Key words: targeted marketing strategy segmentation in the competition of despotic dominant pattern, with a clear competitive destination, locate the target product (one or several or even all those) market segment weaknesses, to develop targeted marketing strategy and integration resources market practice, we called targeted marketing. Targeted marketing to marketing objectives clarify, through effective targeted policies have greater market effect of the product imported cycles shorten and game changing, small is big in effective means.
Example 1: fighter shampoo
The fighter in the shampoo, Jackie Chan said: "after an advertising film, plus a lot of stunts, the hair is very dynamic, black, very bright, very flexible, the results of the audience would scold me, simply do not have this kind of hair to prove the above this is false. I say give me a try, then prove that they are herbal, but without chemical constituents, I spent a month, I feel very comfortable ... I want to give the audience, I exhausted after such a child, you run out of time is also. "This kind of focused marketing strategy, from shooting advertising stunt tricks starting, on all the television advertising of shampoo to combat, the fighter shampoo and other shampoo is completely separated from the interests of its commitment to consumers in mind and nature of acceptance, the effect is no consumer is called Jackie Chan, but criticizing other shampoo.
Example 2: the five cereals Dojo
Another targeted marketing of vivid case is already ruined by corn Dojo – Jiang Wen's words, "I don't eat fried food" and "non-fried corn and Dojo, healthier" value proposition powerful exposure and a highly competitive market, instant noodles from targeted marketing perspective, to include the Dojo is first fried noodle collectively as a specific objective, thus occupying the consumers through the dissemination of the mind, to establish their brand image, and successful in a competitive market and achieved a place in instant, despite later its due to this or that reason ruined, but targeted marketing strategy on its marketing role early success.
Targeted marketing is a value-based marketing strategy, is to find effective market entry point method, particularly for SMEs often produces surprise, small is big, it passed and clear goals (usually the market leader and well-known brands) direct confrontation quickly established an association with the well-known brands, reduce new product to market consumer awareness, improve marketing effectiveness.
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