Jianlibao road map conjecture

A life of an enterprise who decide the fate of those who decided to enterprises? people trying to get from enterprise? this is an important factor for the growth of enterprises. In the fall of jianlibao equity dispute behind interests, different backgrounds, different location in mind, they are bound to the jianlibao road map. In the event of truth is not yet jianlibao white of today, to do their roadmap for the guess may be very far from the truth, perhaps it is the truth, perhaps the truth can never be known. As a concern about the growth of the firm's Web site, we tried to pass some conjecture to determine the fate of the enterprise, jianlibao to observe their struggle on the harm to the end of an enterprise.

Lee knit roadmap

Lee knit, once in a long time, he is jianlibao, jianlibao is Lee knit, jianlibao grow before the year 2000 on the road, jianlibao road map is Lee knit personal career road map. Despite the fact that for some people disagree, but the sound is a disturbance of the faint, Lee knit jianlibao made step by step, China's most influential brands and enterprises on Sanshui jianlibao contributions, those with personal desires, stereotypes, unbalanced and jealous of interference cannot confidently become Lee knit the dictatorial, prevent the loss of national assets at all times. Since that time, Lee knit Roadmap Roadmap with Sanshui Government yet serious differences, and they were just jianlibao company, stronger as more goals of Sanshui tax under continuous friction.

Enterprises is essentially? property dispute not adjustable and will inevitably lead to Lee knit and Sanshui are redesigning their jianlibao road map. Lee knit like a permanent workers, at home, she gave birth to her baby, naturally rich adoptive families, and for the course of doing their own child's nurse. He always put the jianlibao when their children, disregarded Sanshui Government are the parents of jianlibao, despite his excellent because children get many privileges and tolerance. For this reason, over a long period of time, Lee knit is not too concerned about property rights issues. When the children grow up, issues surfaced that Lee knit found himself however is to serve the long-term jianlibao! so he began to design their own roadmaps.

Lee knit the roadmap: promote jianlibao "stock reform", in accordance with his will reduce operating jianlibao company financial image à à destruction Sanshui Government of equity transfer plan à realize MBO or employee stock unit à become real boss jianlibao.

Later we know Lee knit did not complete your own road map, turned out to be a victim of Sanshui roadmap, recently uploaded will be back at the invitation of Sanshui Government, do not know whether he is still looking forward to finish their roadmap?, is he still a chance? he will once again become the Sanshui Government road map of the checker — just gloss pawn? well, Sanshui Government roadmap will be like?

Sanshui Government roadmap

Sanshui need jianlibao, Sanshui needs a strong and sustainable for many local government tax, of course, Lee jianlibao Jingwei period, Sanshui Government were turned over to the profit and labor placement, even may also have some people's interests. Therefore, Sanshui Government's ultimate goal is to keep the jianlibao eternity. To achieve this goal, Lee knit is probably the best choice, but not enough to tame, Lee knit not tame person who will not be available. However, if the enterprise became Lee knit etc private enterprise, and government relations main taxpayers and local relationship no tame no tame; however, Lee knit the purchase of enterprises, such as internal than outsiders is much more difficult, even if the parties have no quarrel, MBO is also full of variables and constraints, need for compromise, compromise MBO of results are often the loss of State assets, (not necessarily all loss to Lee knit,) this is a crime, if not because of the acquisition of height dispute transparency or more sounds or even interest advocates involved, this crime can be covered up. Jianlibao this if it does not exist, so the jianlibao MBO is impossible.

Sanshui Government need to map, but the Government does not have a road map, the Government's experience is the touched stone River. This experience in some government hands will terrible process, like a man carrying a bag with sides of the River, he may have touched the stones over the River, ashore and he finds himself back from an empty pocket.

Sanshui government abandoned after Lee knit the first action is to be sold to Zhang Li Bao. The successful acquisition of maybe Zhang and his Lee knit and Sanshui Government commitment on both sides, this is way down the line. The Government has betrayed the equity, why was also the whole down Lee knit? this is a puzzle of the track. With rumours of Zhang commitment to Lee knit 10% stake in the or and Lee knit retains the Chairman of the Board of Directors? Li knit is subjected to a liquidation or administration of Zhang's end or Lee knit is a new shareholder of seesaw eject?, Zhang ' quickly master jianlibao perhaps in Government and Lee knit played seesaw between? ripe, gently lift the projectile flew a, a radiantly arms. In short, Lee knit on suspicion of Lok Ma in District 3 million double puzzling.

Sanshui Government's second action is to play with Zhang. Sanshui Government may think not that the culprit was Lee knit, the reality is that new partners more disagreeable. Anti-Lee knit to jianlibao money purchase jianlibao without protection against Zhang who used the money he acquired jianlibao, found that Lee knit to industrial investment in the funds transfer, but no preparedness Zhang are capital operation of capital transfers. Sanshui government relations with Zhang are baffling, first is Zhang's purchase price that suspicions, if prices are low and Lee knit, so why not only stressed MIA audina Sanshui pay part of the acquisition, but wish to go back to Zhang made little mention of? Secondly, Sanshui Government after the acquisition in Zhang why tolerate jianlibao authority does not have its own strength but later strongly interfering? in puzzling relationship between surface is some phenomenon, first Sanshui Government and wish jovisa consistent makes Zhang lost control of the jianlibao, then let Zhang class, you can imagine the Government of Nunavut

Force is to be able to return to the main business of jianlibao management road.

However, I wish the jovisa took the baton and not own up production, less than two months out of the consolidated purchasing jianlibao rumor rumors, but this has not been Sanshui Government's reply. Can safely be unified in the jianlibao and, Sanshui Government on this matter also knew or even participate in it, but why did he deny it? I want to, first, Sanshui Government not ownership can be sold, followed by the Sanshui Government concerns of not who do shareholders, but rather how to let the jianlibao normal operation. The Sanshui Government and Zhang's position, and even with the best position of Slavisa is also different, jovisa also hope to escape from the jianlibao victory, otherwise no and Li zhida lightning-Agency.

So, why suddenly take over the Government Sanshui jianlibao? jianlibao really need master is not really the main investment money? meeting vote money in the Tin Heng? medicine Sanshui Government has recently established a new company in an attempt to achieve jianlibao cardiopulmonary bypass, it appears that in and compete for flowed North in the spring selling season, huge losses at the same time throw jianlibao. But why take administrative government intervention of interferring? debt owned shareholder resolution, whether new or old shareholders shareholders.

It seems that the Government or Governments of certain people on jianlibao otherwise arranged, it is said that this arrangement and Lee knit the back may be related to: first, the newly established company shareholders in addition to the local government, there are mysterious figures; the second is the resumption of the Group has two former colleagues who is Li knit; third, the local government requires the jianlibao back to Mia audina old looks (implies Lee knit period).

The Government's actions from the outset so confused, maybe it is not clear, the real clear people are those that capital player.

Zhang road map

Zhang roadmap the clearest, though he tried to get people not see everything.

Zhang roadmap: to negotiate the acquisition of founder background (founder in Sanshui located production plants do bait) à let wish jovisa money à to Zhejiang people's birthright jianlibao à bright name obtained identity à personnel adjustments, control jianlibao à try industrial (of sorts) à capital operation, transfer of funds (including investment back to I wish jovisa) à anti-inflammatory out power core, mystically à sell co., complete jianlibao trip.

He's basically completed this roadmap, trouble at first but then, Zhang's last step seems to be some obstacles. What barriers still can not see. For such a guess, Zhang may disagree, he always claimed to have feelings, jianlibao jianlibao is a good business, so he's willing to back Florida jianlibao? or, he was willing to accept audit and audit after Florida jianlibao? can be sure that neither the parties now to tell the truth, or at least didn't finish. However, it is clear that in person, so they are eager to sell the business, or given away. Good luck and give a very quick, so it does not say anything, also fully supports zhida. And Zhang gymnasts have not made, and that is he on ping an insurance and Industrial Bank of two huge investment to smooth from just days to go to his hands. Obviously, Zhang wished to adopt and the meeting of share transfers in the horizon, but at the check-out of stock on the second day, Sanshui Government has applied for a freeze on the equity of about Li Bao Zhang, resulting in meeting the new shareholders in Tin Heng could not be implemented on the proceedings, Zhang calculations also need back to puzzle. However, it is puzzling, wish, leaves two old shareholders and sinks in the horizon in Sanshui Government issued a statement at the same time, also began to accuse Zhang and Zhang pushed to the wind and waves, and tip Zhang began accusing zhida and force quite Sanshui Government, at the same time highly Lee knit. Let the person see Zhang and old good wish, ye what or who have been playing more closely, to see what is Zhang Li zhida collusive play escape by, or in collusion with the Sanshui Government set zhida.

Zhang with zhida contention were the jianlibao Football Club, if this fight is not a smoke bombs that this scruffy in outsiders Club there is also buried their secret hidden treasure?

Certainly, when financial truth gradually jianlibao informs, Zhang in capital markets, the benefits it is difficult.

Their road map

Zhida half complete equity acquisition was really surprising that no matter what interpretation is difficult to justify. If we say that some officials as Sanshui said is to help to escape, Zhang he, why doesn't he want investment by hot spring festival of profit to? and do not say this move of dangerous, he and Zhang's saliva lawsuits are difficult to explain; if, as he himself said, is to do business, why on this road water most jianlibao haze of time trip in? he really has a securities broker will give the true financial situation jianlibao familiar?

I wish jovisa with Zhang common store founder fail, perhaps two people with outstanding look forward to working together to go into the jianlibao, and in the common interest of the inevitable differences behind it, or that there is no consistent benefit, in short, I wish jovisa has his jianlibao road map, while his road map must not be industrial enterprises. Red Chinese too.

Eastern bloc in a field acquisition and takeover battle

World marketing comments (http://mkt.) the so-called "world xixi, all triumph; world rangrang, all profits to", recently, China Eastern Group should this strife is saying. China Eastern Group Holdings Co., Ltd. 1999 incorporated in Bermuda, jinxi steel is China's largest steel production and supplier.

Not long ago, orient group shareholder Wellbeing of representative figures, Group President and CEO of hanjingyuan claimed to the outside world, the second shareholder jiaxin holdings Chen ningning (map) forged signature of the agreement and the purchase of imported iron ore, proxies and get huge profit US $ 66 million, was arrested for embezzlement of shareholders. The so-called "iron and steel Queen" Chen ningning I is the first time through the stakeholders and the media that 16 may issue a notice to that be within 60 days, seeking financing to the other shareholders to purchase shares of China Eastern Group desires to work in the Eastern bloc,.

"The King of Kong stock steel" to play the "Queen" of iron and steel

For the in-fighting, two major shareholders group of Wellbeing and jiaxin holdings present while still competing, but their is conflicts seem to have more and more clear.

Forged signature a thing is true, there has been no conclusion, but a field acquisition and takeover of the battle is already listed on Mr. Doris Chen ningning and the new wealth of the rich list Regal Hanjingyuan staged between the real, the purchasing party Chen ningning existing 28.14% stake, and anti-takeover party hanjingyuan hands you control more than 44% of the shares. Allegedly, the two sides of Danny as early as the beginning of the Eastern bloc listing is closed down.

Informed sources said the Eastern bloc in 2004 was listed in Hong Kong, Chen ningning hope to gain access to its holdings, however, at that time due to various reasons, only got 29.2% share, become the Group's second largest shareholder. This was the start of the conflict. Hanjingyuan total said Chen ningning had set up a Council, is to become the largest shareholder.

10 December 2005 and 25 January 2006, qianxi County PSB group forensic Squadron and the Central received a signed "Wu" the misappropriation of hanjingyuan crazy problems reported to the State-owned assets, "the letter, two letter content generally consistent reporting, are known as" hanjingyuan in tenure, took advantage of State-owned enterprises, the use of a legal loophole, empty gloves White Wolf, blatant misappropriation of assets, in just 5 years by ordinary wage-earners into personal property tycoons Super billions. "

"If I had an accident, the business layer basically fight, jinxi co. becomes Chen ningning. "Hanjingyuan (map) has said. Jinxi steel is the lay of the land hanjingyuan-hand, from a loss of small plants into today's China top 500, really difficult. Of course, he is not so easy in an accident, not to mention the fact he has the backing of qianxi County Government.

In February, jiaxin aspect had directly on the stock exchange announcements, tips for acquisition of equity hanjingyuan and others. And 18 March, the Government of the qianxi County and jinxi co. employee shares shareholders publish the offer letter of China Eastern co., said that at present there are a variety of China Eastern Group, acquisitions are extremely necessary. But the report in May this year, there is no closed display report letter alleged jinxi co. loss of State assets.

Chen ningning obsession

Things have not concluded before the closing, Chen ningning still other issues bite tight hanjingyuan. Sea turtles, Chen ningning in capital market early on is a well-known figure in the Eastern bloc a bondage, her dedication and once in the Hong Kong women's richest man she has a spell.

11 April 2007, orient group bulletin, the company holds 97.6% jinxi iron and steel, in April 2006 to Foshan jinxi jinlan associated company of cold-rolled sheet co., Ltd (China Eastern Holdings jinxi jinlan 60% equity), provides maximum 1.5 billion credit guarantees. The guarantee is not a Board of Directors agreed that, with the approval of the shareholders, nor the Hong Kong stock exchange. Jinxi jinlan from February 2007 to bank acceptance form, to the relevant Bank 7100 million. To this end, the company's Board of Directors believes that hanjingyuan should have the primary responsibility.

Thus, Chen ningning seize this "credit guarantee undisclosed", the largest shareholder of the right to transfer shares hanjingyuan. However Luo Wen HKEx spokesman said, if you do have a Director to be responsible for, and may be publicly condemned, but under current regulations, compliance directors have no criminal liability. Therefore, it finally had to sleep on.

Accompanied by a series of events, both sides share battle also came into the white-hot.

Dongsheng battle guojiaxue eight months to survive in mind

World marketing comments (http://mkt.) From 31 October 2006, 242 days just past, dongsheng founder guojiaxue (below) is the turbulence of eight months. After eight months after the battle, dongsheng guojiaxue said, dongsheng the setbacks than who gave him the investment 10 million, 20 million funding more strategic significance. Slowly in from the predicament of come out, decided to guojiaxue go on a road with once upon a time different.

Pharmaceutical industry movers and shakers of the merger "chariot"

Familiar with the history of people roughly dongsheng have such an understanding that success to skilled dongsheng marketing strategy, fame to frequent capital operation. Guojiaxue, a graduate of normal school Ankang, Shaanxi normal university students, in China's medical industry movers and shakers. When Guojiaxue borrowing Associates aluminum industry, acquired Hubei qianjiang pharmacy, drug use road into the cloud, he acts like a skilled magician, feel dongsheng of merger chariot is invincible.

Dongsheng 1999 $ 60 million acquisition of listed companies in Qinghai and Tongren aluminum renamed "dongsheng technology", after five years, dongsheng Basic has maintained a once a year and the frequency of large mergers and acquisitions. In November 2000, the acquisition of Jiangsu Qidong dongsheng gaitian force pharmaceutical co., Ltd. 80% of the shares; in August 2001, dongsheng acquisition of Qinghai pharmaceutical group co., Ltd. 52.90% stake; in April 2002, dongsheng acquisition of Zhuhai lizhu group 12.72% stake, after and occupant South Zhu Baoguo launched lizhu battle; in June 2003, dongsheng acquired Hubei qianjiang pharmaceutical co., Ltd. 29.51% stake, has become the de facto control; in September 2004, guojiaxue stationed in Yunnan baiyao.

Through years of development, dongsheng in the pharmaceutical industry to build out a considerable amount of products: band-aid, gaitian force, Rubio yan, white, letter, four seasons and three yellow and red beads and Jing, guilingji, etc.

Beyond that, in the macro-control of the first year, dongsheng was Bank compression by nearly five million of borrowings, which is a going concern, especially as this expanding dongsheng, combat is fatal. In financial straits, dongsheng large amounts of debt.

It is understood that the structure of the corporate debt, dongsheng, mainly short-term liabilities accounted for 98% of the total, while long-term debt and long-term debt ratio of only 2%, the crisis comes, the debt structure increases cash flow more difficult.

Life in the darkest of two days

Guojiaxue to 31 October 2006 and November 1, its called "life in the darkest of two days," today, guojiaxue can clearly remember during these two days of agony and despair. Company in charge of the Office of the Board of Directors, said: "the two-day company all phone was capped by a Shanghai's shareholders to the company on the phone that must see the Chairman of the Board, but to us that the President must call him back, and I will have to call him back, if I don't call him back, he was naked in front of our company. ”

Notice the query dongsheng technology, 31 October 2006, a total of 4 major announcements, of which two are "Dong Sheng technology co., Ltd. guaranty supplementary notice" and "Dong Sheng technology co., Ltd. shareholders ' funds and its solutions bulletin"; on 2 November, the "Dong Sheng technology co., Ltd. on the stock exchange notice" release abnormal fluctuation; 20 November, the SSE Announces "on dongsheng technology co., Ltd. and Chairman of the Board, the public reprimand guojiaxue decision."　Since then, step on listed companies and shareholder accounts, and security of landmines guojiaxue and he single-handedly created dongsheng into danger. Eight months is too long, every day guojiaxue are reckoned to let dongsheng (right to dongsheng Xi'an high new headquarters) out of the dilemma. Eight months is too short, at the time of voids, guojiaxue to give yourself the remedies for each error. In this 200 nights, guojiaxue daily face is how to pack dongsheng crisis. 10-year-old dongsheng a misfortune from capital markets climb up in almost, almost 20 years of pioneering guojiaxue faces unprecedented credibility crisis.

Junk SMS: public annoyance enterprise's profit

● How can rely on junk junk complacency? SMS sale sell service and earn a profit, but willing to sacrifice what corporate social responsibility • can turn a deaf ear to focus wireless SP was? stop is warning • junk SMS everyone cries, Guangdong Mobile, Unicom Qi out hard strokes a tumor removed SMS, 1998 blockbuster Hollywood high-tech "the national public enemy depicts an scene — United States Security Council leader on the world of the State apparatus, abuse and crazy tracking Weir · Smith played the hero. Pervasive electronic monitoring, high-tech tricks abound with UNMOVIC struggled with anti prison for eye-opener. The film raises the awareness of the "monitored". 10 years later in 2008, a new term spam SMS so that each of us fall into a similar situation. "Now receive junk SMS, I more feeling helpless, on the one hand, in addition to remove I no way; on the other hand, I feel your personal data is not guaranteed. "White collar Miss Chen told reporters, from many junk SMS content can clearly feel the sender is informed of their income levels and occupations. However, in some way with SMS advertising business merchants, this was transformed into a "precise positioning" propaganda.

People and the law firm Chief lawyer Li Jun, the Red call junk SMS sell House selling cars to earn a profit, but the decline of social responsibility of enterprises, corporate brand value will undoubtedly form the strong impact. Recently, focus media subsidiary of subsidiaries focus wireless, seven junk junk SMS enterprise was exposed, sparking a universal condemnation of the spam message. "Annoying, helpless, but nowhere to run. "In the face of junk SMS you if there are, let's listen to use mass SMS promotion of businesses is how to think of the hosting cell phone business?" operators will then do you how to protect their own interests. Send a text message object for the "focus group" customers? 18 evening in response to the statement to the media that CCTV exposure that focus wireless rifa millions of records, accounting for 80% of the market share of junk SMS is not the case, focus Board Chairman Jiangnan Spring means that even if extreme and will focus both on wireless for all classified as unsolicited junk SMS to each cents calculations are 70 billion, the daily about sending 2000 million, will not exceed 2% of the market and our country every day. such spam messages total up to 10 billion, a year is 365 billion. Real estate, automobile dealers, financial institutions and educational institutions are recent readers told us reflect most "junk SMS maker". In this astronomical, their amount should not be underestimated is sent. Unlike traditional invoices, processing, sale and other undesirable information differ, these SMS are mostly advertising, but the majority indicated that the receiver is not to receive such information on a voluntary basis. Mr. Tao told reporters that his own cell phones can only save 100 text messages, daily light accept these spam will occupy more than half. This charming "content, although some of their useful, but most are disturbing the garbage. "Mr. Tao said that over the past three or four days to clear a SMS, now every day, for this type of advertising information can be called. However businesses are a different story. Aoyuan Group Marketing Department Mr. Wong said the company's SMS send object is ever their company seen real estate or call consultation with relevant products, the information is also sent to the customer to provide some promotional offers. China Everbright Bank Customer Service Department, Mr. Fu, believes that the company does not exist, send the "junk SMS" phenomenon. He explained that the company published information is a valuable financial information and send object is already in line for a financial services account for the audience, this information is for customers with a valuable service. There is no value who judged? there is no reason to love should be the message recipients themselves. Ms. Chen said, they have in the Tianhe city behind a cake shop provides a cake, a mobile phone number, but should be automatically recognized as a "Member", sancha five receive the cake store business information, very helpless. But her most headache is leaving any contact had to be cautious. "Make a cake has been eyeing up, so that each person usually will disclose personal information to place too much, let me very disappointed. "" Businesses such that words are not persuasive. "The telecommunications industry observers have pointed out, usually in Zheng Qiang Internet registration information, people often see" willing to receive by email our publicity information, "such option, users can select the" accept ". But SMS is not on the monitor so strict, feel free to leave a message, and no endorsement of any agreement, may also be automatically classified as a "Business Club", then to send advertising messages. "Such a regulatory loophole to be solved. "Zheng Qiang also pointed out that business, especially well-known enterprises in using SMS as communication tools should think twice before, in this spam message everyone cries, junk information will have a negative impact on the brand.

When customers have to pay money cheat?

For outstanding for a long time, occasionally pay some situations?

You must increase its efforts to let him have a little more, because the longer the time of, the more you ample funds on every business is a blood, blood there is no injection, or injected into it so little — and you'll always headed for a company as a whole is not any good, come across such a situation, very long time, there is a problem first of all, certainly is out on you.

Shouldn't let the money owed for too long, because the other company has a staff of swap, do not delay too long, I came across this thing I would do a time of relaxation by foot skeleton, because I believe you're going to be familiar with the company must first be familiar with his staff, from where you can get them a lot of valuable things, and they will treat you as a friend,

This intangible which tell you sweep away obstacles of debt, or even sometimes my customers they'll strike told me that some of the methods and ideas, but they see you have no heart, no heart, he will be treated as a phrase has nothing to do with him, but a heart he must listen to come with him has an associated key.

I would like to ask my samples by guests confirm OK, mass production in full compliance with the production of samples, but due to the customer the goods issue to the end customer shop there is a problem, they do not pay the purchase price was dragging us, will this case what should we do?

I did not understand what you said the power is in your mistakes or second processing? but it certainly is your problem, you must first put on a very frank with others representations to say the problem is how, in what remediation? because out of the question I want to solve it,

Because, after all, I do come out very hard, if you all don't give me that indeed reprehensible, you communicate with customer Frank, you must hold a mentality that problem out to you, you're wrong, you want to make him feel that you are sorry, the only way to find a good way, otherwise it is difficult to do.

Debt should be straight or beating about the Bush?

You can have many species, both of which I have used, depending on each other's way, you will notice that some guests, you're beating about the Bush equals is a superfluous. He will feel that you are designing or how, so sometimes you have to come to the point,

But straight after you use beating about the Bush, ultimately you reach a goal, debt collection purposes, in fact, I think it is a condition of your own in the face of their own to analyze the application yourself. There is no absolute only relative.

The other files for bankruptcy after liquidation, in which case we are going to recoup their losses?

This I think that there is almost no way to recover is to follow the proceedings, because the application for bankruptcy liquidation after is legal under the debt situation of urgency in accordance with priorities, this is determined by the law enforcement sector constant, so it's your bounces.

Development of the customer to have died in Madang alive Hospital of courage

Every business in implementing their business strategies, considering their own customer resource protection and use of it, in a long time, the competition for customers is the core of all marketing efforts, enterprises in use and perfect customer resources, protection of the old customers are more attention, but for some potential consumer customers did not raise sufficient attention, even a hands-off, also is not carried out a series of track and services, leading to a customer's value added power is missing, the market opportunity is also comparable to many.

Generally speaking, the vast majority of dormant accounts is a lot of advertising and consumer, the reason many of the consumer in the consumer and not wandering between consumption and need to further explore and develop so that we can grow and develop client resources, improve sales performance growth. There is a set of data, the potential customers of "hibernation" consumption is ready-to-consumer power 3-5 times, and even higher, and the mining of new consumer takes inputs are spent "dormant account" 8 times, so wake up your "dormant account" is a very important business behavior.

How to be recognized as their own "dormant account" wake up, you need to have sufficient skills and prepare for work, the work to be careful and be able to have considerable control provides the following tools.

Active links to enable potential customers to the foreground

Active links are consumer services work in general means for potential customers also need to establish effective mechanisms and methods of contact, we know, relatives and friends will need long-term move and liaison, relatives of the relationship is more pro, the customer is just like your own home, there needs to be long-lasting ways and methods of contact, contact's customer resource guarantees the necessary tools. /How to proactively contact, General Enterprise by letter by post, telephone communication, door-to-door services approach utilized in this, the establishment of an effective consumer files and service approach, using regular periodic contact system, encourage consumers to become a member the higher customer loyalty. Apart from some general approaches, you can use some of the more subtle ways, such as contact with consumers interoperability, organized into a collective, in an effective, capable of ensuring the organization under certain conditions, to keep in touch with the enterprise, to produce results.

Active links with proactive is the consumer a stimulus to customer care on the customer need to consciously think of, to make the client feel at your side so that the customer consumption habits evolve with your business-to-customer requirements for transfer, the purpose is to put the customer in the foreground, meet the needs of the effect, the effect of both sales, or promotional or participation, will be effective for the customer. Special needs reminding that in active contact ways to pay attention on, must not blind links, so as not to disturb the customer, the unnecessary trouble to focus on the customer's attitude and service quality, in touch, be sure to think customers are thinking, advance details of the anticipated customers, and constantly improve, only well-prepared before action.

Special reminder, concessions and bribery---

Remind the customer is an effective method of comparison utility that makes the customer feel have the emotion of a caring, thanking mentality will arise, in particular, to focus on the reminder on customer care, to feel is to customers own tailor-made, on very rare opportunity, and give full play to the special role of the general practice is to offer news clients, enables customers to measure consumption value, at the same time through the comparison of practices to touch up and down, not a customer, while doing a bribe, it is common for promotional work, but here are the main features of bribery against an individual, not collective, want to remind, through preferential and bribery of interest-driven, generate sales behavior.

In the preferences and bribery, the need to pay attention to the customers individual analysis and research, customer preferences and needs, the conditions of the bribery in appropriate benefits, the rare opportunity to get out to the customer, the most promising news for clients, put the interests of the need to drive to the customer, to achieve overall customer's gathering energy, resulting in a cascading effect. In order to make the effect more inspired, you can get the old customer information, play the best interactive effects.

Common marketing tools are always at the crucial moment of failure?

Keywords: marketing key failure to Editor's Note: open for thinking and very good accounts of enterprises, no matter how high the barriers, we are not blocking the road. We do not need to move mountains, underground or heaven or side or left road or caught, it might be our best selling products in the channel. "Marketing means universal failure", this statement although inadequate, but tighter and more importantly, it is the reality of many enterprise voice! in speech, in the salon and Symposium, in answering the phone when I often encounter. Which are mostly SMEs in particular, the dramatically in 2008 in particular.

Notable "pity" is: we hear a lot of master classes, including real school, theory were; we learn a lot of good stories, the industry, the industry, this situation is, that kind of situation; we have tried many methods, has done a lot of effort including marketing investment. However, the effect is not ideal, as the "General failure" marketing tools?

I basically believe that this effort is genuine, also believe many result is not satisfactory.

So, why are there so many good theory, methodology, case and efforts, why not have the desired results? essence?

Thanks to the enterprises ' trust, we have the opportunity to further a number of "cases"--excuse me I use the word.

After extensive and thorough, I want to report the conclusions of one of the most simple, easy-to-you may laugh at me, even me throwing bricks. Nonetheless, I also want to report. See too many companies lost in a thicket of advanced theories, methodologies, case and creativity, really want to call: marketing not playing the "flower", marketing only the pursuit of a thing — that is, the "effectiveness"! this is even to be laughed at, is bricks and mortar hit is worth it.

The simplest and most basic missing? why it has become the universal nature of the "failure"?

Sorry, in order to get your consent, I need around a bend.

I would like to ask you: Li Hongzhang, Kang You-wei, Liang Qichao, Sun Yat-Sen, Chiang Kai-shek, why not let Chinese people really stand up?, led by Chairman Mao, why did the Communist Party of China? one of the most essential?

Please further reflection: Westernization movement, constitutional monarchy, the new democratic revolution of method or relied upon by itself was not enough theory? corresponds case not enough to succeed?

You do not agree?--Li Hongzhang, Kang You-wei, Liang Qichao, Sun Yat-Sen, Chiang Kai-shek, highly competent, very difficult, very hard learning at their most advanced case, and applied the most advanced methods and theory? and Chairman Mao led the Communist Party of China, it drew a lot of Marxist theory, such as the essence of innovation, but a lot of things, absolute is the "Chinese characteristics"! Although can see numerous ancient wisdom, including Marxism, but essentially creating a world without the ways and roads.

The result so different, the most essential?

To Chairman Mao led the Communist Party of China more than the other person know how realistic, flexible use!

For example, wool, etc. know better how China's biggest strength is the workers and peasants, not those intellectuals and people in authority; revolution most inseparable from their own armed forces (Sun avoid detours, Jiang worked understand) instead of warlords and even reverse the Emperor conscience; revolution needs to get the most out of the United Front, not the minority, wool, etc. better at judging, mechanical strain, more emphasis on research and flexible, and so on.

Fundamentally, to Chairman Mao led China's Communist Party to be successful, one of the most simple reasons: practical, flexible use! — which is exactly why I have a big bend it to say that the simplest conclusion — "marketing means universal essence of failure".

However, the "practical, flexible use," essentially any entrepreneur's maxims, why become a widespread deficiency?

Do sales girlfriend too many admirers: How do I?

Keyword: sales girlfriend pursuers emotional love I is an emotionally wounded boy! she is a pig, warm, generous, beautiful, in Shanghai to do sales! I'm studying computer rooster, now in Hefei do UI design. After I moved to contact her to work, everyone in Hefei together. She also agreed with large packet parcel to Hefei, I make my own room she lives, her move to the next cubicle. For the first month is the best time, looking for work while also actively doing laundry for cooking, I was deeply moved by the vowed never to do her! but a phone broke the seemingly nice dreams, one day in the middle of the 3 point, her phone rang, I quietly get up would like to hear what people call her she could hear me! "noises, voices, 4 minutes of conversation quickly hang up. My first reaction must be a man! I entered the room asked her not and I say to you on the phone is not a man, she swears is a woman, I asked her what she said! the next day I played which midnight caller, the other is a very old man with magnetic sound, I asked him and my friend is what he says is the friend relationship! I said friend need to contact several times a week, and midnight also called, gas, he calmly say midnight calling is also very common, Ah, we often discuss things taught her some things (this is his exact words), home we had a big fight, she finally explained her friends in Shanghai, people 40-year-old child is fine, when in Shanghai about their family's care, the trough of her life to her a lot of help, I asked her what the important things, she didn't say! this thing so forgotten! I don't want to because a call to vote against her, I want to watch. This is buried in my mind the first shadow, from then on I will keep her phone and SMS, make me even more helpless is and she is often linked to at the same time, there are still a few man, from which later into endless quarrel!, of course, this also happens the other thing is I don't have the actual economic situation and she actually said that had cheated on her, this is my right, I said that marriage may not, buying a House and its outside also owe more than 2000 foreign account! quarrel also speak slander her words, she began to despair, I thoroughly, completely and I broke up. I was an emotional guy, but input is bullshit! I can't afford to lose her suffering under the famous rogue! to her mother, a call to seek her help! ultimately persuaded her mother she promised not to go under, but I write undertaking, she said she was not on the CBC, is she not this feeling, you do not want to let my parents disappointed! Finally I wrote! I don't want to let her so sad to leave, I'm also reluctant to this love! she and I together never lavishly, was a thrifty living! so I'm willing to change yourself. You have this feeling is what good ideas and observations? if you ask me, I have to say: this is a nice girl. Elegant and beautiful, deserted the fascinating world of the great Shanghai, ran to Hefei follow you have the "debtor", which is not living in debt is a good girl? "you say you are a" feelings get hurt, "boy, I have to say, she was a" feelings get hurt, "girl, but her harm any more than she hurt you. In fact, love a person, the most important quality is to understand the "accept", she has feelings, you agree, or exclusion or have no practical significance, one can do is "accepted", otherwise, you and she, not continue! also said that she used to work as "sales", this is an all day dining on interpersonal relationships, she takes than other girls have more male friend resources, no wonder, and many engaged in the sales industry people may know, learn to live with others "set of magnetic" is a very basic industry means that, if! pile these suits are to engage in a clear, each phone SMS to troubleshoot clearly, that's very tired, but if you persist in doing so, it will make you "collapse" of things must also be a lot!

As a boy, since like a girl, pretending to know anything about her past, in her view, this is her trust, she spoke in more love to return to you is also a kind of comfort, after all, the feelings of this thing, and not to see more clearly the more good outcome! you are nervous too small boy, which are often too uncomfortable. Now that there is no change in the past, the good looks to the future is the key, she is able to "accept" all of you, including your "debt" and why you cannot accept her past?! people change people's hearts, in love, woman is the same as you on her return, she will double, you are not good for her, she is also a double return. Want to always win her heart, you have truly respect for her, including respect for her past!

Beijing Olympic arena of foreign Government marketing

Keywords: Olympic Games Government marketing economic cooperation of foreign government officials in Beijing, not only for styling and enjoy sports competitions. Olympic Games for them, not only means that sports competition. They are to seek more cooperation opportunities to expand sales in China and the world. Olympic Olympic Olympic!!! the world's eyes focused on Beijing! 8 August, an unprecedented Grand Olympic opening ceremony in Beijing National Stadium splendid curtain; 9 August, the largest number of entries in the history of the Olympic Games officially begin ... But the passion is not just hold on these fragments, since 2008, the arrival of the first ray of light, "Beijing Olympics" in the words of the powerful attraction that has attracted global attention. Attractive means opportunity. The national sporting elite, tens of thousands of sports, in order to be able to access the lips are the Beijing Olympics qualification and spell force competition; in business, Olympic sponsor and even non-sponsor of the Olympic marketing wars has nearly become, in order to make your own brand swept more eyes, innumerable outdoor, print, TV advertisements and spreading, conferences, receptions, theme activities lined ... The international political arena "Beijing Olympics" information also emerge, people are concerned about the heads of a decision: whether to attend Beijing Olympics opening ceremony. 31 July, the Chinese Foreign Ministry spokesman said, attend liujianchao Olympic opening ceremony of presumably foreign dignitaries in 80-bit number to 90 bits. Some analysts said that this number may be up to the Olympic Games. At the same time, the Beijing Olympics also attracts others have "special mission" foreign dignitaries, most of them are foreign government investment sector, Foreign Trade Department of Commerce officials, or some City Mayor-level officials. Their trip to Beijing, has a more concentrated public relations, with clear business objectives – from Beijing Olympic stage, showing the image of the country or city, local investment environment to attract including China, more foreign investment. This two months, from the international airport take the sudden increase in ocean faces, not only as a host of a blouse of foreign tourists, dressing of national Olympic team, there are more mobile Briefcase, bows to foreign government officials. Their trip to Beijing, not only for styling and enjoy sports competitions. Olympic Games for them, not only means that sports competition. They are to seek more cooperation opportunities to expand sales in China and the world. The opportunity to overcome prejudices on 31 July, UAE Vice-President and Prime Minister, Dubai Sheik Muhammad's wife Princess Haya walked down, feet at Beijing Capital International Airport red carpet — she became the first woman to attend the Beijing Olympic Games-related activities of international guests. From 31 July to 8 August, more of the heads of State or Government, on behalf of the Royal family arrived in Beijing. August 8, Beijing National Stadium has become the world's politicians the most intensive building – 80 + international dignitaries gathered here, to view the history of the unprecedented Olympics opening ceremony, review their national Olympic team, received the Chinese people, open, hospitable and warm. But before that, already has a lot riding on a special machine governments officials came to Beijing, and those who have been invited by the Olympic Committee of Heads of State, they seem fairly low-key. From the beginning of this year, the international set off a "boycott the Beijing Olympics," in Tibet independence of countercurrent, molecules, molecular and some human rights organizations Falun Gong's instigation, some stick to cold war thinking, racism, "China threat", awareness of the political forces are involved. This, from the Olympic torch relay are experiencing violence obstruction and "Cafferty incident" and other events. While the International Olympic Committee in Beijing has repeatedly stressed the "don't politicize the Olympic Games." But the arrival of many heads, that cooperation and dialogue, and ultimately overcame isolation and prejudice. Like Brazil's export and investment promotion Institute President Sandro · Teixeira said: "this is a close contact with the Chinese, the Elimination of international media bias. "For the world, in addition to maintaining good relations with China and the political influence, to Beijing also means that the good cooperation with China, as well as the prospects in this international event in the development opportunities.

Transnational corporations "operation": set global standards in China

China is an emerging market into a mature market. In emerging markets, regulators are doing most of the strategic and operational decision-making depends on local circumstances; whereas in the mature market, excellence in execution is the cornerstone of success. Successful operation in China, you need to carefully assess how multinational companies in the global standards and successful localization customization required.

We found to be in China to achieve good implementation, is a set of common principles can be followed.

Principle 1: establish an extremely ambitious vision

In China, regardless of income or procurement goals, or net profit margin or factory utilization targets, or sales forecasting or delivery cycle, should all be set much lower than in other parts of the world goal of more daring.

Principle 2: regular and rapid relocation

China this country and its business environment is rapidly evolving. Vagueness and uncertainty and variability is this environment; learning capacity and flexibility is this environment essential life skills.

Principle 3: strict management, control

In China, a successful multinational companies have learned than in developed markets more rigorous management and control of relaxation to the more liberal than abroad.

Principle 4: like the attention to performance results as to learning

In China, guidance or training is not easy, this is out of the performance is poor and resource, and then configure the vicious circle of unique ways. Multinational companies operating in China began restructuring in China and headquarters of executives to get started in the change in planning change? schedule should order, first to develop the global objectives of the enterprise in China, and then clear the global strategy for enterprise in China.

Step 1: establish schedule

Executives must assess their own market position. If they want to become a winner in China, the first step is to embrace the determination to win and to develop transition schedule.

Step 2: establish the vision

Once the executives reformulated and cling to compete to win in China's determination, next to succeed equally important step is to establish the correct vision.

Step 3: make decisions based on realistic

You are making decisions should be based on the realities of actually seeing, not the popular false statement.

Step 4: adjust the application of the global process

Global system after some adjustments will be able to work well in China, and new custom system actually doesn't work.

Step 5: develop a global standard of excellence

Successful multinational also need excellent operational and financial global standards.

Step 6: will China operations into the global success of the enterprise will gradually move their business model in China, globalization in order to take full advantage of its own success. They'll rethink China in its global strategy, organization and operation of the role, and its integration into the world as possible.

The next few years, "application of global standards in China" this sentence may become "in China to develop global standards". We believe that with China's gradual integration into the global economy, China's best practices will become the global best practices, and vice versa. Must win in China, the world is lost.

SK-II turmoil: p mistake again with the "arrogant" for losing market

In the "the Ant and the elephant duel", p mistake again

Procter and Gamble's SK-II as the world's most luxury make-up brand of not trying to retain the youth of the petty bourgeoisie, middle class and wealthy woman Pocket "huyou" how much money away. However, in early March 2005, Ms. Lu of Nanchang fluctuated a really high, and fake, will join the Procter and Gamble v. Court. Nanchang commercial Department responded quickly, withhold part of suspected irregularities publicity materials and products, the Court also considered the case. The media have more is to follow up on the Web, "Procter SK-II defendant corrosive components," and "90.56% of Internet users believe SK-II contains sodium hydroxide harmful," and other topics also abound.

Due to the transnational giants crises slow, mistakes, triggered a nationwide consumer doubts and fears, brand image greatly damaged, sales have plummeted. As the saying goes: lawsuits difficult material, market first.

　　

Arrogant move to lawsuit

According to the parties, as in lvping memories using SK-II products of a number of adverse reactions, in consulting the service staff is only to be told: "and so exhausted after 28 days again!". May 28 days later, the adverse reaction worse. So, she went to the counter theory, results SK-II service attitude is unreasonable, even throw in a word: "would you like to go, where to go, it will go!". Ms. Lu of anger immediately to two grounds for prosecution:

1. false advertising: SK-II advertising on the claim that "the use of 4 weeks after your skin young 12 years, 47% reduction in fine lines," Ms. Lu after use, however, has not as advertising in becoming young 12-year-old, but a burning skin itch and parts. Advertising on suspicion of fraud.

2. violations of the consumer's right to know. In the LV and his client, Mr. Tang tore away that sticking with the product bottle adhesive Chinese description revealed that the bottle was originally printed with the product composition of Japanese instructions. Japanese label product constituents indicated that this SK-II tighten skin anti-wrinkle cream milk ingredients including chemical materials such as sodium hydroxide, sodium hydroxide, commonly known as "caustic" has the strong corrosive. Thus, Ms. Lu and Mr. Tang was of the view that is not in the product packaging shall be related components in Chinese, violating China warns consumers ' right to information.

Comments: because the service personnel of pride and prejudice, the brainchild of Procter was this. But after the consumers sue, p's pride and prejudice seems to be more. Procter & gamble did not go to reassure consumers, but rather plays itself into a "conspiracy" in the event of the victim, identified as "malicious speculation", or even alleged that behind the interest groups. Procter and Gamble's actions are built around the interests of their own company, so selfish, but will get media booed.

Retardation caused the crisis to expand

7 March, consumers suing SK-II. However, Procter was apparently not active control or boot media, but only to publish a statement, saying that "your products are double insurance guarantee its safety" and stressed that "the product manuals on product publicity support with experimental data. "Ridiculous is that its data support has come from the robot!

Until 11 March, Procter & gamble did not hold any media meeting activities, nor to the media provide newsworthy article information. As a result, p missed a good opportunity to fire, media speculation is looming, and ultimately become.

Comments: good, bad line doesn't go out. In a crisis of the first 12-24 hours, the message is the same as the virus to spread a fissile. high-speed mode The company must make a rapid response, and quick action, and the media and the public.

Star letter of solidarity with less than

In p being sued to make a lot of heated discussions, 9 March, fad SK-II tighten skin anti-wrinkle cream milk Hong Kong star Carina LAU email expresses its solidarity with, "I am very pleased to continue to support SK-II. ”

But as the agent of the plaintiff Ms. Lu, Mr Tang questioned: "Carina LAU's statement precisely describe the product in question. Tighten skin anti-wrinkle cream milk brochure, continuous use of 28 days, you can make your skin young 12 years, but its solidarity with the image of the night in the message view nor young 12 years ".

Comments: there are several star can believe? when a lot of advertising reward into bags to Ann, stars with "rhetoric" crying out for enterprises, the use of "fair" to convince consumers that use the "sweet" deceived consumers, use the "gibberish" deceive consumers. Lack of solidarity with the stars really trust.

Divert if empty

Crisis, Procter didn't go to try to solve the problem, but be smart and launched a series of activities in an attempt to transfer media and public attention, including the worldwide launch of public brand – "living, learning and growth", the Chinese public welfare first brand — hope project donated $ 4 million.

But whoever should end. The source of the fire did not fight, how can the fire under control?

Comment: actually, the public and the media often in mind already has a rod stalk, enterprises have a psychological expected, that is, what can I do my business will be satisfied. Therefore, enterprises must not choose confrontation and escape, the attitude is essential.

Unwilling to return to trouble

March 21, Henan today Ann "disclosure, Zhengzhou consumers fear SK-II quality problems, demands a return is refused, the decision to prosecute Procter. Numerous media reproduces this news, and on the safety of the questioned again SK-II.

Comments: crisis, the public will be concerned about two issues: on the one hand, the interest in question. Interest is the focus of public attention, so no matter who is wrong, the enterprise should assume responsibility. Another

The problem is emotional, enterprises should stand in the victim's position on the sympathy and comfort, and take practical steps to win the public's understanding and trust.

Skillfully argues sophistry meam

25 March, Procter publish open letter "to the media," says they SK-II tighten skin anti-wrinkle cream milk test results show that the indicators are consistent with national requirements, there are no quality problem.

Meanwhile Procter reiterate: sodium hydroxide is the cosmetic industry one of the commonly used components, when the component is used to adjust the pH of the skin care products, China and Japan, the United States, Europe and other relevant laws and regulations of the market are not required in the product packaging are specific warning marks.

For Nanchang city administration on Procter & gamble SK-II tighten skin anti-wrinkle cream milk product brochures in the definition of "is not clear enough," and "description of the experiment data is not comprehensive," and other findings, p said: "for Nanchang city administration of such findings, p acceptance. Also hope that through this letter to consumers on product brochure of omission occurs in sincere apologies. ”

April 1, Procter to Nanchang, Nanchang trade sign ¥ ·¨ðë5èõäúèï· £ city administration pursuant to provisions on Procter made $ decision. But remains outside the co-organiser cheep well its word, the ambiguous.

Comment: see clearly is a violation of the consumer's right to know, but to "the law does not require" strategy, what responsible attitude? see plain is intentional, even taking the words "omission" touches on what a sincere? public will react to these words do? — the unrepentant!!

Persists into trouble again

Procter admitting on SK-II tighten skin anti-wrinkle cream milk with a description of the experimental data is not comprehensive enough, and deactivate it product brochure. But luck is not on other products ads make modifications.

7 April, Wang to Commerce reporting p SK-II advertising fraud consumers. Wang in the reporting material that Procter & gamble published SKII skin care cream sauce ads "can zoom in on the old power 2 x, 3 x zoom whitening effect, the effectiveness of 4 x magnification moisturizing" refers to a variety of data does not indicate the source, and obviously there is no basis in fact, in violation of the law on advertising People's Republic of China pursuant to section 10 of the regulations.

Comment: since being grabbed a braid, why not put all the braids were cut off? p might really want to reflect Mr. Zhang ruimin's words: "never scared, always walking on thin ice"

A single spark can start a prairie fire. In the news so developed today, a little bit lapses by enterprises was enough to kill. In the face of public opinion, the enterprise is fragile. Crisis management is the most important principle is to proactively manage the crisis.

In the "the Ant and the elephant duel", p swing out officially, with consumers in a summary court. So justly, appears to be ill in order to correct community as the wind, but forgot to three strains of "won the lawsuit, lost market".

Mengniu change "fast men and" how to copy the "super"?

World marketing comments (http://mkt.), after the success of the Super girl, Hunan TV this year has introduced a fast men brand, but now Super girl series brand has come to an end and honeymoon period, mengniu and "fast men" name does not have the characteristics of the "super", so the title of the fast men have become so complex.

"Don't leave on Saturday, I came to Changsha, Hunan, invite you to dinner. "On 3 July, Hunan TV Chief Editor and advertising director Vincent Xu Wen received a short message from the customer. Written by Jen, shining, Vice President, Group Director of media to make the party lisong. Long ago, the customer's title of "happy boys" has become at the same time period the ratings and the highest market share.

Vincent Xu wen said these words, but proud: "shining with renhe definite title sponsor only took a week's time. "Customer trust, and we will try to spread their brand, but also acts to the second question. ”

Select sponsors prefer faster Enterprise

Continuous two-the title of the "Super girls", mengniu's marginal effect started decreasing, both parties no longer intends to continue. Initially on the Super boys "of the title, Hunan TV has been working with Pepsi-Cola. However, the name has changed, "fast men" can extend the "Super girls" brand? can market acceptance, which is the risk of accidents. Pepsi-Cola had hesitated, need to reassess the value of the title. But at this point, because the approval was late, Hunan TV time is very tight, although the Chang-Lin Ouyang under claims and not worry about title sponsors, however, the "speed" has become a key word search of the title sponsors.

On the "fast men", the title sponsor is the commercial chain, the most important. As Vincent Xu Wen, the sponsor will build together with the Hunan TV "fast men" dissemination platform is not only the relationship between advertisers, more is the brand partners. In the "Super girls" mengniu sponsors, in addition to capital investment to Hunan satellite TV station, also input a number of times the cost of capital in naming their own sales channels on the promotion of "acid yoghurt" and the "Super girls".

Now that is a partner on the fast men, the choice of what kind of sponsorship is also in the choice of influence. But before the fast men, renhe not big brand companies, this is located in the central part of the enterprise in Jiangxi province, in local or non-mixer.

But the text is not fan Xu. "You know, we do shows often non-conventional game creation. So we choose partners, in addition to the brand enterprises, also have a preference for that kind of like the same rapid growth of mengniu. We not only sell advertising, but also to each other in the planning, creation, implementation of a package of providers, and this is the top priority. On the stock market "renhe after a series of actions, then also need to elevate the brand. In fact, early in 2006, renhe's advertising investment in the country has reached 1.8 billion, this is equivalent to the previous year's sales by 20%. But by 2006, its sales rapidly rose to 15.8 billion. One shiny drop eye lotion 1.6 billion in sales.

However there is also a fan Xu, bottom line, sponsors and programs must be fit, in his view, this is the ultimate win-win cooperation. Both parties have a combined with point, everyone good coordination, publicity seems to be combined with a very natural, implantation of advertising in order to be appropriate. However, the combination of points you can plan and creative flexibility. "Sour milk" is for girls, so products can fit with the "Super girls", "sour sweet is my"; Gillette's sharp and "who is the hero" is a combination, which is a combination of product properties; there are also local a "openings laugh" alcoholic products, lantern, the customer's advertising is set to password, the "lantern joy will, I have to say laugh".

Hunan TV cooperation with renhe from renhe title "shiny new anchors", renhe products from consumers have no knowledge to achieve a market share of no. 3.

"So we are in cooperation with fast men, diluted drops Product entity, while strengthening its brand attributes. "Fan Xu wen said, the initial" happy boys, singing loud "slogan, also changed to" happy boys, singing the shining. " In the fast men during competition, renhe also launched renhe shining tooth Kit.

Towardly lesson: don't use 100 m speed Marathon

World marketing comments (http://mkt.) "A city should be able to support a 50 million to 80 million in annual sales of real estate companies. Sales to reach this year shunchi 40 billion, our long term strategy is to be done first in the country, also is to exceed all men, including Chief Designer. "If towardly China Chairman Sunhongbin can forecast 2007 own shares in towardly left 5.26%, we would rather believe sunhongbin will accept" development too fast on certain risky "point of view. 23 January 2007, with the Hong Kong Lujin-the acquisition of holding towardly A94.74% stake, towardly "great leap forward"-style development can finally come to an end. Next, we will from towardly Rothschild China holding AG development caused the end to end up being acquired, in the case of conscientiously sum up development and speed of dialectical relationship: towardly Rothschild China holding AG: business start-up time: 1994 entrepreneurial city: Tianjin enterprise type: one of the nationwide fangdichanqiyejituan scope of business: real estate development and property management qualification: Ministry of construction level qualification sales area: 530 million square meters of land reserves: 700 million square metres of development areas: Beijing, Tianjin, Shanghai, Wuhan, Suzhou, Luoyang ... Annual sales: 2003-02: 40 billion yuan; 2004 yearly: $ 8 billion RMB in the implementation of the project: 57 total sales: $ 27 billion Hong Kong Lujin-co., Ltd.: established: 1994 headquarters address: time to market, Kowloon, Hong Kong, China: in July 1996 (Hong Kong) company type: Highway investors and developers perform project: 19 toll roads and bridges project development zone, Hebei and Guangdong, Shanxi, Anhui, Jiangsu, Guangxi, Henan development milestone: 980 km towardly: start-up 1994, sunhongbin to second-hand housing agency started a personal venture.

Beijing Olympics: Samsung China second start of the key turning point

In Beijing the high places, Wang Dong has its own a villa. He has always been proud of himself and Samsung, and although he only Samsung Electronics in North China, a small agent. But he caught up with Samsung's force of good.

2008 Beijing Olympic year, Samsung beat out the "second" slogan, and IBM, HP, Lenovo, Dell divides into the potential of more great enterprise business market. In the field of consumer electronics has already achieved a number of the world share the first of three star, one of the pioneering force already have "weather, geography, people and". In the Chinese market, Samsung's thousands of agent it is for this cause in order of first pioneer.

Agent life change

In three weeks, and Wang Dong-like agents have thousands, not including nationwide agents and third-tier cities. In the past these agents task is a single, is the promotion of Samsung's consumer electronic products.

But from 2007, Samsung to a single consumer products are sold mainly to the consumer and business class with two legs. Samsung's sales channel reorganized, many agents are classified in the "commercial" channels, more agents continue to be "consumer" product agent. With constant and Samsung products, sold to enterprise product and market the product is not much difference, the difference now is increasing, printers, laptops, mobile phones and other products of the most obvious, business class products are more focused on the needs of enterprise customers, and trendy products are considered public needs.

In Wang Dong, Samsung Electronics in China's consumption, business policy changes is only starting from 2007. At that time, Samsung Electronics was dug to Associate Vice President of qujingdong, as Samsung Electronics partner marketing Vice President. Qujingdong in Lenovo for the key client Department of marketing has helped make, Samsung will China market business marketing to qujingdong, is determined with a win.

Qujingdong Samsung change

And past Samsung Electronics in the field of low-key style business, to develop the qujingdong is referred to as the "second" Samsung-business market, this market is still unknown, he must be business market in China go every step and tell consumers without reservation. In his view, Samsung Electronics in mobile phones, monitors, printers, notebook and other products have an excellent reputation, the key issue is to let businesses more enterprises know that Samsung have tailored industry solutions and products: 7-inch integrated all fashion feature of notebook, the world's smallest color laser printer, print speed the fastest A4 digital duplicator, cruising a month not charging Notebook battery technology and more.

Although there is already a big Samsung Electronics brand influence, a significant number of core technologies, 2007 more 90 billion investment to Samsung Electronics products, which can be obtained from industry promotion Samsung products and industry solutions for the road is still uneven, the market has been carved up walk 2007 54 billion IT service market by IBM, supply chain management of Dell and HP Waterloo Road, Lenovo and other Giants have occupies a considerable market, in order to enter the commercial market, Samsung's resistance remained.

Qujingdong on this market confidence in the firm. He assumed office beginning from the start with recombinant channels, the establishment of a fully independent channel architecture, "because business customers and end consumers, Samsung business market must have independent channel partners. In 2008, the partners will develop to 2000. ”

Create business channel means that Samsung from product development, production, manufacturing to marketing and pricing strategies, marketing, circulation, the entire chain each link you want to change. In 2007, qujingdong have Samsung Electronics completes the whole industry chain changes. In the product line has been divided and combinations, in the value chain of each link is built for two types of client mode.

The Olympic Games of luck

25 March, qujingdong and more than 300 agents from North China region together to discuss plans, he encouraged him to agents to agents of agent conditions make Wang Dong, who encouraged. They look after three weeks, the agent is the success of Samsung products for their career stakes maximum bet.

In 2008, led by qujingdong Samsung product marketing team is faced with a golden opportunity: Samsung Electronics Olympics TOP sponsor will become Samsung Electronics commercial market precision farming, to break new ground in boosters.

With the Olympics, Samsung Electronics has as its capital airport T3 terminal building offers 1200 big screen LCD display system and other related equipment, and with partners provides airport public information publishing system; there are 10 line Metro procurement project, five-star hotel procurement project, some Olympic events reported in the media equipment purchase agreements, these projects are open for Samsung commercial market for a good start.

As Samsung global headquarters are expected, "to business strategy, product realization to the world's top IT companies leap." In the commercial market representation Samsung consumer electronics business in the past, this ideal has become qujingdong and thousands like Wang Dong as in selling a line of agents are real action.

Modern direct marketing managers must have the amazing ability to learn

More and more businesses focus on direct sales of this model, and even to direct marketing companies in transition, which prompted the entire direct marketing industry talent demand atmosphere intensifies. Especially outstanding direct sales manager, the value in the millions. And traditions of professional managers, excellent direct marketing managers are pitiful. At the same time, the direct marketing business and direct managers trust between, are recognized as very low. Direct sales manager of "original" so that the current environment, domestic direct selling industry managers what type the entire direct marketing through environmental analysis, it is not difficult to find, the current main domestic direct sales managers are the following types: 1. comes from well-known foreign MLM business executives, such as Amway, Avon, cross-marketing giants. From overseas, have high qualifications; years of direct selling company senior management experience; many years assisting large multinational companies to develop the Chinese market and accumulated a great deal of personal resources, salary generally millions. These are such direct sales manager features and advantages. 2. the successful reseller transformation to direct sales manager. And first class direct sales manager, this type of Manager from education, quality, management experience, teamwork ability, long-term strategic planning, thinking, and so are vulnerable, but more familiar marketing environment, local experienced, can be attributed to "guerrilla" Legion. 3. from the traditional industry executives left the Manager. These managers have extensive experience in enterprise management and long-term development of the direct selling industry concern, focusing on the business strategy of long-term planning, but the lack of direct industry experience enables them to handle up to flexibility, response is not sensitive, thus requires a longer period of adaptation. 4. who was the boss (investors) and direct sales manager. This type is divided into two types, if the boss is very familiar with the direct marketing industry, the operation will compare shunshou on, otherwise it is touched stones River, need a lot of trouble. Above several types of direct marketing managers across the entire direct marketing company in China, in an enterprise environment play an important role, but the leading direct marketing enterprise go-to "sound" of it. In the management process, not too much emphasis on direct sales of this model to the neglect of the corporate strategy, corporate culture and system of construction is not a direct sales company boss virtuous communication and policy consensus unless resulting waved. Since the trade house, Ltd Shenzhen haiwang broke as health house CEO van Yu-Lin took office after the sudden resignation of 88 days, direct marketing manager frequently quit news constantly, this strongly hit the image of direct marketing manager, marketing manager of quality gradually to the outside world. Education on missing create internal direct sales manager people become market a line of touch up the roll-out the rash, the lack of systematic discipline basics and on the experience of analysis and synthesis, makes these direct sales in the run-up to direct sales manager, breakthrough ideas, ideas for bottlenecks, to have a good understanding of business strategy and culture. And frequent job-hopping, vanity, and immature external environment, making numerous direct sales manager insurmountable mood disorder to standstill.

Tell your telephone sales of ten small know-how

With the development of e-commerce, telephone has not just communication tool, has become the marketing, business development and important tool. This article will tell you how to telephone interviews in effective boot client, get the information you want to achieve sales of small skills.

1. first of all, you must clear the purpose of this phone interview, want to know what you think through what this phone interview.

2. before you call, you should achieve the expected goals of the design process, you can prepare a list of questions and answers may be prepared.

3. can a company or organization of multiple calls, not only can help you find the right interviews object, can also help you understand the company's operation mode (for example, the project's decision-making process, purchasing process, etc.). If you need to make many similar enterprises of the same phone, this information will help a lot. The human resources department, Chief Executive Office, the Purchasing Department, investment Department, etc. can be carried out their first contact with the sector.

4. Select a company of high administrative departments (such as the President's Office) began to telephone interviews is a better choice. Because the company President or CEO Secretary will normally be clearly know what Department in the company or who is responsible for such work. Taking into account their work are very busy, come straight to the ask a question is a good choice, for example: does your company who is responsible for ... ... Work?

5. If you are from a higher position (for example, from the President's Office) to get a lower position of the contact information at the beginning of the interview, you should tell the higher positions or positions to enhance the credibility and importance of the interview. For example: your company Chief let me call you, look ... ....

6. in your personal and company's brief introduction, you should first consult the respondents of the license, and then enter the phone interview of formal content.

7. If the respondents are very busy at this time, as far as possible, and respondents agreed time the next interview. Conventions should be used selectively, such as the use of you at our next interview make it tomorrow morning or afternoon?, is a 2-point or afternoon?.

8. telephone interview with ongoing attention to listen to background music phone, for example: ringing the doorbell, someone spoke, and so on, you should ask the respondents would have to go out of the deal, this shows that you respect for respondents.

9. improve your ability to ask questions and listen. By asking questions to guide your telephone interviews, the respondents answer correctly understand customer intent, including voice-overs.

10. Finally, and most important. We must have faith and perseverance, keep it up and you will be able to find the information you provide to or purchase products.

Wanglaoji: a successful seismic event marketing

Keywords: wanglaoji earthquake donations event marketing Editor's Note: wanglaoji caught seismic events, implanted in a hundred million u.s. dollars advertising, regardless of the angle from the PR or charitable angle must be amazed. Wanglaoji contributed $ 100 million, is a white donate? of course not, post bar in 3 hours post for more than 14 million. The major forums this week's Forum post, all are from 18 hours before the start. From the post content, wanglaoji posts all from the user, then we can see from which it is considered that the operation of? post time and posting IP, in the post bar search "wanglaoji" article can know, by the way, from last to first check the IP, a lot of duplicate, post many of them are duplicated.

Of course, wanglaoji charity does inspire many people come to his post and publicity. Therefore, for the use of the Internet users QQ Group marketing, won't be wanglaoji they missed. Network of viral marketing effect here gradually appear.

Wanglaoji contributions for what purpose? of course is to let users have come back, so "ban wanglaoji" (that is to buy optical supermarket wanglaoji) and "drink back to 10 billion" of LINQ naturally appeared. However, since the post time is too centralized, many forums or shantie, but users of patriotic passion also in post and in the process of being shantie has stimulated effect in groups is irrepressible, or paste it administrators would have to be called, even if that is what advertising stickers? others contributions.

Wanglaoji caught seismic events, implanted in a hundred million u.s. dollars advertising, regardless of the angle from the PR or charitable angle must be amazed. With this event, as well as their own wanglaoji new products ready early promotion through seemingly friends post indicates that a new products will be hot.

From wanglaoji event, we can see that the enterprises in the face of big events, action how important decisions. With consumer psychology for product publicity that it is very important, of course, the issue of costs is to be repaid, if your company's new product has to have, might as well spend spend, 100 million can be viral marketing, Word-of-mouth effect 100 can form.

Then, from the perspective of integrated marketing, will achieve a nothing wanglaoji? first, wanglaoji consolidates the patriotic aspirations of consumers; second, the old wanglaoji consolidates current affairs, which is a seismic event marketing, with the last word of Wu-self-promotion; again, wanglaoji consolidates the product dimension, that is, they are about to launch a new product; Finally, wanglaoji integrates all major media resources to a resource as the main forum, including network news and IM, and other free resources. Wanglaoji, a successful placement of marketing.

I do not like direct marketing: what do you exactly what you want in this life?

1, you've really want?

This is a very important issue, be sure to ask yourself if you carefully for life really like? what is your goal in life? have you ever thought of what kind of life do not tell others,? tell themselves.

2. you are now able to do?

Do you want to buy a car? would you like to Villa? do you want the freedom to travel throughout the country, no not?, which is why don't you go do? some people say that I do not like direct mail, if you can at home doing nothing would have plenty of money to be able to buy a car, buying a car, be able to buy a House to buy a House, would like to travel to tourism, you of course don't do direct sales. The key is that we need to direct us-success and wealth, can let you reach your goals in life.

Some people say that I do not like me through direct sales to realize the dream of my heart, that's good, you must have a certain amount of money and wealth of experience, not in the traditional industries you too difficult, it is obvious to the phenomenon.

3. what you are doing?

You now do to achieve your life goals? if you do not have that five years later you are not the same and now? not one year looking good year after year, the padded jacket was a broken? why? "is what we are doing and we desire has nothing to do with the target

It was also said that in particular we are looking for new business partners, sometimes we have these three questions:

1. I do not like direct marketing; 2, I am busy no time; 3, I am afraid not suitable for direct marketing.

Lift like:

We have a number of people who can do what you enjoy doing, such as: do you like the car, in your work and back home, easy, relaxed and scenery, you like villas, spacious and bright, you buy a car? you buy villa? no, why didn't have the money, Joanne, in reality most of them work for survival, and really like what you do is small. A person does not have the money, is not qualified to talk about like it or not.

Good communication when a marketing champion is not difficult

Keywords: communication skills sales champion

Looking Ryu Xiaoxia alone, it is hard to imagine this outspoken person, the young girl who is in need to lead the 4S sales operations of the Sales Manager, but also a Faw Toyota 4S Sales Manager. However after some talk, journalists found the once in a competitive, strong opponents such as forest automobile market, Guangzhou has created a sales record of girls is today's achievements, not like her own "way smooth Lee" lucky so simple. And now this self-confident, optimistic sales champion is leading his team to win the next Championship.

Daren archives

Name: Liu Xiao Xia

Posts: Faw Toyota Foshan Chun Ahn 4S shop vehicle Manager

Industry experience: 2003 entered the automotive industry, from a salesman to Chun Ahn Toyota sales manager, 5 years of service to the broader insurance group engaged in the Toyota brand sales work, and in 2004-2006 for the third consecutive year, obtain sales champion, became wide insurance Auto Group of a record.

Daren quote: do a good sales person, and it's the most important is good communication.

Join a month selling cars 10

Liu Xiao Xia said she entered the automotive industry and how many there are coincidences. In 2003, recently graduated she participated in an automotive industry job fair, at that time, learn accounting in her car and not much to know, "I was not even a car brand, let alone know how much expertise. "However, the interview questions and could not answer, she had accidentally been hired. Later, she asked then wide warranty Toyota sales manager of the interviewer what Tigers, why take a car without understanding "Rookie", he answered that she behaves honestly made him believe Liu Xiaoxia will become a good sales person.

Sure enough, on entering the broad guarantee of Toyota's first month, she sold 10 Toyota car car performance was more than a lot of old salesman, become the month sales first runner-up in the shop. Since then, even in the car industry slowdown in 2004, Liu Xiao Xia still won wide insurance group sales at the end of the Championship, and in 2005, 2006, the champion title, created a group of a record. Her own performance, then select tell others hired she is a right choice.

Will not be difficult to sell vehicles of communication

Join a month selling cars 10 Liu Xiao Xia now also think, then do auto sales in fact and not much more difficult, as long as the number and customer communication. Then, she has many mastering knowledge no automobile, is sincere communication with customers. It is now a wide insurance group sales record holder for her, when talking about how to do a salesperson, still think, honest communication with the customer continues to be the most important, you also need to have professional knowledge and ease face work unpleasant mental qualities.

Liu Xiao-mentioned, in 2006, since consumers adjust cost caused Crown car has increased by several thousand dollars, she received a customers: order of the Crown would have been due to the delayed delivery of manufacturers need to increase, but at that time, the company decided to follow original price to sell the car to the customer, the customer also require companies to send more. At that time, Liu Xiaoxia a message and the client, the result is customer complaints to the company's customer service department. Later, after her efforts, the matter is resolved, through this thing, she understands that customer as the point of view, there are a number of "irrational" requirement is normal, when the key is to face the problem of their mentality is good enough.

Job is to sell Toyota

In talking about your own experience, Liu Xiao-think it's very smooth, on the one hand, Faw Toyota in the automobile market in has been a strong brand, and on the other hand their own team has been good. Now, your own battlefield from Guangzhou to Foshan, himself from one line of salespeople become Chun Ahn Toyota's sales manager, and then put yourself into the automotive industry what Tiger has also become the Foshan Chun Ahn Toyota's General Manager. Although she has repeatedly stressed that access to today's achievement is the brand and team environment makes himself, however, optimistic and self-strengthening her personality is undoubtedly of great help.

Enter 2008, Liu Xiao Xia think car industry becomes difficult, on the one hand, the "feel the rich few", on the other hand a competitor's perfect makes market is highly competitive. But even so, she didn't ever want to switch, "in fact do automotive and other industries are almost done, I believe that our own work to do it will be successful." Furthermore, entrants to five years, she has had a Toyota brand feeling, "I think if I don't sell Toyota car one day, it's about my let's" doesn't work anymore. She said, five years, with nearly 200 members have left the car industry, but she persevered, and achieved good results, the most important thing is to remain resilient personality.

Auto da man

Each owner and hope that their seat driving under their own control eatingout, truly achieve "cheheyi" realm. In fact, to make our driving process is full of fun, and do not necessarily require at hundreds of millions of high-performance cars. As long as you have a solid driving technology, developed a good driving habits, coupled with the car care and emotional investment, trust your car will be like the one you give your all efforts fostering care of the child will not let you down. So how can the ordinary owners do these? cheyoujulebu launches series of planning "automobile Daren", through interviews with Foshan understand car, learn about the use and maintenance of vehicles and cars have experience of Foshan "da man", and to share their experiences, so that the majority of drivers has become the "auto da man".

If Liu Xiang Yu do sales and the battle under gai who wins and who loses?

There is a boss said to me: "can deal with good people and between people, can do everything, any kind of business is selling products and services. Any of a business are all human beings and human business. Be honest, you can do everything, you can turn any business scale grasp. ”

King vilified, Tsu and Western Han Chu Xiang Yu's propaganda war, many people of their gains and losses. We are here to employing people to help them take the pulse.

Liu Bang was the blackguard full of Slacker. Do not cover the political, not military, no tie the Akatsuki chicken force, lack of strategy. Xiang Yu was born aristocrats, and is full of heros, special deed!, will fight, literary Foundation also good. They are both very understanding of their own.

Liu Bang know their weaknesses, their capacity is limited, we must rely on the ability of other people, for instance, he felt that his talent is not enough, it constantly absorb all kinds of talents. In the name of many, apart from three of Hanshin, Zhang Liang and sword, AZ dog fan kuai colored xiahou ying, helping people make funeral arrangements of Zhou Bo. There is the British Chief Chen Ping, and so on, many talented people. Moreover, Liu Bang and they got all good. Liu Bang know what TeamWork (teamwork), thick-skinned, knows how to coax him to help him with his ingenuity, men who desperately help Liu Bang is because he does not love money, do not hesitate to seal. The famous battle of under gai, Liu Bang is the use of a ploy, told Zhang Liang Han Xin, Peng Yue, Britain, you just help me, the King of your own top seal said! outcome we all know, gai next battle, Liu Bang's victory. Is a team on a single victory, rather than between single Xiang Yu, Liu Bang and on single victory.

And Liu Bang, Xiang Yu also understand themselves, but the advantages of Xiang Yu know, know what is good, but don't know what is wrong, he's smart, not willing to admit defeat, feel good, Laozi's peerless, whose skills are considered as own Garfield other heroes, calling, are on your own. Only know that own a person's wisdom and power, and not be able to use someone else's wisdom and power. And naturally suspicious, not even a fan is not. Although there is a hero of mettle Xiang Yu, Liu Bang is no match.

Sales only one company in a segment that is certainly the most important part of a sales success requires the joint efforts of all departments, need Marketing marketing, need the support of customer after-sales service Customerservice, sales is a team work, salespeople are able to have a very good sales of course are very good, but because he was selling well, other related support personnel but because he's a good sales performance, while doing work, income and therefore may not be increased. If you swap for Liu Bang, he will be of interest and other team members to share.

Hong Kong is a telecommunications company, has a very good sales people, half of Commission income, among other support colleagues, blinded, other colleagues because of his generosity, love to help him do his business do business throughout the company. Later the salesperson himself out of the open company, the original team followed him out to compete in the market.

If this is a good system, a set of good sales system, the Commission system should not only to sales, but to the entire team. If you are a Xiang Yu, you probably believe that sales are sales results of one's efforts, sales staff if you pay attention to individual heroism, doomed to failure. A good salesperson, needs like Liu Bang, know what doesn't work, then use the expertise of other people to cover their own shortcomings, as long as the relationship between the customers, colleagues can get along well, usually you need to first year, followed a few years of business, natural will own.

If Liu Xiang Yu, Xiang Yu to sales or suffer defeat under gai.

GOME chain suning home appliance VS Giants brand strategy difference

GOME, suning, both familiar and strange two major home appliance chain-like giant, one in the capital markets on the sleeves, full of arrogance; a capital in the commercial or industrial capital on both ways.

They appear to override the appliance retail market pattern, they both allow the development of enviable and doubts.

They rise of origin where they future trend?

Similar development track and the difference in points

1987 1st January, Cantonese Huang guangyu to Beijing Zhushikou a 100 square meters of small stores, founded the GOME, simple operation imports joint brand TV.

Zhang jindong was founded in 1990, suning appliance (market comment information), then it is a company located in Nanjing of air conditioning in small firms.

Nobody thought that the two families-the humble little enterprise, later more than ten years, adapted Chinese appliance retail market pattern, China retail market round and round with stormy. In the Chinese home appliance retail market development in the early stages, in addition to the traditional department stores, one-class electrical operation is almost the only format. Initial prototype of electric appliance chain-like Enterprise, strictly speaking even be called a home appliance chain-like, but it is precisely these embryonic form, plus Zhang jindong, Huang guangyu and others hard and historical opportunity of mindfulness, electrical household appliances market bred suning, GOME, Lo, five-star, triple and big.

Home appliance retail chain of great development begins at the turn of the century, GOME and suning truly rapid development is in the special window. In July 1999, the United States for the first time out Beijing, opened in Tianjin, the two chains were local ten business strong resistance, which it accomplish GOME, GOME visibility greatly increased; in December 1999, the United States into Shanghai, Beijing, Tianjin, Shanghai and three-point line of home appliances chain structure, began a rapid expansion of the road.

In 2000, to establish an integrated electrical SUNY upgrade, chain expansion speed for strategic business plan for the second time; in 2003, opening of Shanxi road, Nanjing 1.8 million square meters of flagship store means suning appliance from air conditioning franchise to integrated appliance business, information appliance extended once again.

The next few years, faced with increasingly fierce internal competition and retail markets fully open external threats, GOME, suning, home appliance chain-like Enterprise began to seek capital support to expand the size and strength, objectively to further enhance the home appliance chain-like formats and an entire domestic electrical appliance retail market strength, eventually forming a chain of home appliances now.

In June 2004, GOME realization through borrowing Eagle Hong Kong-listed. In July 2004, as the first successful login form in the IPO of the gem market in Shenzhen electronics retailers, suning raised funds nearly four billion, making it into the SME Board first.

As the two major home appliance retailing typical representative, GOME and suning's growth essentially reflects China's home appliance retailing chain development tracks:

Both were established in the late 1980s and early 1990s, home appliance sales channels by multi-level wholesale, plans to supply to the market model transition phase. Are developed in the traditional business more developed cities, in the late 1990s to enter the national phase of high-speed expansion;

From the ownership of properties and economic sectors, both of which belong to the past ten years the economic area and the most active private sectors of the economy;

From both the development of the region, they basically Ujamaa, current outlets mainly in primary and secondary cities, although this point is China's economy and consumer of the decision of the regional differences;

From recent expansion mode, both of which have adopted the "Happy Valley circle to" Quick Shop network strategy;

In the product structure, they also have to follow the market trends, and continuously improve gross margin commodities (such as electrical appliances), high rate of turnover of goods (such as digital products) the proportion of sales;

From profit structure, combined with other commodity sales business profits is both one of the important source of profits;

Even at sale time, the two companies are both selected in 2004!

In broadly similar operating mode, from history and a number of financial indicators, the two companies also exhibit considerable differences.

Suning to air conditioning monopoly, since 1994 the continuous 10-year domestic air conditioning sales, so up to now, the air conditioning products still suning's commodity structure occupies a considerable proportion. 2004 interim report shows, the air conditioning sales revenue and gross margin of the main accounting company respectively of the total 30.25 33.74 percent. Air conditioning is the traditional home of the Maori highest category, therefore, SUNY, in terms of brand air conditioning sales, supply chain resource accumulation is a differentiated competitive advantage. GOME in audio and video products (TV, stereo, DVD, etc.) of sales gain 31.11% operating income. However, audio-visual products and integrated far below the air conditioning, Maori and this is perhaps the high gross profit margins more GOME suning, one of the main reasons. From the management costs (administrative expenditure) and two of operating expenses and the proportion of total revenues, the cost of management capacity of the United States is clearly higher than the SUNY.

Two companies achieved parity in strength, on both the game very compelling. In the United States and gree conflict, suning immediately and domestic air-conditioning manufacturers conducted a large-scale promotional activities, this event from the side reflect suning and household appliance manufacturers and supplier relationship seems to be even more harmonious. In fact, GOME in conferences and Haier, gree, etc to create "guru" wrestling, attitudes have behaved more tough. Many similar cases reflect the beauty and suning abroad in the supply chain relationship management and consolidation process of different styles and attitudes.

Vendor relations coordination: SUNY

A notch above the

Overview of international suppliers and Super chain-like Enterprise relationship history similar GOME and gree's "break up" case. But the outcome of the game, ultimately established a long-term strategic partnership, scored a win-win situation. For example, p and Wal-Mart also "turned" face ", but the eventual establishment of a new supplier and dealer relations, and even for computer information sharing on the Internet, resulting in a win-win.

But the United States and abroad that extreme commercial chain enterprises has very different: first of all, Wal-Mart's "grow up" by improving efficiency, and the United States are more "grown up" cost to manufacturers. Second, the relationship between businesses and manufacturers should be both struggle and cooperation, the benefits should be a "win-win" outcome, this is Wal-Mart, IKEA suppliers with some great time establish good relations. While the growth of the United States nearly is a manufacturer of "hardship". Market often see some brand from GOME wielding the product mass is "blood sacrifice", prices do not drop the knife held high. By constantly suppressing enterprises, made their own "expansion" of the capital. Wal-Mart cultivation is a lasting competitive advantage is in line with the business ethics, and the United States means the greater use of a temporary benefit game, and no access to enterprise growth, the need for cooperation and support.

From this perspective, other retail giant is one of the great blessing of the market, manufacturers of enhanced language power is one of the great blessing of the market. Awakening of the manufacturers refuse to stop profit don't succumb to "brand". They gradually take support other dealers, other Super commercial channels, building their own shop and other commercial means, reduce dependence on chain channels. In 2003, the United States due to unilateral price behavior twice and Association, etc. IT Giants face, because the Association has adopted a system of multistage agent pathway, not shake legend guomeibing in taking on the position in the market. The price in the United States, Lenovo introduced may resort to the legal warning and stock measures, slow the GOME impact the pace of the IT market.

Both ends against the middle. In the United States and household electrical appliance enterprises struggle, away from the stage of suning then took the harmony of the policy, not a small interest.

Is an urgent need to go beyond the brand traps

Chinese enterprises are often spread the brand and brand positioning of the lack of performance, business activities and the image of the brand should have departed, often lead to brand out of the operation behavior, brand management and marketing departments, and the result is: brand into a beautiful coat. GOME and suning has a reflection on its brand strategy should be.

GOME? if you use this phrase to ask consumers, most consumers would say: GOME cheaper prices, products and services. The same problem if you swap with suning, the consumer is another view: suning's service is also good, product price than traditional stores have the advantage.

In public on GOME suning behind the brand evaluation, we see a fully rely on marketing promotions and massive hype formation of brand, the most direct consequence is the brand promise to accumulate slowly. And suning's brand image is relatively calm, despite a lack of brand loyalty. From a macro perspective of brand connotation, both the lack of theoretical elements support. The lack of this kind of packaging, public opinion and the community in a variety of naturally occur, especially in an industry trends and uncertainties, the speculation to enterprises, sometimes causes a significant harm. This is currently experiencing GOME suning brand growth.

We know that the competition has three strategies: low-price strategy, differentiation strategy and centralized policy. Retail trade and other formats, a new shop, if in the short term cannot be developed, it is easy to start out, once again, essentially impossible. As a result, price became the United States market preferred weapons, only the price lower and the formation of local businessmen, the only difference of lower prices in order to attract the most attention, only the lower price is speculation.

Therefore, the United States in the national market expansion, but rely on scale formation of strong capital strength and the price policy of formation. Its level of service to consumers, the natural local businesses like. Price policy on GOME fast market, there are very important.

However, the United States to recognize the different phases of the enterprise have different goals and strategies to better grasp the pulse of enterprise development. Already listed in the United States, only give up a price war and focus on doing brand, service, in order to achieve real sustainable long-term development.

Financing capacity comparison: one with GOME chess

In June 2004, the HK-China Eagle to 88 million yuan of acquisition costs, acquisition of shares of O-ceanTown100% and will have "OceanTown GOME" 65% of the shares. Purchase price for all to issue new shares and convertible bond payment, no cash. At this point, the United States after nearly three years of trouble, and eventually achieved a Hong Kong-listed purposes.

Just one month later, suning has a successful initial public offering, and smoothly picked up a first plaque — — the first domestic IPO of home appliance retailer. Listed stock on the first day, suning praised by investors: suning appliance 2500 million shares of stock in Shenzhen SME Board formally opening transactions, opening price as high as $ 29.88, day trading the most flourishing, rising to $ 33, exceeds 100%. Suning successful subscription to 3.95 billion.

According to the "circulation of 30 million shares following the principle of" small and medium-sized, suning was designated as the "SME", but in fact, suning appliance and in small and medium-sized companies listed, is a "big" — in 2004, "China's 500 most valuable brands ranking" ranked 78 in SUNY.

GOME and suning coincidentally select 2004 as their final time to market.

In addition to the listing process and other reasons, mainly because of the 11 December 2004, recently, China's retail industry will be fully open to the public, while foreign electrical appliance retail giant capital scale huge than domestic enterprises, in the face of such a situation, suning, GOME, etc. have to be at the last moment before the arrival, in the capital market to build a financing channels. GOME intervention by listing the capital markets, not only can relieve manufacturers of such contradictions, but also reduces the GOME use bank lending patterns of risk, thus allowing the GOME enclosure foundation built on sound financial footing. From this perspective, GOME, suning, a centralized listing of enterprises led to the expansion of the electric appliance chain-like Enterprise mode changes, more rational and health turned to the "rings".

From the listing and the listing of the GOME selected landing by indirect through Shell Hong Kong capital markets; and suning after years of efforts and finally realized the Mainland's stock market A IPO, both choices have their advantages.

In the short term, suning one-time gain sufficient to support its future one to two years of financial flows, but in the long run, the Mainland refinancing is not optimistic about the environment: on the one hand the refinancing of the amount of time, funds are limited, it is difficult to meet the chain's expansion of demand for funds; on the other hand, the mainland capital market investors for refinancing of negative impression of the continuing impact of the launch of direct financing. As for the United States, short term borrowing listing for the company itself has no capital, but the Hong Kong market relatively relaxed refinancing policy will enable the United States for ongoing financial support.

This point in the supermarket industry's two leading companies Lianhua Supermarket and Hualian supermarket (market comment information) of direct financing of history has become more obvious: Hualian supermarket the additional delay that has caused the company to a certain extent, missed opportunities, and the development of Lianhua Supermarket gap compared to 2003 was gradually expanding trend.

From financing ability, GOME is undoubtedly a taller than suning chess, for their own long-term development has laid a solid foundation.