World marketing comments (http://mkt.) mark King has not like 12 years ago that brought to market to shock, but no doubt this is still a advertising marketing a sample event. From wine to dairy products, from labour-intensive industries to the high-tech industry, these standard King of deduction at the Chinese market economy hotspot switch track. For CCTV, 18 November 2005 "harvest" 58.69 billion ads, but for hard waiting at the scene of journalists, the hammered that experienced a long wait. Author of 7: 50 cent to CCTV Media Center, the gate has been drawn. Enter the "send money" after I saw the main door, which in CCTV control of "hit money movement" continued until late at night. Mark King has not like 12 years ago that brought to market to shock, but no doubt this is still a advertising marketing a sample event. From wine to dairy products, from labour-intensive industries to the high-tech industry, these standard King of deduction at the Chinese market economy hotspot switch track. CCTV advertising bid is considered a "market barometer, wind vane". 1998, 1999, the then VCD industry rapid development, mark King, namely love more, step by step; 2000, Chinese home appliance industry competition heated, electric appliance bit jusanjia; in 2003, the consumer electronics fad, Panda mobile phone become standard King; in 2004, the dairy market competition is obvious, mengniu stardom ... This year and in previous years, the biggest difference is that before entering the hotel has a similar to airport security. Procter and Gamble, wahaha, China Mobile, longliqi enterprises CEOs and heads of public relations firms in whistles blowing cold wind queued waiting for CCTV give them money. 8: 18 am, CCTV will officially start on the second floor. CCTV's two major player dongqing and Wang dress spacesuit walked on stage, and Bai yansong, Zhang bin name mouth of a mouth battle, CCTV began formal touting their new year gift. The entire tender from the morning till the late 10 point 12 o'clock. Perhaps it is due to harvest the tired, in just 5 minutes after the Conference, there is no published mark King, will rush to finish. It is understood that the CCTV gold card cost total of tender advertisements also continues to grow in 2004 or 44 billion, 2005 rose to 52.48 billion, in 2006 the breakthrough achieved 58.69 billion yuan, an increase of speed maintained at 20% ~ 30% level. Experts say, in all forms of advertising, TV advertising is always the most valuable, and it has an irreplaceable resource scarcity. According to research firm Nielsen statistics, TV advertising in the past few years China's advertising industry, has always been one of the biggest part of it. Walk between the risk and outbreak from a decade of CCTV's tender, from original liquor advertising scenery infinite to outshine the subsequent electronic manufacturing, the last two years is the dairy industry, chemical industry leading position. Out of the profits, electronics manufacturing at CCTV advertising bidding scenery have become legends. In a short few years after the golden age, for different reasons, was the subject of the King are no longer on the market, its executives is firm even jail. In China's emerging electronic manufacturing industry, this situation is particularly evident. In 1998, the love of many companies in Zhibiao lead to price competition 2.1 billion was driven back mark King, laserdisc player throughout China's high growth industry began. A year later, step by step to a total investment of $ 2.85 billion won tender for two consecutive years Crown King. But in the absence of core technical links and market competition quickly put totally dependent on manufacturing profits quickly back to the origin. With love and step by step scenery is no longer King, who is the subject of Zhibiao and duanyongping, also because the same economic crime in jail. Unfortunately, the former King of the two labels with the warning did not become a Panda mobile boss mazhi flat is. In 2003, nearly flat to mazhi 1.1 billion bargaining team wins mark King, an attempt was made to the mobile phone on a large scale attack background achievements Panda mobile new glories. Unfortunately, this year the official exit Panda mobile phones only, in addition to leave some slogans-memories, mark King's title does not give Panda move to provide more help. "The electronic manufacturing industry reflects the more prominent, and can be seen propaganda bombardment effect on market needs an acceleration. "The thunder of Renmin University of China School of journalism, the teacher said to the electronics industry, particularly in manufacturing, product market periods forced compressed, easy problems. "In a sense, this is more like an expensive gamble. "A well-known advertising company in charge of the Middle, is responsible for the manufacturers of domestic well-known IT arranged this will matter informed sources said that" the participation in the CCTV will have great risk, but not to participate, you will waste an opportunity to break out, even difficult to turn over.
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