Business promotions of mental magic behind: you are not in the public

Keywords: business promotions mind magic Cntc soul found

Consumers shopping madness, merchants and secretly proud. More and more scientists began calculation we may be the extent to which businesses operate, recently conducted a study of several psychological, opened a business promotions Insider.

■ Buy no selling, selling allow consumers to ignore the inherent quality of goods

Businesses often use several strategies to move our hearts, to entice customers to buy unwanted goods, they will praise let customers feel good ... However, often these flattering has a strong purpose. A new study found that customers shopping pleasure depends on a number of optional goods and goods are marketed. Study participants are selling goods from cordless phones to mower discussed there. The researchers found that the sales person selling manner affect participants ' selection of the product, called better than other products on the shelves of commodities will win the hearts of customers, but they do not care about the inherent quality of the goods.

■ "50%" has a price attractive but consumers do not know what is a reasonable price

Businesses convince you to pay a lot of ways, and discount promotions. Researchers have known for some time that the "five packs" of identity will make consumers think this attractively priced, even if they do not know the commodity price or at a reasonable price. In fact, consumers seem to be unaware of the sales price. Studies have shown that regular discount rate is very low, however — such as motor vehicles often discount sales — will allow consumers to have a feeling: this product is either not a discount or substantially

Discounted product more valuable. Involving mathematical operations, most of us are not met. For example, if you can calculate the savings from discounts in much.

■ Marketing techniques that consumers skip "is the buying and go straight to the" buy "which one"

Other selling skills is more subtle. In one study, sales through questions stimulate the desire to lead. When asked if the customer selects a few items of which type, the name customers usually skips the "should I buy it?", go straight to the "I" which one to buy. This study to real sales situation and simulation test. Hong Kong Polytechnic University Alison and Robert wrote: "to consider assuming that they have decided to purchase a few items in a way, they will choose what, when they have more than usual desire to buy.

This kind of sales skills to effect amazing, even when the promotional merchandise can also be irrelevant. In one test, the control group in 2% of people bought candy. However, be set mp3, hotels and other options, such as mobile phone in another group of 28% of the people buying a candy.

■ Through the discount or other incentive to attract, resulted in the selection of irrational

Stanford University researchers Simonsen and Colombia University of Lom ·-Katowice-another study focused on the faithful, to participate in the study of several projects of the consumer can obtain discounts or other incentives, however, they were required to complete certain consumer. A group like sushi were asked to participate in a project, in this project, they were required to purchase 10 sandwich. Other groups like sushi participants can receive the same prize in another project, however, ask them to buy a sandwich and purchase 10 10 sushi. Results for the second group of objects more willing to participate, while the second group does not provide additional benefits, or even ask them to spend more damn. This study shows excessive emphasis seems to be better suited than other goods, they often cause people to lose their sense of choice.