The next 3.15 CCTV will let who die?

In the extreme floods of information today, "3.15" finally stood out, the quality supervision aimed at popularization of information

CCTV's annual "3.15" party, allow those not able to "live" on the night of the enterprise has been thoroughly aware consumers.

This year's "3.15" party, focus wireless critical strike, but also to those who rely on spam or junk SMS promotional products are instant and small and medium-sized enterprises. As a result of indiscriminate selling consumers ' privacy, focus wireless media technology co., Ltd. (focus media subsidiary) was pushed to the "trash short interest," the instigator of the air waves.

In an interview with CCTV, focus wireless media technology co., Ltd. North Channel Development Director Huang Huibin introduction, the company has a collection of user cell phone "patented technology" that is, as long as the user in the left cell phone number on the Internet, will soon be focus wireless monitoring and control: user access is done and what you have on your Web site and can accordingly inferred its spending power. A focus on wireless employees proudly pointed out: "China, more than 500 million mobile phone users, and we got the whole of China, half of the mobile phone user's information. "In focus wireless with money and relationships for these in the mobile phone user seems very privacy of personal data, further information on the main in detail classification, accurate to the owner of gender, geography, age, and level of consumption, and so on. "Light up a number of the worthless, analysis of the more out of the property, such as work, habits, interests and hobbies, definitely expensive. A message may others sell 1 hair, but you can sell for $ 10 more, properties lemon. "The employees.

When the 2005 world class marketing management guru Philip Kotler-first "precision marketing," a new marketing concept, he never would have thought that China's third-party information service providers who will be "accurate" information to such a degree. More surprising is that these third-party information service providers were to gather more information on the mobile phone user is not extreme, money, relationship as the main channel of information obtained, by means of directly violates the privacy of mobile users.

However, focus wireless are third-party information service providers, those who really expects "accurate" marketing, is it not precisely our vast numbers of small and medium-sized enterprises? those fighting for the "active marketing" small and medium-sized enterprises were not being tirelessly to their potential customers sending overwhelming spam?

In recent years, in a market economy and the "3-15" under the common inspection of product quality problems and medium-sized enterprises is becoming more and more attention; however, when the company began to enjoy the convenience of the information society, and the use of various information whether foreign promotion, should pay attention to the quality of the information promotion? whether account should be taken of the information in the course of the target object (individual consumers or businesses) of interest? or another way, these cause marketing object offensive spam, which brings great benefits to the enterprise? compared few benefits, the enterprise image and at the customer's awareness and credibility is more important?

The recipient's prior consent is not required or cannot be received, the recipient reject, hidden sender identity, containing false information sources ... Interest at the rate of spam and junk mail are so furious and refuge. The information is rubbish, just one line: whether won the parties beforehand. While this step is so difficult to cross?

"3.15", this "information quality inspection" has just begun, the relevant enterprise information promotion "3.15" will never stop. About this time the focus wireless spot to shout at the beginning, it was said to be a consumer report, there are those who say that their potential competitors crossed. But no matter what the real reason is that the public spam resistance has been motivating is at an all-time high. Regardless of whether the focus wireless with potential competitor, regardless of the opponents, if enterprises continue to exploit these violations of consumer rights in the information and processing a large amount of junk e-mail or SMS, the next "dead" in the enterprise 3 · 15 may be him.