Telephone marketing: the conquest of the customer in the first 30 seconds of opening statement

Keywords: telephone marketing gambit conquer customer skills telephone sales staff often like to say that they want to say, for example: a company, product, they think their product differentiators, they think their product will give the customer benefits, etc., but the customer does not want to listen to them. So in the telephone sales personnel to pick up the phone before, it is necessary to consider whether they would like to listen to customers, or even if the phone is just a waste of time and money, so the telephone sales personnel to learn how to make your own everything said to each other's hearts.

Have a story, there was a small country sent envoys to China, tribute has three identical gold, its craft sophisticated, vivid, the emperor was pleased. But this small State point unkind, sent messengers out along with the title: the three gold people which is most valuable? requirements can only be answered correctly behind three statuette. The emperor to a number of ways, to the national famous jeweler to check that the weight to see work that are exactly the same and cannot be resolved,? Messenger also waiting to go back on it, the great country, not even the little things that can't? Finally, there is a change in her old Minister says he has the solution. The emperor will Messenger please go to the main hall, veteran have answers to hold three straw, insert the first gold human ears, the straw from the other side of the ears out; insert the second gold, straw from the second gold human mouth directly fall out, and a third gold, after falling into a straw into the stomach, what ring for nothing. Veteran said: the third most valuable gold man! Messenger silent, the answer is correct. So someone listening to only one ear, ear into the other ear out; so others heard only when a megaphone, ears, mouth spread out, and did not hear the heart. Both are just plain dumb. If you want to say of value, you must speak to each other's hearts, say so there is no waste, to hear the heart to also have a value.

How can I speak to each other's hearts like? that is to say the customer want to obey. Customers want to hear what? customers want to listen to his interest and benefit to him. So what is the customer want to hear? these words are all customers want to hear:

First, how to improve performance

"You as a company's boss, I believe your problem to the company's performance is a concern?"

"Many of corporate sales manager will be to improve the performance problems hurt minds, if you only need to spend 10 minutes will be able to resolve this problem, you like it?"

Second, how to save money

"If I tell you, your company next year may save 20% of the expenses, you must be interested in it?"

III. how to save time

"If there were a way you can now save every day on the basis of 2 hours, you will want to know, right?"

IV. how to make employees more dedication

"Many boss on the phone told me that the company has many employees not enough work, I really am sorry, and now how to enhance the staff's dedication to every business is important, don't you think?"