Interpretation of China marketing password: tell you what is the market potential rules?

Beginning in February 2001, the Chinese famous Wu Jinglian and another five economists (including the famous economists Li Yining, Xiao burn Foundation, etc.) for the obvious differences between the Chinese stock market caused concern. One of the main reasons why differences lies in the development stage in China's stock market definition and strategy of. In fact, the Chinese market, not only basic judgment is "Chinese characteristics" of important content, also is the successful China marketing and answered many of the key. China's transition to market different from the Western City of many multinational companies mature senior managers in the in-depth market a few years later they cannot help but laments: "the Chinese market is too big, too complex and changing too fast for the Chinese market is in transition, one of the process is" planned "and" the Socialist market economy ", reached the end of the flag are: the relationship between the Government and enterprises, to achieve complete transformation of the modern enterprise system; Process of market from the "closed" to "open market", its end to China's entry into WTO. In 1995, the State Development Planning Commission research reports that China's economic level of the overall market is 65%. In this process, the Chinese market environment and market in constant transformation, it is clear that the transformation of the market and has all kinds of mature market is not the same singularity, which is the correct interpretation of the Chinese market the most basic elements. In a planned economy to market economy, closed markets and opening up markets that two distinct environments, behaviour, thinking and value systems are a far cry, making it a completely different interests, which directly influence and determine the enterprise will have different behavior. Planned features: with bureaucracy, government permission extremely large large; Crown; the Crown tube to the people; people; for government business enterprises and constrained (comprehensive approval system); allocate resources; Government is the judicial. The main characteristics of the market economy is based on the market (customer); Government services for businesses and consumers; Government constrained; market allocation of resources; competition. China's transition to the market's main characteristics are reflected in the ● senior appointments in the State-owned enterprises to remain vested in the Government. As Hunan province and Hunan drunkard (public companies), because of its performance decline (2000 first half net profit year-on-year decline of 56 per cent), in February 2001 the turnover, the new Director of the Board of Directors members all Government affiliation (three retention and six new in), is the new Chairman of peanut to your original xiangxi Deputy Governor. Local government revenue above 85% from the company. Again such as CHANGHONG, ranged ● Enterprise property is not clear, many enterprises have local government equity participation (great shareholder interests of mutual penetration and enterprises –, non-independent enterprises. • Government approval authority over the Pan, excessive enterprise activities subject to approval. If 2% of the advertising rules (2000), well-known trademarks by local Government finds that the company listing limits approval (leading listed companies in the shell of high prices). ● Market operation rules of the game-changing, regulatory failure does not cause execution of arbitrary detail (such as advertising law interpretation varies from person to person this difference cannot be ignored. In 1998, Nobel economics laureate Professor R · Fogel, after in-depth study, has pointed out that the development phase of the huge gap: China's real per capita income is in the United States about the level of 1897. China agricultural labor's share in the United States 1880-standards. Primary school students and the proportion of the relevant age group, China has reached the United States in the mid-1950s. Secondary education in China has reached the level of the United States in 1970. To life expectancy as a standard, China has reached the level of the United States in 1966. To the proportion of urban population, China is compared in the United States 1890.

Chinese entrepreneur in the eyes of the market environment in the markets every day feel climbing the Chinese entrepreneurs to roll call's deep experience in China market transformation features one of proof: CHANGHONG NI runfeng (has served as General Manager, Chairman and CEO): the Chinese market is "go straight away for fear of the cross, cross walk of fear not fatal", "the fear of bare feet shoes." Lenovo LIU Chuanzhi (Chairman): "hatched chickens 37.5 ~ 39 degrees, but China's environment is 40 degrees, so it can adapt to the environment", which stands for "strategic approach on bigotry," the doctrine of the mean (CCTV-2 2001.2 "2000 China economy interview"). China market rules of the game is "timid die, Hardy death" (meaning fully pressed policy provides enterprise not survive, punch line break operation will not catch live). This sentence is recognized by a large number of entrepreneurs, as well as "to play" form. Private enterprise giant group is the original President Shi Yuzhu pain v. "Chinese private enterprises for 13 die" (Guangzhou daily 2001.2.19), reflecting the company's marketing environment issues and market order in chaos. Transnational corporations: the Chinese localization of a victory over China's imminent accession to the WTO, global multinational companies are stepping up to enter the Chinese market. Advance international companies entering the Chinese market, there are winners and losers and winners have a common slogan: "we are Chinese companies". Motorola Asian Lai, CEO, said: Motorola "China-home", "than the Chinese company China", determined to achieve "love, patience, sincerity"; Philips Electronics Group CEO cabusao Chang said: "Please don't leave us as a foreign company, we are a Chinese company to the core. "The marketing strategies of multinationals winner is: attaches great importance to the Chinese localization; leaving foreign brands do" Earth "; the importance of relations with the Chinese Government attaches great importance to high PR, etc., and thus adapt to China's transition to a market environment. Electrolux refrigerator, Procter and Gamble "Yun Yan" shampoo and desensitization toothpaste "skin refine Ling", Coca Cola's "heaven and Earth" and "smart", Amway is the transition to localization, such as greater victory.