Beijing Olympic arena of foreign Government marketing

Keywords: Olympic Games Government marketing economic cooperation of foreign government officials in Beijing, not only for styling and enjoy sports competitions. Olympic Games for them, not only means that sports competition. They are to seek more cooperation opportunities to expand sales in China and the world. Olympic Olympic Olympic!!! the world's eyes focused on Beijing! 8 August, an unprecedented Grand Olympic opening ceremony in Beijing National Stadium splendid curtain; 9 August, the largest number of entries in the history of the Olympic Games officially begin ... But the passion is not just hold on these fragments, since 2008, the arrival of the first ray of light, "Beijing Olympics" in the words of the powerful attraction that has attracted global attention. Attractive means opportunity. The national sporting elite, tens of thousands of sports, in order to be able to access the lips are the Beijing Olympics qualification and spell force competition; in business, Olympic sponsor and even non-sponsor of the Olympic marketing wars has nearly become, in order to make your own brand swept more eyes, innumerable outdoor, print, TV advertisements and spreading, conferences, receptions, theme activities lined ... The international political arena "Beijing Olympics" information also emerge, people are concerned about the heads of a decision: whether to attend Beijing Olympics opening ceremony. 31 July, the Chinese Foreign Ministry spokesman said, attend liujianchao Olympic opening ceremony of presumably foreign dignitaries in 80-bit number to 90 bits. Some analysts said that this number may be up to the Olympic Games. At the same time, the Beijing Olympics also attracts others have "special mission" foreign dignitaries, most of them are foreign government investment sector, Foreign Trade Department of Commerce officials, or some City Mayor-level officials. Their trip to Beijing, has a more concentrated public relations, with clear business objectives – from Beijing Olympic stage, showing the image of the country or city, local investment environment to attract including China, more foreign investment. This two months, from the international airport take the sudden increase in ocean faces, not only as a host of a blouse of foreign tourists, dressing of national Olympic team, there are more mobile Briefcase, bows to foreign government officials. Their trip to Beijing, not only for styling and enjoy sports competitions. Olympic Games for them, not only means that sports competition. They are to seek more cooperation opportunities to expand sales in China and the world. The opportunity to overcome prejudices on 31 July, UAE Vice-President and Prime Minister, Dubai Sheik Muhammad's wife Princess Haya walked down, feet at Beijing Capital International Airport red carpet — she became the first woman to attend the Beijing Olympic Games-related activities of international guests. From 31 July to 8 August, more of the heads of State or Government, on behalf of the Royal family arrived in Beijing. August 8, Beijing National Stadium has become the world's politicians the most intensive building – 80 + international dignitaries gathered here, to view the history of the unprecedented Olympics opening ceremony, review their national Olympic team, received the Chinese people, open, hospitable and warm. But before that, already has a lot riding on a special machine governments officials came to Beijing, and those who have been invited by the Olympic Committee of Heads of State, they seem fairly low-key. From the beginning of this year, the international set off a "boycott the Beijing Olympics," in Tibet independence of countercurrent, molecules, molecular and some human rights organizations Falun Gong's instigation, some stick to cold war thinking, racism, "China threat", awareness of the political forces are involved. This, from the Olympic torch relay are experiencing violence obstruction and "Cafferty incident" and other events. While the International Olympic Committee in Beijing has repeatedly stressed the "don't politicize the Olympic Games." But the arrival of many heads, that cooperation and dialogue, and ultimately overcame isolation and prejudice. Like Brazil's export and investment promotion Institute President Sandro · Teixeira said: "this is a close contact with the Chinese, the Elimination of international media bias. "For the world, in addition to maintaining good relations with China and the political influence, to Beijing also means that the good cooperation with China, as well as the prospects in this international event in the development opportunities.