By marketing to improve life: life's needs?

Keywords: marketing the desire to improve the daily needs of humanistic and social, everyone has his own identity and longing for the way of life.

The so-called lifestyle means living ideas, attitudes, habits, consumer culture, and other elements of the integrated action consumers ' life of individual requirements, the need for a variety of products and services is the sum of the required material and spiritual life of the sum, but to reflect their individual or group life characteristics.

Marketing, such as "Exchange" as the core concepts of the theory and practice, is accompanied by the commercial activities of human society development came into being. After all, he is with consumer-related, is concerned about the consumer in the event of a change and change what, marketing is based on the consumer of these changes and take corresponding measures, according to the rhythm of this change so that the products or services by consumers.

The author believes "by marketing our way of life" is the consumer's pursuit of lifestyle aspirations, such as the cosmetics industry, you can request the "beauty is a life style"; in weight loss and health products, you can request the "weight loss is a life attitude"; while in the shopping mall promotions, you can request the "consumer is a way of life"; in the real estate industry can claim "simplicity is a life principle," and so on. Businesses by effectively marketing the company's product or brand evolved into a way of life symbol even is an identity, position marks, but to attract consumers, establishing stable consumer groups.

We live in an era of innovation, environmental impact, marketing to our world more and more changes. As marketing in China's rapid development, marketing is not limited to the demands of the material aspects of life, while a more spiritual level to mining touch things, which make our many live by ideas and thoughts also consciously not consciously wheneverthe update. At the same time, the marketing is also involved in marketing and marketing people themselves have beyond the envisaged changes. This change has gradually changed the relationship between people and the survival of feeling.

From consumer behavior, marketing environmental perspective, the current market environment is a consumer-centric age, homogeneity of competition at present, many companies selling point too much, too. Despite the many selling points relative to the competitor's products or services, there are some differences and new ideas, because the people in the cognitive and ideals differ, and for their choice of opportunities for many, this makes it possible to have a wider choice of their way of life. Select more naturally more difficult to touch consumers "nerve", to the expected market reactions; selling points was not fixed, the selling point of many said no, and it is not easy to speak clearly, consumers will now also do not have the patience to watch or listen to it, it is very difficult to produce a valid memory, single selling points has been difficult to hit with consumers.

Now, more and more people on their living conditions is not satisfied with the result that the use of marketing to new and unique or is able to meet the public's lifestyle to hit with consumers, this scarcity in the spiritual life of today is very persuasive, consumers ' lifestyle choices more and more media and consumer goods producer organizations in a large number of marketing activities. This is demonstrated in the current marketing goals tend to be aimed at those in pursuit of a lifestyle of people (such as: health, family, fashion, family, etc.), not only from the age and gender. So how to efficiently innovation marketing is the embodiment of the product or service value selling point in order to allow us to improve our way of life is constantly to follow, follow.

Marketing enterprise product is no longer just as the product itself, or even no longer only represents the company's image, but rather represents a life taste and interest groups representing consumers unique life attitude and way of life.

It can be said that the company sold more than just their specific products and services, but also through the products and services deliver a life philosophy. When a product can represent a way of life, there will be a huge attraction, all and this kind of lifestyle-related things will become part of the enterprise brand culture. But as this way of life in the forerunner and advocate, enterprises in the fierce market competition, leading to occupy the position of consumer psychology.

Enterprise product marketing to brand marketing, or development to tailor-made lifestyle to shape the customer circle marketing, consumer consumption and brand quest are met, the more spiritual sustenance of unique lifestyle to become the most important requirements. Let the consumer in the consumer products and brands at the same time, the more you can get our identity and cultural values. Future marketing level of continuous improvement will continue to drive our way of life at deeper levels.