Wanglaoji: a successful seismic event marketing

Keywords: wanglaoji earthquake donations event marketing Editor's Note: wanglaoji caught seismic events, implanted in a hundred million u.s. dollars advertising, regardless of the angle from the PR or charitable angle must be amazed. Wanglaoji contributed $ 100 million, is a white donate? of course not, post bar in 3 hours post for more than 14 million. The major forums this week's Forum post, all are from 18 hours before the start. From the post content, wanglaoji posts all from the user, then we can see from which it is considered that the operation of? post time and posting IP, in the post bar search "wanglaoji" article can know, by the way, from last to first check the IP, a lot of duplicate, post many of them are duplicated.

Of course, wanglaoji charity does inspire many people come to his post and publicity. Therefore, for the use of the Internet users QQ Group marketing, won't be wanglaoji they missed. Network of viral marketing effect here gradually appear.

Wanglaoji contributions for what purpose? of course is to let users have come back, so "ban wanglaoji" (that is to buy optical supermarket wanglaoji) and "drink back to 10 billion" of LINQ naturally appeared. However, since the post time is too centralized, many forums or shantie, but users of patriotic passion also in post and in the process of being shantie has stimulated effect in groups is irrepressible, or paste it administrators would have to be called, even if that is what advertising stickers? others contributions.

Wanglaoji caught seismic events, implanted in a hundred million u.s. dollars advertising, regardless of the angle from the PR or charitable angle must be amazed. With this event, as well as their own wanglaoji new products ready early promotion through seemingly friends post indicates that a new products will be hot.

From wanglaoji event, we can see that the enterprises in the face of big events, action how important decisions. With consumer psychology for product publicity that it is very important, of course, the issue of costs is to be repaid, if your company's new product has to have, might as well spend spend, 100 million can be viral marketing, Word-of-mouth effect 100 can form.

Then, from the perspective of integrated marketing, will achieve a nothing wanglaoji? first, wanglaoji consolidates the patriotic aspirations of consumers; second, the old wanglaoji consolidates current affairs, which is a seismic event marketing, with the last word of Wu-self-promotion; again, wanglaoji consolidates the product dimension, that is, they are about to launch a new product; Finally, wanglaoji integrates all major media resources to a resource as the main forum, including network news and IM, and other free resources. Wanglaoji, a successful placement of marketing.