World marketing comments (http://mkt.)
(1) quotations original: all in our practical work, where the right leadership, must be from the masses, to the masses. This means that the views of the masses (dispersed without system views) together (through research, into a set of system views), but also to the masses for publicity, into the masses, so that people stick to it, see it in action, and in the mass action in test these observations are correct. And then from the masses, then to the masses. The leading methods of law a marketing From emkt.com.cn team leaders how to effectively run market? should learn these methods.
Step 1: go to marketing a line, understand marketing staff, dealers, business conditions. For bad, we help them find a way to make marketing programme, resources, support policy, be solved for good programmes, we must humbly listening, serious consideration.
Step 2: keep the good and not good to summarize, the formation of new marketing ideas and tactics. Example: regional market public relations strategy, customer development, efficient promotional programmes, team learning, etc.
Step 3: with its own summary of methods to market a line, the Organization of other teams to learn about these successful methods and organizations.
Step 4: at the same time and then collect a line marketing staff, dealers, new methods and summary of the case, then, and promotion.
A team leader to regular summary "fishing experience," and the Church of your subordinates, that they have become a "fishing master".
(2) quotations, the original: the Red Army so difficult struggle and not broke, "branches" in a company, is an important reason. "The struggle of the Jinggangshan
Every business has its own good enterprise culture, but only write on the wall, there is no drop in the file to each employee's actions cannot be described as the "corporate culture", that is called "slogan". To corporate culture into the minds of employees, you must follow "branches in the company," "principle.
Marketing sector as an important sector of the enterprise, the enterprise cultural construction should be changed to the grassroots. Marketing member of the nature of the work determines their stress, loneliness, frustration, frequently often hurt, the opportunity to lure more ... A marketing manager and every day during the meeting only: we chanted slogans to care staff, train subordinates, humanized management as true to the sales base, and help them solve some practical problems more "popular" and "going public". Such as: planning some promotional activities to help them reach a task, to improve their income; under each person's characteristics sent them some marketing training materials to help them improve capacity, etc.
(3) quote original: weapons of war important factor, but not the decision factors, determining factor is the person who is not. Forces is not only a military and economic power of contrast and comparison of human and people's minds. Military and economic power to people to grasp. The discussion on protracted war "
A West point of the teacher on the Korean war, said that: "the US is not afraid of Chinese military modernization. …… Fear is the Chinese army of Mao Zedong, or according to the Chinese terminology called revolutionary. ”
In the debriefing meeting per month marketing, often heard in most let Marketing Director is headaches in these words: "we do not have the advantage of the prices," and "competitors ' quality is better than us," and "competitors advertising expenditures are our three times", "our staff is only a third of the competitors ..."
"The resources are limited." In addition to the companies, organizations, issues, every marketing person should ask ourselves whether sufficient efforts, work and some are closed and their "people" issue. December 2005 (early) the sales and marketing, "cover story: do both, sales or not?, the sales post: do not necessarily have to do" articles are talking about very thorough, it is worth all of us to read.
(4) quote original: World afraid afraid of the word "serious", the Communist Party's talk about "seriously".
"Cat fishing story" in the primary school textbooks have to say is "serious" work only with good results. The reason is simple, but persist is never an easy task.
Start the "serious" later became "not serious" reason is what? is that a lot of people ask yourself: why should I work this "serious" so that "serious" work what are the benefits? what others can "not serious" work I want to "serious" work?
A regular playing cards friends said phrase: a regular playing cards, a year of winning or losing the Basic is a peer-to-peer. Extension: a life of harvest and pay also basic is a peer-to-peer, pay no return, that is only temporary.
(5) quote original: we are from all over the world, for a common goal of revolution, go together. "The people"
Over the past few years on the "execution" discussed in full swing, books, VCD, training will come and go, in order to strengthen the ability of enterprises, managers and General small will spare no effort in propaganda. To team with very good execution, it is important to have a "common objectives" that "revolution team consensus."
Marketing Manager in developing programmes, be sure to listen to the views of his subordinates, they say the number is correct and not important, it is important that they feel is "own the programme planning of" leadership "and not" forcing arrangement, execution seems much easier. Even if the supervisor has a very good programme, but also to let the words of his subordinates,
Because "everyone likes to do your own programming."
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