1 + promotions in addition to the discount is no other tricks?

Promotions can be defined, many businesses understand that simple product "addition" and "subtraction", enhance consumers ' interests that have to promote sales. Such as a discount, the price is completely a subtraction, buy gifts, prize draws, fanquan is addition to the product, the total number of sectors, the promotion has become the opium, both love and hate, many enterprises have been purely for marketing and sales, causing every day have promotions, Mo has various activities, commonplace, often in the form of sales promotion a field activities complemented by seven or eight sales forms, shopping centre, propagation, tired of customers. Many businesses complain "no way, we all do, but more and more physicians, if you do not engage, meant that sales decline, but for consumers, sales become taken for granted. "But in many sales analysis, often such words: this week's sales division, because under serious competitors promotional efforts, and suggestions for next week's promotional activities to intensify. Promotional ultimately lead to competitive upgrade price war intensified, the businesses are suffering from. Promotions from head became firmly, one chain was opened a month three times in succession (trial of business, Grand opening, officially opened), do not focus on brand promotion, promotional efforts alone to pull the short-term sales and promotions in the form of simple, making it difficult to attract consumers. Promotion may be a double-edged sword, you must combine the enterprise image promotion, giving reasonable by the head, and through the news event Express, not very simple to do addition and subtraction, more should use multiply, add promotion activities or press *, to avoid injury and itself. As early as 1981, the United States express company to a national marketing campaign and public welfare — statues of the goddess of liberty "repair", as long as the purchase Express products, express companies corresponding to donate a sum of money to repair the statue of liberty, this kind of similar activities in many enterprises are applying, such as the farmer every spring sale a bottle of water, you donate money to the people in the disaster areas, and so on. In fact, promotion is a single number, the number to which then several forms, but how to make promotional offers are promotional news value. Case: 05 Apr 2000 a household appliance chain in Chengdu market, Chengdu household appliance market relatively mature before suning, GOME, Yongle has 28 chain, so in time has been relatively late. In order to halt the electric appliance chain-like, suning, GOME in March they open new shop, early release to the market. Due to the opening time in golden week before, on the eve of the opening, GOME, suning has been combined with other format may 1st market ahead of speculation with a view to dilute the chain opened date on the eve of labor day, and desalination, the chain of market opening, the situation is not optimistic. If you rely on regular promotion tools is very difficult to push the market, so the Planning Department to consider some of the original marketing repackaged, GOME has been speculation never fanquan and cash gifts coupons for exposure of the trap, so consider the opposite, will form news package songquan and activities in advance, 18 April, Chengdu business daily posted an article "selling appliances also organizing advance?" press release, the subtitle for the five-star Chengdu new shop for the first time, drawing on real estate "drop", immediately caused a sensation, phone from 6 am to midnight is not stopped, many consumers as phone call does not go directly to the on-site registration, forced a temporary increase in the second day. Only the first day of the effective telephone for incoming calls to the nearest thousand, and most of the packages to customers, according to the household appliance industry General guest price $ left, only the sales reached US $ dollars. Opening-day sales to tens of millions, refresh the Chengdu appliances one-day sales record.