World marketing comments (http://mkt.) "Fiat let people cool!", according to internal sources that Nanjing Fiat's compound, some staff discontent is very strong. It was revealed that, at present, Nanjing Fiat weekly working time has done a very large adjustments, only half of a week or so at work. As far as Italy Fiat group 2006 fiscal year report shows that in a continuous loss after 17 quarter, operating income in 2006 up to 237 million euros, an increase of 21.3%. However, in the Chinese market, Fiat still deadlock. Information from statistical departments shows that Nanjing Fiat 2006 sales of 3 million units, since 1999 the cumulative sales of 15 million units. As car sales is not good, Nanjing Fiat has been in a loss of status. Joint ventures in China, in addition to the Guangzhou Peugeot, such serious loss of very rare!, before and after the Spring Festival 2007 Nanjing Automobile Group Chairman Wang Hao good very sad to said, and then go on deficit, the demise of the enterprise to bankruptcy. However, for the present plight of Nanjing Fiat, Fiat has its own story. May 2nd, 2007, Fiat CEO Malchow inward world are complaining that the time is past several years, all you need to take to diplomacy and diplomatic language are used, but now we need sleeves to work hard.
Honeymoon in 1999, came to China in joint venture, not early, but it is not too late. This year in April, Italy and the NAC group joint venture was established in Nanjing Fiat. In the factory of the distance, can be clearly seen already covered with green low mountains, plant area of the door very eye-catching italic "FIAT" signs, tall and straight, and confidence. As early as 1997, the United Kingdom from Hong Kong after the exit, Italy people began to infiltrate into Nanjing market, Fiat Auto car purchase South Asia Ltd. shareholders of Lion group 50 per cent of the shares. Time in two years, Fiat's ambitious declared to Nanjing, to introduce the new set of 178 production line, full speed, the occupying Chinese market each investment 15 billion yuan of Nanjing Fiat company is declared. Everything just as Italy's adored, 178 production line of the Palio, Siena, weekend wind three products on 9 November 2001 for the "prospective health card", quick to market. 22 March 2002, the Palio officially down the line, in Italy music music, just pass the great wall, at the same time, in China many television stations broadcast the Palio of Schumacher advocacy advertising, the Palio's name almost overnight spread throughout China. Can anybody think that Fiat Auto's choice was born, has just won the applause of market. 2002 Nanjing Fiat achieve marketing 2.4 million units, sales income of 23 billion in 2003 reached historic 4 million units. Full channeling red completely unexpected, which is located at the western end of Eurasia continent centenarians Fiat have already plunged into the abyss of loss and obsessive. It is reported that Fiat acquisitiveness Italy more than 90% of the automotive market, but since 1998 is a loss for several years. In 2001, the Fiat Group net loss of € 4.45 2002 Group loss of up to 40 billion; and occupies the entire Fiat Group about half of the turnover of Fiat in 2001-2003 cumulative loss of up to 30 million euros, makes this only be likened to the forest world ran the slowest Gazelle, almost on the verge of bankruptcy. China almost all hosting their expectations! however, glory is so short, everything seems to be a night of good will disappear.
No comments:
Post a Comment