World marketing comments (http://mkt.) Mitsubishi & Mitsui decryption "companies"
China is the lack of such a large trading companies
In the Asian financial crisis of the tenth anniversary, we see the phenomenon:
As the world's second largest economic power in Japan, in "the bubble burst," and "ten years of stagnation," "Hanshin earthquake" and "financial crisis" and other economic catastrophe after the debacle in succession, starting from the second half of 2002, its GDP has 59 months to maintain growth, and gradually from 1.6% speed increase to 3%.
At this point, people began to realize that for five years, Japan's economy is quietly complex, active again!
A number of enterprises in Japan, in which more than ten years of depression is not completely wiped out because of the recession, but then after storage power forward global market volume of Earth to come again. Toyota, Honda, Canon, Panasonic, Toshiba, Nippon Steel ... Is forming a new round of overseas troops.
At this point, the Chinese society is still very few know that stand in the aura of Japan manufacturer behind, is the world's unique business model operation of Japan's sixth largest sogo shosha.
They are truly the surface of the whale! five years which guard the Fortune 500, and in 2005 Fortune 500 trade, all of the top 10.
If you are tracing, the Shosha's origin can turn out hundreds of years "genealogy". And modern, they pull in Japan industry production, organization, distribution, financing investments, intermediary services, help enterprises "going out", "inviting", remains important. They almost do not nothing, around the world have their hand.
In the 1990s, China has intentionally introduces Shosha patterns to build our large enterprise groups, but Asia "after the storm" inconclusively. Today, the Shosha globally unique operational mode, and behind on the traditional manufacturing breathtaking supporting role, cannot help but once again aroused our interest.
Although since the Asian financial crisis, people have been in doubt: sogo shosha as from the traditional "trade company", today also can play big role? it would in future be developed already independent Japan manufacturing enterprises, but the side towards the decline?
Japan Research Institute, Chinese Academy of social sciences experts Ding sensitivity on the Chinese and foreign management "said:" trading companies are very unique, diversified real consideration in the vitality of enterprises. "At Mitsui (China) company for 12 years, the Mitsui Empire revelation" the white yimin, firm tone: "(if) companies-San, Japan. ”
But we are more concerned with whether the Shosha mode is how to effectively integrate the whole industry chain resources, and how to promote the manufacturing and development of their own, collaboration, coexistence and common prosperity? because, today's competition is no longer the cold steel age alone, but in singles competition is independent and collaborative clusters together! because China manufacturing without upstream resources and downstream markets strong support and collaboration, "made in China" in the real world, you will rise is deceptive nonsense.
Thus, the Chinese and foreign management "entered the Mitsubishi Corporation, Mitsui Bussan — both Japan's largest companies in the Beijing headquarters, special interviewed Mitsubishi Corporation China General representative Assistant, working in Mitsubishi 26, refinement of the Hill for a long time, Mitsui, Deputy Chief Representative, China Japan business only to join Japan high level of Chinese Wei Jie.
Wei Jie based on his Chinese blood, point-blank to officials of the Ministry of Commerce, development and Reform Commission advice: "China is also a lack of such a large company Shosha function. Despite the Everbright, China resources enterprise, China still ought to study the phenomenon of Japan co., Ltd., this system. ”
We solve the Japan model, exploring it companies for many years, little-known secret to this finding in China and the world in the butt, market economy more in-depth environment, our company can draw on the management of the "road", thereby enhancing the entire "Legion" collective fighting power and international competitiveness.
And this, you need to work with Government and civil society.
Companies always have the opportunity to trade reborn!
Grasp the business opportunities in the market, the smell, not rigid forms inherent in the company, this is the company's genes.
To participate in the industrial chain of each link
Interview with Mitsui Chinese Deputy Chief Representative of the afternoon, Wei Jie he excitedly told the reporter and foreign management: "today we've just published a great energy projects in Indonesia. This is Mitsui, Mitsubishi Corporation in cooperation between our two companies, each half of the vote, 25%, 50% of the local investment. Japan in the world's largest energy project is cooperation between our two companies. ”
On the resources of energy investment, whether it is for the formation of the whole industry chain, manufacturing of control?
Wei Jie very frankly said: "I don't accept the ' control ' in this word. You also observed some of the features of the trading companies, it is an industrial chain in almost every aspect of participation. If you are from a successful enterprise perspective, it must be done, this is the company going. ”
Wei Jie view: past China's development lags behind, probably Middle East energy to you, so naturally we went to Africa to get a lot of oil and gas fields, like go to occupy these strategic resources. China is now a lot of things you are doing in Government, because China does also not find as Mitsubishi, Mitsui this comprehensive strength of the Group companies.
"But you just have the idea to develop this capability, you will do. ”
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