Over the past ten years, in the State, enterprises and individuals looking to get rich quickly and under pressure, China's economy has made notable rapid growth. The company, its marketing to not be missing important features and unique charm to Leapfrog's progress as China's economic growth, the development of Chinese enterprises and personal wealth accumulation has most; at the same time, in this area of expertise is born and trained countless heroic sons and daughters. As a Chinese marketing ten years history of the participant and witness when I quietly to think and look back, I was deeply understand the reasonableness of its progress, but also very amazed it leap of speed, although I was a demanding and responsible behaviour.
Here I do not want, nor to an objective, accurate and detailed overview of Chinese history of ten years of marketing, not from theory seems to sum up it rigor on the stage of development, I only want to select several representative of things to see and maybe we can glimpse a appearance as global.
● When the sales and marketing magazine circulation: from a 2000 book development to more than 200 books today, China's marketing journals (including advertising, public relations and other specialty category) the estimated total has reached more than half a million copies.
● When the send marketing think tank on the first series of thirteen books from development to nearly 200 book today, China's marketing books in the bookstore shelves from even in a cell are dissatisfied with the annually publishes more than 1000 species version (not including university teaching materials).
● When China's hundreds of universities are offering marketing degree in education, University of China has been removed from marketing specialty is the development of dozens of university training marketing directions Ph.d.
• In 1995, when sending marketing should the sales and marketing magazine invited in Zhengzhou face every day, just pay the $ 100 fee for students is still vividly recall lecture scene, today's China I'm afraid there are hundreds of cities every day, hundreds of field day to pay tuition fees of $ 1000 marketing training courses.
● When Mr Yang, Wang Li in can accommodate thousands of theatre to countless pious worshipper who tell their stories of success when still remain something likes that today in China to county-level cities are also owns 35 home from colleagues in the deduction of a similar story. However you may claim they definitely not Sun Ho Wang Lee, peers, and is the second generation or even the sixth generation planning guru.
● When our parents or the trustee to find ticket queue of color TV, refrigerator buying still accompany their extra-service, a new generation of consumers has comparing those cheap Lion picking of similar commodities, not good also put your (manufacturer) a lawsuit in court over, let manufacturers that sell big men getting exclamation is really a generation is a generation.
● When CCTV's advertising revenue growth from nearly one billion to nearly 10 billion, China advertising revenue has grown from nearly 10 billion to nearly $ 100 billion (GBP).
● When our consumers from defective parts fridge even (luxury goods) are buying home today with a flashlight to select Smart refrigerators (normal durable goods), our people's Congress and the Administration has almost no laws to continuous development of a large number of the consumer protection law, advertising law, to represent the hundreds of market economic regulations. ● When the "HP way" and "p" of the Bible is still as we respect read Chinese enterprises (Note: I think we should continue to read), our "Haier road," and "Lenovo story" has also been at HBS (Harvard Business School) in the classroom are noble HBS students study at warmly, and these students wear used may be "MadeinChina" (made in China).
● Last phenomenon is that although our Sales (sales ') also cannot be the same as in the United States enterprises of occupational status, but there is no doubt that China's marketers have is the first one of rich people, and indeed there is not a small proportion of marketing managers on top management and even the location of the business owner.
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