World marketing comments (http://mkt.) From 31 October 2006, 242 days just past, dongsheng founder guojiaxue (below) is the turbulence of eight months. After eight months after the battle, dongsheng guojiaxue said, dongsheng the setbacks than who gave him the investment 10 million, 20 million funding more strategic significance. Slowly in from the predicament of come out, decided to guojiaxue go on a road with once upon a time different.
Pharmaceutical industry movers and shakers of the merger "chariot"
Familiar with the history of people roughly dongsheng have such an understanding that success to skilled dongsheng marketing strategy, fame to frequent capital operation. Guojiaxue, a graduate of normal school Ankang, Shaanxi normal university students, in China's medical industry movers and shakers. When Guojiaxue borrowing Associates aluminum industry, acquired Hubei qianjiang pharmacy, drug use road into the cloud, he acts like a skilled magician, feel dongsheng of merger chariot is invincible.
Dongsheng 1999 $ 60 million acquisition of listed companies in Qinghai and Tongren aluminum renamed "dongsheng technology", after five years, dongsheng Basic has maintained a once a year and the frequency of large mergers and acquisitions. In November 2000, the acquisition of Jiangsu Qidong dongsheng gaitian force pharmaceutical co., Ltd. 80% of the shares; in August 2001, dongsheng acquisition of Qinghai pharmaceutical group co., Ltd. 52.90% stake; in April 2002, dongsheng acquisition of Zhuhai lizhu group 12.72% stake, after and occupant South Zhu Baoguo launched lizhu battle; in June 2003, dongsheng acquired Hubei qianjiang pharmaceutical co., Ltd. 29.51% stake, has become the de facto control; in September 2004, guojiaxue stationed in Yunnan baiyao.
Through years of development, dongsheng in the pharmaceutical industry to build out a considerable amount of products: band-aid, gaitian force, Rubio yan, white, letter, four seasons and three yellow and red beads and Jing, guilingji, etc.
Beyond that, in the macro-control of the first year, dongsheng was Bank compression by nearly five million of borrowings, which is a going concern, especially as this expanding dongsheng, combat is fatal. In financial straits, dongsheng large amounts of debt.
It is understood that the structure of the corporate debt, dongsheng, mainly short-term liabilities accounted for 98% of the total, while long-term debt and long-term debt ratio of only 2%, the crisis comes, the debt structure increases cash flow more difficult.
Life in the darkest of two days
Guojiaxue to 31 October 2006 and November 1, its called "life in the darkest of two days," today, guojiaxue can clearly remember during these two days of agony and despair. Company in charge of the Office of the Board of Directors, said: "the two-day company all phone was capped by a Shanghai's shareholders to the company on the phone that must see the Chairman of the Board, but to us that the President must call him back, and I will have to call him back, if I don't call him back, he was naked in front of our company. ”
Notice the query dongsheng technology, 31 October 2006, a total of 4 major announcements, of which two are "Dong Sheng technology co., Ltd. guaranty supplementary notice" and "Dong Sheng technology co., Ltd. shareholders ' funds and its solutions bulletin"; on 2 November, the "Dong Sheng technology co., Ltd. on the stock exchange notice" release abnormal fluctuation; 20 November, the SSE Announces "on dongsheng technology co., Ltd. and Chairman of the Board, the public reprimand guojiaxue decision." Since then, step on listed companies and shareholder accounts, and security of landmines guojiaxue and he single-handedly created dongsheng into danger. Eight months is too long, every day guojiaxue are reckoned to let dongsheng (right to dongsheng Xi'an high new headquarters) out of the dilemma. Eight months is too short, at the time of voids, guojiaxue to give yourself the remedies for each error. In this 200 nights, guojiaxue daily face is how to pack dongsheng crisis. 10-year-old dongsheng a misfortune from capital markets climb up in almost, almost 20 years of pioneering guojiaxue faces unprecedented credibility crisis.
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