Keywords: marketing people prone to detail skills 1, meet with customer skills do marketing friends know, meeting with customers is the first step in marketing. Customer appointment with a lot of skills, General customers will say they are busy and did not want to receive, then try to meet with more passionate infectious sound for an appointment, details are: "rule with 1-2." Example: you are a 9 point have time or convenient? 10 points (customer's answer to both, the chances of producing other answer)
2. getting ready for visitors
They say that good preparation is half the battle, clothes, psychological preparation, data preparation, is to prepare fully to start. Information daily company standing data and for the customer's personal information. Also: don't forget to bring a small gift. (Maybe it will be your key to success)
3, building trust
Many marketing people are good at doing this link, that is the compliment. Strangers will always be resistance and distance, especially for a sales person. Praise is the solution to this problem. Of course, the boss are tired of him and his Office how to luxury and so kind, so admired profit to be just right, otherwise just the opposite. More innovation, more attention to detail, and praise his graceful hobbies, etc. Example: a preliminary fluxes Feng Shui marketers, he knew that his boss has this hobby, praising the boss of the factory is "much water:, cangfeng, five lines no lack of" boss joy.
4, customer needs analysis
Many marketing people, including senior marketing people will forget the link, and directly started about product, it is taboo. Customers in and slowly discover the greeting in the customer's needs, this time to conduct targeted "agents," nail on the head. Doctor's "look, smell, asked," is customer needs analysis of the best examples.
5, explains product
This is the basic skills of marketing person, familiar with their product, the best interactive explanation. Don't like to give lectures to the customer, especially irrigation that explain to popular, interlaced as hills, customers do not understand your industry, so customers will listen sleeping.
Put your product's 80-year-old man, 10-year-old child can understand, that is.
6, competitor analysis
Finished product, you can make a conclusion, but the customer will tend to put forward the "XYZ Company" than you do. Competitor analysis to objective, extreme attack competitors and can only bring customers to you. One principle:
Only their own good, not bad of others; only industry, do not say in response.
7, objection handling
At this point the customer already has a sign the Bill's intention, but he'll pick some product or price. This is a common consumer, so don't panic, just think when we go shopping or simply after the selected ask "can not be cheaper?"
Product, you can then speak to the customer. Price issues, should learn to adhere to the price, if the customer's preferences, you immediately, this business basic itis, the customer will think your first offer the ether, or even think that you are not sincere.
8. conclusion
Sales in the most important aspects. Many marketing people are meeting customers, but does not check the customer. Tenacious and customer broader re chatting their heads off until the customer said: you get back, I think! right time "brave sword" is an important part of marketing courses. In the most exciting point of the deal, not only quickly but also may put one amplifier. This time is 1-2: common law can ask customers to "you are in cash or cheque?" operators have the contract delivery. Or to sign the contract when said: your company name is "XYZ Company?". Directly with customers to taboo contract, because the contract involves legal effect, the customer will alert, thus generating a series of problems.
9. customer service
Check out the contract, not the end of the service, and is just the beginning. Product itself is the most fundamental. In addition: the weekly SMS each month visit, every and customer related festivals to his surprise, etc.
10. the customer transfer introduction
This is an excellent marketing people continue to make excellent performance. In and customers continuous service communication process, the customer's heart, let him take the initiative to introduce their friends to purchase your products. Higher levels are: introduction to require customers to go, this is a sales psychology, many people and customers became friends but Al not forward.
Summary: the above is a simple, the sales process through 10 links, I call it the "perfect sales law", in my work always works. Want an article on the part of the sales person.
This is not the explanation of the selling technique, so it is not very exciting, but this is the sales process of combing it blind action is more important.
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