Keywords: HR human resources HR person successful sales sell the biggest customer is you the service of the enterprise's boss, how to let him take your ideas and concepts? we baimingdun as management consulting company contact HR in many of these complaints: boss not reconsidering the human resources, the boss ... Whether you are not, in fact, his success in selling to the boss.
Recently, HR circles of friends get together, talk about the topic up is simply someone from which unit switched to another unit. Seems to be for some time now, HR circles of the hottest topics concerning the management of human resources to do frequent change units, all engaged in human resources like Grasshopper jumped.
Indeed, the side that many short term frequently replace enterprise HR friends, today also told you in the dry store, now we got to the inauguration of another enterprise. Job-hopping frequency but more than do sales, this is really not normal. The person engaged in enterprise management should be relatively clear, human resource management is not like doing sales, benefits reflect timely obvious because human resources management itself has the nature of the enterprise's strategic management. Usually, the benefits of human resources management is often embodied a long-term strategic benefits. So with others when it comes to human resources management work, I tend to do the work better than do HR is playing chess, you might start each step to see what great results to win, but it is this step by step seemingly careless go chess, constitute a nifty layout, eventually each other in battle.
Often friends and I talked about the manpower management, always complain in the enterprise not proud: enthusiasms to company statement takes care of all human resources management ideas and programmes, but the appreciation and recognition that gradually lost when in the early years of passion, Dafa "unsuccessful people", the final step on the road in search of James Blake.
Remember that sentence made me impressive words: "life with ubiquitous marketing ..."
From birth to death, learning, life, work, what moment do not promote self? back to think about human resources management, although not sales to marketing way to think about what is wrong?
In the enterprise, our relationship with boss, from the perspective of labour relations, employment and the employment relationship; the system from the management level, is the boss and subordinate relationships; but if you break this tradition of thinking orientation and perspectives from the service perspective, it is the customer's relationship with service providers. Since we put Enterprise boss defined as our clients, so we also should establish customer service awareness and marketing concept of the self.
Engaged in human resources management should have made clear, and the enterprise's top decision makers in a direct dialogue and Exchange, is the real in the discussion on human resources development plans and strategic thinking. Many people think: entrepreneurs thoughts tend to human resources management work bring very far-reaching influence, sometimes even determine its direction. But from the other side, we ought to think about the question: given that enterprises employ our professional people engaged in human resources management work, why can't we professional knowledge and skills to promote the professional management of human resources? this is because we lack the human resources management marketing thinking.
Daily work, we often provide enterprises commit all kinds of managers human resources programme of work, but a large part of the programme eventually rejected or placed on hold. So, how do we actually from a marketing perspective to respond?
Standing in the human resources marketing point of view, we are committed to various programmes, report or programme of work, like our products, let the managers of businesses to accept, in fact, it is a "product" of the marketing process. But a marketing success, eventually will tend to have the following factors:
First, the "products" quality is reliable, safe and reliable.
"Professional cast quality", constantly improving product quality, creating consumer satisfaction with products in the fierce market competition environment in an invincible position. The quality of our HR, to reflect the human resources management professional plan.
Once some HR friends took their minutely thinking of various human resources plan and I Exchange, yet always opened after a careful reading, my overall feeling is too windy hollow, text description like writing prose, and the enterprise decision makers are concerned about data analysis, only a few words too hastily brought, there was not sufficient to support their views and ideas. Previously I used and my friends mentioned the view: "information is the basis for decision making. Correct information may not be able to make the right decision, but the error information will bring the wrong decision. "So, how our professional to provide decision makers with sufficient information, it is still important.
Before turning to the enterprise's human resources department, always think is a logistic sector, is the service sector. And now, more and more people have such a consensus: it is the human resources department as research and development, design, engineering, and other departments, is a professional and technical sectors. Therefore, we the submitted programme plan also must reflect the professional management of human resources. This requires the person who engaged in HR and constantly improve their professional level, acquire knowledge in the field of human resource management skills, and provide organizations with real valuable solutions that ultimately can be enterprise managers are recognized and accepted.
Therefore, to make your work has been recognized by the "customer" and acceptable quality, first, to enhance your own professional quality.
Second, whether the customer is the "product" of demand, or potential demand.
Many human resources practitioners to a company, the first thing that usually work desk fee
Heart to the drafting of the personnel management system, outlines the company's organization chart, the so-called work analysis, and the whole out thick a hit job descriptions. Make your day seems to be the most busy throughout the company, but in the end, the company's management was what kind or, all the rules have become worthless, nothing. The company leadership is ungrateful, various functional departments also complained that the blame human resource management is not substantive, busy troublemaker in the human resources department "meaning is not reached, by the will of the people", became the company parlous state.In fact, human resources practitioners to a new environment, the first thing is to understand the environment, understand the business problems in, and in the shortest possible time to explore these issues really the crux of the matter, and the company's various departments and all levels of communication, build on problem deeper awareness of clear overall thinking on the issue of solutions. Of course, in the work carried out before, be sure to remember and the company's Supreme decision makers regarding the discovery of these issues in-depth communication and discussion, to understand his problems, then judge him on the knowledge and understanding of the solution. Because you are thinking of HR solutions that only got the Enterprise recognized by top decision makers and support the implementation of possible. Otherwise, all work is simply anticlimactic.
So, to let "the customer" to accept your "products", the most important thing is to understand the customer through diagnosis, real needs, only to meet customer demand for the products that we can truly be accepted by the customer.
Third, the "product" is able to solve the problems faced by customers.
Meet customer demand for products, may be accepted, but accept also just purchased the product will only, is not the same as the purchase. Because customers are concerned about the core of your programme measures can really play a role in solving these problems plaguing businesses.
I contacted many management consulting company, also through different channels to each enterprise for management consulting perspective. To sum up, it is not difficult to find, most enterprise management consulting services often ended in failure, the outcome in the rapid development of private enterprise in Utah is outstanding. Therefore, many people management consulting does not hold too large a good impression, that the so-called management consulting too few. In fact, we shouldn't put all the blame are attributed to management consulting firms.
I often use this metaphor to describe the management consultation: Enterprise, professional advice to enterprises management improvements, like a doctor diagnose patients, the doctor is a good doctor, but also through effective methods of diagnosis and treatment, also found the problem, and open out to heal the sick. But this does not guarantee that the patient was quickly recovered. There are some of the factors we have not taken into account. For example, the amount of medication? how to mix taking pharmaceuticals? patient's willingness and a physician to take ... These will affect the efficacy of play, thus determining the severity of the availability of effective treatment. Therefore, despite the well-known company advisory services to enterprises, but that is external to the enterprise itself is internal, and will not function if the internal, external aspects of promoting alone, will not have any effect.
These are examples of external management consulting as internal human resources managers, in fact, the truth, must seriously consider whether or not the remedy to the submitted solution, at the same time, more thoughts on how to stimulate internal should be functional, so as to effectively promote the smooth implementation of the solution. Only you can solve enterprise decision makers on the effectiveness of the programme, you can really get decision-makers to gain recognition for you to provide resources and assistance.
Fourth, the "products" have a good after-sales service guarantee system.
The merits of any of the products, the most important is the effect of the product. Many HR managers in implementing the programmes, often excessive focus on early-stage programme formulation and implementation process, very little attention to the implementation time of feedback. We all know that in the enterprise regardless of the implementation of a programme, or for any changes, always confronted with opposition: either to refuse to cooperate with the aggressive or passive resistance, lick and deal with the matter. Also, because the corporate human resources work, often related to enterprise development strategy level issues, how to push through the programme of practical solutions to business problems, many enterprise decision makers are concerned. Therefore, programme promotion process is important, but good results is the goal.
We develop a plan before, in fact, the heart will have a measure, such as the effective implementation of the programme, which will give the enterprise management of change and improvement, and this change and improvement, the fact is you the programme targets. In order to protect the target implementation, assessment is still as important. The assessment referred to here is the current situation and the desired objective comparison, see which reached the goal, where there are gaps, then to analyse the reasons arising gaps, adjust work ideas and continue to advance. In this repeated analysis of adjustment, gradually reached expected goal, and to motivate and reward effective measures to guarantee the smooth progress of the work.
Only in programming, but also on the implementation of process issues that may arise, as well as in response to these issues an effective solution, the programme will also be able to get even further.
Fifth, the "products" and methods of marketing methods, propriety.
Remember a young salesman to home selling insurance business, selling insurance business, explained that, if the home someone accidental death, the beneficiary will be the amount of compensation. Although he was afraid we can't understand terminology and told a big truth, but listen how they make people feel uncomfortable. Results can be imagined: even with other insurance companies offer many compared, but ultimately failed to persuade families purchase.
From this story we can realize whether you
How products are competitive advantage, but if in the marketing process for inappropriate, ultimately there is no way to reach the target. Therefore, many sales people do understand the concept of "marketing":The "camp" is the marketing, sales process; the "pin" is the business reach, is the result of product sales. There is no good "camp" in the process, would not have reached sales purposes.
In fact, human resources management company decision makers put forward by carefully conceived the idea of the programme and ultimately could not be accepted by the company, the problem most is marketing methods.
Sun Tzu on the outcome of the war, talking about "climate, favorable terrain, and" etc, in fact, we are advancing the work follows the same truth: your programme, you change train in the enterprise whether it is appropriate to the current stage of development, and policy makers for a programme of validation, the cost of manpower and material resources, financial resources is the decision makers you can press the range wait, will affect your programme is approved. Plus, how to make your business leaders can clearly recognize his support to do, is not a loss, it is also critical factors. The ancients said: "world xixi, all triumph; world rangrang, all profits to." Not to let enterprise decision makers to recognize your efforts to bring his interests, and you don't expect your programme will be accepted. Moreover, the effectiveness of human resource management, often not short feedback.
Talk to so many product marketing point of view, of course, not really let all human resources practitioners have switched over to sell products, just hope that through the marketing idea of the exposition, the human resources work useful idea is extracted, so that our human resources management in the enterprise carrying out more smoothly.
As the market changes, each enterprise management ideas and means are rapidly changing. How the development of enterprise transformation of human resources management, is worth every human resources practitioners deep thought. We must change the traditional way of human resources management, drawing on our work helpful ideas, give our human resources management work can really bring real results, real human resources management as the cornerstone of the strategy of the enterprise.
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