World marketing comments (http://mkt.) from the beginning of April, the fake unannounced visits to the exposure stretches for a month the event a storm. The latest development is the Chairman of the Board with Tien related officials went to Beijing to consultations on supervision.
One to many and not strange "fake" exposures reported how can cause such a big media effects, has a deep-seated reasons.
"Zero tour" hidden rules to surface
"This tour of ' zero ' tour up there for several years. The tour has come to attract, but they want to Commission is too high, we simply can't afford to pay. "The face of potential zhouzhiqiang large numbers of tourists, who had heart, but etiquette as iron.
In addition to the commercial environment, fake events caused by the tourist industry seems to be greater. concussion In this fake events, visitors are invited to participate in Shenzhen, a travel agency out of low price Hong Kong tours and "hook". In the tourism industry has a long history of "zero tour" this is not standard but widespread competition practices, are pulled out of the water.
"Hong Kong is bad luck", a well-known travel agency senior experts that the so-called "zero tour" or even "take the tour" travel phenomenon has a long history, the oldest in the mid-1990s, in the fierce competition in the background. "What line fire someone come out to do the tour of the ' zero ', as in previous years, the hottest of Thailand tour, the earliest a tour of the ' zero '. ”
Among the first to come up with ideas and implementation of the business itself, and travel agencies to bring costs passed on to shopping consumers. "Cost cannot be relied on, the lower the prices you want visitors to squeeze more money, not how to make money selling fake?"
From another perspective, the regular operation of the tourism industry that fake events or have a certain positive radiation effects. A typical phenomenon is that in this year's tour of "labor market has news —" leisure tour "and" pure play "high quality corporate registration conditions generally have more, some mission already packed; on the contrary, the" shopping "," price ", and so adversely effect, applications generally fell.
The model of the governmental crisis PR
"Fake multiple common Ah, how storm a constantly?" this is a lot of people on our fake events direct feeling, even when the deities of CCTV reporters themselves did not think that the Government event in a series of "desperate measures" so high — not only in the event that occurs on the following day, the departments concerned in relation to the first time to Beijing, to collect information back to Hong Kong to investigations, and have issued a statement. Because of government relief to shopping return period from 14 days to 180 days, will lead the tour industry's collective resentment, ready to strike during the "labor day".
"This is a Government crisis PR capability review, the Government in the event of timely and ' high profile ' reaction is well worth learning. "Sun Yat-sen University Department of sociology, Ph.d supervisor Prof. believes that economic development, and good faith is a very important factor. "Maintaining economic order is itself an important function of Government, for a community to fake the events themselves, but the Government has not put this as a minor matter, ' make ' shows the Government's long-term strategic vision. ”
He believed that any Government, protection market is a vocation, but mainland maybe fake rampage for too long, it is not commonplace, Hong Kong. Hong Kong has always been the economic freedom of the "shopper's paradise," the good faith as the focus of consciousness to commercial fraud will have immeasurable impact. Government departments, community, in the case of a positive act, can be used as a processing model for related crisis events.
"Hong Kong and the Mainland economy continues integration continues to impact and penetration, but how this integration gradually contributed to a better system, killing against market factors, retention specifications and positive factors, which are the two Governments will need to cope and in-depth reflection on the issue. "He said.
Hong Kong fake events book
April 1, "Hong Kong shopping buried scam" CCTV "economy and a half hours of broadcast.
April 2, the customs inspections 57 rooms dedicated to the sale of goods to the mainland tourists shops, 13 April prosecution 1 store.
3 April TIC President Mr HO eager to fly to Beijing, and the national tourism administration officials discuss related regulatory issues.
April 7, a group of tourists from Wuhan to "Royal" in return, the two of them bought two fake watches and 13 cameras. Merchant agrees to return requirements, refused payment car travel.
April 10th, the Hong Kong Consumer Council announced that it will establish with the police and customs, bulletin notification mechanism for mainland tourists in Hong Kong shopping-related complaints.
April 13, travel industry Council of Hong Kong and customs seminar on trademarks and the salesman to sell to tourists may violate legislation. Hong Kong travel agency to groceries description into the demerit point system. Hong Kong Immigration Mission Society of travel agents, tour announced to zero or low fee of $ 300 for mainland mission to increase the tour.
April 16, the Chairman of the Hong Kong Tourism Board to disclose TIEN, early April, according to mainland tourists an average reduction of 4% and is expected to reduce the Golden half% to 10%.
April 18, the Hong Kong Government, industry and Tourism Board, announced the "14-day 100% money back guarantee program," time is extended to 6 months.
April 25, Chairman of the Hong Kong Tourism Board Tien went to Beijing to participate in the "third Mainland and Hong Kong tourism industry consultations Joint Conference". The National Tourism Administration Deputy Secretary Zhang Xiqin said: "the Mainland and Hong Kong must work together to combat the ' zero negative tour ' specifications to Hong Kong tourism market, protecting the interests of consumers. ”
On the same day, Beijing, Shanghai, Hong Kong, Macao and four consumer organizations jointly issued by mainland consumers went to Hong Kong and Macau Tourism
Shopping in "three note" and "four-point proposal".
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