not the same as the purchase. Because customers are concerned about the core of your programme measures can really play a role in solving these problems plaguing businesses.

I contacted many management consulting company, also through different channels to each enterprise for management consulting perspective. To sum up, it is not difficult to find, most enterprise management consulting services often ended in failure, the outcome in the rapid development of private enterprise in Utah is outstanding. Therefore, many people management consulting does not hold too large a good impression, that the so-called management consulting too few. In fact, we shouldn't put all the blame are attributed to management consulting firms.

I often use this metaphor to describe the management consultation: Enterprise, professional advice to enterprises management improvements, like a doctor diagnose patients, the doctor is a good doctor, but also through effective methods of diagnosis and treatment, also found the problem, and open out to heal the sick. But this does not guarantee that the patient was quickly recovered. There are some of the factors we have not taken into account. For example, the amount of medication? how to mix taking pharmaceuticals? patient's willingness and a physician to take ... These will affect the efficacy of play, thus determining the severity of the availability of effective treatment. Therefore, despite the well-known company advisory services to enterprises, but that is external to the enterprise itself is internal, and will not function if the internal, external aspects of promoting alone, will not have any effect.

These are examples of external management consulting as internal human resources managers, in fact, the truth, must seriously consider whether or not the remedy to the submitted solution, at the same time, more thoughts on how to stimulate internal should be functional, so as to effectively promote the smooth implementation of the solution. Only you can solve enterprise decision makers on the effectiveness of the programme, you can really get decision-makers to gain recognition for you to provide resources and assistance.

Fourth, the "products" have a good after-sales service guarantee system.

The merits of any of the products, the most important is the effect of the product. Many HR managers in implementing the programmes, often excessive focus on early-stage programme formulation and implementation process, very little attention to the implementation time of feedback. We all know that in the enterprise regardless of the implementation of a programme, or for any changes, always confronted with opposition: either to refuse to cooperate with the aggressive or passive resistance, lick and deal with the matter. Also, because the corporate human resources work, often related to enterprise development strategy level issues, how to push through the programme of practical solutions to business problems, many enterprise decision makers are concerned. Therefore, programme promotion process is important, but good results is the goal.

We develop a plan before, in fact, the heart will have a measure, such as the effective implementation of the programme, which will give the enterprise management of change and improvement, and this change and improvement, the fact is you the programme targets. In order to protect the target implementation, assessment is still as important. The assessment referred to here is the current situation and the desired objective comparison, see which reached the goal, where there are gaps, then to analyse the reasons arising gaps, adjust work ideas and continue to advance. In this repeated analysis of adjustment, gradually reached expected goal, and to motivate and reward effective measures to guarantee the smooth progress of the work.

Only in programming, but also on the implementation of process issues that may arise, as well as in response to these issues an effective solution, the programme will also be able to get even further.

Fifth, the "products" and methods of marketing methods, propriety.

Remember a young salesman to home selling insurance business, selling insurance business, explained that, if the home someone accidental death, the beneficiary will be the amount of compensation. Although he was afraid we can't understand terminology and told a big truth, but listen how they make people feel uncomfortable. Results can be imagined: even with other insurance companies offer many compared, but ultimately failed to persuade families purchase.

From this story we can realize whether you

How products are competitive advantage, but if in the marketing process for inappropriate, ultimately there is no way to reach the target. Therefore, many sales people do understand the concept of "marketing":

The "camp" is the marketing, sales process; the "pin" is the business reach, is the result of product sales. There is no good "camp" in the process, would not have reached sales purposes.

In fact, human resources management company decision makers put forward by carefully conceived the idea of the programme and ultimately could not be accepted by the company, the problem most is marketing methods.

Sun Tzu on the outcome of the war, talking about "climate, favorable terrain, and" etc, in fact, we are advancing the work follows the same truth: your programme, you change train in the enterprise whether it is appropriate to the current stage of development, and policy makers for a programme of validation, the cost of manpower and material resources, financial resources is the decision makers you can press the range wait, will affect your programme is approved. Plus, how to make your business leaders can clearly recognize his support to do, is not a loss, it is also critical factors. The ancients said: "world xixi, all triumph; world rangrang, all profits to." Not to let enterprise decision makers to recognize your efforts to bring his interests, and you don't expect your programme will be accepted. Moreover, the effectiveness of human resource management, often not short feedback.

Talk to so many product marketing point of view, of course, not really let all human resources practitioners have switched over to sell products, just hope that through the marketing idea of the exposition, the human resources work useful idea is extracted, so that our human resources management in the enterprise carrying out more smoothly.

As the market changes, each enterprise management ideas and means are rapidly changing. How the development of enterprise transformation of human resources management, is worth every human resources practitioners deep thought. We must change the traditional way of human resources management, drawing on our work helpful ideas, give our human resources management work can really bring real results, real human resources management as the cornerstone of the strategy of the enterprise.

If the customer is not satisfied with the customer on the price of 10 tips to get his

Keyword: customer prices are not satisfied with the get method of current sales personnel to take passengers to push sales of goods of the carousel, 10 personal associations who have nine air passengers will the market for personal goods means goods nit, 6 prices too high.

These kinds of lines for radio would follow the following four kinds of reasons: first, that he was very appreciative, card out of their knowledge and wisdom; second, it requires reducing the price to make excuses for a course; third, because prices are too expensive, so as not to purchase; the fourth is the market for the product itself is suspected of considering the confirmation.

As long as sales personnel understand these reasons, the biographies of living persons to take customer behavior, as appropriate, to be paid will be offered there.

I. fudiya Tel fudiya said method

Face the market prices of associations of older design, sales personnel in the air passenger made plus the initial phase of the Conference call 闡-mentioned prices for the fair sex, now sees the word "law", so the air passenger and understand, this is just like a root on rhinestone suggestibility of the wedge to party at ease, no longer resist prices, then intentionally Jogeshwari and associations who like to keep busy in the introduction of tourists, that will take guests to keep well fun continue to operate the ' living in or purchase to decide.

For example:

Air passengers: "Hello, I want this on the next paragraph IBMThinkPad R60e 筆 nominating this, your retail price we here?"

Sales Member: "Hello, we here in the retail price is $ 6000"

Air passengers: "aren't, what better than online report price higher than 300?"

Sales Member: "Sir, about prices of a problem, you do not have shares, I guarantee card you us here to get the prices are very accurate, because we are the only sales, profit margins more hope is your purchase back to introduction of friends to our shop here come the trade for computer, said really, now the competition is so fierce, prices too transparent, is you we keep in our introduction to some tourists. ”

Air passengers: "do, that is why than online prices or higher than the $ 300?"

Sales Member: "the hand, you can see information about village in Beijing may invigorate mobile promotion sales price, these kinds of permit prices we are further not to index? said really, our one convetsion to zhuan 100, there are water supply, artificial, rent, any content, services, tax services, if none of the open sales charges. ”

Air passengers looked at the sales level straight smile.

Sales Member: "the brothers, I am now in put you open ticket, want you to be more to the band several personal friends but come, after experiencing convetsion what problem can phone to me, to keep busy, this is my business card, personal friends. ”

These kinds of sales tools available is of very effective sales techniques, and everything that makes sense think air passenger is fair, transparent, the market for his trust under contact windowing, or so the living trading associations who are not only think this only is a consumers, but rather considers identification a friend, your friend's value can limit Ah, so the air passenger and difficult to open mouth and then living in prices.

2. advantages of convex display method

Sales personnel in the sales process, in order to make it through air passengers accept prices, should that ensure that products of maximum discount points, then in tone to this excellent features advanced line card or said that make this project a single of excellent features become affect air passenger decide purchased Max factor, this also is in sales through the process of selling into the most common method of one of the Po.

For example: a proxy BenQ projection of low-end sales personnel in and our of a purchase contract, living in China is caught our company in the Organization of large conference, the time the market projection brightness lumens requirements must be very high, and would also be quite portable, and the market for products purchase input prices aren't too low will also not be too high considering the examination, having a MP725 's model NT line introduction and current that took out reasonable prices, EGM in the proposed standard is a process of change in the future we intend to purchase the design projects, MP615 a perennial loser in this time the proposed candidates accordingly in the wire transfer.

This member said that sales through the sales process, to allow air passengers accept your prices, must grasp the air passenger market for this product by major demand and interest features, card out from the device is the product of the maximum discount points, so the air passengers are think it is worth to spend this money, elimination of air passengers, plus Conference instead of a deaf associations ' high u.s. prices, immediate conversion to somewhere model above introduction to air passengers for a course to identify unacceptable products or prices. This is where many people selling member in the product after each introduction, air passengers also graduate away of fate.

"80" is not a sale of a piece of good material?

Records of workplace real day, understand the real side of all industries.

Company background:

A large State-owned enterprise subsidiary of furniture companies.

Personal background:

Do a dozen years of sales, in the furniture industry hard six years.

Posts:

Senior Business Manager. Manage sales, also some specific sales work.

Misunderstanding:

A view was that: "the world's most bitter two working, one player, one is sales. "In fact, the sales of important principles, this work is not difficult.

First, it is better to make the mouth. Secondly, the product of his hand. Can I make a list that you want to see "and how" of customer communication. One of the most important integrity. That feeling you are in help him/her, your company has the strength, excellent product.

As for the rebate, now much better than in previous years, many people have to eat the "guest," not interested in, and even find these socializing "violations" of their private space. Naked rebate is less, especially as our company, in the face of a foreign Enterprise Manager or Secretary of State-owned units, Director. They climb to the top of this position is not easy, who will be a 20 rebate, "leave" risk?

Another point that many people overlook, but it is most important. Sales is the service sector, it is first necessary to let others feel comfortable. This is not a put, need heart care for each other, each other. However, many young people, especially the "80", who grew up in the lap child, forever "to his/her" don't know "how" to others. In the service position, you need to eat a lot, a lot of someones face, take several years to adapt.

In June 2007 a day:

Previous night doing a plan.

As early as 7 o'clock. 7: 40 out of the House, 40 minutes car into units.

8: 40 will open early. For business people on a "first class", assigned work on the product knowledge.

9: 30 we separately. I have to stay for half an hour, came up with his report.

10: 00 departure from unit to the customer. Lunch is not fixed, go to where to settle. To do this, many have stomach.

4: 30 pm back to the company, the salesperson to problems reported today, summarize it, do it.

5: 30 salesman from work, I want to stay for half an hour to deal with some of the chores. In General, busy to 6 points, the day is over.

I used to take some work home with you, such as programmes, there is no fixed criteria for valuation of goods. Generally speaking, the work is not too busy.

Increase in space:

Promoted to General Manager, or yourself out by themselves.

Underlying job:

Sales personnel. Qualified people are easy to make performance. My hands of one employee, a cheerful character, for a year, the income of 20 million.

(Write your story: enable more people to share your workplace experience, welcome letters to the editor about your day, we will pay the remuneration and the selected log. ）

Network discovered a mysterious 3.15 operator blog claimed raised online buzz

Recently, this reporter to a certain website blog channels found, one in March for the "Tel" Hirotomo blog very fire. "March phone" claiming to be a "listening to the distress of the operator," receive consumer complaints on the quality of commodities, the telephone and blog exposure. Sparked lively discussion and friends. "March telephone" blog on line only four days, visits will break the 160 million, and has obtained the Beijing TV station, Beijing morning post, and other media of sustained attention, this is a "grassroots" Hirotomo, apparently good "record". During the "March telephone" Bo-Wen to the lies of the ancients, talked about was nearly 100 consumer complaint "even Duke uses ACE mobile," this phone in the advertisement were called "Ferrari" in mobile phone, "4.1 inch touch screen, the body is made of gold, 24K a crocodile leather, leather Italy has a what's drill, Belgium of natural even Beckham to use it …" but actually 4 inch is the machine size, camera blur, power can support two or three days is pretty good, "it is a totally useless broken phone!" article published less than 5 hours, it caused a wave of many users, we have denounced the exposed product defects, "telephone" blog March became share product ideas and important channel for complaints. Press random online search on this brand mobile phone, find the problem is really big, from "aggrieved" by the consumers but also very much! hundreds of consumers also spontaneous built several groups, denounced the company, but without the below. One participant "defend" said that the previous individual strength after all limited, now they were pleasantly surprised to Sina Blog channel found "telephone" blog in March, we are ready to line the fake extensions to the lines, "after all rights of every individual, every grassroots consumers also are 3.15 Messenger. "It is understood that, in the" phone "subsequent March blog claimed, appeared on a particular brand of TV, cottage products and false Health Insider reveal herbs. And she's a range of exposure also attracted widespread attention from the media. At present, many of the media by SINA to the operator issued a press invitation, but the "telephone" March is not considered acceptable for any interview. Nowadays, consumers on the eve of positive 3.15 have denounced the poor-quality goods. The "March phone unpopular," blog of precisely reflects the consumer demand for this reality. In view of these "bad message" spread by SINA platform, a number of influential after "big huyou" Enterprise attempted to "phone" in March, have not been successful. "Phone," said the March will have quality problems of products expose to the end, it is hoped that all merchants "instead of, no you chance" and "never take any brand of seal fees".

China marketing: span of ten years

Over the past ten years, in the State, enterprises and individuals looking to get rich quickly and under pressure, China's economy has made notable rapid growth.　　The company, its marketing to not be missing important features and unique charm to Leapfrog's progress as China's economic growth, the development of Chinese enterprises and personal wealth accumulation has most; at the same time, in this area of expertise is born and trained countless heroic sons and daughters. As a Chinese marketing ten years history of the participant and witness when I quietly to think and look back, I was deeply understand the reasonableness of its progress, but also very amazed it leap of speed, although I was a demanding and responsible behaviour.

Here I do not want, nor to an objective, accurate and detailed overview of Chinese history of ten years of marketing, not from theory seems to sum up it rigor on the stage of development, I only want to select several representative of things to see and maybe we can glimpse a appearance as global.

● When the sales and marketing magazine circulation: from a 2000 book development to more than 200 books today, China's marketing journals (including advertising, public relations and other specialty category) the estimated total has reached more than half a million copies.

● When the send marketing think tank on the first series of thirteen books from development to nearly 200 book today, China's marketing books in the bookstore shelves from even in a cell are dissatisfied with the annually publishes more than 1000 species version (not including university teaching materials).

● When China's hundreds of universities are offering marketing degree in education, University of China has been removed from marketing specialty is the development of dozens of university training marketing directions Ph.d.

• In 1995, when sending marketing should the sales and marketing magazine invited in Zhengzhou face every day, just pay the $ 100 fee for students is still vividly recall lecture scene, today's China I'm afraid there are hundreds of cities every day, hundreds of field day to pay tuition fees of $ 1000 marketing training courses.

● When Mr Yang, Wang Li in can accommodate thousands of theatre to countless pious worshipper who tell their stories of success when still remain something likes that today in China to county-level cities are also owns 35 home from colleagues in the deduction of a similar story. However you may claim they definitely not Sun Ho Wang Lee, peers, and is the second generation or even the sixth generation planning guru.

● When our parents or the trustee to find ticket queue of color TV, refrigerator buying still accompany their extra-service, a new generation of consumers has comparing those cheap Lion picking of similar commodities, not good also put your (manufacturer) a lawsuit in court over, let manufacturers that sell big men getting exclamation is really a generation is a generation.

● When CCTV's advertising revenue growth from nearly one billion to nearly 10 billion, China advertising revenue has grown from nearly 10 billion to nearly $ 100 billion (GBP).

● When our consumers from defective parts fridge even (luxury goods) are buying home today with a flashlight to select Smart refrigerators (normal durable goods), our people's Congress and the Administration has almost no laws to continuous development of a large number of the consumer protection law, advertising law, to represent the hundreds of market economic regulations. ● When the "HP way" and "p" of the Bible is still as we respect read Chinese enterprises (Note: I think we should continue to read), our "Haier road," and "Lenovo story" has also been at HBS (Harvard Business School) in the classroom are noble HBS students study at warmly, and these students wear used may be "MadeinChina" (made in China).

● Last phenomenon is that although our Sales (sales ') also cannot be the same as in the United States enterprises of occupational status, but there is no doubt that China's marketers have is the first one of rich people, and indeed there is not a small proportion of marketing managers on top management and even the location of the business owner.

Chinese old "robbed" overseas rights war

For decades, Chinese old overseas frequently "robbed", in the face of the huge cost of maintaining old are sadly missed, a dilemma.

Longmen, Buli, Shaolin Temple, GUI faxiang ...

Longmen company annual turnover of 6 million, the profit is only 15 million. In fact, many old business is not a margin is the long-term losses. In the face of repeated infringements of overseas, and the huge cost of rights, they can only be closed.

Not only is China dumplings and fermented bean curd, even the Chinese Kung Fu in overseas frequently subjected to "looting".

Robbed of the reason for this is that these are has a long history and cultural heritage, known as the Chinese brands, such as goubuli, Longmen fermented bean curd, and Shaolin dengfeng.

In Canada, Toronto has a Web site name is "Chinese old rush-company". This site is a blatant mass buying Chinese old trademark.

At the recent Department of Commerce announced 484 home Chinese old brand, many names.

Faced with this situation, some old, got into a long road, and defending another part of the old but ignored.

Longmen: first war Germany

"Longmen trademarks in Germany is cybersquatting, which for the first time abroad. "Beijing tops Hongye trademark agency Office Wang Qing lawyers took over the case. He said: "we have combined the intellectual property law firms in Germany to take action to recover trademark is reconciliation or prosecution, the initiative in the other hand, the other still not give a satisfactory answer. ”

Is rush events in July this year is "Longmen" headed person Royal Samuel who was found, the rush of Germany, the company OKAI company has been in Germany sales Longmen soybean curd. Longmen going out for a short time, this time by foreign rush is the first time, the original downplayed the Longmen pushed to the forefront of protecting national brands.

"Longmen company the product more special because it is fermented bean curd products abroad is not the national production of the like product, and only the Chinese in production. Longmen product from 2000 to the present General Manager Wang Samuel took office to start export. "Wang Qing, lawyers said.

Since beginning to explore the international market, Longmen in 10 countries to apply for registration of a trademark, has seven application is successful, there are three application is reported last year, still in review.

Specialized company in Germany OKAI sales of food from China, including the Longmen fermented bean curd.

Longmen since open international markets, are some of the middle of the shipping company to foreign countries, it is through OKAI company China consultants freight companies began to contact Longmen, before OKAI company had hoped to become a distributor for Germany, Longmen but not settled.

This trademark is cybersquatting, Longmen delegate to intellectual property law firms in Germany OKAI company sent a letter that you wish to recover trademark. A week later, Longmen company got carrier China consultants freight company phone, that allow it to convey OKAI company some attitudes that Longmen company may not be able to win in this lawsuit, if you want to recover the Longmen trademarks, you must have to pay.

"If you use our trademarks Germany company conditions harsh, or get trademark agent in Exchange, we will certainly be prosecuted. "King's counsel.

For the recovery of the trade mark, the ideas of Wang lawyers each company of several requirements. He said: "one is what Germany company asking for money to buy back the trademark, or you use an agent to Exchange trademarks, then the company will not author consent; and second, if Germany company said I registered this trademark much money, and put this money to them, Longmen company can be considered. ”

Wang Qing lawyer explains, this year, the company intends to apply again Longmen 30 a trademark registration that is a big move, persistence and OKAI companies fight to the end to Chinese old are going out to some of the time.

Chenshaopeng: Lenovo to fight Olympic brand

World marketing comments (http://mkt.) Become a sponsor of the International Olympic Committee's TOP 3 years, the Lenovo brand value increase of nearly 100%, a net increase of 4 per cent of sales pull —

June 1, Jinggangshan. By Lenovo and AMD jointly organised by the Beijing Organizing Committee for participation in support of a large Olympic promotion – "2007 Olympic legend Chin County line" officially started. Since 2006, the "Olympic legend Chin County line" footprint throughout the country over 1500 County.

Support from zero fault in Turin, the first large-scale publishing Lenovo overseas brand PC products, to the launch of the Beijing 2008 Olympic torch, become clouds of the Beijing 2008 Olympic torch relay worldwide partners, published in "high-tech Olympics and people's Olympics" are two major Olympic strategy as well as ten Olympic plan ... Lenovo Olympic marketing plan is methodically in full swing.

Olympic marketing, Lenovo initially tasted: from 2004 to 2006, three years, the Lenovo brand value from 307 million Yuan to 607 billion yuan, brand reputation rose from 53% to 62%, a net increase of 4 per cent of sales pulling, Lenovo's popularity index has high level continues to rise.

Olympic strategy — in the context of internationalization

Lenovo brand switch and become a global partner of the International Olympic Committee, acquisition IBMPC business since 2003, Lenovo has promoted one after another in a series of big business, seemingly every independent unit, behind it is Lenovo's internationalization strategy of thoughtful, tent.

"2008 Olympic Games, Lenovo, is a difficult case. Become a TOP sponsor of the Olympic Games, not only round the Lenovo spread the Olympic spirit, to contribute to the Beijing Olympic Games, Lenovo dream to build a world-class brand marketing platform. "Lenovo Group Senior Vice President Chenshaopeng admits.

Lenovo technology, products and services is not a world-class IBM acquisition of? personal computer business, to become the world's third largest PC manufacturers, this proposition has a direct bearing on Lenovo products competitiveness in the global market, but also influences the Lenovo global brand integration plan. Because, by Convention, at the end of 2009, Lenovo globe all products will no longer use IBM trademarks.

"We urgently need a Champ de Mars, needs through the most rigorous and demanding tests to obtain a pass for a global market. "Chenshaopeng said, as the most complex and challenging information system of the Olympic Games for Lenovo offers the best prove their strength.

In addition, the Olympic spirit transcends racial, ethnic, national, religious, implement the Olympic strategy can also help raise global staff and associated agents of cohesion and identity, to promote cultural integration.

Therefore, in the context of internationalization of Lenovo, Lenovo Olympic strategy has always been the main strategy. "In 2006, we introduced the ' borrow potential Olympic and internationalization, to create derived from China's international brand '. This year, in the description Lenovo greater China strategy in three words, ' an Olympic main line ' in the first place. "Chenshaopeng said.

Olympic marketing — from learning to innovation

How to develop integrated marketing programs for the Olympic Games, fully exploiting the value of TOP sponsor, for the good operation of the market for the purposes of the Association, is a new challenge.

"Lenovo Olympic marketing largely in three phases, of which, in 2004 and 2005 's initial stage, the Association's main work is and the Beijing Olympic Organizing Committee, the International Olympic Committee in close communication, learning and mastering the Olympic marketing rules. "Chenshaopeng said, as the accumulation of Olympic marketing experience, Lenovo also and Coca-Cola, VISA and other TOP manufacturers have made positive communication.

The 2006 Turin Olympics of combat exercises, is Lenovo Olympic marketing phase II. Lenovo to Turin offers 348 servers, 4767 businessmen with desktops, laptops, 630 600 printer and 4808 monitors, and on this basis, a score by timing, sports results, with the help of the information, print, distribute, and so on more than one subsystem consisting of Olympic Games information system.

Innovation is the soul: the trend of China marketing innovation

A fierce: the innovation remains the main vertical

Text/Bell-army

Lack of will power the innovation implementation on

Today, managers have started for all kinds of new "concept" the marketing profession after a popular "level marketing" and praised the "blue ocean strategy", but the level of the enterprise's overall marketing and not in the "concept" of the sing along in. In the daily work of marketing enterprises, as usual: advertising is longer province, spend more level; after the holiday season sales how to do it; being robbed of what rush back to the site ... As to whether there is a compelling, embody the "Blue Ocean" and "level marketing" new products, or the new product development, research and development program implemented after!

But like reading the bosses off your gloves, they put in charge of Marketing Director called to Office, obstinately split head rebuke: look at your hand over the new product promotion plan, take a look at the sales report this quarter, profits become less and less, the promoted plan is always so when three samples, in addition to the advertisement, speculators and consolidation channel, can't you just can't think of a new trick? this quarter's profit if you don't go on, innovative marketing strategy or not, you will see, not-for-brains is changed. Then throw the past book, casually said: look, learn how to do marketing.

At the level of marketing "and the" blue ocean strategy prevails, the Marketing Director in hand, tend to be the one. Kotler in the level of marketing, "said passage: creative is based on individual, corporate marketing departments, and even the entire organization has a number of creative, imaginative people, have a direct impact on the business of creativity, so try to employ some of the creative staff is enterprise development. If the enterprise is used to follow the traditional way of thinking about problems, this time managers should be vigilant, enterprises can stimulate new ideas, the enterprise will be a fatal flaw.

However, Marketing Director of very innocent, most of the time, and is not a Marketing Director resists innovation, but rather a lack of innovation in organization of power in the Executive. The boss is concerned, it must process the Commissioner, in order to implement the innovation, he must rebuild from product development, policies to channel the schema, a comprehensive set of management processes, and developed the match system. However, the boss and so enlightened than imagined, when Marketing Director really start to substantial funding, resources, human, authorization, and other aspects of the support, the boss MA with difficult to color, or to call up the discount.

Creative organizations established overnight. The level of marketing law claims to change the Organization's traditional thinking mode, you need to hire dedicated to level marketing series training, if training is not to sell books, sold advisory or shouts of course, to make the training really worked, not one ear and out, is not a form of "singing" superficiality that really take some thoughts. However, want to be a never tried, it is difficult to foresee the future result of ideas into practice in an organization, you want to change more than just a group of people thinking, more is weakened and the allocation of resources and power.

Once involving resources and distribution of power, other research and development, procurement and finance departments responsible for people are sensitive, the boss is also very concerned about, innovative ideas to be implemented within the Organization, the obstacles are most companies in marketing, inaction, new marketing concept and the way in the business world "antique".

Marketing innovation of the body is still in the field of "vertical marketing"

During the past year, the marketing sector has undergone a lot of things, every affair is reflected China marketing development trend, the only truly "Blue Ocean" means, with the "horizontal" approach to marketing innovative enterprises.

Kotler in the level of marketing the book explains the "level marketing" in two forms, one is the product level, the second is the marketing strategy. Product dimensions of innovation worth mentioning is the Red Dragonfly leather shoes, shoes, casual shoes and athletic shoes, using cross and mashup (Cross) design forms, has opened up a whole new market segments and products — casual shoes, as well as shuanghui melon with ham and corn hot dog sausage, watermelon and ham, corn and hot dog sausage, etc. totally dajie things mashup together, making numerous fans of the ham.

Another is the marketing strategy of "horizontal", such as Procter and Gamble will's laundry detergent brand taizi and personal care brands of soft on better integrating mashup "taizi-soft on Jia" detergent powder, to strengthen the new washing powder "sterilized" and the "clean" function, it is the first in the industry. In addition, in 2007, people talk about the greatest number of PPG, it will Dell-direct sales model mashup in traditional clothing industry, in a short period of two years up to the domestic sales of the shirt, the second name is truly dark horse in the field of clothing.

The level of marketing than "," the 2007 marketing innovations is still concentrated in the area of "vertical marketing" more depth of outreach, there are some new trend has attracted widespread attention.

First, the scope of marketing object and started to expand, from for-profit organizations extend to non-profit organizations, national marketing and urban marketing become hot. If the Chinese Government in the national advocate of the "harmonious society", in international strongly promoted the "harmonious world", and even the Beijing Olympics slogan is "one world, one dream", shaping their own "friendly, low profile, pragmatic" big image, and the United States-profile, tough even hegemonic powers image formation of differentiation.

Second, corporate social responsibility, ethics and morals are marketing sector concern. The business community to community, to the socially vulnerable groups of the social responsibility awareness will wake up, some domestic enterprises to establish an independent corporate social responsibility (CSR) management departments, and to set up a special target and performance appraisal mechanisms, such as mobile and Sinopec. Before the Spring Festival this year occurred during the snowstorm in South China, at the entry to the

PIN "and other media initiatives launched in the" snow melting action ", a considerable number of companies to donate money donated, set up the good enterprise image.

Third, marketing communication to external resources of grafted and integration, no longer rely on their own strength to conquer the enterprise. If Skyworth and Vantage of the integration, the two sides together to explore the countryside of three or four-level market. In the communication on hand in hand with huadi Skyworth push "new rural cinema project" to inflate share channel resources, Vantage Pro shop selling Skyworth products, Skyworth stores sell products of Vantage and achieved notable sales results. Marketing to the outside, is a new mode of thinking. Before any resources are enterprises spend money on themselves, and now you want to achieve the same goals, the enterprise as long as good with other brand resources a ride on it, you need to pay only the "journey", instead of wasting money "to buy a car."

For example, Haier and Lenovo are Olympic marketing, has made a difference. Lenovo United around the media do a seemingly common torch bearer, Sau flavor full pound hit a lot, but the enthusiasm evident public participation. While much is professional, Haier, jointly held "CCTV CCTV Haier Olympic cities", through the "Olympic" forms of life, the Olympic spirit and ordinary citizens in their daily lives close to maximize the participation of ordinary citizens, attracted its subtly into CCTV's "City" programme, spend less, but social repercussions.

Stop the "concept" Chase, "improved" marketing soil

In addition, in the General area of the "vertical marketing", some new forms of communication is beginning to appear. If Microsoft up to 420 m Shanghai jinmao Tower of shadows on Windows Vista "," is now Microsoft's largest outdoor advertising a Vista, once launched will become a big city news, caused a sensation in the new media innovation also became news hype hype. Lucky last year CCTV's blockbuster TV time situation of great and implantable advertising, making its new car "beauty Leopard" and "free-to-ship" and "vision" and get a great exposure.

This is by no means two simple media innovation event, whether it is Microsoft still lucky, all trying to make the advertising and public relations, such as composite spread Microsoft just launched a new advertising and, more importantly, this raises the media hype and gimmick, influence more than just advertising; there is propitious, TV implantable ads just its marketing activities in the first step, in the years after FY "teleplay, Geely series of offline promotion activities, to television advertising for the content of media and media speculation also begins, in the automobile industry large limelight.

In fact, advertising, public relations, events, and even sales integration in a marketing topic, the more ambitious, departments, many big brand, the more difficult to implement. Let an elephant dance is very difficult, which involves project scheduling, sectoral coordination and distribution of benefits, you need to spend considerable effort. For example, mengniu, in its rapid expansion of the scale, you will still be able to some social focus event to react quickly to snow disaster area yesterday to be donors, one or two days after its nationwide supermarket investment related posters of blooming alone. Mengniu this kind of "dance," the elephant in Chinese business circle is quite rare, it has marketing rapid response mechanism for thought worthy of every enterprise, whether local or foreign enterprises.

Through the "level marketing" a valuable "Blue Ocean", if successful, the marketing is like entering a nobody, resistance still in the "Red Sea" of the peer to ease a lot. But innovation is risky, as the "vertical" innovation in the field of marketing, it is a gamble, enterprises need to be careful research and testing, and market testing more difficult not inferior to "vertical marketing" areas of innovation.

"Level marketing" and "vertical marketing" delimitation, there is a real value, but it's not as "vertical marketing" comes down to the "old" and "backward". Enterprise Manager not tried, and in the marketing of fashion concept in Chase, any new marketing concept and approach to take root in the enterprise, you must have their survival in soil, enterprise managers really want to do is constantly improved enterprise "soil" of marketing.

In the next few years, follows the marketing sector is becoming increasingly apparent trends, marketing of speculative, gambling, randomness and extensive, marketing tactic of "fresh" and "tricks" will be a break. "Blue" may go to work for, "level marketing" also dare to try, but enterprise administrators on the organizational capacity of the future marketing organizations the necessary quality — process specifications, clearly, incentive, such as reasonable, feasible policy, you must pay attention to it.

Knowledge, skills and methods are easily copied, but the knowledge and skills of precipitation in the Organization's day-to-day operations, let the team power to embody in the Organization, is the real takes energy to be given improvement. How to make organization and team to face emergencies can react quickly, how to make valuable ideas in an organization are respected and implemented, how to unite the strength of the team to a common goal of efficient, try to avoid staff and departmental internal friction ... Will be used to talk about new ideas, new forms, new event marketing community to provide more realistic and more meaningful topic.

Marketing business people everyday eight things

1, send and receive messages every day at least twice and receive feedback mailbox, morning and evening every day must ensure before you receive feedback timely reply, because the time difference, if the business personnel to handle feedback better at home, you can ensure the timeliness of the response. (And sometimes night overtime is inevitable, but you can sync with customers and speed up communication frequency, gain of). 2. do a customer information management: the creation of an Excel table, you will all receive customer information filled out to the table in a timely manner, and do a customer classification work, the quality of the inquiry, the higher the customer as A class of customer focus tracking (but also don't overlook any small customers, the customers are from small to large, like selling something, go back to the customer from the customers do back customers-loyal customers – passage customers) 3, take the initiative to look for buyers of commercial website (to organize categories for different customers for different offer concise, targeted) 4, every few days to a related business websites a commercially valuable information. (Although likely effect is not very good, but also how much time is spent, if you updated quickly, product information appears on the Home directory, might gain, it is recommended that you insist) 5, each quarter of the regular replacement of Web page content. New product information published on the Internet, or replace the product picture. These will allow buyers to keep abreast of the latest information, attract new customers. 6, regularly to customers or potential customers to send our new information, it will return (according to statistics in the development of a new customer costs spent the equivalent of maintain ten takes the old customers, to develop new customers when you must not neglect the old customers of the maintenance, you can in a festival when sending a card to guests, guests will find a warm, pleasant) 7, business personnel weekly report feedback and follow-up. (These tables are consolidated, stay do backup, at least these are future prospects as a salesman for meter-effect examining) 8, every week (or day use 10 or 30 minutes) to convene stakeholders meeting, analysis, experience, improve work system work more concise and efficient. (Taiwan enterprises in General every spare moment to meet, to sum up the previous day's work, meeting records, sales questions, have the Manager or senior leaders to resolve, but also give everyone enough time to communicate, team spirit and sense of competition. Recommended in conjunction with the company's actual situation)

The name of the Casino or to play out of marketing

We have entered an era of entertainment, from the star, movie star in unison to the Super girl on red all over North and South; from Furong sister, žèˆ ran red network, to the hundreds of Forum law experts frequently get ... ... All of this is that at the time of arrival. In such an entertainment color hustler's era, many enterprises also consciously joined the entertainment activities-they bring marketing and entertainment, by way of entertainment, or select the entertainment media, establishment and emotional relationship between the consumer, in the spirit of rejoicing and product information potentially pass to consumers. Play out of marketing it has been used humor language added: 19th-century marketing is like out of 20th-century marketing is done by the marketing in the 21st century will be to play out. Indeed, there are indications that in the new century, entertainment and marketing links ever closer, enterprises in the choice of ways and means of marketing, entertainment marketing, the share of it. So what is entertainment marketing? so-called entertainment marketing is with entertainment activities, the entertainment factor into the product or service, through various activities interact with consumers in the form, so as to promote a product or service to obtain good market performance, to win the trust of consumers. Entertainment marketing forms, it includes the film, television, radio, printed media, sports, tourism and adventure, art exhibitions, concerts, theme parks and other mutual integration of various marketing activities, and not just limited to a fascinating, belong to the category of performing arts marketing or pick activities. Abroad the world-class enterprise use of entertainment marketing case more, but most of them have succeeded. Pepsi-Cola Company Board Chairman Roger thinking Rick said: "the battle of beverage no eternal winner. But here winning or losing is not the most important, it is important to be interesting. "Based on this philosophy, Pepsi-Cola company sponsored a large number of recreational activities, compared to the famous" encourage innovation, promote original "Pepsi national rising star competition, and the Pepsi Music Fengyun bang", and so on. Such as its strong brand themes introduced in the next generation of choice provides a large portfolio, Super pop, rap super star in performing arts activities Xuan, let the target consumer group in the entertainment enjoyment in feel Pepsi's culture and philosophy, and enable them to develop an appreciation and venting of habits, it is difficult to get rid of Pepsi creative entertainment atmosphere. The McDonald's around the world, although there is a catering company, but it is out of the people fill the belly of the lower level, it makes people how to eat happily, eat a good time, it all means. As McDonald's former CEO on his staff said: "Let us remember that we do not belong to the restaurant industry, we belong to the entertainment industry. "McDonald's not only so, exactly the same way. McDonald's is the world's largest children's toys to the sender, the McDonald's restaurant for displaying all kinds of children's toys, children go to McDonald's meal, many are directed at those toys or to review where the atmosphere of the game. McDonald's people know, eat at McDonald's is not necessarily permanent, but it certainly is a timeless entertainment. Consumers are now on the consumer's request not to be what I do, but how you can make me happy. Obviously, shopping in people's minds from a simple exchange behavior into a sensible way of leisure. Times are changing, our thinking and behaviour must have followed the trend change, otherwise it will fall behind. Therefore, some visionary companies began the exploration of this area. Throughout the country, the use of entertainment marketing successful enterprise is the non-mengniu, mengniu for domestic enterprises has set an example in entertainment marketing, many companies are from mengniu with the Supergirl of cooperation are concerned about entertainment marketing. In 2005, mengniu acid yogurt sole sponsor of the "Super girl", a super girl storm, becoming the first Chinese marketing 2005. Mengniu acid yogurt product positioning is "acid sweet", followed by Super girl gives the visual impression is the combination of the two is seamless. Super girl platform contains television, SMS, Internet, newspaper, etc. all aspects of media consolidation, there are also regional promotional performances, local sponsors, each divided into arenas and subsequent tours, program duration is very long, almost a year. From beginning to end, the entire activities for a broad mengniu, cited the spread of the human eye. Mengniu in cooperation process inputs only account for 6% of sales, and sales from June 2004 to 7 billion increase in 2005 of 25 million, in the country's sales grew by 2.7 times.

Do sales should have what kind of quality

Key words: doing sales quality pressure accomplishment in mind first, are you able to withstand great pressure

Want to make sales, you must not be afraid of pressure. Think of tomorrow is the company's sales performance statistics, and your task is only half finished you will be worried that such pressure is a lot of other professional people to imagine.

Excellent sales, there must be beyond the ordinary pressure. Sales of this row is filled with challenging every day, in the face of ever-changing market, pressure is very large, successful sales must be of pressure as the driving force.

Second, your work is not only look at the results don't look at the process

Everyone knows that the sale is to quantify the results of, only, regardless of the process. Therefore you must adapt to this way of life, perhaps in your work as a paid a great deal of effort, but as long as the last didn't get the orders, you mean nothing! entered the company, you will have to strictly work indicators, can complete the task would be if you could stay the sole criterion. When you truly engaged in the profession, maybe you come every morning to the first question is how to complete a task.

Third, your responsibility is not very strong

Not simple sales work as the products sold on the world, in fact a good sales person certainly can't always rely on every day to knock at the door to do business, they generally have a number of long-term stable customer. And these old customers, the only way is reputation.

Like all means selling things to the customer after she no longer pipe salesman will never have a good reputation is not a stable client. The products sell before you except to tell customers the advantages of the product, it should also be clearly practical problems and after use. Customers buy a product, there is a problem, you must try to resolve it. In other words, your sales is not just your products and services, as well as responsibilities.

Fourth, do you have a strong desire and passion

Are you a passionate blooming? you desire for success is not a very strong sales to do?, gentle, no more no benefit. Do sales, as long as you have the desire, there is demand, you will find access method. Only those who have the desire to have a goal would be momentum.

Sales and procurement does not always equal success

Keyword: sales purchase successful marketing techniques sales said: good sales order, purchase, the prices and product quality requirements to you and said you irrevocably this work order list for only he we (she took) is ba Hugh!

Purchase said: the purchase is not easy, sales to the prices and product quality through the collaboration exhibition to his benefit maximization to you can take the time to keep order single nitpicking, euphemistically!

Sales VS purchase is not easy

06-11-2, was my first search for a course I plant products demand of purchase. The first sales to like--a Shanghai International MrSimon elecrical co., Ltd. The first sentence is this sample telephone I said: good morning!, Mr Simon is ngee Arabia city 頌 military 飾 products manufacturing of sales personnel, my name is Wang sea lion, a high well see you, we are professionals in industry to produce this category products production plant. The time now to where we can telephone of detailed living? big about 40 seconds, Mr. Simon back information to me. He said: we now have in Arabia and defines two species production plant family cooperation for a course, or to find some new for plant operators, but needs further market for expensive Division advanced rows to review, to ensure accurate answers for production capabilities to ensure for our ability to cooperate. I had this deaf, the telephone is quite emotional shock. I would like to: this is what is the sales do? as long as he made our work acquisitions do not leave the land tour sees products but about it OK? is it not too simplified single? there are so easy to establish cooperation with large companies don't do this?, and so on and so on would would would would would a connected series of problem child in my brain, y'know play discontinued. I have a problem that his the microbiota Tel: you probably what carousel will come define Arabia trip? or can I put your cash in the purchase of this section give you hit products and samples and product-related information mailed to you see on what should have been his answer will come to define Arabia sees, but refused to give him my 絕 send sample products and related information. I also think: purchase is not a typical radio first send sample products do well in the high and not of the same products to consumers, or they require to send samples. This is a good thing. Should not be refused have purchase 絕 's? And he--refused 絕. He is the one I realize purchase? suspected problem. He said at the beginning of May to the 12 define Arabia from, to, the time to buy our workers but also to look at the odds of it to the store. Then I really well but is high. Hoping to get his answers may, confirmation of subscription and his cooperation. Conversion of December to the eye, he said to me he telephone define Arabia, a problem that I store card number. I said: it is A region, 2/f, # 3411. To our store of carousel living around the 2 small time. Ask to go to our buy, y'know. 驗 plant, required. I think only large customer before meeting requirements strictly abides to the plant of? look after the youngest, he said back to Shanghai's carousel to our product information all fax to him. Happy under. Give a sense of Simon a thank you and good feelings of the worst hold 誼. Also prevents wish we become friendly partners!

Back to Shanghai after a week, Mr. Simon has given us a little order list, but have not been cooperative. The word is a trial list I made, this list also makes him very much satisfaction.

Has also failed to understand--sales (business services) is how different do?

Purchase and sales of now like I and Simon of now is called General grooving manner?

Marketing newbie: frequent orderfirst's head

I have done for years. When working, after the Department Manager of the training centre, excellent colleagues, who, as well as their own trial and error, I finally into the sales of the door, he also summed up some experience, but also cut out a general approach to summarize, now, the moment can think of and write down.

I was told no art, thought for a half day or first summarize as sales people often make mistakes. Everyone together.　　　　　　I think people just have fewer mistakes, nature will succeed. A common mistake is the lack of confidence in the performance of, or on its own overestimate.

No self-confidence is common, feeling of novice visiting clients mind no bottom, do not know how to express, do not know how to communicate, if recommended by your own. Of course, visiting customers, naturally a bottom, but newcomers? my suggestion is well prepared. To tell the truth, often call on the customer's friends may know, sometimes the customer Office, often just a few words, often very kind not to came out, how you use this for ten minutes, is a University asked. Many excellent sales, this 10-minute presentation, made in the following may be 10 hours, or even a 10-day preparation, from the customer's age, gender, preferences, to the customer's hobbies, how, and so on are talking to are prepared and, more importantly, is built around customer needs points to ask those questions, how to ask, how to show more accurate. ..... And so on. In fact, while these seem complicated, but if you always make your own with this, but it handy and very comfortable.

Similarly, on their own overestimate is also very harmful, it is often reflected in modest, arrogant, let customers create resentment.

Both are mentality. The second common mistake is not enough patience and detailed.

In fact, sales is not a light will only talk to people, only expression so simple, you also need to have a strong personality and meticulous care.　　　　Have the patience to let you can slowly to lead customers to your thoughts on the transfer, this process may be slow and difficult, but necessary, patience out of particular importance, the impatience of mentality will only push customers to scare, or let customers. The third common errors are not do plan and summary.

Now most companies will allow sales staff to plan and concluded that there is to do monthly plan and concluded that there is to do week plan and summary. My company's everybody doing summary and every day. Only has a clear plan to have clear ideas and action. There is one of the employees to the company every morning, sitting there idle, and then on the why today, want to, like, half a genius and a customer I haven't contacted, so temporary call customers to visit him, and after the rush away information were on the account, send the data, said a few words to wait until the evening return company cross.. ..... Hehe.　　　　Imagine the sales work useful? even every day out visiting customers, to the end of the performance of your salespeople is zero that is in the affirmative. The fourth common errors is not looked down at work, not devote sufficient time to study business.

Many sales people are busy all day, every day to visit three-five customer, can be said to be very hard, but strangely, to the end of his sales were very unsatisfactory (especially project sales, those of domestic FMCG or low product not applicable). Why? I feel that he is not looking for direction, wander in search of customer, aimless visiting clients. This way it is wrong to see those excellent sales, they are often a week before we went out a couple of times, but at the end of the sales performance is very good.

I feel it is not just hard sales on the line, you also need brains.　　　　So make sure you always looked up direction to go into work. Fifth common errors were the lack of detailed information search customers.

Many sales people visited this customer no less than 10 times, turn around you and ask him the customer age? he shuffle half-day and could not answer, finally, that there may be more than 40 years old. In fact, these are small things, there is no need to investigate, but you can see that a salesperson on the customer's study levels. Just imagine you with some basic information on customers without ever understand, how can you expect him to tell you to millions of orders negotiations? why to trust you? the six common errors are too dependent on the price of products sold.

In fact, 80% of customer choice you have is not the only value your price. If you only rely on the lower price than others to win customers, the company does not need to find undergraduate to do this, pupils can do. Hehe.　　　　Therefore, excessive reliance on price is often the sole means too, sales skills-poor performance. The seven common errors are not clear on the customer's purchase (decision-making) process (process).

Many sales people faced with more complex customer, there is no clear relationship between characters, it is not clear who is a little program to complete the decision-making process. This kind of error in the face of large-scale tender when 100% is to fail.

More complex customer actually key figures also one or two, the other is false or is not important, you can not use ignore, but newcomers do sales often customers saw a man he when God is carefully attended to, fear of offending, in fact, this is not wrong, but you don't have a focus on people is wrong. Eighth ordinary mistakes is too early to introduce their products.

This is done project sales when most people are easy to make. Sales staff are often very worried for our product features and products, such as exposure to the customer advantages, but in fact most of the items sold are rational, premature exposure will only become rivals attack target or become a customer of objects,

Often also premature exposure of your products.　　　　Appropriate time, bring your own product features, to competitor critical strike, this is very critical. The first of nine common errors were tells too much, too little.

Hehe. In fact, this is common of many novice, to customers, it is a narrative, from its own product has always said to my company. ..... With that came back, asking the customer what he don't know, ask the customer demand is what he doesn't know. .... Then we'll ask him the next time you go to the customer wish to say anything more? hehe tenth common mistake is not done after-sales follow-up.

Products sold after vanishing, customers feel your product is good, would like to put you recommend to a friend of his, as a result of trying to find what you are looking for. Hehe. In fact, this is a stupid practice. Visit the purchase of your product customers, new customers than you want to find a lot of effort in and look better.