An electric car brand may detonate market planning case

First, the cafe in the true "deals"

Johnson's desk Lawton, in Taizhou top-level hotel — "Oko" Cafe in pre-colonial lie in light yellow on the sofa in front of me, a cup of tea, and enjoy the beautiful music, relax and pleasure.

"Are you a big strategic marketing expert Mr. high is the Dragon?" Near Cafe a figure of the artist talk Weng Weng, sound big and I greeted my places from the sofa "jump" up, hurry with this "shaking" artist "(this is our planners see customer 's" the bear's best "):" Xu total you good！ "Xu A electric car electric cars always Shanghai company CEOs. These days have been "Raiders" I plan to do their business, today do not know him who said my whereabouts, Chase entered the cafe, he's very sincere really let me very impressed, so we were back on the sofa. Xu always said to me, out of their enterprise's intentions and finalize a proposed "versus". Tone firm said to me: "may I have red see my how to detonate A car, sell wind market explosion. "While hanging clock in Cafe is 04 April 18, 10: 40, from May 1 only 12 days.

Second, the tentacles "Terminal"

19 April 4 in the morning, I called up the hands of a bunch of "saints" held its first electric vehicle electric vehicles for A market research, market development, initiation of projects such as may day planning meeting on the market a line of research personnel, brand designers were reasonable Division I first assumed "detonate five • a" planning documents. The meeting is over, the Division's staff to Taizhou-centric to where to stand Ray made its way to the country.

Sent away a Sagittarius, I went into the cigarette around, Board Chair computer planning, conduct a waste of brain cells.

Just 5 days away ...

Market research personnel back to the primary market research.

Brand planning personnel took out A electric car "and" brand design and brand demand copy, marketing programmes.

Market researchers through A electric car electric cars terminal market: Shandong, Henan, Zhejiang, Anhui, survey, to obtain first-hand information. We are a bunch of people on each data as if picking from the mountains to the study of minerals as well, through in-depth analysis:

Products: electric products tend to be A popular, no show personality, mainly manifested as product Visual impact is not strong, the product is missing a selling point, the majority of consumers on A vehicle's awareness, confidence is not high.

Channels: A electric products do not have their own main channel, at the mercy of dots, mesh market is too large.

Price: price profit distribution is not reasonable, common style and luxury style, price, margin is too small.

Promotions: promotions are limited to the headquarters, the lack of Terminal market, the market rally, Terminal marketing team, has a direct impact on the sales of the product, thus promoting the formation of the Terminal.

Find A car products, networks, marketing, and other aspects of the lesions, began to spray with, starting on the product repositioning, A electric product positioning in 25 ~ 35-year-old young women, women of this age are at a youth active phase, the pursuit of fashion, product design requirements are higher, grasp the crowd psychology, effectively promoting the product timely updates. 　　Secondly, from the consumer's quality, after-sales service, pricing, purchase of reason, rapid launch of affordable, quality excellent miniaturization, the lightweight, foldable yinlan, Pearl White, silver, bold red, fruit Green's new A-bike-bike. Brand promotion group to cars, people, nature, science, technology, life, social harmony as a starting point for A bike brand positioning--enjoy life, riding A bike ". And this sentence as a core advertisements, quickly through the industry media, newspaper, radio and television stations in the market, market feedback indicates that the main target audience of destruction is very large. Target audiences most are in fact stage, they pursue the life of stability and A electric car, but for various reasons often backfires, therefore a bustle of psychology, in A vehicle under the brand's aspirations are a comfort.

At the same time, according to A vehicle's existing resources, we determine a district, county-level market channels, monopoly and ran the combined marketing strategies through star Terminal, specific areas of policy, on A major market for electric vehicles and seize lands in occupies. And in A vehicle's original channel, according to the manufacturer's resources, market situation and existing sales and prospects, we will be in Henan, Zhejiang, Shandong triple blade market as a key investment strategy market, a certain percentage of people, wealth, precision farming, do deep do through this model market, also on the Distributor for a decisive filter, willing to work with A common development of electric vehicles, long-term cooperation dealers unite together to cast A electric car brand.