Keywords: leap forward to do marketing realm method from complex marketing expectations: to simple flying last September I wrote the title of the first article, from "Marketing Engineer" terms I made oneself the simpler the better marketing. After half a year now, I'm Shen Jing teacher's blog to read an article, "marketing is not complex planning simpler" article, I believe this is Shen teacher for many years engaged in the marketing efforts of profound summary. Read the full text, feeling his views and Shen, here, has continued to write the article. Simple, easier said than done is no easy matter, I still think that the "simple" is a State, without going through a honed and trial and error, not carefully study and summary, is up to the marketing realm. So I think Shen's simple and very people consider marketing is simple sales, but through their own efforts in essence summarize by. Do marketing first levels: at the mountain is the mountain, see water is water. Beginners marketing, simply think that marketing is to sell their own products, but many do sales for many years people think so. Why? because they did not realize that the essence of marketing, just saw one result is that the product sold. Marketing of the operation and management, sales just its results. Article in Shen made marketing concept: the essence of making money in the long run, sustainable growth. I also play in front of Lu how big hammer, I think Shen concept also narrow side in my idea, marketing is designed to let consumers consistently recognized and buy your product or service made in the collection of all efforts. Profit and growth is "business" of the results of the operation and management, and the process of achieving this result and the process efforts is marketing. If you simply put the marketing watch is a simple thing, that's naive, is not about marketing, don't understand marketing. See international marketing guru Kotler's marketing management "will know that marketing is not a simple science, light is his writings of this vertical marketing to China to study for more than 20 years. In theory, read the marketing management, understand the various aspects of marketing, and marketing process, but also in its guidance combined with reality, this is the need for real talent. Do marketing second levels: at the mountain is not a mountain, water is water. This is most of the marketing and the stage, lost, they are wondering exactly what kind of marketing is the most effective? learned point marketing theory, also experienced some market exercises, like using a variety of marketing strategies, in joined some terminology, this is the status of the marketing stage. However it is not desirable, in order to target them more fancy strategy, of course, even more confused. Confused? confused they use methods more they can't read, can't figure out exactly what consumers want. What is marketing? get sales promotion is not pulling the propaganda is not, the marketing seems to be a little iffy. What's crazy marketing perfect process and methodologies. Some people have a bit of marketing Foundation, we like to put marketing got like a huge project, from research to strategy and policy, organized and ignoring the most important point: profit.
Do marketing third levels: at the mountain or Hill, see water or water. After the first stage of the bitch and the second phase of the confused, finally understand marketing really learned. Mountain or Hill, water or the water, just because you can understand and use. This is Shen said that marketing is not complex, determine the objectives and the achievement of the objectives of the road as well as resources, and real. Marketing of these three stages, I think that studying with Wang Guowei "to describe the three realm" is the most suitable: last night the withered green trees alone looking to make the end of the world on tall buildings, wide belt she gradually nitch to Iraq with the pale, Hsieh it thousands of suddenly the man but in dim light.
No comments:
Post a Comment