World marketing comments (mkt.) report: since all 3 fold ppgsale.cn, go to the user why ppg.cn? own Warcraft himself, but is under an unwise move yinzhenzhike killing fisticuffs, conclusions only: this year is known as the myth of company YES be in trouble.
Yesterday, the reporter received a PPG corporate promotional SMS: "end-of-sale PPG, 17: 31, 3-5% discount minimum 29. Full 4-piece and then adding a! call 4008800932/yesPPG. "Journalists are landing www.ppgsale.cn, found that fruit such as SMS, PPG's officially website on sales of all ppg.cn products, all in the ppgsale.cn 3 fold sale! press first reaction, are competitors compete in malicious or Warcraft PPG, then call the PPG publicly of another phone 4008800806, the answer is: this is indeed the promotion company PPG. Miss stressed 3 fold the customer service is part of the size and portion of color, but when asked what color is exactly what size, customer service has been spoken in Ms.
This action of PPG, although seemingly ordinary clothing industry backlog of unsold poop clothing out of season, but as an apparel direct marketing enterprise, take such action was inconceivable. Because the traditional line of apparel clearance, never in his shop, and PPG while using another Web site, but the Internet has no borders, and PPG merchandise to standardize shirt, basic is not out of season or not, then this is equal to in and ppgsale.cn ppg.cn direct competition, even more ridiculous is that this is a company PPG. In other words, since all 3 fold ppgsale.cn, go to the user why ppg.cn? own Warcraft himself, but is under an unwise move yinzhenzhike killing fisticuffs, conclusions only: this year is known as the myth of company YES be in trouble.
PPG is encountered what trouble?
Industry observers, Mr. Lee told reporters, PPG trouble actually spread in the investment community for some time. PPG early when a new round of financing and investors to sign a gambling agreement commitment: 2007 will reach 7 billion in sales, at least 5 billion, the truth is that is approaching, you can only complete PPG to 3 million. Also promised the profit indicators, but actually it may be a loss of $ 1.5 billion.
PPG is closer to Mr. Jiang said: PPG claimed to investors early commitments confidence bursting into believing that as long as hard to spend money advertising can harvest sales multiplied, so go around preaching this year at least 2 billion spent for advertising, it would take to complete one of the three billion, billion sales, 2008 IPO directly. So, first of all, it worked like PPG, became in 2007 the advertising industry for all width of a black horse. At the same time as the construction of IPO, from his own team PPG introduced on the Web page, the team almost all sea turtles, people are familiar. I'd say, because this has almost no local experience in portfolio and let people recall a case of too many failed.
Most fatal error is that the PPG in full accordance with the scale of 7 billion in sales for the inventory. Journalist questioned, PPG is able to achieve 7-15 days inventory turnover? insiders pointed out that this is only a publicity, generally on the scale of the clothing enterprises from the fabric to the needs of processing is 45-60 days. Unless you use some processing plants of PPG scrap processing, it is bound in fabric specifications cannot be unified to ensure quality. There is also a possibility, it is also good for summer sales PPG, so error estimates a growth of autumn and winter, in a few months ago, leading to exaggerated to the futures of millions of inventory backlog said, seriously tight cash flow. It is perhaps this PPG clearance the real reason?
A bit reluctant to disclose the names of people who think e-commerce veteran: PPG way not wrong, in the right direction. Because of the "three billion is definitely a very large scale, two years made a remarkable when when 8 year thing, direction". But the distance run when Sprint PPG, 1500 m race would have resulted in them as 100 m to run. This person even more surprised than journalists use PPG, ppgsale.cn frankly this is the "suicide". He also says that he thought in those countries, 8848 and E "final beneficiary of the competitors is later. ”
Investment industry Mr. Shen, PPG's problem is in the team, "embroidered pillow, only the tables that do not have the energy to truly improve the product quality".
It seems, and online complaint PPG product quality in the turbulent thermal paste, PPG's YES myths encountered real trouble and may even be fatal in trouble?
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