There is no beauty company marketing I am afraid that you are unable to

China's economy has entered into a beautiful economic era, the endless variety of beautiful women, many of the product's packaging and advertising, occupy their beautiful image, but so far no one has seriously examined how to take advantage of beautiful women, make more effective marketing campaigns, mutual promotion? in fashion, beauty for their businesses, products, services, promotions, in fact, require careful analysis, find a breakthrough from a pile of beauty in your product can be more attention and favor, because this world beautiful lot, how to show the beauty even more important, the more critical in the can and its brand positioning, brand image, product features and services.

In order to understand the value of the beauty, the author summarizes the following four principles for reference:

Scope of the principle: the just-born babies see, see beauty from the past, will reveal a bright smile, but for a special beauty, of different groups have different reaction. Of course, is not a range as possible. If requested by the beauty is not the target consumer group identity and like it, may result in more financial losses.

Attention: identification of a beautiful woman is on target consumer attention, a very simple way is to see him in the beautiful body length of stay, as well as the pupil is magnified, the study found that pretty girl to people (including male and female) more attractive than not pretty to a stay of more than one-tenth, let the beautiful women out of better design, eye-catching is critical.

Infectious principles: see beauty just surface of appreciation, sensory stimulation, but likely indirect to products give a better impression, let the audience in the psychological and physiological feel better, have such a product, would like a product advertised as beautiful beauty, or produce and beauty with the feeling that we called the hypnosis-self-experience.

Matching principle: use the image of beauty and elegance, whether in the background, social relations and business resources, business property, brand positioning, market positioning, product features, channel structure, target consumer group preference.

Note, please do fad, know the beauty of its so, I do not know the reason why, on the four principles in the absence of the necessary understanding and analysis, may take a lot of cost, on the surface, looks like others do the same thing, why do the same please a big-time Belle star, the result and the expected results have very large deviation, vigilance, we take the following positive and negative examples further elaboration:

Stefanie Sun unified ice black tea of voicing

Stefanie Sun in temperament and image rich vitality of youth, and black tea beverage rich in vitamin, adding beautiful dynamic product attributes height match and Stefanie sun shining smile and stretch the image, the "young without limit" this image performance, the main objective of tea drinks: adolescent population groups produce good influence and appeal for unity becomes the first brand of tea drinks laid a solid foundation.

Germany Shuangliren props

Germany Shuangliren cutter, best-selling 273 years is not by chance, take a look at this piece of classic beauty with knives for print ads, you will feel, is not it will generate a lot of other aspects of the Association, a beautiful woman in cooking, it feels like, then only one possible, passion? no matter what, just hard nature of the product, with the beautiful delicate shape, was in sharp contrast, produces a strong visual impact, it is no wonder that he will be welcomed by many of the tools consumers? perhaps housewives, feel shuangliren is to beautiful women cooking with dedicated tools that greatly attracted people's attention to the brand and image.

Maggie Cheung advocacy new day wine

Maggie Cheung for film in the mood for love "became more mature nobility, fad wine brands would play a nice effect, but the involvement of the new days of wine, but changed the outcome, because the new days of wine in the national movement of the" new wine ", the big popularity of playing cards and wine prices, trying to subvert the market existing high-end niche markets, but did not consider the Chinese market of alcohol consumption habits and culture, so that in the upper left of the image, but in the end price is the price, this er Guo TOU on consumers ' perception and inner produced strong conflict, high, low, long-term reference wine to drink new people disdain, general consumers feel this wine will not be sold to own, causing severe losses, is the acquisition of Wenzhou, the Consortium (see in particular the new day, author of the wine qinchi"). Create the root cause of this problem, in addition to the new location, the day itself and her choice of image carriers — Maggie Cheung has a certain relationship, noble persons had a noble wine, sold to ordinary wage-earners, itself violates the matching principle, value and the price is completely upside down, any one level of consumers willing to maizhang?

This also leads to a problem, whether looking for big-time Belle star, will be able to have greater effect? if their positioning, product, communication strategy, marketing, network problems, even if the Chang'e please to not bring very good results, such as the health of voicing, nihongjie duoer capsule and Fuk Tong Qin home textiles, from the image on a large gap. Former Jiangnan beauty will fully refused the little woman image showed up at the North market for a very good results, and Fu Qin home textiles, just please the nihongjie pendulum a styling, which in the textile industry, highly homogeneous, integrated advertising style, lack of infectivity and beauty, but also on its key markets — the Shanghai market pull effect limited distance produces beautiful, because nihongjie itself the image of a woman just south of the northern region to eat away at the commonplaces of this image of the South, not much freshness.

Similarly a Belle star, two brands of voicing, has had a different effect, it is worth thinking about, and see the big stars in others, you have also asked, if performance is not a bit, and its positioning, channel network

Complex does not match, might as well put the money saved, do as the terminal building, the image of the Terminal, and may display effect will be even better.

Aesthetic problem of fatigue

Of course these four principles are so old and does not necessarily have good results, because often overlooked an important issue, aesthetic perspective of fatigue, our many of L'Oreal cosmetics is almost coming out of a mold, especially as a brand – Maybelline, completely rely on the star image in driving brand image, which, of course, no problem, but always with the same shape, see day after day, to the pursuit of change, the Chinese market fashion, sometimes does not necessarily have the effect, the core positioning and demands can be unchanged, but the image, body language, facial expressions, whether some changes where? Dove soap seen this phenomenon, enabling a bold 96-year-old grandmother-Belle, break through the traditional beauty buckled in, have had very strong visual impact, so that the consumer was already tired of the optic nerve is activated again. Beauty has nothing to do, in fact and age more from temperament, mood, and a healthy body. This is Li Yuchun this androgynous female figure from Belle pierced heap of competitor group, an important factor in Chungching. For more information about how to solve the problem of an aging brand image, the author of the other man.