A developer then surprising strokes, such as during the marriage with sales, gift of Miss 6 million above the limit as a dowry. Do you think this is a make eyeball without money bad hype or a successful event marketing?
According to legal evening reported that a developer then surprising strokes, such as during the marriage with sales, gift of Miss 6 million above the limit as a dowry. Introduction to the activities, this $ dowry if really want to get it is not an easy task.
First of all, buyers must be active during a short period of a month, and sales leads from love to miss a marriage certificate, I am afraid that most people are very difficult to achieve; and secondly, until 2010, which is basically a divorce eliminates the buyers and sales miss sham marriages, the possibility of obtaining a dowry; third, the present paragraph 6 million purchase is limited to purchase the item directly offset No.3 subsections of purchase and is only limited to the purchase of my real name.
To this end, the expert and public comments.
Bad hype or entertainment marketing?
"This certainly is a gimmick. "Han Bo Advisor Executive Director Wang said. "Developers have no right to decide whether to buy a House, really decide whether or not the bride and buying customers determine the relationship should be sales miss I sent the developer is actually a dowry a disguised form of promotion tools. "Wang said.
Wang believes that buyers will not send things to decide whether or not to sell, the most important thing is the price. Therefore, developers and find all kinds of promotion tools, it is better to direct buyers to purchase prices more attractive.
For this activity is manufacturing and marketing the "gimmick" doubt, Beijing jintai property company marketing manager Zhou Xiaoyan interview, said that "beauty is the eternal theme, buy a House sent the bride so a creative, entertaining, easier to understand the mentality. ”
Marketing purpose?
Some users think this was a successful event marketing to attract media and public attention and publicity of the enterprise itself and real estate, help to raise people's desire to buy. There are also online analysis is of the view that the developers "Matt plank road, stealing," surface "singles" as the target customer, really just to say forget it, or hope that wealthy investors see themselves are the real estate sales.
And other friends have commented that this is the developer of tricks to invigorate, means that housing prices are still on sale space, consumers would not have to "gifts" to buy real estate.
Do you think this is a make eyeball without money bad hype or a successful event marketing?
Event marketing case
Success stories: in 2005, one called the "eat down pizza" posts, once online thermal. This "out of the oven" for the then widely on pizza fruit salad at extremely dissatisfied, provides a variety of Dorset food "recipe". For this reason, many people see are very rare and interesting after, eager, swim, and "Sala Tower" style and architectural skills continue to be innovative. As a result you can imagine, with post hits the rapid rise, Pizza Hut's rapid growth in customer traffic. This event marketing success, the key lies on the consumer "dissatisfaction" opportunity to grasp just right.
Success story 2: 2008 may 18 in CCTV for Sichuan Wenchuan earthquake disaster relief party organized by the production of canned wanglaoji jiaduobao company on the spot to the earthquake-stricken areas to donate $ 100 million, this is wanglaoji enterprises in last year's total profit, people can not help for the generous contributions to the disaster relief wanglaoji clap. However from 19 may begin, one entitled "let wanglaoji from China shelves disappear! ban it!" posts started in many forums, blogs and other Web site, Web space thermal. Post says: "in order to harness this arrogant, buy light supermarket wanglaoji! a pot to buy a tank!" This Zhenghua anti said "ban wanglaoji" initiative, nearly all well-known communities across the country's Web site and Forum, also elevate the wanglaoji influence, popularity and reputation. [More]
Failure case study: 2008 during the "labor day", the rapid spread on the network with the "red this woman" event. The earliest by Sohu digital commune, the first episode, and length of reports. Content is a nickname for "capital one sword", claiming to be a handheld camera launched 7 days 6 nights tracking beauty operations, shoot the protagonist is a member of the open blue sports car, hand-held red Lenovo notebook Office girl. "Beauty", time + peeping attracts the eye. However it was soon discovered that the girl, holding the laptop, just in front of the lens. As users of insight, ridicule and questioned also overwhelming. The network also has an article entitled "red this woman" — the failure of the network event marketing articles criticizing the Lenovo planning deliberately and too perfect, so that the communication be failure.
Time marketing effect that "ice and fire two heavy day"?
The same is event marketing, why is there such a huge contrast?
In fact, just like event marketing a "double-edged, use good nature will rapidly expanding enterprise visibility, pulling and lifting sales; use badly it will become a failure, on the enterprise have a negative impact. One of the key lies on event marketing "three elements".
Creativity in successful event marketing case, examination of the events, analysis and find, is half done. Events like the "lever" move marketing tools. How to plan a good event, the entire event marketing is the key point in the process.
Opportunity to select a good time, but also the availability of event marketing success.
Means any event marketing activities, must go through a certain way to be transmitted, for example, in recent years is particularly prevalent in network transmission.
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