Keywords: marketing key failure to Editor's Note: open for thinking and very good accounts of enterprises, no matter how high the barriers, we are not blocking the road. We do not need to move mountains, underground or heaven or side or left road or caught, it might be our best selling products in the channel. "Marketing means universal failure", this statement although inadequate, but tighter and more importantly, it is the reality of many enterprise voice! in speech, in the salon and Symposium, in answering the phone when I often encounter. Which are mostly SMEs in particular, the dramatically in 2008 in particular.
Notable "pity" is: we hear a lot of master classes, including real school, theory were; we learn a lot of good stories, the industry, the industry, this situation is, that kind of situation; we have tried many methods, has done a lot of effort including marketing investment. However, the effect is not ideal, as the "General failure" marketing tools?
I basically believe that this effort is genuine, also believe many result is not satisfactory.
So, why are there so many good theory, methodology, case and efforts, why not have the desired results? essence?
Thanks to the enterprises ' trust, we have the opportunity to further a number of "cases"--excuse me I use the word.
After extensive and thorough, I want to report the conclusions of one of the most simple, easy-to-you may laugh at me, even me throwing bricks. Nonetheless, I also want to report. See too many companies lost in a thicket of advanced theories, methodologies, case and creativity, really want to call: marketing not playing the "flower", marketing only the pursuit of a thing — that is, the "effectiveness"! this is even to be laughed at, is bricks and mortar hit is worth it.
The simplest and most basic missing? why it has become the universal nature of the "failure"?
Sorry, in order to get your consent, I need around a bend.
I would like to ask you: Li Hongzhang, Kang You-wei, Liang Qichao, Sun Yat-Sen, Chiang Kai-shek, why not let Chinese people really stand up?, led by Chairman Mao, why did the Communist Party of China? one of the most essential?
Please further reflection: Westernization movement, constitutional monarchy, the new democratic revolution of method or relied upon by itself was not enough theory? corresponds case not enough to succeed?
You do not agree?--Li Hongzhang, Kang You-wei, Liang Qichao, Sun Yat-Sen, Chiang Kai-shek, highly competent, very difficult, very hard learning at their most advanced case, and applied the most advanced methods and theory? and Chairman Mao led the Communist Party of China, it drew a lot of Marxist theory, such as the essence of innovation, but a lot of things, absolute is the "Chinese characteristics"! Although can see numerous ancient wisdom, including Marxism, but essentially creating a world without the ways and roads.
The result so different, the most essential?
To Chairman Mao led the Communist Party of China more than the other person know how realistic, flexible use!
For example, wool, etc. know better how China's biggest strength is the workers and peasants, not those intellectuals and people in authority; revolution most inseparable from their own armed forces (Sun avoid detours, Jiang worked understand) instead of warlords and even reverse the Emperor conscience; revolution needs to get the most out of the United Front, not the minority, wool, etc. better at judging, mechanical strain, more emphasis on research and flexible, and so on.
Fundamentally, to Chairman Mao led China's Communist Party to be successful, one of the most simple reasons: practical, flexible use! — which is exactly why I have a big bend it to say that the simplest conclusion — "marketing means universal essence of failure".
However, the "practical, flexible use," essentially any entrepreneur's maxims, why become a widespread deficiency?
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