World marketing comments (http://mkt.) Everyone dreams of success, success is not fall from the sky, is through the efforts of business application life wisdom. Where should we fight? what literacy required? ", in fact, ten operators" give us the direction. As long as they strive to improve the "ten," wisdom and ability to pursue a comprehensive and balanced development, must be able to build a successful and happy building. 1. de ' (MQ)
In early 1997, the United States the era weekly and Newsweek magazine describes the Harvard University Professor, psychiatric expert Robert · Nicholls of the children's book of moral intelligence quotient. Thus, de ' access to experts and scholars in the field of vision. German (Moral Intelligence Quotient, ... write MQ), refers to a person's moral level or moral quality. In Taiwan, the psychology profession believes that Germany's content includes thoughtful, respect, tolerance, forgiveness, honesty, responsibility, peace, loyal, polite, humorous and other virtues. We often say "well," is the German first; Nicholls said that the character is better than knowledge. Visible, Germany is the most important. A guide to the people, must be trusted and respected will have more chance of success. Taiwan White Xiao Yan Foundation in March 1998, the "Taiwan made 1000 enterprises employing survey" show: business owners employing the first consideration is to belong to the "moral" MQ (54.9%) before belonged to the "capabilities" IQ (only 2%), belong to the "along with" EQ (13.2%). Visible, de in the career development of its importance is also the first place.
The ancients said: "the road to German, de-bid also" is telling us to ethics to regulate their own behavior, only moral man, in order to get success in life. At all times, all the real winners, ethically are reached a very high level. Step by step to the Veterans Duanyongping, scholars from cheap to websit to entrepreneurs, duanyongping legendary experience so many white-collar workers homage. But while many occasions duanyongping stressed: "success is to keep this! part reflects the entrepreneur's morality has its own principles. Some of the most profitable business even if contrary to the principle of doing business (e.g., faith), it should not be able to do it, otherwise the heart be moral torture objectively destroys his own image, to the development of enterprises have a negative effect. ”
Real facts indicate that many people fail, not the ability to fail, but a man's failure, moral failings. Is China's first brand "trousers joeone", the annual sales reached seven billion. Joeone founder Lin intelligent, 1984 to quit "rice bowl", with their own savings plus to relatives and friends borrowed $ money, and two were he regarded as "buddies," brother, together with the food business operator. Electronics made a successful business year, Lin intelligent mind music opened flowers. However, at the end of a settlement, not a penny of profit, investment into $ compensates cleaners, Lin was also down owe a debt of 2 million Yuan. When Lin intelligent sternly rebuke two "friends", the two of them Squeak Oh well half day didn't say a zichouyinmao, Lin intelligent suddenly understand everything — money is two undercutting "buddies". Later, intelligent way behind debts forest hard struggle, finally build a career, and the original two "brothers" has disappeared.
2. the intelligence quotient (IQ)
In 1912, Germany psychologists Stern in France psychologist than Nye and Simon cooperation "than Nye — Simon intelligence scale" on the basis of the concept of the IQ. IQ (Intelligence Quotient, abbreviations written as IQ) is a representation of the intelligence level of quantitative indicators, but can also be expressed as a mastery of the knowledge, reflect human observation, memory, thinking, imagination, creativity and analytical and problem solving skills. United States the use your brain, "a book by author Larry · Buzan professor said:" the brain is like a sleeping giant ". Indeed, the IQ is not fixed, unchanging, through learning and training is to develop growth. We want to succeed, we must constantly learning, accumulation of IQ. Wanxiang group chairman Lu guanqiu generally do not accompany a meal, not in for the night, out of time to learn, he every day from 7 p.m. to 12 when reading the newspaper, watch television news is out of the meeting was also to Basic. Therefore, the read-only before junior secondary LU guanqiu, already has more than 60 papers in qiushi, Renmin Ribao, Guangming daily, the economic times, "was published, a way with words and writing arguments, can write will say" farmers theoretician ". They are among the best in the country, hundreds of millions of Regal also like this hard. Then I ask: are we going to learn?
We not only from books, from social learning, but also from our boss there to study. Because your boss today can qualify when your boss, there are certainly a lot better than you, there are lots of places worth learning. Many people want to go beyond his boss, this is very valuable, but to surpass your boss, you don't learn he is successful, what about the transcendence? constantly learning, improve IQ, this is the basic condition for success.
3. emotional intelligence (EQ)
In 1990, Yale University psychology Professor Peter · Sabah Lovea "emotional intelligence (Emotional Intelligence) the term". In 1995, the United States to the New York Times columnist, Harvard University Professor Daniel · Gorman the Emotional Intelligence, "a book publication, the book the first time you use the" IQ "relative form named terms —" emotional intelligence ". EQ (Emotional Intelligence Quotient, abbreviated as EQ) is to manage their own emotions and deal with interpersonal
Relationship skills. Nowadays, people are faced with a fast-paced life, high-load work and complex relationships, not high EQ is difficult to be successful. EQ high, people like communication with him, always get the support of many people and support. At the same time, human relationships are also important resources, good interpersonal relationships are often able to get more chance of success. Contingency theory representative figures of Fred · slussens (Fred Luthans) on successful managers (promotion speed) and effective managers (management performance high) did a survey and found that both significant difference is that the maintenance of interpersonal network relationship to successful managers contribute most, accounting for 48 per cent, while on a valid administrator account for only 11 per cent. Visible in the workplace, to get a faster growth, good interpersonal relationship is-first.4. adversity quotient (AQ)
In 1997, the United States well-known scholars, the White House famous business consultant Paul · history of Dr. Todd's written published the AQ-adversity quotient, "a book, AQ began to be understood and accepted. AQ (Adversity Intelligence Quotient, shorthand into AQ) refers to the face of adversity to work under pressure, or suffer failures and setbacks. Today's peace, the resilience of more will make you invincible. Balzac said: "suffering for genius is a stepping stone for an able man is a fortune, and for the weak is an abyss. "Carnegie says:" misery is the best education in life. "Gorky talked about his own life experience, said:" life is difficult, I feel stronger, even more intelligent. " Celebrities talk tell us: great personality only through melting and tribulations, potential will only be fired, it will broaden the vision, the soul will sublimate to success. A person having ordinary people cannot eat, must do ordinary people cannot do.
Any country or region of the Regal, about 80% was born poor or lower academic qualifications, their self-made ¡¿strict, won the enviable wealth and fame. They have no one is smooth, without failures and setbacks on success. United States automobile industry superstar Lee Iacocca to its outstanding qualities and achievements as a United States person hero. However, there's no entrepreneur like Lee Iacocca, as fate has been full of ups and downs, after several ups and downs. He is from an anonymous salesman boarded United States Ford Motor Company, General Manager of the throne, by Ford, kicked out of the gate of the Ford Motor Company, the top from the power into the hands of the bottom of the Valley. But his ambition never dies, rose from adversity, became President of Chrysler, the collapse of the Brink's company save from crunch, miraculously comeback as America's third largest auto company. His perseverance, turn defeat into victory. And stress resistance struggle spirit make people. Love in the time of maximum test, Lee Iacocca that encouraged ourselves: "I want to take heart and continue to struggle, I am not resigned, I want to go with doom, I want to put the pain into force to try to make a difference. ”
Adversity does not last long, strong inevitable victory. Because people with amazing potential, as long as determined to play it, we will be able to tide over the life of a brilliant achievement.
5. bile ' (DQ)
In 2001, China Europe international business school's Executive Vice-Director Professor introduced the concept of bile. Bile (Daring Intelligence Quotient, abbreviations written as DQ) is one of courage, courage, the courage of metrics, embodies the spirit of adventure. Gall's high one can grasp the opportunity to release the ball when the hand. No matter what age, did not dare to take risks of courage, ever become a climate. But generally, successful businessman and entrepreneur, both with courage and perseverance. Billionaire Li Xiaohua boasts Ferrari's first Chinese famous. Li Xiaohua skilled in manipulating the opportunity in the risk, in the business of courage is incredible. 1989 "6.4 turmoil", Hong Kong prices, many people are confused about their future, but a large number of low-cost acquisition Li Xiaohua, that many people for him to pinch a Khan. But half a year later, the Hong Kong prices climbed, Li Xiaohua aiming at time, turns out, the sale, top billionaires. At that time, all funds Li Xiaohua voted on in the real estate, this requires what courage! soon, Li Xiaohua was unexpected to own all of the assets of US $ 38 million, which was given out to bid again into Malaysia's article on the freeway. The reason is that understanding to Malaysia in the nearby Expressway found an oilfield, once announced its Endowment, the highway will greatly appreciate. But if the expiration is not announced its Endowment, the mortgage of all assets and investment of cash will be Bank, Li Xiaohua from billionaire turned into a man. However, Li Xiaohua with extraordinary courage and perseverance, won the "gamble". Even more breathtaking is, if the message released 14 days later, he also will acreage.
Some evaluation can again and again win Li Xiaohua, except he has the unusual business insight and rational analysis, that he even dared to take risks than others. And the greater the danger that, Li Xiaohua, greater business opportunities.
6. financial intelligence quotient (FQ)
In April 1999, the United States real estate and small company investor Robert · T · Qing Qi and CPA, senior managers and advisory expert Sharon · L · lecht two co-authors of the rich dad poor Dad · "a book, first introduced the concept of financial intelligence quotient, reverberated throughout the United States and the world. In this day and age, it's made in full compliance with the people to seek money and fortune. Choi's (Financial Intelligence Quotient, abbreviated to FQ), refers to the financial management capacity, particularly in investment income. No money management skills, how much money you will spend slowly, the so-called "rich however third-generation" refers to a wealth of Lao worked hard to bring down most of the money,
More last also defeated by the sons of non-financial companies. Choi's is one of the most needed skills, is also the most overlooked.For us, parents are "poor Dad", only teach us a good reading, find good jobs, more money, spend less. Earn less doesn't matter, the key is stable. They've never taught me to have the money, to consider how financial management. So, who is for us the urgent need to develop a capability. Will finance people richer and richer, a key reason is the difference between the financial intelligence quotient. Particularly rich, why can't life accumulating such enormous wealth? the answer is: finance and investment. Taiwan Straits Exchange Foundation Chairman of the Board, and letter Group President Koo Chen-Fu and Taiwan China Trust Bank Koo (Koo's nephew) is a good example. Outside total would like to know it comparisons shuzhi two who have money. The eldest son of Koo Koo Yun knows them, he said: "the money into the pockets of Koo Chen-fu to get out, but on Koo Pocket will be gone. "Since all money earned Koo deposit to the Bank, and Koo earn money out investment. The result: Although two age 17 years old, but his nephew Koo's assets could lead to its tert-Koo Chen-fu.
7. the heart ' (MQ)
In December 1997, our famous psychologists Wang Professor to write out their domestic first "heart," psychology book heart's latest MQ a student success formula ", more systematically illustrates the success of student success and talent of the heart's theory. Heart (Mental Intelligence Quotient, abbreviated as MQ), is the maintenance of mental health, debugging, maintaining good psychological pressure on mental health and vitality. Some experts noted that the 21st century is the era of "depression," the human face greater psychological pressure. According to the World Health Organization published material, the world's 20%-30% of people suffer from depression, and this proportion is on the rise. Thus, raising the heart ', maintaining mental health has become the urgent needs of the times. Modern people hope for success, success is increasingly dependent on a person's psychological state, depends on a person's mental health. In a sense, the heart's directly determines the life processes of bitter, dominate the fate of the success or failure in life.
There are many people in the world, and achieved great success, can withstand the pressures of life, unhappy, because no weight or not life of a setback of suffering from mental disorder, or even on a showgirl, demonstrate human tragedy. April Fool's day this year, the famous Leslie as serious emotional disturbance at the Mandarin Hotel jumping. In August of this year, Korea modern eshan company chairman Chung Mong constitutional suspicion of involvement in Korea, Kim Dae-Jung Government to accept the Korean bribery case, judicial investigation was extremely depressed and remorse, and too eager to obtain such as father Zheng Zhou that constantly achieved self-management finally made extreme behavior — committed suicide by jumping off. If they have a very high heart ', should not make such irresponsible behavior.
8. Chi quotient (WQ)
In 1997, Beijing Normal University psychology Professor Xu yan in the 21st century "the magazine" 21st century family education industry: Chi, EQ and IQ ", this is the document that appears in the earliest" Chi-traders "and expositions. Professor Xu yan, "Chi-supplier" is the will of IQ (Intelligence Quotient, shorthand Will become WQ), refers to a person's will quality level, including the firmness, purpose, determination, discipline, etc. As for learning and work without fear of suffering and tired of indomitable spirit, that is high in Chi '.
"Chi-Chi is not strong, not as words or not rows are not fruit". This is the Mozi unsolved a word of wisdom. Our famous mathematician Hua luogeng also said: "the awkwardness is benign, a hard one to". They illustrate a truth: Chi ' on a person's wisdom has important implications. IQ is available through acquired training to improve, but not tough quality, no persistent perseverance, intelligence is hard to really improve. Moreover, even if IQ high, business is not high, life achievement are limited. United States psychologists gitelman from 1921 began 1528 children called extraordinary intelligence for large-scale longitudinal study, as long as 50 years. These exceptional children's IQ in more than 140 minutes, these children to adult students? gitelman on 800 men in the achievements of the greatest achievements of 20 per cent and 20 per cent of the smallest, found that the difference between two groups of people who mainly lies in the quality of their personality, especially the willpower of differences. Achievement of a group of people in care, motivation, self-confidence, perseverance, persistence, volition clearly higher than the achievement of a group of people.
Ambition is an important aspect of the will. The so-called "don't want to be a general soldiers not good soldiers" is emphasized the need to have motivation. Life is a small-small, ambition. Many life dull, not because of the lack of competence, but rather the lack of ambition and a clear development target. Especially in the business sector, to outstanding career achievements, you have to have a great ambition.
9. sense quotient (SQ)
In the late 1990s, the United Kingdom were Dana · Jordan · Kazakhstan, Ian Marshall and his wife made sense quotient concepts. In August 2001, the couple coauthored the sense quotient: the ultimate intellectual, "a book published in China, began to sense quotient recognized. Sense quotient (Spiritual Intelligence Quotient, abbreviated as SQ), is the essence of things, insight and inspiration of intuitive thinking ability. The father of quantum mechanics, Planck think creative scientists must have a strong intuition imagination. Whether Archimedes was inspired from a bath in the ultimately found the law of buoyancy, Newton from falling Apple inspiration found gravitation or Kai Gallery Le on snake end-to-dream and benzene
Ring structure of discovery, is the history of immortality on sense quotient leap.Sense quotient in business is equally important. Li Ka-Shing in successes, also highlighted the sense quotient, said sense quotient of is "beyond question." Zhang ruimin said: "life's most important is savvy and resilience". Professional Manager Yao Kat summary themselves grow faster reasons, said: "my understanding is quite high." Juneyao Group founder Wang juneyao is referred to as "China's first private Air Charter", he was a savvy businessman is high. On one occasion, Wang juneyao from newspaper a message: China is the world's only white wine of the year consumption more than milk, drink less milk per person 7 kg. In the face of this strange phenomenon, Wang juneyao feeling, along with the Chinese people, the improvement of living standards, health food requirements will continue to improve milk as an excellent natural nutrition, will be more and more people's attention and affection, although milk products of the competition is very fierce, but if done well, is still a very promising industry, Wang juneyao decided to enter the dairy industry. Now juneyao dairy throughout the country, with an annual production capacity of 30 000 tons, market share and brand awareness in the country has been ranked in the forefront.
Management does not have fixed type, written theory is not solve the actual problem, but also requires understanding of Flash needed sense quotient. Practicing sense quotient, key is to think, to have the courage to make bold assumptions, dare to break through the traditional thinking.
10. health quotient (HQ)
In 2000, at the Beijing International Symposium on traditional medicine, a fellow of the Royal College of Canada, Chinese medical Professor Chung was first proposed the concept of the HQ. In February 2002, Professor Chung's new book the HQ HQ "published in Beijing, HQ start aroused great interest. HQ (Health Intelligence Quotient, shorthand into HQ), refers to individuals with a health awareness and the capacity of health knowledge and health. Health awareness refers to the value of health and on the availability health confidence; health knowledge is the knowledge of human health; health capacity is people in health and health knowledge on the basis of the integrated action, demonstrating the health behavior.
Health is the greatest wealth. In a market increasingly competitive today, people blind pursuit of money, forget on health maintenance and investment, which in fact is not cost-effective. There's also undergo even karoshi phenomenon today are not uncommon. There have been media reports, the Shenzhen a 34-year-old man in a hotel Banquet Hall and sudden death. Reportedly, he was a sales manager, work very hard to achieve their own goals in life: 100 million of deposits, a garden Villa, a Honda car. However, the "three ones" of the target has not yet reached, but advance a karoshi death certificates.
In this peaceful era, no matter how successful, how much wealth, if the cost at the expense of health are not worth it. As the Bible says: "people earned worldwide j., they lose their lives, what benefits?" Chairman Mao said, the body is revolutionary. A person who wants to succeed in their career, the most basic condition is to have a healthy body, but many people forget this basic truth.
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