Precision Marketing: 2008 industry profits or surprising outbreak

With the online advertising market size of the online advertising market has been fully demonstrated its vitality, advertisers demand for online advertising is also gradually increased. The Internet as the role of independent media is in the depth direction extended network platform hosted in functions gradually extended to customer relationship management, sales and service areas. People no longer merely regard the Internet as an advertising media, but rather treat it as a can host more business functions and marketing capabilities of carrier. From this perspective, the network marketing market range becomes wider, and market their own capacity. For Internet marketing solutions provider, the market expansion is the "face" of opportunity, the 2008 Olympics is "point" opportunities.

While the concept of precision marketing has been removed from the heat on in 2007, has been extended into the 2008 Olympic Games, winning top. Precision marketing is not a new idea, but just now you pay more attention to it. Today the most significant feature to do marketing is more concerned with the audience, we all innovation must expand around the audience. Audience access to information accessibility, participation requirements are higher. Originally proposed by precision marketing theory, has become a method, such as advertising in precision marketing iFocus network experts appear really give marketing people and advertisers bring surprises. IFocus in content matching, accuracy, flexibility, increased as the vertical channel, vertical portal sites and Internet resources of federal resources connected platform.

Before the end of the advertisers in the market, also often confused what exactly where the advertising investment, the investment and how many, how to assign a more focused, and how to accurately locate those hiding in every corner of the world's potential audience and to influence them?

And now the keyword matching technology iFocus is a solution to these challenges is to subvert the traditional network lifestyle, Subversion information dissemination channels. We all know that Internet users seeking challenges, novel psychological features of the changes so that they are accustomed to active participation, select two-way communication. Surfing the Internet to search for product-related information at the same time, actively accept and content associated with the product description, subtle advertising and information between. Making it to the audience as a guide, for each audience groups for precision marketing a reality. Advertisers can truly understand audience need products and services to meet their needs.

Olympic Games coming to China has become the world's attention to the focus. When precision marketing persuasive as we move into the Olympic year, advertisers have already felt the network this huge "virtual store" power. How to seize the opportunity of the Olympic Games and to effectively hit the bulls-eye, it is necessary to rely on the word "accurate". In the eyes of no fixed iFocus website or fixed advertising concept, which is based on the advertiser's product features, under the normal could not be utilized Web advertising resources according to Internet browsing behavior for dynamic analysis. For different target groups tailored to different keywords and phrases, through content associated with the technology that efficiently match, where the target population, iFocus where advertising appears, continue with its innate differences intrinsic, shows that increasing the "money".