Need to know about nine marketing management guru

Peter · Drucker (Peter F. Drucker)

A pioneer of modern management, known as the "master of masters". Ten of the most important point is:

1. "separation of powers and authority" to raise motivation

2. use the results to management, with a goal to manage, rather than use oversight to management

3. discontinuous era phenomenon: the coming of the era of knowledge-based industries, global economy instead of individual economic decline, charm

4. no risk of innovation, is much higher than innovation

5. the customer is a business purpose

6. the Manager's largest mission: "to reach the objectives, so that workers have a sense of achievement and social responsibility"

7. companies not fried dash

8. business opportunities of social problems as

9. Organization of purpose not in management, but is the leader of the

10. family business hinder business progress

John · Cort (John P. Kotter)

World-famous leadership experts, the world's top business leaders and change areas most authoritative spokespeople.

The most important ideas in any of the following two items:

Leadership and management are two distinct concepts, the Manager's job is to plan and budget, organize, and configure, control and resolve the problem, its purpose is to establish order; the leader's job is to determine the direction and integration-related parts, motivate and inspire employees whose purpose is to produce change.

Enterprise culture on long-term performance has tremendous positive correlation between that cultural change is time-consuming and extremely complex of eight processes, including: A. the establishment of a stronger sense of urgency; B. C. established guiding Union; form vision and strategy; changes in vision; D. spread E. authorized employee action; creating the recent results; F. G. consolidated results and implementing more of change; H. deeply rooted in the cultural revolution. These eight steps must be performed according to the order, the chances of success are very small.

Peter · San Gil (Peter M. Senge)

The father of the learning organization, the most outstanding new management guru.

The "fifth Senge core is stressed to systems thinking instead of thinking about and still thinking machines, and an understanding of dynamic complexity problem, find the solution to the problem of high" lever ". These include "self-transcendence" and "improving the mental model" and "establish a common vision," and "team learning," and "systems thinking" five management skills, attempting to practice through these specific approaches to improving humankind organizations overall operation of the "group of intelligence".

Henry · Ming Hertzberg (Henry Minzberg)

Manager role school Chief Rep.

Major contribution to the work of Analysis Manager, 1973, for the management of the real "fame. The book reveals the three main types of roles: interpersonal roles, the role of information, decision-making role, carefully inspected the Manager's job and the great role in the Organization, and how to improve management efficiency provided for managers.

And reflect the strategic thinking of the five organizations, noted that today the most effective form of organization is informal, unshaped teams, these teams have frequent turnover, and when old problem gradually recede, new problems surfaced, the team's work will also change.