"The mouth" in the marketing process often encounter: inadvertently words tend to break up a business. Therefore, there are 9 kinds of things shouldn't say sales.
1, regardless of the severity of the unauthorised criticism
This is common of many business people, especially business people, speech does not pass through the brain, blurt out hurt others, you still don't feel. Common examples see the first sentence of the customer and said, "you this card really corny!" and "really tired Ah, alive than dead worthless!" though is not to criticize, just want to have an opening, and in customer sounds, feeling not too comfortable.
People often say, "good word sentence for cattle and horses are willing", that is, everyone is looking for each other, everyone likes to hear good words. Business personnel engaged in marketing, every day is dealing with people, admire discourse should be said that it should be noted that the right amount, or let people have a kind of hypocritical; yea, the lack of good faith.
2. subjective topic
Business is business, and you sell nothing, you'd better not go to the discussion, such as participation in political, religious, etc. involved subjective awareness, whatever you say is right or wrong, this is your marketing is no real meaning.
We have some new people, involved in this industry long, inexperienced, and customer engagement process, unable to master customer topic, often follow the customer go talk to some subjective views on the question, finally results in differences. Experienced old salesman, in dealing with such subjective question, at first as the customer's point of view, with some debate, but the controversy will timely be subject to the marketing of products.
3. too many specialized terminology
Mr. Lee is engaged in the life time of less than two months, a play, a brain and to show off their experts in the insurance industry, the phone a lot of terminology plug to customer, customer listening to all feel a lot of pressure. When you meet with customers, Mr. Lee is repeatedly played their own professional, let the customer such as fall fog, disgusted with the attitude of the resulting, thereby missed the opportunity of contributing to sales. We carefully analyze, you will find that, only you to these terms, use simple words to be translated, so that man can effectively achieve clear communication purpose, product sales and will not hinder.
4, exaggerate the truth
Don't exaggerate product functionality! this false, customers in the future to enjoy the product, in the end will make it clear what you say is true. Not because you want to reach a moment of sales results, you'll have to exaggerate the product functionality and value, this is bound to be buried under a "time bomb", once the dispute, the consequences will be disastrous.
Any product that has a good side and less side, as a salesperson should stand in the objective point of view, a clear analysis of the product with the customer and the superior and inferior, helping customers to "shop around", but known known Peter, familiar with the market situation, in order to allow customers to complain to your product. Remind sales staff, any deception and voluble lies is the sales of natural enemies, it will cause your career could not last long.
5. devalue your opponent's language
We often see such scenes, the industry's business people with aggressive color words, competitors, and even some people to each other are worthless, leading the industry as a whole in the eyes of the image in less than ideal.
Most of the salesman in say these offensive topics, lack of rational thought, but don't know the offensive words will have prospective clients antipathy, because not everyone and you stand on the same point of view, you show too subjective, but counterproductive. With the development of the times, this is not about business ethics Act will be increasingly did not survive.
No comments:
Post a Comment